Market entry consulting refers to providing enterprises with consulting services on the feasibility analysis, competitive strategy, return on investment, etc. of doing business in a new industry, region or country. The purpose of market entry consultation is to help enterprises grasp market opportunities, avoid market risks and improve market competitiveness. Market entry consulting involves multiple aspects of analysis and judgment, which requires the use of professional methods and tools, as well as adequate data and information support. This article summarizes the seven main methods of market entry consulting, including:

12) Clear objectives and positioning

Before conducting market entry consultation, it is first necessary to clarify the objectives and positioning of the enterprise. The goal refers to what kind of revenue, profit, share and other indicators the enterprise wants to achieve in the new market. Positioning refers to what role the company wants to play in the new market, such as leader, challenger, follower, etc. The objectives and positioning should conform to the vision, mission and values of the enterprise, and also consider the core competitiveness, resource capacity and risk tolerance of the enterprise. Clear goals and positioning help to provide direction and basis for subsequent analysis and decision-making.

2) Analysis of market size and growth rate

After defining the target and positioning, it is necessary to conduct a comprehensive and in-depth analysis of the new market, the most important of which is the analysis of market size and growth rate. Market size refers to the number of potential or actual consumers or the amount of consumption in a new market at present or in a certain period of time in the future. The growth rate is the percentage increase in the number of consumers or the amount spent in a new market over a given period of time relative to the previous period. Analyzing market size and growth rates can help companies assess whether new markets are attractive enough.

3) Evaluate the market competition pattern and barriers

After analyzing the market size and growth rate, the competitive landscape and barriers in the new market are evaluated. The competitive landscape refers to the number, size, share, advantages, disadvantages and other characteristics of each competitor in the new market. Barriers are the ease of entry or exit in a new market, including policy barriers, technical barriers, capital barriers, and brand barriers. Assessing market competition patterns and barriers can help companies understand the opportunities and threats in new markets, as well as their relative strengths and weaknesses.

4) Identify target customers and needs

After evaluating the market competition pattern and barriers, the target customers and needs in the new market should be identified. Target customers refer to the consumer groups that enterprises want to serve or satisfy in the new market, which can be segmented according to different dimensions, such as age, gender, income, region, preference, etc. Demand refers to the expectations or requirements of the target customers for the products or services provided by the enterprise in the new market, which can be divided into functional needs, emotional needs, social needs and so on. Identifying target customers and needs can help companies identify value propositions and differentiation strategies in new markets.

5) Choose the right channel and mode

After identifying the target customers and needs, the channels and modes in the new market should be selected. Channel refers to the way or means by which an enterprise delivers its products or services to its target customers, including direct channels, indirect channels, online channels, and offline channels. The model refers to the way or form in which an enterprise conducts business in a new market, including independent operation, joint venture cooperation, merger and acquisition, franchising, etc. Choosing the right channel and mode can help enterprises reduce costs, improve efficiency and enhance control.

6) Develop differentiated products and services

After selecting the appropriate channel and mode, the products and services provided in the new market should be formulated. Product refers to the material or non-material goods provided by the enterprise to the target customers in the new market, including core products, actual products, value-added products, etc. Service refers to the tangible or intangible activities provided by an enterprise to its target customers in a new market, including pre-service, process service, post-service, etc. Developing differentiated products and services can help companies meet the needs of target customers, improve customer satisfaction, and build brand loyalty.

7) Forecast financial benefits and risks

After developing differentiated products and services, the financial benefits and risks in the new market should be predicted. Financial income refers to the income, profit, return and other indicators realized by an enterprise in the new market. Risk refers to the uncertainty, variability, complexity and other factors that enterprises face in the new market. Predicting financial returns and risks can help companies assess the value and sustainability of investments in new markets, as well as develop countermeasures and risk avoidance strategies.

These are the seven ways to enter the market, I hope to help you. Next, we take Champ Consulting as an example to describe the research methods and content it uses in providing market entry consulting services to its clients.

Champu Consulting is a consulting firm specializing in market entry consulting, with rich industry experience and professional team, for more543Companies provide market entry advisory services. Champ Consulting provides market entry consulting services to its clients through the following steps:

1) Project preparation

In the project preparation stage, Shangpu Consulting confirms the project requirements with the client, explains the relevant information of the client, formulates the research outline, signs the confidentiality agreement, formulates the interview plan, etc.

2) Project execution

During the project execution phase, Champ Consulting conducts market research services through two modules: first-hand data collection and industry analysis model building. First-hand data collection is mainly conducted through interviews with senior institutions and personnel in the industry, including government regulators, association experts, upstream enterprises, midstream enterprises, downstream channel providers, downstream customers, etc. The industry analysis model mainly includes the industry development model, the market demand model, the competitive situation model, the investment measurement model and so on.

3) Report writing

In the report writing stage, Shangpu Consulting writes the report content based on the data and information collected and analyzed, including the overall market overview, industrial chain status, enterprise competition, industry development trends, industry opportunities and risks, investment feasibility and return, investment entry point and implementation recommendations.