1. CommercialDue diligence consultationThe process

The process of commercial due diligence consultation generally includes the following steps:

Determine the purpose and scope of commercial due diligence consulting: according to the needs and objectives of customers, clarify the main issues and concerns of commercial due diligence consulting, as well as the information related to the industry, market, competitors, customers, suppliers, etc.

Collect and collate data and materials required for business due diligence consulting: obtain business-related data and materials of the target company or project through public channels (such as official website, reports, news, social media, etc.) and private channels (such as interviews, surveys, observations, etc.), including historical and current data, as well as future predictions and assumptions.

Analyze and evaluate the data and materials of business due diligence consulting: use the methods and tools of business analysis (such as PEST analysis, Porter's five forces analysis, SWOT analysis, value chain analysis, financial analysis, etc.) to systematically analyze and evaluate the collected data and materials, and reveal the business value and risks of the target enterprise or project, as well as its influencing factors and driving forces from different angles and levels.

Write and submit business due diligence consulting reports and recommendations: according to the results of analysis and evaluation, write a complete, clear and convincing business due diligence consulting report, summarize the business advantages and disadvantages of the target enterprise or project, as well as the opportunities and threats, put forward targeted suggestions and measures to help customers make reasonable decisions.

2. CommercialDue diligence consultationMethods and tools

The methods and tools of business due diligence consulting refer to a series of techniques and means used to collect, analyze, evaluate and present business-related data and information in the process of business due diligence consulting. The methods and tools of commercial due diligence consulting mainly include the following categories:

Industry analysis: Industry analysis refers to a comprehensive analysis of the overall situation, development trend, competition pattern, policies and regulations, technological innovation and other aspects of the industry in which the target enterprise or project is located, in order to understand the attractiveness and barriers of the industry, as well as the industry status and competitiveness of the target enterprise or project. Commonly used industry analysis methods and tools are: PEST analysis, Porter five forces analysis, industry life cycle analysis, industry key success factor analysis.

Market analysis: Market analysis refers to the scale, growth, structure, distribution, demand, supply, price, consumer behavior and other aspects of the market faced by the target enterprise or project to understand the potential and dynamics of the market, as well as the market share and growth rate of the target enterprise or project. Commonly used methods and tools for market analysis are: market segmentation, market positioning, market forecasting, market demand analysis, market supply analysis, market price analysis, market consumer analysis, etc.

Competitive analysis: Competitive analysis refers to a detailed analysis of the strategies, products, services, quality, costs, marketing, innovation, strengths, weaknesses, etc. of the main competitors of the target enterprise or project to understand the strengths and strategies of the competitors, as well as the competitive strengths and weaknesses of the target enterprise or project. Commonly used methods and tools for competitive analysis are: competitor identification, competitor analysis, competitor advantage analysis, competitor disadvantage analysis, competitor strategy analysis, competitor reaction analysis, etc.

Customer analysis: Customer analysis refers to an in-depth analysis of the needs, preferences, satisfaction, loyalty, value, profit, influence, etc. of existing and potential customers of the target enterprise or project to understand the characteristics and behavior of the customer, as well as the customer relationship and customer value of the target enterprise or project. Commonly used methods and tools for customer analysis are: customer segmentation, customer positioning, customer needs analysis, customer preference analysis, customer satisfaction analysis, customer loyalty analysis, customer value analysis, customer profit analysis, customer influence analysis, etc.

Supply chain analysis: Supply chain analysis refers to a comprehensive analysis of the capabilities, quality, cost, risk, and partnerships of suppliers, distributors, and partners upstream and downstream of the target company or project to understand the efficiency and stability of the supply chain, as well as the supply chain management and optimization of the target company or project. Commonly used supply chain analysis methods and tools are: supply chain map, supply chain cost analysis, supply chain quality analysis, supply chain risk analysis, supply chain relationship analysis, supply chain optimization analysis and so on.

Marketing analysis: Marketing analysis refers to the systematic analysis of the product, price, channel, promotion, brand, word of mouth and other aspects of the target enterprise or project to understand the marketing strategy and effect, as well as the marketing ability and optimization of the target enterprise or project. Commonly used marketing analysis methods and tools are: product analysis, price analysis, channel analysis, promotion analysis, brand analysis, word-of-mouth analysis and so on.

Organizational analysis: Organizational analysis refers to a comprehensive analysis of the organizational structure, human resources, culture, leadership, communication, collaboration, innovation, change, etc. of the target enterprise or project to understand the effectiveness and adaptability of the organization, as well as the organizational strengths and weaknesses of the target enterprise or project. Commonly used organizational analysis methods and tools are: organizational structure analysis, human resources analysis, cultural analysis, leadership analysis, communication analysis, collaboration analysis, innovation analysis, change analysis, etc.

Financial Analysis: Financial analysis refers to the systematic analysis of the financial situation, financial performance, financial risk, financial forecast, etc. of the target enterprise or project to understand the financial soundness and growth, as well as the financial value and financial risk of the target enterprise or project. Commonly used financial analysis methods and tools are: financial statement analysis, financial ratio analysis, financial cash flow analysis, financial budget analysis, financial forecast analysis, financial risk analysis and so on.

Business 3. Champ ConsultingDue diligence consultationCases of Services

Shangpu Consulting is a professional business consulting company, providing customers with business due diligence consulting, strategic consulting, market consulting, organizational consulting and other services. Shangpu consulting has a consulting team with rich experience, high professional quality and wide industry knowledge, as well as a set of perfect, scientific and efficient consulting methods and tools, which can provide customers with customized, high-quality and high-value commercial due diligence consulting services. The following are some specific examples of commercial due diligence consulting services provided by Champ Consulting to clients:

Case 1: Champu Consulting provided commercial due diligence consulting services to a local Chinese cosmetics company for an internationally renowned consumer goods company. The consumer goods company plans to acquire the cosmetics company to expand its share and influence in the Chinese market. Through the industry analysis, market analysis, competition analysis, customer analysis, supply chain analysis, marketing analysis, organization analysis, financial analysis and so on, Shangpu Consulting provided a comprehensive, in-depth and objective commercial due diligence consultation report for the consumer goods company, revealed the commercial value and risks of the cosmetics company, as well as the opportunities and threats of the acquisition, and put forward the suggestions and strategies of the acquisition, helped consumer goods companies make a successful acquisition decision.

Case 2: Champu Consulting provided a leading domestic Internet company with commercial due diligence consulting services for an emerging online education platform. The Internet company plans to invest in the online education platform to expand its business and revenue in the online education sector. Through the industry analysis, market analysis, competition analysis, customer analysis, supply chain analysis, marketing analysis, organization analysis, financial analysis and so on, Shangpu Consulting provides a detailed, accurate and convincing business due diligence consultation report for Internet companies, which shows the business potential and risks of the online education platform, as well as the value and return of investment, and puts forward investment suggestions and plans, help Internet companies make a wise investment decision.

Case 3: Shangpu Consulting provided a commercial due diligence consulting service to a local new energy vehicle company in China for an internationally renowned automobile company. The automobile company plans to carry out strategic cooperation with the new energy vehicle company to jointly develop and promote the technology and products of new energy vehicles. Through industry analysis, market analysis, competition analysis, customer analysis, supply chain analysis, marketing analysis, organizational analysis, financial analysis, etc., Shangpu Consulting provides an all-round, in-depth and objective business due diligence consultation report for the new energy vehicle company, reveals the commercial advantages and disadvantages of the new energy vehicle company, as well as the opportunities and challenges of cooperation, and puts forward suggestions and measures for cooperation, help the car company make a favorable decision to cooperate.