Market entry consulting refers to consulting firms that provide clients with professional advice and services on entering new markets or expanding existing markets. The purpose of market entry consulting is to help clients develop effective market entry strategies, assess market attractiveness and competitiveness, identify potential opportunities and risks, and implement the best market entry program. However, there are also some misunderstandings and misunderstandings in market entry consulting, which lead customers to doubt or misunderstand the role and value of consulting firms. This article will clarify and explain the ten misunderstandings of market entry consulting from the perspective of consulting firms, with a view to enhancing clients' understanding and trust in consulting firms.

Market entry consulting is a common type of consulting service designed to help clients succeed in emerging or mature markets. However, there are also some misunderstandings and misunderstandings in market entry consulting, which lead customers to doubt or misunderstand the role and value of consulting firms. This article will clarify and explain the ten misunderstandings of market entry consulting from the perspective of consulting firms, with a view to enhancing clients' understanding and trust in consulting firms.

Myth 1: Market entry consultation only provides data and information

Many customers believe that market entry consulting only provides data and information, such as market size, growth rate, competitive landscape, consumer demand, etc. They believe that these data and information can be obtained through their own or other channels, do not need to spend a high fee to consult the company to do.

Clarification: Market entry consulting not only provides data and information, but more importantly, provides insights and suggestions

While data and information are the basis for market entry advice, they are not the purpose. Consulting companies will not only collect, organize and analyze data and information, but more importantly, they will provide profound insights and suggestions based on data and information. These insights and recommendations are based on the consulting firm's expertise, experience, methodology and innovative thinking on the industry, market, customers, competitors, etc. These insights and recommendations can help customers identify problems, seize opportunities, avoid risks, develop strategies, optimize programs, and more. For example, Champ Consulting1He has provided consulting services for a leading domestic household goods brand to enter the US market. Shangpu Consulting not only provides data and information on the U.S. household goods market, but also provides customers with targeted product positioning, price strategy, channel selection, marketing promotion, etc. based on the preferences, purchase behavior, and channel characteristics of American consumers. And assist customers to communicate and coordinate with local partners.

Myth 2: Market entry consulting is only suitable for large enterprises or multinational enterprises

Many clients believe that market entry consulting is only suitable for large enterprises or multinational enterprises, because they have sufficient resources and capabilities to explore new markets or expand existing markets. They believe that SMEs or local companies do not have the need or ability to ask consulting firms to do market entry advice.

Clarification: Market entry consulting is suitable for businesses of all sizes and types

Market entry consulting is not only for large enterprises or multinational enterprises, but for all sizes and types of enterprises. Whether small and medium-sized enterprises or local enterprises, as long as there is a need or desire to enter new markets or expand existing markets, they can obtain professional help and support through market entry consultation. The consulting company will provide tailor-made market entry consulting services according to the characteristics and needs of different customers to help customers find the most suitable way and path to enter the market. For example, Champ Consulting1He has provided European market entry consulting services for a domestic small and medium-sized smart home equipment manufacturer. Shangpu Consulting not only helps customers analyze the potential and competition of the European smart home equipment market, but also selects the most suitable target country, target market segment, target customer group, target partner, etc. for customers according to the customer's product characteristics, resource advantages, cost budget and other factors, and assists customers in market testing and promotion.

Misunderstanding 3: Market entry consulting only focuses on market analysis, not business implementation

Many clients believe that market entry consulting only focuses on market analysis, such as research and evaluation of market profiles, trends, opportunities, challenges, etc. They believe that market analysis is only theoretical and does not necessarily guide the implementation of the business, nor does it necessarily lead to practical results and benefits.

Clarification: Market entry consulting not only focuses on market analysis, but also on business implementation

While market analysis is an important part of market entry advice, it is not the whole story. The consulting company will not only conduct a comprehensive and in-depth analysis of the market, but also provide customers with feasible and effective business implementation plans based on the results of the analysis. These programs cover product, price, channel, marketing, operations, organization, risk, etc., and are designed to help customers achieve business and growth goals in new or existing markets. The consulting company will also provide customers with continuous tracking and support during the business implementation process, help customers solve problems and difficulties encountered, optimize business processes and efficiency, and improve business performance and profitability. For example, Champ Consulting has provided China market entry consulting services for an internationally renowned automotive brand. Shangpu Consulting not only helps customers analyze the characteristics and development direction of the Chinese automobile market, but also formulates product mix, price strategy, channel layout, and marketing for the Chinese market according to the customer's brand positioning, product advantages, cost structure and other factors. Activities and other programs, and assist customers to communicate and collaborate with local governments, joint venture partners, dealers, etc.

Myth 4: Market entry consulting is only for emerging or untapped markets

Many clients believe that market entry consulting is only suitable for emerging or untapped markets, such as developing countries or emerging industries. They believe that these markets have greater growth space and potential, and need consulting companies to help customers explore and develop. They believe that mature or saturated markets, such as developed countries or traditional industries, do not have too many opportunities and changes, and do not need consulting companies to do market entry consulting.

Clarification: Market entry consulting is suitable for various types and stages of the market

Market entry consulting is not only suitable for emerging or untapped markets, but for all types and stages of markets. Whether it is a mature or saturated market, or an emerging or untapped market, there may be opportunities and challenges that require consulting firms to help clients analyze and respond. Consultants will provide different market entry consulting services according to the characteristics of different types and stages of the market. For mature or saturated markets, consulting firms help clients find opportunities for segments or niche groups, enhance product or service differentiation and competitiveness, enhance brand influence and loyalty, and increase market share and profitability. For emerging or untapped markets, consulting firms help clients assess the attractiveness and viability of the market, identify market needs and potential, develop the timing and manner of market entry, and reduce market risk and uncertainty. For example, Champ Consulting has provided UK market entry consulting services for a leading online education platform in China. Shangpu Consulting not only helps customers analyze the current situation and trend of the online education market in the UK, but also selects the most suitable target user groups, cooperative organizations, promotion channels, etc. for customers according to their educational philosophy, course content, technology platform and other factors, and assists customers in market verification and operation management.

Myth 5: Market entry consultation can only be conducted before market entry

Many clients believe that market entry consulting can only be done before market entry, such as before deciding whether to enter a market or how to enter a market. They believe that market entry consulting is a one-off, once you enter the market, you don't need to ask a consulting firm to do market entry consulting.

Clarification: Market entry consultation can be conducted at any stage of market entry

Although market entry consultation can be carried out before market entry, it is not only carried out before market entry. Market entry consultation can be carried out at any stage of market entry, such as before, during and after market entry. Consultants will provide different market entry consulting services according to the needs of customers at different stages. For pre-market entry clients, consulting firms help clients develop effective market entry strategies, assess market attractiveness and competitiveness, identify potential opportunities and risks, and implement optimal market entry solutions. For customers entering the market, the consulting firm will help customers monitor and evaluate the effects and benefits of business implementation, help customers solve problems and difficulties encountered, optimize business processes and efficiency, and improve business performance and profitability. For customers after entering the market, the consulting company will help customers to continuously pay attention to and analyze the changes and dynamics of the market, help customers adjust and update business strategies and programs, and help customers expand and deepen their business scope and influence. For example, Champ Consulting has provided India market entry consulting services for an internationally renowned FMCG brand. Champ Consulting not only provides customers with comprehensive market analysis and advice before they decide to enter the Indian market, but also provides continuous follow-up and support after their successful entry into the Indian market.

Myth 6: Market entry consulting can only be done by external consulting firms.

Many clients believe that market entry consulting can only be done by external consulting firms, such as internationally renowned or local professional consulting firms. They believe that external consulting firms have more resources and experience, have a wider network and contacts, have more professional knowledge and methodology, and can provide customers with better market entry consulting services.

Clarification: Market entry consulting can be done by an internal or external consulting team

While external consulting firms have some advantages, they are not the only ones who can do a good job of market entry consulting. Market entry consulting can also be done by internal or external consulting teams, such as by the client's own internal personnel or other organizations or individuals with whom the client has a cooperative relationship. This can take advantage of the advantages and characteristics of the internal or external consulting team, combined with the client's own situation and needs, to provide more suitable and more effective market access consulting services. Of course, this also requires an internal or external consulting team with sufficient ability and experience, good communication and collaboration, and clear goals and standards. For example, Champ Consulting has conducted a hybrid market entry consulting cooperation with a well-known cloud computing company in China. Shangpu Consulting and the customer's own internal market research team jointly analyzed the development status and potential of the global cloud computing market, and provided customers with market entry strategies and solutions for different regions and industries based on the customer's own product characteristics and competitive advantages., And assist customers in market promotion and operation management.

Myth 7: Market entry consulting can only be done by local or target market consulting firms

Many clients believe that market entry consulting can only be done by local or target market consulting firms, such as consulting firms in the client's country or the country they want to enter. They believe that local or target market consulting companies have a deeper market understanding and insight, a closer culture and habits, and more convenient communication and collaboration.

Clarification: Market entry consulting can be done by any competent and experienced consulting firm

While local or target market consulting firms have some advantages, they are not the only ones who can do market entry consulting. Market entry consulting can be done by any competent and experienced consulting firm, whether international or regional, regardless of where the headquarters are or where the branches are. The consulting company will provide the most suitable team and resources according to the needs and expectations of customers to provide customers with the best quality market entry consulting services. Consulting companies will use their expertise, industry experience, methodological tools, innovative thinking, etc., to provide customers with comprehensive and in-depth market analysis and advice. The consulting firm will also use its own network and contacts to find and contact the most suitable partners, suppliers, distributors, customers, etc. for customers to provide effective and efficient business implementation and support. For example, Champ Consulting has provided China market entry consulting services for a well-known European luxury brand. Shangpu Consulting not only uses its professional knowledge and experience in the luxury industry to provide customers with a panoramic analysis and strategic planning of the Chinese luxury market, but also uses its extensive network and contacts in the Chinese market to find and establish the best for customers. Partners, channels, stores, activities, etc., and assist customers in brand promotion and management.

Myth 8: Market entry consulting can only be done by a single consulting firm

Many clients believe that market entry consulting can only be done by a single consulting firm, such as a fixed or selected consulting firm. They believe that this can ensure service quality and efficiency, avoid unnecessary duplication and conflicts, and save time and cost.

Clarification: Market entry consulting can be done by a number of different consulting firms

While single consulting firms have some benefits, they are not the only ones who can do a good job of market entry consulting. Market entry consulting can be done by a number of different consulting firms, such as by consulting firms in different fields or different regions. This can bring more perspectives and resources, more ideas and solutions, more synergy and effect. Of course, this also requires good communication and coordination between customers and various consulting companies, a clear division of labor and responsibilities, and a unified goal and standard. For example, Champ Consulting has worked with several other consulting firms to provide global market entry consulting services for an internationally renowned electronics brand. Champ Consulting is responsible for the analysis and recommendations of the Asian market, while other consulting firms are responsible for the analysis and recommendations of the European, American, African and other markets. Regular communication and exchange between various consulting firms, sharing data and information, coordinating programs and strategies, and providing clients with consistent and efficient market entry consulting services.

Misunderstanding 9: Market entry consultation can only be actively sought and entrusted by customers.

Many customers believe that market entry consulting can only be actively sought and commissioned by customers, such as after the customer has the idea or plan to enter the market, take the initiative to contact and select the appropriate consulting firm to do market entry consulting. They believe that this can ensure the client's dominance and autonomy, and avoid passive or forced to accept the consulting firm's services or advice.

Clarification: Market entry advice can be provided and recommend by the consulting firm on its own initiative

While it is a common way for clients to actively seek and commission market entry advice, it is not the only way to obtain market entry advice. Market entry advice can also be provided and recommend by the consulting firm, for example, after the consulting firm discovers or foresees the client's need or opportunity to enter a new market or expand an existing market, it actively contacts and advises the client for market entry advice. This can help customers seize the opportunity and the first opportunity, prepare and plan in advance, and increase the possibility and advantage of success. Of course, this also requires the consulting company to have sufficient sensitivity and professionalism, have sufficient reasons and evidence, and have an honest attitude and method. For example, Champu Consulting has taken the initiative to provide Southeast Asian market entry consulting services for a well-known domestic e-commerce platform. After studying and analyzing the development status and potential of the Southeast Asian e-commerce market, Shangpu Consulting found that customers have huge opportunities and advantages in this market, and actively contacted and persuaded customers to conduct market entry consultation. Champ Consulting provides customers with detailed market analysis reports and implementation plans, and assists customers to communicate and collaborate with local governments, partners, suppliers, etc.

Myth 10: Market entry consultation is only a service, not a cooperation

Many clients believe that market entry consulting is just a service, such as a consulting firm that provides clients with services or advice within a certain period or scope in accordance with a contract or agreement. They believe that this will ensure the quality and effectiveness of the service and avoid delays or overruns.

Clarification: Market entry consulting is not only a service, but also a cooperation

While market entry advice can be seen as a service, it is not just a service. Market entry consulting should be regarded as a kind of cooperation, such as the cooperation in which the client and the consulting company participate, are jointly responsible and benefit from each other. This can increase the trust and tacit understanding of cooperation, increase the efficiency and effectiveness of cooperation, and increase the value and benefits of cooperation. Of course, this also requires close communication and collaboration between customers and consulting companies, common goals and expectations, and reasonable distribution and rewards. For example, Champ Consulting has conducted a performance-based market entry consulting cooperation with a well-known domestic Internet company. Champ Consulting provides clients with African market entry consulting services and shares risks and rewards with clients based on their performance and benefits in the African market.

These are the top ten misconceptions of market entry consulting and their clarifications and explanations. It is hoped that this article can help customers better understand and trust market entry consulting, and make better use of market entry consulting to achieve their market entry goals and growth goals.