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The Nature of Market Entry Consulting: Creating Value and Meeting Demand

2024-07-18 17:47:26  来源:尚普咨询  浏览量:0

市场进入咨询的过程

Market entry advice usually includes the following steps:

市场分析:分析目标市场的规模、增长、结构、竞争、趋势、机会和风险,以及客户的特征、需求、偏好和行为。

策略制定:根据市场分析的结果,制定合适的市场进入策略,包括目标客户群、产品或服务定位、差异化优势、渠道选择、价格策略、促销策略等。

执行计划:制定具体的市场进入执行计划,包括资源分配、时间表、预算、风险管理、监测评估等。

实施支持:在市场进入实施过程中,提供持续的支持和指导,包括培训、协调、调整、优化等。

市场进入咨询的方法

市场进入咨询采用了多种方法来帮助企业创造价值和满足需求,其中常见的有:

市场细分法:通过对目标市场进行细分,识别出不同的客户群,并根据他们的需求和偏好,提供定制化的产品或服务。

价值链法:通过分析目标市场中各个环节的价值贡献和成本结构,找出能够提高效率和降低成本的改进点,并提供相应的解决方案。

蓝海战略法:通过创造新的市场空间,打破现有的竞争规则,提供独一无二的价值主张,吸引新的客户群。

需求创新法:通过发掘客户的潜在或未满足的需求,开发新的产品或服务,引领市场变革。

市场进入咨询的案例

以下是一些尚普咨询服务客户的具体案例:

某国际快餐品牌想要进入中国市场,尚普咨询帮助其进行了深入的市场分析,发现中国消费者对快餐有着不同于西方国家的需求和偏好,例如注重口味多样性、营养均衡、食材安全等。尚普咨询建议其调整产品菜单,增加中式口味的产品,同时提高食品质量和卫生标准,以及加强品牌形象和社会责任的宣传,从而成功吸引了中国消费者的青睐。

某国内电商平台想要拓展海外市场,尚普咨询帮助其进行了多个目标国家的市场分析,发现其中一个国家有着较高的互联网普及率和电商潜力,但也面临着激烈的竞争和复杂的法律环境。尚普咨询建议其采用合资或收购的方式进入该国市场,利用当地合作伙伴的资源和经验,同时提供与当地文化和习惯相符的产品和服务,以及优化物流和支付系统,从而快速建立市场地位和信誉。

某国内汽车制造商想要开发新能源汽车市场,尚普咨询帮助其进行了新能源汽车市场的分析,发现该市场有着巨大的增长空间和政策支持,但也存在着技术不成熟、消费者认知不足、充电设施不完善等问题。尚普咨询建议其加大研发投入,开发具有创新性和竞争力的新能源汽车产品,同时与政府、行业协会、充电设施提供商等合作,推动新能源汽车产业的发展和规范。

Conclusion

市场进入咨询是一种重要的咨询服务,它能够帮助企业在新的或者现有的市场中寻找和抓住机会,提高竞争力和盈利能力。市场进入咨询的本质是创造价值和满足需求,即帮助企业找到能够为目标客户提供独特价值的产品或服务,并且满足客户的潜在或显性需求。市场进入咨询通过多种过程、方法和案例,展示了如何实现创造价值和满足需求的目标。



User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
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    80% of the information comes from first-hand research.

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Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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