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Have you mastered the seven ways to enter the market?

2024-07-18 17:47:37  来源:尚普咨询  浏览量:0

市场进入咨询是指为企业提供在新的行业、地区或国家开展业务的可行性分析、竞争策略、投资回报等方面的咨询服务。市场进入咨询的目的是帮助企业把握市场机会,规避市场风险,提高市场竞争力。市场进入咨询涉及到多个方面的分析和判断,需要运用专业的方法和工具,以及充分的数据和信息支撑。本文总结了市场进入咨询的七大方法,包括:

1)明确目标和定位

在进行市场进入咨询之前,首先要明确企业的目标和定位。目标是指企业想要在新的市场中实现什么样的收入、利润、份额等指标。定位是指企业想要在新的市场中扮演什么样的角色,如领导者、挑战者、跟随者等。目标和定位要符合企业的愿景、使命和价值观,也要考虑企业的核心竞争力、资源能力和风险承受能力。明确目标和定位有助于为后续的分析和决策提供方向和依据。

2)分析市场规模和增长率

在明确目标和定位后,要对新的市场进行全面而深入的分析,其中最重要的是分析市场规模和增长率。市场规模是指当前或未来某一时段内,新的市场中潜在或实际的消费者数量或消费金额。增长率是指某一时段内,新的市场中消费者数量或消费金额相对于上一时段的增加百分比。分析市场规模和增长率可以帮助企业评估新的市场是否具有足够的吸引力。

3)评估市场竞争格局和壁垒

在分析市场规模和增长率后,要对新的市场中的竞争格局和壁垒进行评估。竞争格局是指新的市场中各个竞争者的数量、规模、份额、优势、劣势等特征。壁垒是指新的市场中进入或退出的难易程度,包括政策壁垒、技术壁垒、资本壁垒、品牌壁垒等。评估市场竞争格局和壁垒可以帮助企业了解新的市场中的机会和威胁,以及自身的相对优势和劣势。

4)识别目标客户和需求

在评估市场竞争格局和壁垒后,要对新的市场中的目标客户和需求进行识别。目标客户是指企业想要在新的市场中服务或满足的消费者群体,可以根据不同的维度进行细分,如年龄、性别、收入、地域、偏好等。需求是指目标客户在新的市场中对企业提供的产品或服务的期望或要求,可以分为功能性需求、情感性需求、社会性需求等。识别目标客户和需求可以帮助企业确定新的市场中的价值主张和差异化策略。

5)选择合适的渠道和模式

在识别目标客户和需求后,要对新的市场中的渠道和模式进行选择。渠道是指企业将产品或服务传递给目标客户的途径或方式,包括直接渠道、间接渠道、线上渠道、线下渠道等。模式是指企业在新的市场中开展业务的方式或形式,包括独立经营、合资合作、收购兼并、特许经营等。选择合适的渠道和模式可以帮助企业降低成本,提高效率,增强控制力。

6)制定差异化的产品和服务

在选择合适的渠道和模式后,要对新的市场中提供的产品和服务进行制定。产品是指企业在新的市场中提供给目标客户的物质或非物质的商品,包括核心产品、实际产品、增值产品等。服务是指企业在新的市场中提供给目标客户的有形或无形的活动,包括前置服务、过程服务、后置服务等。制定差异化的产品和服务可以帮助企业满足目标客户的需求,提高客户满意度,建立品牌忠诚度。

7)预测财务收益和风险

在制定差异化的产品和服务后,要对新的市场中的财务收益和风险进行预测。财务收益是指企业在新的市场中实现的收入、利润、回报等指标。风险是指企业在新的市场中面临的不确定性、变化性、复杂性等因素。预测财务收益和风险可以帮助企业评估新的市场中的投资价值和可持续性,以及制定应对措施和风险规避策略。

以上就是市场进入咨询的七大方法,希望对您有所帮助。接下来,我们以尚普咨询为例,介绍一下其在为客户提供市场进入咨询服务时所采用的研究方法和内容。

尚普咨询是一家专业从事市场进入咨询的咨询公司,拥有丰富的行业经验和专业团队,为超过543家企业提供了市场进入咨询服务。尚普咨询主要通过以下几个步骤来为客户提供市场进入咨询服务:

1)项目准备

在项目准备阶段,尚普咨询与委托方确认项目需求,讲解委托方相关信息,制定研究提纲,签署保密协议,制定访谈计划等。

2)项目执行

在项目执行阶段,尚普咨询通过一手数据搜集和行业分析模型建立两个模块来展开市场调研服务。一手数据搜集主要通过行业内资深机构与人员访谈来进行,包括政府监管机构、协会专家、上游企业、中游企业、下游渠道商、下游客户等。行业分析模型主要包括行业发展模型、市场需求模型、竞争势态模型、投资测算模型等。

3)报告撰写

在报告撰写阶段,尚普咨询根据搜集和分析的数据和信息,撰写报告内容,包括市场整体概况、产业链现状、企业竞争情况、行业发展趋势、行业机会与风险、投资可行性与回报、投资切入点与实施建议等。



User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
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Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
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Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

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    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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