1. what market entry advice is

Market entry consulting refers to providing comprehensive research services to help enterprises predict market capacity, competitive landscape, consumer demand and channel status quo in advance before entering a new industry, new regional market or developing new products. Market entry consultation can help enterprises to formulate reasonable market entry strategy, reduce market risk and improve market success rate.

The contents of market entry consultation mainly include the following aspects:

Market analysis: analyze the size, growth rate, trend, structure, characteristics, etc. of the target market, and evaluate the attractiveness and potential of the target market.

Competitive analysis: Analyze the size, share, strengths, weaknesses, strategies, etc. of the main competitors in the target market, and assess the strength and threats of competitors.

Consumer analysis: Analyze the needs, preferences, behavior, psychology, etc. of consumer groups in the target market to assess consumer satisfaction and loyalty.

Channel analysis: Analyze the channel type, quantity, coverage, efficiency, cost, etc. in the target market, and evaluate the availability and reliability of the channel.

Legal analysis: analyze the laws and regulations, policies and measures, industry standards, etc. involved in the target market, and assess the complexity and uncertainty of the legal environment.

2. Market Entry Consulting Process

The process of market entry consultation generally includes the following steps:

Determine project objectives and scope: communicate with customers, clarify the objectives and scope of the project, and develop project plans and programs.

Collect and organize information: Collect and organize project-related information through primary or secondary data sources, including industry reports, market research, competitor analysis, consumer surveys, etc.

Analyze and interpret information: Use quantitative or qualitative analysis methods to analyze and interpret the collected information and extract key insights and conclusions.

Formulate and evaluate the scheme: according to the analysis results, formulate the market entry scheme suitable for customers, and evaluate and optimize the scheme, considering the feasibility, effectiveness and risk of the scheme.

Write and submit reports: organize the process and results of the project into a report form, communicate and communicate with customers, and obtain customer feedback and suggestions.

Assist and supervise the implementation: according to the customer's needs, assist the customer to implement the market entry plan, and supervise and evaluate the implementation of the plan, and provide necessary support and improvement.

The Value of 3. Market Entry Advice

Market entry consulting can bring the following aspects of value to the enterprise:

Provide professional market insight: market entry consulting can use professional knowledge, experience and methods to provide enterprises with in-depth and comprehensive insight into the target market, help enterprises understand the opportunities and challenges of the market, and improve the decision-making level of enterprises.

Formulate a reasonable market strategy: market entry consulting can formulate a reasonable market entry strategy for enterprises according to the objectives and resources of enterprises, including selecting appropriate market segmentation, determining reasonable positioning and differentiation, formulating effective marketing mix, etc., to help enterprises realize market advantages and competitiveness.

Reduce market risk: Market entry consulting can help companies identify and assess market risks, including political risks, legal risks, economic risks, social risks, technical risks, etc., through a detailed analysis of the target market, and propose corresponding countermeasures to help companies reduce market risks.

Improve market success rate: market entry consultation can help enterprises to formulate market entry plans with high feasibility, strong effectiveness and low risk through systematic planning of target markets, and assist enterprises to implement and supervise the plans to help enterprises improve their market success rate.

Types of 4. Market Entry Advice

According to different dimensions, market entry consulting can be divided into different types, common are the following:

According to the service object, it can be dividedB2B（Business to Business) type andB2C（Business to Consumer) type.B2BType refers to consulting companies that provide services to enterprises, such as iResearch Consulting;B2CType refers to consulting firms that provide services to consumers, such as Consumer Reports (Consumer Reports), etc.

According to the scope of service, it can be divided into global type and regional type. Global refers to consulting firms that provide services in multiple countries or regions, such as McKinsey (McKinsey), etc.; regional refers to consulting firms that provide services in a particular country or region, such as Huaxin Consulting.

According to the service content, it can be divided into comprehensive type and professional type. Integrated refers to consulting firms that provide multiple types of market entry consulting services, such as Accenture (Accenture), etc.; professional refers to consulting firms that focus on a certain type of market entry consulting services, such as Roland Berger (Roland Berger), etc.

According to the service mode, it can be divided into online type and offline type. Online refers to consulting companies that provide services through Internet platforms, such as Zhihu Column, etc.; offline refers to consulting companies that provide services through face-to-face communication, such as Shangpu Consulting.

Selection and evaluation of 5. market entry consulting

Market entry consulting is an important investment decision. When selecting and evaluating a market entry consulting firm or service, the following aspects need to be considered:

Service quality: Service quality is the core standard to measure market entry into consulting companies or services, mainly including the following aspects: ① Professionalism: whether it has relevant industry knowledge, experience and methods, and whether it can provide in-depth and comprehensive market insights and suggestions; ② Customer orientation: whether it can fully understand the needs and goals of customers, and whether it can tailor appropriate market entry plans for customers; ③ Innovation: whether they can use innovative thinking and technology, whether they can provide customers with unique and valuable market entry solutions; ④ Executability: whether they can assist customers in implementing and supervising market entry solutions, whether they can adjust and improve the solutions in time, and whether they can provide customers with practical results and benefits.

Service price: Service price is an important standard to measure the market entry into consulting companies or services, mainly including the following aspects: ① Price level: whether it meets the market level, whether it matches the service quality, and whether it is within the customer's budget; ② Price structure: whether it is clear, reasonable and legal, whether there are hidden fees or additional conditions; ③ Price flexibility: whether there are different price options or preferential policies, and whether they can be adjusted or negotiated according to the needs and conditions of customers.

Service reputation: Service reputation is the basic standard to measure the market entry into consulting companies or services, mainly including the following aspects: ① qualification certification: whether it has relevant qualification certification or industry recognition, suchISO9001、CMMIand so on;②Customer evaluation: whether there is a good customer evaluation or reputation, such as satisfaction, loyalty, recommend, etc;③Case presentation: whether there are successful cases to show or share, such as project background, process, results, effects, etc.

Service coordination: service coordination is an auxiliary standard to measure market entry into consulting companies or services, mainly including the following aspects: ① communication methods: whether there are multiple communication methods, such as telephone, email, video, etc., and whether they can communicate in a timely and effective manner; ② communication frequency: whether there is a reasonable communication frequency, such as weekly and monthly, and whether they can feedback and report in a timely manner; ③ communication attitude: whether there is a professional and friendly communication attitude, whether they can respect and understand customers; ④ Communication effect: whether there is a good communication effect, whether they can reach a consensus and cooperation.

Service value-added: Service value-added is a potential standard to measure market entry into consulting companies or services, which mainly includes the following aspects: ① Follow-up support: whether there are follow-up support or follow-up services, such as maintenance, update, improvement, etc., and whether they can continue to provide value for customers; ② Knowledge transfer: whether there are knowledge transfer or training services, such as documents, reports, courses, etc., and whether they can improve customers' knowledge and abilities; ③ Resource sharing: whether there is resource sharing or recommend services, such as data, information, network, etc., can expand the customer's resources and influence.

Case Analysis of 6. Shangpu Consulting Company

Shangpu Consulting Company is a company specializing in market entry consulting, with many years of industry experience and professional team to provide customers with a full range of market entry consulting services. The following are some specific cases of Champ Consulting:

Case 1: An international cosmetics brand wants to enter the Chinese market and entrusts Shangpu Consulting to conduct market entry research. Through the analysis of China's cosmetics market, Shangpu Consulting found that the scale of China's cosmetics market is huge, but the competition is fierce and the consumer demand is diversified. Shangpu Consulting Company has formulated the following market entry strategies for customers: ① Select the high-end cosmetics market as the target market segment, and use brand advantages and quality advantages to attract consumers; ② Determine brand positioning and differentiation with nature, health, and environmental protection as the core values. Strategy to meet consumers' needs for the safety and effectiveness of cosmetics; ③ Develop channel strategies with e-commerce platform as the main channel, take advantage of the coverage, efficiency and cost advantages of e-commerce platforms to quickly open the market; ④ formulate marketing strategies with social media as the main tool, and use the influence, interaction and word-of-mouth effects of social media to improve brand awareness and reputation.

Case 2: A domestic appliance company wants to enter the Indian market and entrusts Champu Consulting to conduct a market entry study. Through the analysis of the Indian home appliance market, Shangpu Consulting found that the Indian home appliance market has great potential, but there are many challenges, such as political instability, imperfect laws, backward infrastructure, and low consumer income. Shangpu Consulting has formulated the following market entry strategies for customers: ① choose refrigerators and washing machines as the main products, and take advantage of the rigid demand and high profit margin of the products; ② determine the brand positioning and differentiation strategy with cost performance and durability as the core value to meet the practical and economic needs of consumers for home appliances; ③ formulate channel strategies with joint ventures or acquisition of local enterprises as the main way, and make use of the resources and networks of local enterprises, reduce entry barriers and operating costs; ④ Develop marketing strategies with TV advertising and outdoor advertising as the main tools, and use the coverage and influence of advertising to increase brand awareness and trust.

Case 3: A foreign educational institution wants to enter the Chinese market and entrusts Shangpu Consulting to conduct market entry research. Through the analysis of China's education market, Shangpu Consulting found that the demand of China's education market is strong, but the competition is fierce and the consumer demand is changeable. Shangpu Consulting Company has formulated the following market entry strategies for its customers: ① Choose English training as its main business and take advantage of the general demand and high growth rate of English training; ② Determine brand positioning and differentiation strategies with internationalization, specialization and personalization as its core values to meet consumers' demand for high quality and high effect of English training; ③ Formulate channel strategies with direct operation or franchise as the main mode, use the scale effect and brand effect of direct operation or franchise to expand the market rapidly; ④ formulate marketing strategies with network marketing and word-of-mouth marketing as the main tools, make use of the low cost and high efficiency of network marketing, and make use of the authenticity and credibility of word-of-mouth marketing to improve brand awareness and reputation.

7. Conclusion

Market entry consulting is an important investment decision, which needs to select and evaluate the most suitable market entry consulting firm or service according to its own objectives and resources. Market entry consulting can provide enterprises with professional market insight, reasonable market strategy, reduce market risk, improve market success rate and other values.