Market entry consulting is a common and important consulting service that helps clients develop business in new or existing markets, increase market share and competitiveness, and achieve growth and innovation. Market entry consulting involves multiple aspects of analysis and planning, requiring the use of professional methods and tools, as well as a wealth of industry experience and insight. This article will introduce the core approach to market entry consulting and provide a specific analysis and explanation of the customer cases that Champ Consulting has served.

Market Assessment

Market assessment is the first and most basic step in market entry consulting. It aims to evaluate the size, growth rate, trends, structure, segmentation, drivers, opportunities and challenges of the target market that customers want to enter to determine the attractiveness and potential of the market. Market assessment requires the collection and analysis of large amounts of data and information, including macroeconomic data, industry reports, policies and regulations, consumer research, competitor information, etc., as well as the use of quantitative and qualitative methods for modeling and forecasting.

Case: Champ Consulting has provided China market entry consulting services for a European auto parts manufacturer. The company wants to open a production base in China and sell its high-end auto parts products. Through in-depth analysis of China's auto industry and auto parts industry, Shangpu Consulting evaluated the scale, growth rate, trend, structure and segmentation of the Chinese market, and predicted the demand and price changes of each market segment in the next five years. Shangpu Consulting found that China's auto industry is in the stage of transformation and upgrading, and consumers have a strong and growing demand for high-end auto parts products, especially in the fields of new energy vehicles, smart cars and luxury cars. Shangpu Consulting recommends that the timing and potential of customers entering the Chinese market are very good, but they also need to pay attention to risks such as fierce market competition and policy uncertainty.

competitive analysis

Competitive analysis is the second and very critical step in market entry consulting. It aims to analyze the size, share, products, prices, channels, marketing, advantages, disadvantages, strategies and dynamics of the main competitors faced by customers in the target market to determine the competitive position and differentiation advantages of customers. Competitive analysis requires the collection and analysis of competitor data and information, including financial statements, annual reports, websites, social media, news reports, customer reviews, etc., as well as visualization and evaluation using tools such as matrix charts, Boston matrices, and Porter's Five Forces model.

Case: Champ Consulting once provided Indian market entry consulting services for an American education technology company. The company wants to promote its online education platform in India and provide high-quality educational content and services. Through an in-depth analysis of the online education industry in India, Champ Consulting analyzed the size, share, products, prices, channels, marketing, etc. of the main competitors facing customers in the Indian market, and drew the Boston Matrix and Porter's Five Forces model. Shangpu Consulting found that the online education industry in India is in a stage of rapid development, with many competitors and different market segments with different leaders. Shangpu Consulting recommends that customers need to clarify their target market segments and target customer groups when entering the Indian market, and highlight their differentiated advantages such as product quality and service levels. At the same time, they also need to pay attention to the reactions and changes of competitors.

Target Customer Analysis

Target customer analysis is the third and very important step in market entry consulting. It aims to analyze the size, characteristics, needs, preferences, behaviors, decision-making processes, etc. of the target customer group that the customer wants to serve or sell in order to determine the customer's value proposition and marketing strategy. Target customer analysis requires the collection and analysis of data and information about target customer groups, including demographic data, psychological data, consumer research data, consumer behavior data, etc., as well as the use of segmentation positioning methods, portrait methods, journey map methods and other tools to depict and understand.

Case: Champ Consulting once provided Thai market entry consulting services for a Japanese cosmetics company. The company wants to promote its natural plant-based skincare products in Thailand and offer customized services. Through an in-depth analysis of the Thai cosmetics industry, Shangpu Consulting analyzed the size, characteristics, needs, preferences, etc. of the target customer groups that customers want to serve or sell, and used segmentation positioning methods and portrait methods to depict and understand. Champ Consulting found that the client's target customer group is primarily25-40Women between the ages have higher requirements for skin care products. They not only pay attention to the effect and safety of the products, but also pay attention to the ingredients and sources of the products. They are willing to pay higher prices for high quality skin care products. They also like to try new products and services. They usually obtain information and recommend on skin care products through social media, blogs, magazines and other channels. Shangpu Consulting suggests that customers should highlight their value propositions such as natural plant ingredients and personalized customized services when entering the Thai market, and carry out effective marketing and publicity through social media, blogs, magazines and other channels. at the same time, they also need to pay attention to the diversity and change of the target customer groups.

Value Proposition Design

Value proposition design is the fourth and very critical step in market entry consulting. It aims to design the core values and advantages of the product or service provided by the customer in the target market to meet the needs and preferences of the target customer group and to compete differently with competitors. Value proposition design requires the collection and analysis of the customer's own data and information, including the functions, features, strengths, weaknesses, costs, benefits, etc. of the product or service, as well as the use of value proposition canvases, minimum viable products and other tools for innovation and validation.

Case: Champ Consulting has provided Singapore market entry consulting services for an Australian health food company. The company wants to promote its organic juices in Singapore and offer subscription delivery services. Through an in-depth analysis of the health food industry in Singapore, Shangpu Consulting has designed the core values and advantages of the products or services provided by customers in the Singapore market, and used the value proposition canvas and the minimum feasible products to innovate and verify. Shangpu Consulting found that the core value and advantage of customers is to provide fresh, organic, delicious, and nutritious vegetable and juice, and provide convenient, fast and flexible subscription and distribution services, which can meet the needs and preferences of Singaporean consumers for healthy food., And differentiate competition with other health food companies. Shangpu Consulting recommends that customers need to emphasize their core values and advantages when entering the Singapore market, and test and feedback through the minimum feasible products. At the same time, they also need to pay attention to the quality and stability of the products or services.

Enter mode selection

Entry mode selection is the fifth and very important step in market entry consulting. It is designed to select the best way for the customer to conduct business in the target market in order to achieve the customer's goals and strategies. Entry mode selection requires the collection and analysis of data and information about the client itself and the target market, including the client's resources, capabilities, risk appetite, etc., as well as the laws, policies, culture, business habits, etc. in the target market, and the use of decision trees, scorecards and other tools for comparison and evaluation.

Case: Champ Consulting once provided consulting services for a British fashion brand to enter the Brazilian market. The company wants to promote its high-end fashion clothing in Brazil and provide personalized customization services. Through an in-depth analysis of UK and Brazilian laws, policies, culture, business practices, etc., Champ Consulting selected the best way for customers to do business in the Brazilian market, and used decision trees and scorecards to compare and evaluate. Champu Consulting found that the best way for customers to enter the Brazilian market is through joint ventures or franchising, which can use the resources, capabilities, networks and reputation of local partners to reduce customers' costs, risks and uncertainties. It can also maintain the customer's brand image and quality standards. Champ Consulting recommends that customers need to choose suitable partners when entering the Brazilian market, and formulate reasonable cooperation agreements and division of labor plans. At the same time, they also need to pay attention to the reputation and loyalty of partners.

Implementation planning

Implementation planning is the sixth step of market entry consultation, and it is also a very critical step. It aims to develop specific plans and arrangements for the client to conduct business in the target market to ensure the smooth realization of the client's goals and strategies. Implementation planning requires the collection and analysis of data and information about the customer itself and the target market, including the customer's objectives, strategies, resources, capabilities, risks, etc., as well as opportunities, challenges, competitors, partners, etc. in the target market, and the use of Gantt charts, milestone charts and other tools for refinement and visualization.

Case: Champu Consulting once provided Indonesian market entry consulting services for a Chinese e-commerce company. The company wants to promote its cross-border e-commerce platform in Indonesia and provide diversified goods and services. Through in-depth analysis of the e-commerce industry in China and Indonesia, Shangpu Consulting has formulated specific plans and arrangements for customers to conduct business in the Indonesian market, and used Gantt charts and milestone charts to refine and visualize them. Shangpu Consulting found that the specific plans and arrangements for customers to enter the Indonesian market include the following aspects: one is to establish a local Indonesian team responsible for operations, marketing, customer service, etc.; the second is to cooperate with local Indonesian logistics, payment, warehousing, etc. Service providers establish cooperative relations to ensure the smooth delivery of goods and services; third, establish good relations with local Indonesian government agencies, industry associations, and social organizations, comply with local laws and regulations and gain local trust and support; fourth, carry out brand promotion and user acquisition through online and offline channels to improve popularity and user stickiness; fifth, continuously optimize the quality and price of goods and services to increase user satisfaction and loyalty; sixth, continuously monitor market dynamics and competitor behavior, and adjust strategies and plans in a timely manner. Shangpu Consulting recommends that customers should follow the implementation plan when entering the Indonesian market, and conduct regular evaluation and feedback. At the same time, they also need to pay attention to market changes and risk response.

Summary

Market entry consulting is a type of consulting service that helps clients develop business in new or existing markets and increase market share and competitiveness. Market entry consulting needs to analyze the client's target market, competitive environment, potential demand, value proposition, entry strategy and execution plan, and provide comprehensive and in-depth suggestions and solutions. This paper introduces the core methods of market entry consulting, including market assessment, competition analysis, target customer analysis, value proposition design, entry mode selection and implementation planning, and makes a specific analysis and explanation in the light of the customer cases that Shangpu Consulting has served. The purpose of this article is to provide some reference and enlightenment for customers who want to expand their business in new or existing markets, to help them better develop and implement market entry plans, achieve growth and innovation.