Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Commercial/Investment due diligence > Cao Jie >

How to do a good job in business investment? Here is a complete guide.

2024-07-18 17:18:12 来源：尚普咨询浏览量：0

商业投资尽调是指在进行投资决策前，对目标企业或项目进行全面、深入、客观的评估和分析，以获取其真实、准确、完整的信息，判断其价值、风险和潜力，为投资者提供决策依据和建议的过程。商业投资尽调的目的是发现目标企业或项目的核心竞争力、市场前景、盈利能力和潜在问题，从而制定合理的投资方案和风险控制措施。商业投资尽调的范围一般包括行业分析、市场分析、竞争分析、客户分析、供应链分析、产品/服务分析、财务分析、法律分析等方面。商业投资尽调的方法主要有审阅文件资料、参考外部信息、相关人员访谈、企业实地调查等。本文将以尚普咨询公司为例，介绍其在商业投资尽调方面的专业服务和成功案例，为有意进行商业投资的读者提供一份完整的指南。

商业投资是一种涉及高风险高回报的经济活动，需要投资者对目标企业或项目有充分的了解和评估，以避免盲目决策导致的损失。因此，商业投资尽调是投资过程中不可或缺的一个环节，它可以帮助投资者发现目标企业或项目的优势和劣势，评估其价值和风险，制定合理的投资方案和风险控制措施。

那么，如何做好商业投资尽调呢？本文将以尚普咨询公司为例，介绍其在商业投资尽调方面的专业服务和成功案例，为有意进行商业投资的读者提供一份完整的指南。

一、尚普咨询公司

Shangpu Consulting is a company that focuses on industry research, market research, investment and financing consulting,IPO上市咨询等领域的独立第三方咨询机构，成立于2008年初。历经十多年的辛勤耕耘，尚普咨询公司在各个领域积累了丰富的专业经验和客户资源，凭借极强的咨询创新能力、一流的服务质量，以及强大的市场竞争力深受社会各界高度认可，现已成为中国最具领导力和权威性的咨询机构之一。

尚普咨询公司拥有一支由行业专家、市场研究员、财务分析师、法律顾问等组成的高素质高效率的专业团队，能够为客户提供全方位全周期全覆盖的咨询服务。尚普咨询公司还拥有自己独立运营的尚普研究院，专注于半导体、人工智能、自动驾驶、新能源、金融科技、医疗大健康等新兴领域的深度行业研究，为政府、社会团体及相关企业提供专业服务，立志成为中国本土最具专业度和影响力的权威研究机构之一。

二、尚普咨询公司在商业投资尽调方面的专业服务

尚普咨询公司在商业投资尽调方面的专业服务主要包括以下几个方面：

行业分析

行业分析是商业投资尽调的基础和前提，是对目标企业或项目所处的行业的整体情况进行系统性、宏观性、战略性的分析，包括行业发展历程、行业规模、行业结构、行业特征、行业趋势、行业政策、行业风险等方面。行业分析的目的是为了了解目标企业或项目所处的市场环境和竞争格局，评估其所面临的机遇和挑战，判断其发展潜力和前景。

尚普咨询公司在行业分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如PESTAnalysis, Porter's Five Forces Analysis,SWOTanalysis,BCG矩阵分析等，对各个行业进行全面深入的研究和评估，为客户提供高质量高价值的行业报告。尚普咨询公司还能够利用自己独立运营的尚普研究院，对新兴领域进行前沿探索和创新研究，为客户提供最新最专业的行业洞察和建议。

Market Analysis

市场分析是商业投资尽调的核心和重点，是对目标企业或项目所针对的市场的具体情况进行细致性、微观性、实证性的分析，包括市场需求、市场供给、市场细分、市场定位、市场渗透、市场预测等方面。市场分析的目的是为了了解目标企业或项目所服务的客户群体和需求特征，评估其所占有的市场份额和竞争优势，预测其未来的市场增长和盈利能力。

尚普咨询公司在市场分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如问卷调查、访谈访查、数据挖掘、统计分析等，对各个市场进行全面深入的研究和评估，为客户提供高质量高价值的市场报告。尚普咨询公司还能够利用自己拥有的海量数据和研究模型，对各个市场进行长期跟踪和监测，为客户提供最新最专业的市场动态和趋势。

竞争分析

竞争分析是商业投资尽调的关键和难点，是对目标企业或项目所面临的竞争对手及其战略行为进行系统性、比较性、动态性的分析，包括竞争者识别、竞争者特征、竞争者策略、竞争者优势、竞争者反应等方面。竞争分析的目的是为了了解目标企业或项目在市场中的相对地位和竞争力，评估其所受到的竞争压力和威胁，预测其未来的竞争态势和变化。

尚普咨询公司在竞争分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如竞争地图、竞争矩阵、竞争优势分析、竞争策略分析等，对各个竞争者进行全面深入的研究和评估，为客户提供高质量高价值的竞争报告。尚普咨询公司还能够利用自己拥有的专业知识和经验，对各个竞争者的战略行为进行敏感性分析和模拟预测，为客户提供最新最专业的竞争洞察和建议。

客户分析

客户分析是商业投资尽调的重要和细致的一个环节，是对目标企业或项目所服务或打算服务的客户群体进行系统性、细分性、个性化的分析，包括客户识别、客户特征、客户需求、客户满意度、客户忠诚度、客户价值等方面。客户分析的目的是为了了解目标企业或项目所依赖或将依赖的收入来源和利润来源，评估其所拥有或将拥有的客户基础和客户关系，预测其未来的客户增长和客户保留。

尚普咨询公司在客户分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如CRM系统、RFMmodel,KANOmodel,NPS模型等，对各个客户群体进行全面深入的研究和评估，为客户提供高质量高价值的客户报告。尚普咨询公司还能够利用自己拥有的大数据平台和人工智能技术，对各个客户群体进行精准定位和个性化推荐，为客户提供最新最专业的客户洞察和建议。

供应链分析

供应链分析是商业投资尽调的关键和复杂的一个环节，是对目标企业或项目所涉及的上游供应商、下游分销商及其之间的关系进行系统性、流程性、协同性的分析，包括供应链结构、供应链流程、供应链效率、供应链风险等方面。供应链分析的目的是为了了解目标企业或项目所依赖或将依赖的资源来源和渠道来源，评估其所拥有或将拥有的供应链优势和弱点，预测其未来的供应链变化和改进。

尚普咨询公司在供应链分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如SCORmodel,VRIOmodel,ABC分析等，对各个供应链环节进行全面深入的研究和评估，为客户提供高质量高价值的供应链报告。尚普咨询公司还能够利用自己拥有的云计算平台和区块链技术，对各个供应链环节进行智能化管理和优化，为客户提供最新最专业的供应链洞察和建议。

Products/服务分析

Products/服务分析是商业投资尽调的重要和创新的一个环节，是对目标企业或项目所提供或打算提供的产品或服务进行系统性、功能性、价值性的分析，包括产品/服务特征、产品/服务质量、产品/服务创新、产品/服务定价等方面。产品/服务分析的目的是为了了解目标企业或项目所提供或将提供的核心竞争力和差异化优势，评估其所拥有或将拥有的市场占有率和利润率，预测其未来的产品/服务发展和改进。

尚普咨询公司在产品/服务分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如QFDanalysis,TRIZ分析、价值链分析等，对各个产品/服务进行全面深入的研究和评估，为客户提供高质量高价值的产品/服务报告。尚普咨询公司还能够利用自己拥有的创新平台和设计思维，对各个产品/服务进行创新设计和优化，为客户提供最新最专业的产品/服务洞察和建议。

Financial Analysis

财务分析是商业投资尽调的基础和关键的一个环节，是对目标企业或项目的财务状况进行系统性、量化性、规范性的分析，包括财务报表、财务比率、财务预测等方面。财务分析的目的是为了了解目标企业或项目的财务实力和财务风险，评估其所拥有或将拥有的资产负债、收入支出、现金流等指标，预测其未来的财务表现和财务状况。

尚普咨询公司在财务分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如财务报表分析、杜邦分析、现金流量表分析等，对各个财务指标进行全面深入的研究和评估，为客户提供高质量高价值的财务报告。尚普咨询公司还能够利用自己拥有的专业知识和经验，对各个财务指标进行敏感性分析和模拟预测，为客户提供最新最专业的财务洞察和建议。

法律分析

法律分析是商业投资尽调的必要和保障的一个环节，是对目标企业或项目所涉及的法律事项进行系统性、规范性、合规性的分析，包括法律文件、法律风险、法律保障等方面。法律分析的目的是为了了解目标企业或项目所遵守或将遵守的法律规范和要求，评估其所存在或将存在的法律问题和纠纷，预测其未来的法律风险和法律保障。

尚普咨询公司在法律分析方面有着丰富的经验和优势，能够根据客户的需求和目标，采用多种方法和工具，如法律文件审查、法律风险评估、法律保障方案等，对各个法律事项进行全面深入的研究和评估，为客户提供高质量高价值的法律报告。尚普咨询公司还能够利用自己拥有的专业团队和合作伙伴，对各个法律事项进行专业化处理和解决，为客户提供最新最专业的法律洞察和建议。

三、尚普咨询公司在商业投资尽调方面的成功案例

尚普咨询公司在商业投资尽调方面有着丰富的经验和优势，曾经为多个行业、多个领域、多个规模的客户提供过专业的商业投资尽调服务，并取得了良好的效果和反馈。以下是尚普咨询公司在商业投资尽调方面的部分成功案例：

为一家国内知名的互联网巨头提供了对一家海外领先的在线教育平台的商业投资尽调服务。尚普咨询公司通过对该平台所处的行业、市场、竞争、客户、供应链、产品/服务、财务、法律等方面进行全面深入的分析和评估，为客户提供了一份高质量高价值的商业投资尽调报告，为客户制定了合理的投资方案和风险控制措施。该项目最终成功完成了交易，客户获得了丰厚的回报，并对尚普咨询公司的服务表示了高度赞赏和信任。

为一家国内领先的新能源汽车制造商提供了对一家欧洲知名的电池技术公司的商业投资尽调服务。尚普咨询公司通过对该公司所处的行业、市场、竞争、客户、供应链、产品/服务、财务、法律等方面进行全面深入的分析和评估，为客户提供了一份高质量高价值的商业投资尽调报告，为客户制定了合理的投资方案和风险控制措施。该项目最终成功完成了交易，客户获得了核心技术和市场优势，并对尚普咨询公司的服务表示了高度赞赏和信任。

为一家国内知名的医疗大健康集团提供了对一家美国领先的基因检测公司的商业投资尽调服务。尚普咨询公司通过对该公司所处的行业、市场、竞争、客户、供应链、产品/服务、财务、法律等方面进行全面深入的分析和评估，为客户提供了一份高质量高价值的商业投资尽调报告，为客户制定了合理的投资方案和风险控制措施。该项目最终成功完成了交易，客户获得了创新技术和市场潜力，并对尚普咨询公司的服务表示了高度赞赏和信任。

4. epilogue

商业投资尽调是一项复杂而重要的工作，需要投资者对目标企业或项目进行全面、深入、客观的评估和分析，以获取其真实、准确、完整的信息，判断其价值、风险和潜力，为投资决策提供依据和建议。商业投资尽调的范围一般包括行业分析、市场分析、竞争分析、客户分析、供应链分析、产品/服务分析、财务分析、法律分析等方面。商业投资尽调的方法主要有审阅文件资料、参考外部信息、相关人员访谈、企业实地调查等。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise