Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market Entry Advisory > Shu Xin >

How to improve the quality of market entry consulting? Tips for consulting firms

2024-07-18 17:56:35 来源：尚普咨询浏览量：0

市场进入咨询是指帮助客户分析、选择和实施进入新市场或扩大现有市场的策略。市场进入咨询的质量取决于咨询公司能否提供有效、可行和有价值的建议，以及能否帮助客户实现预期的目标和收益。市场进入咨询的质量不仅影响咨询公司的声誉和客户满意度，也影响咨询公司的收入和利润。因此，提高市场进入咨询的质量是咨询公司的重要任务。

本文将从以下三个方面介绍如何提高市场进入咨询的质量：一是做好市场分析，二是制定合适的市场进入策略，三是有效地执行市场进入计划。同时，本文也将结合尚普咨询（Shangpu Consulting）为客户提供的一些成功案例，展示尚普咨询在市场进入咨询方面的技巧和优势。

一、做好市场分析

市场分析是市场进入咨询的基础，也是决定市场进入策略的关键因素。市场分析主要包括以下几个方面：

目标市场的规模、增长率、竞争格局、需求特征、消费习惯、法律法规等；

客户自身的优势、劣势、机会、威胁（SWOT）分析，以及客户在目标市场的目标和期望；

目标市场中潜在的竞争对手和合作伙伴的分析，包括他们的产品或服务、价格、渠道、营销、品牌等；

目标市场中潜在的风险和挑战的分析，包括政治、经济、社会、技术、环境、法律（PESTEL）等因素。

做好市场分析需要咨询公司有以下几个技巧：

使用多种数据来源和方法，包括一手数据和二手数据，定性分析和定量分析，主动调研和被动调研等；

使用合适的分析工具和模型，如波特五力模型（Porter’s Five Forces）、波士顿矩阵（BCG Matrix）、安索夫矩阵（Ansoff Matrix）、价值链分析（Value Chain Analysis）等；

使用清晰的逻辑框架和结构，如问题树（Issue Tree）、假设驱动（Hypothesis Driven）、MECE原则（Mutually Exclusive and Collectively Exhaustive）等；

使用有效的沟通和展示方式，如金字塔原则（Pyramid Principle）、故事线（Storyline）、图表（Charts), etc.

尚普咨询在做好市场分析方面有着丰富的经验和专业知识。例如，在为一家欧洲汽车零部件制造商提供进入中国市场的咨询时，尚普咨询通过深入调研中国汽车零部件行业的现状和趋势，以及客户自身在欧洲市场的优势和劣势，为客户制定了一个基于差异化竞争策略的市场进入方案。尚普咨询不仅分析了中国市场的需求量、增长率、竞争格局、消费习惯等，还分析了中国市场中的主要竞争对手和合作伙伴的情况，以及中国市场中的政策、法规、技术、环境等风险因素。尚普咨询使用了波特五力模型、安索夫矩阵、价值链分析等工具，以及问题树、假设驱动、金字塔原则等方法，为客户提供了一个清晰、全面、有说服力的市场分析报告。

二、制定合适的市场进入策略

市场进入策略是指客户在进入或扩大目标市场时采取的具体行动方案。市场进入策略主要包括以下几个方面：

市场定位：确定客户在目标市场中的目标客户群、产品或服务范围、价格策略、品牌形象等；

市场选择：确定客户在目标市场中的优先级别、区域划分、细分市场等；

市场模式：确定客户在目标市场中的运营方式，如独立运营、合资运营、特许经营、代理经营等；

市场推广：确定客户在目标市场中的营销方式，如广告宣传、销售促销、公关活动、网络营销等。

制定合适的市场进入策略需要咨询公司有以下几个技巧：

根据市场分析的结果，选择最适合客户的市场进入策略，避免盲目跟随或模仿竞争对手或行业标杆；

根据客户的资源和能力，制定可行和可执行的市场进入策略，避免过于理想化或过于保守；

根据目标市场的特点和变化，制定灵活和适应性的市场进入策略，避免过于僵化或过于冒险；

根据客户的目标和期望，制定有价值和有影响力的市场进入策略，避免过于平庸或过于激进。

尚普咨询在制定合适的市场进入策略方面有着丰富的经验和专业知识。例如，在为一家美国快餐连锁品牌提供进入印度市场的咨询时，尚普咨询通过深入了解印度市场的需求特征、消费习惯、文化差异等，为客户制定了一个基于本土化和创新的市场进入方案。尚普咨询不仅帮助客户确定了在印度市场中的目标客户群、产品或服务范围、价格策略、品牌形象等，还帮助客户选择了在印度市场中的优先级别、区域划分、细分市场等。尚普咨询还为客户设计了一个以特许经营为主要运营方式，以网络营销为主要推广方式的市场模式。尚普咨询使用了波士顿矩阵、价值主张画布（Value Proposition Canvas）、蓝海战略（Blue Ocean Strategy）等工具，以及故事线、图表等方法，为客户提供了一个清晰、全面、有创意的市场进入策略报告。

三、有效地执行市场进入计划

市场进入计划是指客户在实施市场进入策略时采取的具体行动步骤和时间安排。市场进入计划主要包括以下几个方面：

目标设定：确定客户在目标市场中的具体目标和指标，如销售额、市场份额、利润率、客户满意度等；

资源分配：确定客户在目标市场中的资源需求和分配，如人力、财力、物力、信息等；

任务分解：确定客户在目标市场中的任务清单和责任分配，如产品开发、渠道建设、营销活动、客户服务等；

进度控制：确定客户在目标市场中的进度计划和监控方式，如里程碑、关键节点、风险预警、问题解决等。

执行有效的市场进入计划需要咨询公司有以下几个技巧：

根据市场进入策略的要求，制定符合客户的实际情况和能力的市场进入计划，避免过于简单或过于复杂；

根据客户的反馈和目标市场的变化，及时调整和优化市场进入计划，避免过于死板或过于随意；

根据客户的需求和期望，提供有效的支持和协助，如培训、指导、协调、评估等，避免过于干涉或过于放任；

根据客户的成果和影响，提供有效的认可和激励，如奖励、表扬、推荐、分享等，避免过于苛刻或过于溺爱。

尚普咨询在执行有效的市场进入计划方面有着丰富的经验和专业知识。例如，在为一家日本化妆品品牌提供进入泰国市场的咨询时，尚普咨询通过密切跟踪和监督客户在泰国市场的实际执行情况，为客户提供了一个基于持续改进和持续增长的市场进入方案。尚普咨询不仅帮助客户设定了在泰国市场中的具体目标和指标，还帮助客户分配了在泰国市场中的资源需求和分配。尚普咨询还为客户分解了在泰国市场中的任务清单和责任分配，以及制定了在泰国市场中的进度计划和监控方式。尚普咨询还为客户提供了有效的支持和协助，如培训、指导、协调、评估等，以及有效的认可和激励，如奖励、表扬、推荐、分享等。尚普咨询使用了SMART原则（Specific, Measurable, Achievable, Relevant, Time-bound）、PDCA循环（Plan, Do, Check, Act）、平衡计分卡（Balanced Scorecard）等工具，以及里程碑、关键节点、风险预警、问题解决等方法，为客户提供了一个清晰、全面、有效果的市场进入计划报告。

Summary

本文介绍了如何提高市场进入咨询的质量，以及咨询公司在市场进入咨询方面的技巧。本文从三个方面进行了阐述，分别是做好市场分析，制定合适的市场进入策略，以及有效地执行市场进入计划。同时，本文也结合尚普咨询为客户提供的一些成功案例，展示了尚普咨询在市场进入咨询方面的优势和特色。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise