Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market Entry Advisory > Shu Xin >

Success Factors and Failure Reasons for Market Entry Consulting

2024-07-18 17:56:39 来源：尚普咨询浏览量：0

市场进入咨询是指帮助企业在新的地区、国家或行业开展业务的咨询服务。随着全球化和数字化的发展，越来越多的企业面临着跨越地域和行业界限，寻求新的增长机会和竞争优势的挑战。然而，市场进入并非易事，需要克服各种内外部障碍，承担各种不确定性和风险。因此，许多企业选择寻求专业的市场进入咨询服务，以获取更多的信息、洞察和支持，提高市场进入的成功率。

尚普咨询是一家专注于战略、运营、组织和数字化领域的全球性管理咨询公司，拥有超过40年的行业经验和专业知识，为各行各业的客户提供高质量的市场进入咨询服务。尚普咨询通过深入了解客户所处的行业环境、目标市场特征、客户需求变化、竞争态势演变等，为客户制定符合其愿景、使命、价值观和目标的市场进入战略，并通过数据驱动、创新思维、协作方式等，为客户提供全方位的市场进入分析、规划和执行支持，帮助客户实现在新市场中取得突破性的成果。

以下是尚普咨询服务客户的一些市场进入咨询的成功和失败的案例，以及对市场进入咨询的成功因素和失败原因的分析。

案例一：一家欧洲的汽车制造商想要进入中国市场，但缺乏对中国市场的了解和经验，担心遇到各种困难和风险。该公司委托尚普咨询为其提供市场进入咨询服务。尚普咨询通过对中国市场的全面调研和分析，发现中国市场有着巨大的潜力和需求，但也有着激烈的竞争和复杂的法规。尚普咨询建议该公司采取合资的方式进入中国市场，以利用当地合作伙伴的资源和网络，降低成本和风险，提高效率和信任。尚普咨询还帮助该公司选择了合适的合作伙伴，制定了合资协议，设计了合资公司的组织结构、业务模式、品牌策略、产品定位、市场推广等，并为合资公司提供了持续的运营和管理支持。结果显示，该公司在中国市场取得了很好的业绩和口碑，成为了中国汽车市场的领导者之一。

案例二：一家美国的电子商务平台想要进入印度市场，但没有对印度市场进行充分的调查和准备，只是简单地复制了其在美国市场的成功模式，认为印度市场也会有同样的需求和反应。该公司没有委托尚普咨询或其他专业机构为其提供市场进入咨询服务，而是自行决策和执行。结果显示，该公司在印度市场遭遇了巨大的挫折和损失，原因是：印度市场与美国市场有着很大的差异，包括消费者习惯、支付方式、物流条件、法律制度、文化价值等；该公司没有考虑到印度市场已经有着强大的本土竞争对手，如Flipkart、Snapdeal等，这些竞争对手更了解印度市场的特点和需求，并且拥有更多的用户和资源；该公司没有建立有效的合作伙伴和渠道，而是依赖于自己的平台和技术，导致用户体验不佳、服务质量低下、运营成本高昂等。

通过以上两个案例，我们可以看出，市场进入咨询的成功因素包括：

对目标市场的深入了解：通过全面、系统、客观地收集、分析、评估目标市场的信息，包括市场规模、增长率、潜力、需求、趋势、竞争、法规等，以便确定市场进入的可行性、必要性、优先级和方式。

对客户需求和竞争对手的准确把握：通过深入、细致、实时地洞察目标市场中客户的需求、偏好、行为、满意度等，以及竞争对手的优势、劣势、战略、动态等，以便确定自身在目标市场中的定位、差异化和竞争力。

对自身优势和劣势的清晰认识：通过客观、全面、实事求是地评估自身在目标市场中的优势和劣势，包括产品、技术、品牌、资源、经验等，以便确定自身的核心竞争力和改进方向。

对合作伙伴和渠道的合理选择：通过细致、周密、灵活地筛选和评估目标市场中的合作伙伴和渠道，包括供应商、分销商、代理商、联盟等，以便利用他们的资源和网络，降低市场进入的障碍和成本，提高市场进入的效率和信任。

对法律法规和文化差异的充分考虑：通过认真、仔细、尊重地了解和遵守目标市场中的法律法规，包括税收、贸易、环保、知识产权等，以及适应和尊重目标市场中的文化差异，包括语言、习俗、价值观等，以避免不必要的麻烦和冲突，增加市场进入的合法性和合理性。

对市场进入计划的科学制定和有效执行：通过系统、逻辑、创新地制定市场进入计划，包括目标、策略、行动、预算、时间表等，并通过数据驱动、团队协作、持续改进等，有效地执行市场进入计划，以确保市场进入的顺利进行和达成预期结果。

相反，市场进入咨询的失败原因包括：

对目标市场的盲目冒进：没有对目标市场进行充分的调查和分析，只是凭借直觉或模仿他人，盲目地选择或进入目标市场，导致市场进入的可行性、必要性、优先级和方式不清楚或不合理。

对客户需求和竞争对手的忽视或误判：没有对目标市场中客户的需求和竞争对手的情况进行深入的洞察和把握，只是按照自己或原有市场的惯例或假设，忽视或误判了客户需求和竞争对手的变化和差异，导致自身在目标市场中的定位、差异化和竞争力不明确或不足。

对自身优势和劣势的过分自信或自卑：没有对自身在目标市场中的优势和劣势进行客观和全面的评估，只是根据自己或原有市场的经验或感觉，过分自信或自卑自己在目标市场中的能力和表现，导致自身的核心竞争力和改进方向不清晰或不正确。

对合作伙伴和渠道的随意选择或依赖：没有对目标市场中的合作伙伴和渠道进行细致和周密的筛选和评估，只是随意地选择或依赖一些看起来方便或有利的合作伙伴和渠道，导致市场进入过程中出现各种问题和风险，如资源不足、信任缺失、利益冲突等。

对法律法规和文化差异的忽略或冲突：没有认真和仔细地了解和遵守目标市场中的法律法规，或者没有适应和尊重目标市场中的文化差异，导致市场进入过程中遭遇各种法律或文化上的障碍和冲突，如罚款、诉讼、抵制、抗议等。

对市场进入计划的缺乏制定或执行不力：没有系统和逻辑地制定市场进入计划，或者没有数据驱动和团队协作地执行市场进入计划，导致市场进入过程中出现各种偏差和失误，如目标不明确、策略不合理、行动不一致、预算不足、时间不够等。

综上所述，市场进入咨询是一项重要而复杂的咨询服务，需要专业的知识、技能和经验，以及全面的信息、洞察和支持。尚普咨询作为一家全球性的管理咨询公司，拥有丰富的市场进入咨询服务经验和案例，能够为客户提供高质量的市场进入咨询服务，帮助客户在新的地区、国家或行业中取得成功。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise