Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market Entry Advisory > Shu Xin >

Market entry consulting is more than just research: four steps to help you develop an effective strategy

2024-07-18 17:56:41 来源：尚普咨询浏览量：0

市场进入咨询是指帮助企业在新的市场或者新的领域开展业务的专业服务。市场进入咨询可以帮助企业把握机遇、规避风险、提高效率和增加收益。然而，很多企业对市场进入咨询的理解还停留在进行市场调研的层面，认为只要了解目标市场的基本情况和需求就可以制定出合适的战略。这种做法往往忽略了市场进入咨询的深度和广度，导致战略的不完善和不可行。

事实上，市场进入咨询不仅仅是进行市场调研，而是要通过四个步骤来制定有效的战略，即：确定目标市场、评估市场吸引力、分析竞争优势和制定进入方案。下面我们将分别介绍这四个步骤的具体内容和方法，并结合尚普咨询服务客户的案例进行分析，展示市场进入咨询的价值和效果。

第一步：确定目标市场

确定目标市场是市场进入咨询的第一步，也是最重要的一步。目标市场是指企业想要开拓或者扩展业务的地域、行业或者细分领域。确定目标市场需要考虑企业自身的资源、能力、优势和愿景，以及外部环境的变化、趋势和机会。确定目标市场需要回答以下几个问题：

企业想要在哪些地域开展或者扩展业务？

企业想要在哪些行业开展或者扩展业务？

企业想要在哪些细分领域开展或者扩展业务？

企业选择这些目标市场的原因和依据是什么？

确定目标市场需要进行多维度和多层次的分析，不能只依赖于直觉或者经验。确定目标市场的方法有很多，例如：市场细分、市场筛选、市场评分、市场地图等。这些方法可以帮助企业从不同的角度和维度来识别和选择最有潜力和最适合自身的目标市场。

例如，尚普咨询曾经为一家国际知名的汽车零部件制造商提供了市场进入咨询服务。该企业想要在中国市场开展新能源汽车零部件的业务，但是不清楚应该选择哪些地域、行业和细分领域。尚普咨询通过市场细分、市场筛选、市场评分和市场地图等方法，帮助该企业确定了目标市场，即：在中国的一线城市和新一线城市，针对新能源汽车制造商和新能源汽车租赁公司，提供高端的电池管理系统、电机控制器和充电桩等零部件。尚普咨询还为该企业提供了目标市场的详细数据和信息，包括：市场规模、市场增长率、市场结构、市场需求、市场竞争、市场政策等。这些数据和信息为该企业制定后续的战略提供了坚实的基础。

第二步：评估市场吸引力

评估市场吸引力是市场进入咨询的第二步，也是非常关键的一步。市场吸引力是指目标市场对于企业的吸引力和适合度，包括：市场规模、市场增长率、市场利润率、市场风险等。评估市场吸引力需要回答以下几个问题：

目标市场的规模有多大？预计未来会有多大？

目标市场的增长率有多高？预计未来会有多高？

目标市场的利润率有多高？预计未来会有多高？

目标市场的风险有多大？预计未来会有多大？

评估市场吸引力需要进行量化和定性的分析，不能只依赖于主观或者片面的判断。评估市场吸引力的方法有很多，例如：波特五力模型、波士顿矩阵、麦肯锡九宫格等。这些方法可以帮助企业从不同的角度和维度来评估目标市场的吸引力和适合度。

例如，尚普咨询曾经为一家国内领先的教育培训机构提供了市场进入咨询服务。该企业想要在海外市场开展在线英语培训的业务，但是不清楚应该选择哪些国家或者地区。尚普咨询通过波特五力模型、波士顿矩阵和麦肯锡九宫格等方法，帮助该企业评估了目标市场的吸引力，即：在东南亚、南亚和中东等地区，针对中小学生和成人学习者，提供在线英语培训服务。尚普咨询还为该企业提供了目标市场的详细数据和信息，包括：市场规模、增长率、利润率、竞争强度、进入壁垒、替代品威胁等。

第三步：分析竞争优势

分析竞争优势是市场进入咨询的第三步，也是非常重要的一步。竞争优势是指企业相对于竞争对手在目标市场中所具有的优势和差异化，包括：产品优势、技术优势、品牌优势、渠道优势、成本优势等。分析竞争优势需要回答以下几个问题：

目标市场中的主要竞争对手有哪些？他们的优势和劣势是什么？

企业在目标市场中的相对位置和竞争力如何？企业的优势和劣势是什么？

企业如何利用自身的优势和克服自身的劣势来获得竞争优势？

分析竞争优势需要进行深入和全面的分析，不能只依赖于表面或者简单的比较。分析竞争优势的方法有很多，例如：SWOTanalysis,VRIO分析、价值链分析等。这些方法可以帮助企业从不同的角度和维度来分析自身和竞争对手的优势和差异化。

例如，尚普咨询曾经为一家国内知名的电商平台提供了市场进入咨询服务。该企业想要在欧洲市场开展跨境电商的业务，但是不清楚自身在欧洲市场中的竞争力如何。尚普咨询通过SWOTanalysis,VRIO分析和价值链分析等方法，帮助该企业分析了自身和竞争对手的竞争优势，即：该企业在欧洲市场中具有以下优势：产品丰富、价格低廉、物流快捷、服务贴心等；同时也存在以下劣势：品牌知名度低、法律风险高、文化差异大等。尚普咨询还为该企业提供了如何利用自身的优势和克服自身的劣势来获得竞争优势的建议，包括：加强品牌推广、遵守当地法规、适应当地文化等。

第四步：制定进入方案

制定进入方案是市场进入咨询的第四步，也是最终的一步。进入方案是指企业如何在目标市场中开展或者扩展业务的具体计划和措施，包括：进入模式、进入时间、进入资源、进入目标等。制定进入方案需要回答以下几个问题：

企业选择哪种进入模式来进入目标市场？例如：独立进入、合作进入、收购进入等。

企业选择什么时机来进入目标市场？例如：先发优势、后发优势、同步发展等。

企业需要投入多少资源来进入目标市场？例如：资金、人力、技术等。

企业设定了什么样的进入目标来衡量进入效果？例如：市场份额、收入增长、客户满意度等。

制定进入方案需要进行实际和可行的规划，不能只依赖于理想或者模糊的设想。制定进入方案的方法有很多，例如：进入模式选择矩阵、进入时间选择矩阵、资源分配矩阵等。这些方法可以帮助企业从不同的角度和维度来制定最合适和最有效的进入方案。

例如，尚普咨询曾经为一家国外知名的咖啡连锁品牌提供了市场进入咨询服务。该企业想要在中国市场开展咖啡店的业务，但是不清楚应该如何制定进入方案。尚普咨询通过进入模式选择矩阵、进入时间选择矩阵和资源分配矩阵等方法，帮助该企业制定了进入方案，即：该企业选择了合作进入的模式，与一家国内的咖啡品牌进行合资或者加盟，共享品牌、渠道、供应链等资源；该企业选择了先发优势的时机，尽快在中国市场布局，抢占市场份额和客户忠诚度；该企业需要投入大量的资源来进入中国市场，包括：资金、人力、技术等；该企业设定了明确的进入目标来衡量进入效果，包括：市场份额、收入增长、客户满意度等。尚普咨询还为该企业提供了如何实施和监控进入方案的建议，包括：制定详细的行动计划、建立有效的沟通机制、设立合理的激励机制等。

Summary:

市场进入咨询是一项专业的服务，可以帮助企业在新的市场或者新的领域开展或者扩展业务。市场进入咨询不仅仅是进行市场调研，而是要通过四个步骤来制定有效的战略，即：确定目标市场、评估市场吸引力、分析竞争优势和制定进入方案。这四个步骤需要进行多维度和多层次的分析和规划，不能只依赖于直觉或者经验。市场进入咨询需要借助于专业的方法和工具，以及专业的咨询机构和顾问。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise