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From Zero to One: Five Steps and Ten Tips for Market Entry Consulting

2024-07-18 17:47:27  来源:尚普咨询  浏览量:0

市场进入咨询是一种常见的咨询服务,它涉及到多个行业和领域,如消费品、医疗、能源、金融等。市场进入咨询的核心问题是如何帮助客户在新的或现有的市场中取得成功。为了回答这个问题,咨询师需要遵循以下五个步骤:

市场分析。这一步骤的目的是收集和分析有关目标市场的信息,包括市场规模、增长率、竞争格局、客户需求、法律法规等。市场分析可以帮助咨询师了解市场的机会和挑战,以及客户的优势和劣势。

市场选择。这一步骤的目的是根据市场分析的结果,评估和比较不同的市场进入选项,如地理区域、产品类别、渠道模式等。市场选择可以帮助咨询师确定最有潜力和最适合客户的市场进入方向。

市场定位。这一步骤的目的是根据市场选择的结果,制定客户在目标市场中的竞争策略,如目标客户群、价值主张、差异化优势等。市场定位可以帮助咨询师为客户打造独特和有吸引力的品牌形象。

市场计划。这一步骤的目的是根据市场定位的结果,制定客户在目标市场中的具体行动计划,如产品开发、营销推广、销售渠道、组织架构等。市场计划可以帮助咨询师为客户提供可执行和可衡量的方案。

市场实施。这一步骤的目的是协助客户执行和监控市场计划,解决可能出现的问题和风险,评估和改进效果和绩效。市场实施可以帮助咨询师为客户提供持续和全面的支持。

在进行市场进入咨询时,咨询师还需要注意以下十个技巧:

了解客户。在开始任何项目之前,咨询师需要充分了解客户的背景、目标、期望、资源等,以便为客户提供量身定制和符合实际的咨询服务。

定义问题。在进行市场分析之前,咨询师需要明确和细化客户的问题和需求,以便为问题提出清晰和有针对性的解决方案。

设计框架。在进行市场分析时,咨询师需要使用合适的分析框架,如波特五力模型、波士顿矩阵、SWOT分析等,以便系统地收集和组织信息,发现和验证假设,得出和支持结论。

收集数据。在进行市场分析时,咨询师需要使用多种数据来源,如一手数据、二手数据、专家访谈等,以便获取全面和准确的市场信息,增强和验证分析的可信度。

分析数据。在进行市场分析时,咨询师需要使用适当的数据分析方法,如定量分析、定性分析、敏感性分析等,以便从数据中提取有价值的洞察和建议,展示和解释数据的意义和影响。

沟通结果。在进行市场选择、市场定位、市场计划时,咨询师需要使用有效的沟通技巧,如故事线、逻辑树、金字塔原则等,以便清晰和有说服力地向客户呈现和讲解分析的结果和推荐的方案。

征求反馈。在进行市场选择、市场定位、市场计划时,咨询师需要积极和主动地征求客户的反馈和意见,以便及时了解和满足客户的需求和期望,调整和优化分析的过程和输出。

创造价值。在进行市场选择、市场定位、市场计划时,咨询师需要关注客户的核心问题和目标,以便为客户创造真正的价值和影响,而不是仅仅提供表面的信息和建议。

协作团队。在进行市场实施时,咨询师需要与客户的内部团队紧密协作,以便共享信息和资源,协调行动和责任,建立信任和合作关系。

跟进结果。在进行市场实施时,咨询师需要定期跟进客户的执行情况和效果评估,以便及时发现和解决问题和风险,提供改进和优化的建议。

尚普咨询是一家专业的市场进入咨询公司,拥有丰富的行业经验和案例。以下是尚普咨询在市场进入咨询方面的一些案例:

为一家欧洲的奢侈品牌提供中国市场进入咨询服务,帮助其制定了针对中国高端消费者的市场定位、产品策略、渠道策略、营销策略等,并协助其在中国建立了品牌形象、销售网络、客户关系等。

为一家美国的医疗器械公司提供印度市场进入咨询服务,帮助其分析了印度医疗器械市场的规模、增长率、竞争格局、客户需求等,并评估了其在印度市场中的机会和挑战,并推荐了最佳的市场进入选项。

为一家中国的能源公司提供非洲市场进入咨询服务,帮助其分析了非洲能源市场的需求、供给、政策、风险等,并制定了适合非洲市场的能源解决方案和合作模式,并协助其在非洲建立了合作伙伴和项目。

为一家日本的金融公司提供东南亚市场进入咨询服务,帮助其分析了东南亚金融市场的发展趋势、机会和挑战,并制定了针对东南亚金融市场的产品创新、渠道拓展、风险管理等,并协助其在东南亚建立了合规和高效的金融业务。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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