Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market Entry Advisory > Shawson >

市场进入咨询的五大优势：咨询公司的证明

2024-07-18 17:47:19 来源：尚普咨询浏览量：0

市场进入咨询是一种帮助企业在进入一个新的市场或拓展一个新的业务领域时，提供全面的市场分析、竞争分析、风险分析和战略建议的咨询服务。市场进入咨询有以下五大优势：一是提供客观和全面的市场信息和洞察，为决策提供依据；二是提供专业和深入的竞争分析和优势评估，为战略制定提供参考；三是提供系统和创新的风险分析和应对措施，为危机管理提供方案；四是提供实用和有效的战略建议和行动计划，为业绩提升提供保障；五是提供持续和优质的服务支持，为市场进入的成功保驾护航。本文以尚普咨询公司为例，介绍了其在市场进入咨询领域的服务内容、方法和案例，证明了市场进入咨询的价值和作用。

Market Entry Advisory (Market Entry Consulting）是指帮助企业在进入一个新的市场或拓展一个新的业务领域时，提供全面的市场分析、竞争分析、风险分析和战略建议的咨询服务。市场进入咨询旨在帮助企业制定合理的市场进入战略，避免盲目冒进或错失良机，提高市场进入的成功率和效率，实现业务增长和价值创造。

市场进入咨询有以下五大优势：

一、提供客观和全面的市场信息和洞察，为决策提供依据

市场进入咨询通过各种渠道和方法，收集并整理目标市场的宏观环境、行业状况、竞争格局、消费者需求、渠道现状等相关信息，运用定量和定性的分析技术，对市场信息进行整理、归纳、分析和评估，识别市场机会和威胁，确定市场吸引力和进入难度。这些信息和洞察可以帮助企业了解目标市场的现状、趋势、机会和挑战，为决策提供客观和全面的依据。

例如，尚普咨询公司曾为某国内知名电商企业（以下简称客户）进行海外市场进入咨询。客户是国内电商领域的龙头企业，其在国内的电商市场占有率超过50%，拥有数亿用户和数千万商家。客户希望在未来三年内扩大其在海外电商市场的份额，提升其品牌影响力和竞争力。尚普咨询公司通过文献资料收集、网络数据挖掘、专家访谈、竞争者分析等方法，对海外电商市场进行了深入分析，并为客户提供了以下信息：

海外电商市场的规模、增长率、区域分布、细分领域、应用场景等；

海外电商市场的驱动因素、制约因素、政策环境、技术发展、市场需求等；

海外电商市场的主要竞争者的概况、产品线、市场份额、核心竞争力、发展战略等；

海外电商市场的未来发展趋势、机会和挑战、潜在风险等。

这些信息和洞察为客户提供了海外电商市场的全景图，帮助客户了解海外电商市场的特点和发展方向，为客户制定海外电商战略提供了重要的参考。

二、提供专业和深入的竞争分析和优势评估，为战略制定提供参考

市场进入咨询通过收集并分析目标市场的主要竞争者的相关信息，如企业概况、产品线、市场份额、核心竞争力、发展战略等，评估目标市场的竞争强度和竞争优势，确定客户在目标市场中的竞争地位和发展潜力。这些分析和评估可以帮助企业识别目标市场的主要竞争者和自身的核心竞争力，为战略制定提供专业和深入的参考。

例如，尚普咨询公司曾为某国内知名汽车企业（以下简称客户）进行新能源汽车领域的市场进入咨询。客户是国内汽车行业的领导者之一，其传统汽车产品在国内拥有较高的市场份额和品牌知名度。客户希望在未来五年内在新能源汽车领域取得突破，成为新能源汽车行业的领导者之一。尚普咨询公司通过竞争情报、案例分析、SWOT分析等方法，对新能源汽车领域进行了竞争分析，并为客户提供了以下信息：

新能源汽车领域的主要竞争者有哪些，各自有哪些产品、策略、优势和劣势；

新能源汽车领域的竞争格局是怎样的，有哪些竞争力量和影响因素；

客户在新能源汽车领域有哪些优势（Strengths), disadvantage (Weaknesses), opportunity (Opportunities) and threats (Threats）；

客户在新能源汽车领域应该采取什么样的竞争策略，如何差异化自己，如何打造自己的核心竞争力。

这些分析和评估为客户提供了新能源汽车领域的竞争态势，帮助客户了解自己在新能源汽车领域的优劣势和发展空间，为客户制定新能源汽车战略提供了专业和深入的参考。

三、提供系统和创新的风险分析和应对措施，为危机管理提供方案

市场进入咨询通过识别并评估目标市场的潜在风险，如法律、政治、文化、经济等，预测并降低目标市场的不确定性和复杂性，制定并实施相应的风险应对措施，如规避、转移、分散、承接、控制等，提高目标市场的可控性和可预测性，为危机管理提供系统和创新的方案。

例如，尚普咨询公司曾为某国内知名教育企业（以下简称客户）进行东南亚市场进入咨询。客户是国内教育行业的领先者之一，其在线教育产品在国内拥有数千万用户和数百万教师。客户希望在未来两年内在东南亚市场建立自己的品牌和影响力，成为东南亚在线教育行业的领导者之一。尚普咨询公司通过风险识别、风险评估、风险应对等方法，对东南亚市场进行了风险分析，并为客户提供了以下信息：

东南亚市场的主要风险有哪些，如法律法规、政治稳定性、文化差异、网络安全、市场监管等；

东南亚市场的各种风险的可能性和影响程度是多少，如高、中、低等；

东南亚市场的各种风险应该如何应对，如规避、转移、分散、承接、控制等；

东南亚市场的各种风险应对措施的具体实施方案和预期效果是什么。

这些分析和评估为客户提供了东南亚市场的风险态势，帮助客户了解自己在东南亚市场的风险敞口和应对能力，为客户制定东南亚市场进入方案提供了系统和创新的方案。

四、提供实用和有效的战略建议和行动计划，为业绩提升提供保障

市场进入咨询通过结合目标市场的信息、洞察、竞争优势和风险应对，为客户制定合理的市场进入战略，如目标定位、产品定位、价格定位、渠道定位、促销定位等，并根据战略制定具体的行动计划，如产品开发、渠道建设、营销推广、团队建设等，并监督并评估行动计划的执行情况和效果，为客户提供实用和有效的战略建议和行动计划，为业绩提升提供保障。

例如，尚普咨询公司曾为某国内知名美妆企业（以下简称客户）进行欧洲市场进入咨询。客户是国内美妆行业的领导者之一，其美妆产品在国内拥有较高的品牌知名度和用户忠诚度。客户希望在未来一年内在欧洲市场打开局面，成为欧洲美妆行业的重要参与者之一。尚普咨询公司通过战略分析、战略制定、战略执行等方法，对欧洲市场进行了战略建议，并为客户提供了以下信息：

客户在欧洲市场应该采取什么样的目标定位，如目标国家、目标人群、目标需求等；

客户在欧洲市场应该采取什么样的产品定位，如产品类别、产品特点、产品差异化等；

客户在欧洲市场应该采取什么样的价格定位，如价格策略、价格水平、价格弹性等；

客户在欧洲市场应该采取什么样的渠道定位，如渠道类型、渠道选择、渠道管理等；

客户在欧洲市场应该采取什么样的促销定位，如促销方式、促销内容、促销效果等；

客户在欧洲市场应该执行什么样的行动计划，如产品开发、渠道建设、营销推广、团队建设等；

客户在欧洲市场应该如何监督和评估行动计划的执行情况和效果，如指标设定、数据收集、结果分析、反馈调整等。

这些建议和计划为客户提供了欧洲市场进入的具体方案，帮助客户在欧洲市场实现自己的目标和愿景，为业绩提升提供了实用和有效的保障。

五、提供持续和优质的服务支持，为市场进入的成功保驾护航

市场进入咨询不仅仅是在市场进入前期提供一次性的服务，而是在市场进入的全过程中提供持续和优质的服务支持，如信息更新、问题解答、策略调整、效果评估等，以及在市场进入后期提供进一步的服务，如市场拓展、业务优化、合作伙伴等，为客户在目标市场的长期发展提供持续和优质的服务支持，为市场进入的成功保驾护航。

例如，尚普咨询公司曾为某国内知名餐饮企业（以下简称客户）进行美国市场进入咨询。客户是国内餐饮行业的领导者之一，其中式快餐产品在国内拥有数千家门店和数百万用户。客户希望在未来两年内在美国市场建立自己的品牌和影响力，成为美国中式快餐行业的领导者之一。尚普咨询公司通过服务设计、服务实施、服务评估等方法，对美国市场进行了服务支持，并为客户提供了以下信息：

在美国市场进入前期，尚普咨询公司为客户提供了全面的市场分析、竞争分析、风险分析和战略建议，并协助客户制定并执行行动计划；

在美国市场进入中期，尚普咨询公司为客户提供了持续的信息更新、问题解答、策略调整和效果评估，并协助客户解决各种困难和挑战；

在美国市场进入后期，尚普咨询公司为客户提供了进一步的服务，如市场拓展、业务优化、合作伙伴等，并协助客户实现更高的业绩和价值。

这些支持和服务为客户提供了美国市场进入的全方位保障，帮助客户在美国市场取得了显著的成绩和声誉，为市场进入的成功保驾护航。

Summary:

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise