Market entry consulting refers to professional services that provide enterprises with the feasibility, strategy and advice of investment and operation in a certain industry or market. The purpose of market entry consulting is to help companies understand the size, structure, needs, competition, opportunities and risks of the target market, and to develop appropriate market entry points and implementation plans. The process of market entry consulting includes industry macro research, micro-operational analysis, future trend research, opportunity risk analysis, market entry recommendations and investment feasibility recommendations. The method of market entry consultation is mainly carried out through two modules: first-hand data collection and industry analysis model building. Taking Shangpu Consulting as an example, this paper introduces the characteristics, contents, methods and processes of market entry consulting, as well as the advantages and cases of Shangpu Consulting in the field of market entry consulting, and reveals the behind-the-scenes story of consulting companies in market entry consulting.

1. what market entry advice is

Market entry consulting refers to professional services that provide enterprises with the feasibility, strategy and advice of investment and operation in a certain industry or market. The purpose of market entry consulting is to help companies understand the size, structure, needs, competition, opportunities and risks of the target market, and to develop appropriate market entry points and implementation plans. Market entry consulting can provide businesses with the following value:

Reduce investment risk: Through in-depth analysis of the target market, evaluate the return on investment and risk factor, help enterprises to avoid blind investment or missed opportunities.

Optimize the allocation of resources: by segmenting the target market, identifying the most potential and competitive products, customers and channels to help enterprises allocate resources and budgets.

Enhance competitive advantage: by forecasting the target market, grasp the future development trends and opportunities, to help enterprises to develop forward-looking strategies and innovative solutions.

Enhance execution: by planning the target market, put forward specific implementation steps and measures to help enterprises implement and monitor the effect.

Characteristics of 2. market entry consultation

Market entry consulting has the following characteristics:

Comprehensiveness: Market entry consulting covers a comprehensive study of the entire life cycle from macro to micro, from status quo to future, from opportunity to risk, from judgment to recommendation.

Targeted: According to the characteristics and needs of different industries and different customers, market entry consulting customizes exclusive research content and methods to provide targeted and more grounded services.

Professional: market entry consulting relies on professional data collection and analysis capabilities, the use of advanced industry analysis models and tools, to provide professional research reports and recommendations.

Practicality: Market entry consulting not only provides theoretical analysis and judgment, but also provides practical planning and suggestions to help companies transform research results into practical actions and effects.

Content of 3. market entry consultation

The contents of market entry consultation mainly include the following aspects:

Industry macro research: macro combing of the overall market situation, including industry background, development history, policy environment, economic environment, social environment, investment situation, etc.

Micro-operational analysis: analysis of the industrial chain (upstream, midstream enterprises and supporting parties, downstream), including market size, product application, market structure, industry profitability, technology status, alternative products, supply and demand.

Future trend research: analyze the future trend of the industry and grasp the industry life cycle, including demand trend, technology trend, competition trend, product application trend, etc.

Opportunity risk analysis: determine industry opportunities, barriers, risks, including policy barriers, technical barriers, financial barriers, etc., as well as policy risks, technical risks, investment risks, competitive threats.

Market entry suggestions: analyze investment entry points and give relevant landing suggestions, including product selection, product grade positioning, market segment positioning, regional market positioning, customer type positioning, etc., as well as business strategy, competition strategy, development strategy, etc.

Investment feasible suggestions: from a financial point of view, measure the return on investment and determine whether it should be entered, including total investment, sub-investment, profit margin measurement, return cycle measurement, etc.

4. approach to market entry consulting

The method of market entry consultation is mainly carried out through two modules: first-hand data collection and industry analysis model building.

First-hand data collection: Through interviews with senior institutions and personnel in the industry, we can obtain first-hand information and opinions, including government regulatory agencies, association experts, benchmark enterprises and supporting enterprises in upstream enterprises, downstream channel providers and customers.

Industry analysis model: Through the use of advanced industry analysis models and tools, the first-hand data are collated and analyzed to form systematic research reports and recommendations, including market demand model, competitive situation model, investment measurement model, etc.

5. Market Entry Consulting Process

The process of market entry consultation mainly includes the following steps:

Project preparation: confirm the project requirements with the entrusting party, formulate the outline, sign the confidentiality agreement, formulate the interview plan, etc.

Project execution: according to the interview plan for first-hand data collection, the use of industry analysis model for data collation and analysis, the formation of the first draft report.

Report writing: revise and improve according to the first draft report, add charts and cases, write abstracts and keywords, and form a formal report.

Follow-up services: deliver reports to the client, answer questions, and provide follow-up services such as industry tracking research and business strategy adjustment research.

Advantages of 6. Champ Consulting

Shangpu Consulting is one of the few research consulting companies with a number of related independent intellectual property rights in China. Its patents cover: cloud platform, big data analysis system, data monitoring, market entry multi-factor model, precision marketing, project feasibility rating, project investment value analysis and other directions. Champ Consulting has the following advantages in the market entry consulting field:

Rich experience: by the end of 2022, 12000 consulting projects have been completed, providing market entry consulting services for more than 543 enterprises, covering energy, automobile, electronics, chemical industry, medicine, agriculture and other industries.

Strong experts: An expert database of 6800 experts has been established, including government officials, association leaders, industry experts, and corporate executives, to provide authoritative information and opinions for the project.

Extensive network: with 11 branches, business coverage across the country, able to respond quickly to customer needs and provide customers with timely services.

Advanced model: with perfect analysis and prediction model independent research and development capabilities, the use of market demand model, competitive model, investment measurement model, etc., to provide customers with scientific analysis and advice.

High-quality service: Now it has become a consulting service provider for the world's top 500 companies such as PetroChina, Toyota Motor, Shell, Samsung Electronics, Foxconn, Siemens, Hitachi, Bosch, etc., and has won unanimous praise and trust from customers.

The Case of 7. Champ Consulting

The following are some of the cases of Champ Consulting in the market entry consulting field:

An international auto parts company conducts market entry consultation on the Chinese market: The company is an auto parts company headquartered in the United States, mainly producing automotive engine systems and chassis systems. The company plans to invest and build a factory in the Chinese market and entrust Shangpu Consulting to conduct market entry consultation. Through a comprehensive and in-depth study of China's auto parts market, Shangpu Consulting has provided the company with the following services:

The scale, structure, demand, competition and trend of China's auto parts market are analyzed, and the company's opportunities and risks in the Chinese market are evaluated.

This paper analyzes the policy environment, technical level, supply chain situation and quality standard of China's auto parts industry, and points out the barriers and challenges of the company in the Chinese market.

The subdivision fields and regional characteristics of China's auto parts market are analyzed, and the company's most potential and competitive products and customers are identified.

This paper analyzes the benchmark enterprises and main competitors in China's auto parts market, and evaluates the competitive advantages and disadvantages of the company in the Chinese market.

This paper analyzes the return on investment and risk coefficient of China's auto parts market, and calculates the investment scale and recovery cycle of the company in the Chinese market.

This paper analyzes the best entry point and implementation plan of China's auto parts market, and puts forward some suggestions on the company's product positioning, channel strategy, price strategy, promotion strategy and partners in the Chinese market.

Through the market entry consulting services of Shangpu Consulting, the company has successfully invested and built factories in the Chinese market, established stable cooperative relations with a number of automobile OEMs, and achieved rapid development and profitability in the Chinese market.

A domestic chemical company conducts market entry consultation on the Indian market: The company is a well-known domestic chemical company that mainly produces polyester fiber and polyester chips. The company plans to invest and build a factory in the Indian market and commissioned Champ Consulting to conduct market entry consulting. Through a comprehensive and in-depth study of the Indian chemical market, Champ Consulting provided the following services to the company:

Investigated the size, structure, demand, competition and trends of the Indian chemical market, and assessed the company's opportunities and risks in the Indian market.

This paper investigates the policy environment, technical level, supply chain and quality standards of the Indian chemical industry, and points out the barriers and challenges of the enterprise in the Indian market.

The sub-sectors and regional characteristics of the Indian chemical market were investigated to identify the most promising and competitive products and customers of the company.

Benchmarking companies and key competitors in the Indian chemical market were investigated, and the competitive advantages and disadvantages of the company in the Indian market were evaluated.

The return on investment and risk factor of the Indian chemical market are investigated, and the investment scale and recovery cycle of the enterprise in the Indian market are measured.

The best entry point and implementation plan of the Indian chemical market are investigated, and the product positioning, channel strategy, price strategy, promotion strategy and partners of the enterprise in the Indian market are put forward.

Through the market entry consulting services of Shangpu Consulting, the company successfully invested and built factories in the Indian market, established stable cooperative relations with a number of textile and garment companies, and achieved rapid development and profitability in the Indian market.

Conclusion

Market entry consulting is a professional service that needs to be provided by a professional consulting firm. Shangpu Consulting is a leading research-based consulting company in China. It has rich experience, strong experts, extensive network, advanced models and high-quality services. It has a good reputation and achievements in the field of market entry consulting. This article introduces the characteristics, contents, methods and processes of market entry consulting, as well as the advantages and cases of Shangpu Consulting in the field of market entry consulting, and reveals the behind-the-scenes stories of consulting companies in market entry consulting.