Purpose of 1. Commercial due diligence

The purpose of commercial due diligence is to help investors or partners understand the real situation of the target enterprise or project, verify its core competitiveness and development potential, assess its commercial value and risk, and provide a basis for decision-making. Specifically, commercial due diligence can achieve the following objectives:

Understand the industry environment, market scale, market structure, market trend, market demand and other basic conditions of the target enterprise or project, and judge its market prospect and development space;

Understand the competitive advantages and disadvantages of the target company or project, analyze its position and influence in the market, and evaluate its competitiveness and sustainability;

Understand the core elements of the target company or project, such as customer group, channel model, product structure, product quality, product innovation, etc., judge its customer loyalty and satisfaction, and evaluate its profitability and growth potential;

Understand the technical level, technical barriers, technological innovation and other key factors of the target enterprise or project, judge its technological advantages and risks, and evaluate its technological value and future development direction;

Understand the potential problems and risks of the target enterprise or project, such as market risk, competition risk, customer risk, channel risk, product risk, technology risk, etc., and put forward corresponding countermeasures and suggestions;

Understand the fit and synergy between the target enterprise or project and the investor or partner, analyze the complementarity and synergy between the two parties, and assess the value and benefits of the cooperation.

2. the content of commercial due diligence

The content of commercial due diligence mainly includes the following aspects:

Market research: Through the collection and analysis of industry reports, policies and regulations, statistical data and other second-hand information, as well as expert interviews, user interviews, consumer surveys and other first-hand information, the target enterprise or project in which the industry environment, market size, market structure, market trends, market demand and other comprehensive, in-depth and objective investigation and analysis, to determine its market prospects and development space;

Competitive analysis: by collecting and analyzing the public information of competitors, as well as conducting confidential interviews, channel interviews, customer interviews, etc., the competitive advantages and disadvantages of the target company or project, as well as its position and influence in the market, Conduct a systematic, detailed and realistic analysis to evaluate its competitiveness and sustainability;

Customer research: by collecting and analyzing the customer list, customer contract, customer satisfaction survey and other information of the target enterprise or project, as well as conducting customer interviews, customer surveys, etc., conduct detailed, in-depth and true research on the customer group, customer structure, customer needs, customer loyalty, customer satisfaction, etc. of the target enterprise or project, and judge its customer stability and growth;

Channel research: by collecting and analyzing the channel list, channel contract, channel satisfaction survey and other information of the target enterprise or project, as well as conducting channel interviews and channel surveys, conduct comprehensive, in-depth and true research on the channel mode, channel structure, channel efficiency, channel loyalty, channel satisfaction, etc. of the target enterprise or project, and judge its channel stability and expansion;

Product research: by collecting and analyzing the product catalog, product specification, product quality report and other information of the target enterprise or project, as well as conducting product trial and product testing, systematic, detailed and practical research on the product structure, product quality, product innovation, product function, product price, etc. of the target enterprise or project, and judging its product competitiveness and attractiveness;

Technical research: by collecting and analyzing the technical documents, technical patents, technical awards and other information of the target enterprise or project, as well as conducting interviews with technical experts and technical evaluations, professional, authoritative and rigorous research on the technical level, technical barriers, technological innovation and technological application of the target enterprise or project, so as to judge its technical advantages and risks.

3. approach to commercial due diligence

The main methods of commercial due diligence are as follows:

Document review: Obtain basic information and important data by reviewing various documents provided by the target enterprise or project, such as company profile, financial statements, contract agreements, policies and regulations, etc;

Second-hand information collection: through the collection and analysis of various public sources of second-hand information, such as industry reports, statistics, news reports, etc., to obtain industry environment and market dynamics;

First-hand information acquisition: through the design and implementation of various first-hand information acquisition methods, such as expert interviews, user interviews, consumer surveys, etc., to obtain in-depth views and feedback;

Field visit: by visiting the location of the target enterprise or project or related locations, such as factories, warehouses, stores, etc., on-site observation and inspection, to obtain intuitive feelings and on-site data;

Data analysis: through the use of various data analysis methods and tools, such as comparative analysis, causal analysis,SWOTThe collected data are collated and processed to draw valuable conclusions and suggestions.

Process for 4. Commercial due diligence

The commercial due diligence process generally includes the following steps:

Determine the objectives and scope of due diligence: according to the needs and objectives of investors or partners, clarify the object and scope of due diligence, and formulate due diligence plans and programs;

Collect and review documents: ask for various documents from the target enterprise or project, such as company profile, financial statements, contract agreements, policies and regulations, etc., and review and analyze them to obtain basic information and important data;

Collect and analyze second-hand information: collect and analyze second-hand information through various public sources, such as industry reports, statistical data, news reports, etc., and organize and summarize them to obtain industry environment and market dynamics;

Design and implement first-hand information acquisition methods: according to the content and purpose of due diligence, design and implement first-hand information acquisition methods, such as expert interviews, user interviews, consumer surveys, etc., and make records and summaries to obtain in-depth views and feedback;

On-the-spot investigation and inspection: according to the needs of due diligence, arrange and carry out on-the-spot investigation and inspection, such as visiting the location of the target enterprise or project or related places, such as factories, warehouses, stores, etc., and carry out on-the-spot observation and inspection to obtain intuitive feelings and on-site data;

Use data analysis methods and tools: according to the objectives and problems of due diligence, use various data analysis methods and tools, such as comparative analysis, causal analysis,SWOTAnalytic methods, etc., collate and process the collected data to draw valuable conclusions and recommendations;

Write and submit due diligence reports: according to the results and findings of due diligence, write and submit due diligence reports, including due diligence background, due diligence purpose, due diligence content, due diligence method, due diligence results, due diligence conclusions, due diligence recommendations, etc., and attach relevant data tables, charts, pictures, etc.

5. the case of commercial due diligence

In order to better demonstrate the practical application of commercial due diligence, the following describes the process and effect of commercial due diligence in conjunction with the specific case of Champ Consulting.

Case 1: A well-known Internet company conducts commercial due diligence on an online education platform

Background: A well-known Internet company plans to invest, acquire or cooperate with an online education platform, and needs to make commercial due diligence to assess its commercial value and risk.

Objective: To provide decision-making basis for investors or partners through comprehensive, in-depth and objective investigation and analysis of market research, competition analysis, customer research, channel research, product research, technical research and other aspects of online education platform.

Content:

Market research: Through the collection and analysis of industry reports, policies and regulations, statistical data and other second-hand information, as well as expert interviews, user interviews, consumer surveys and other first-hand information, conduct a comprehensive, in-depth and objective investigation and analysis of the development status, market scale, market structure, market trends, market demand, etc. of the online education industry, and judge the market prospects and development space of the online education platform;

Competitive analysis: by collecting and analyzing the public information of competitors, as well as conducting confidential interviews, channel interviews, customer interviews, etc., the competitive advantages and disadvantages of online education platforms, as well as their position and influence in the market are systematically and carefully Analyze and evaluate its competitiveness and sustainability;

Customer research: by collecting and analyzing the customer list, customer contract, customer satisfaction survey and other information of the online education platform, as well as conducting customer interviews, customer surveys, etc., conduct detailed, in-depth and true research on the customer group, customer structure, customer demand, customer loyalty, customer satisfaction, etc. of the online education platform, and judge its customer stability and growth;

Channel research: by collecting and analyzing the channel list, channel contract, channel satisfaction survey and other information of the online education platform, as well as conducting channel interviews and channel surveys, conduct comprehensive, in-depth and true research on the channel mode, channel structure, channel efficiency, channel loyalty, channel satisfaction and other information of the online education platform, and judge its channel stability and expansion;

Product research: by collecting and analyzing the product catalog, product manual, product quality report and other information of the online education platform, as well as conducting product trial and product testing, the product structure, product quality, product innovation, product function, product price and other information of the online education platform are systematically, carefully and practically studied to judge the competitiveness and attractiveness of its products;

Technical research: by collecting and analyzing the technical documents, technical patents, technical awards and other information of the online education platform, as well as conducting interviews with technical experts and technical evaluations, conduct professional, authoritative and rigorous research on the technical level, technical barriers, technological innovation and technology application of the online education platform, and judge its technical advantages and risks.

Results:

The online education industry is developing rapidly, the market scale continues to expand, the market demand is strong, and the market trend is developing in the direction of high quality, high efficiency and high personalization;

The online education platform has strong competitive advantages, mainly manifested in high brand awareness, large user scale, strong user stickiness, and good user reputation; diverse product types, high product quality, and strong product innovation; flexible channel models, wide channel coverage, and channels Good cooperation; advanced technology, high technical barriers, and fast technological innovation;

There are also some competitive disadvantages and risks in the online education platform, which are mainly manifested in fierce market competition, numerous competitors and changeable competitive strategies. Diverse customer needs, difficult customer transformation and difficult customer maintenance; High product cost, fast product update and serious product homogenization; Large technology investment, rapid technology change and difficult technology security;

There is a high degree of fit and synergy between online education platforms and well-known Internet companies, which is mainly manifested in that both parties have a strong user base, brand influence, product innovation capabilities and technical strength; both parties can be in user resources, channel resources, and Product resources and technical resources are complementary and coordinated to achieve win-win and development.

Conclusion:

Online education platform is a target enterprise or project with high commercial value and development potential, which has strong competitiveness and sustainability in the market, and has a high degree of fit and synergy with well-known Internet companies;

Investors or partners can consider investing in online education platforms, mergers and acquisitions or cooperation to obtain higher returns and value, but also pay attention to avoiding market risk, competitive risk, customer risk, channel risk, product risk and technology risk.

Recommendations:

Investors or partners should fully communicate and negotiate with the online education platform before making investment, merger and acquisition or cooperation, and clarify the cooperation intention, cooperation mode and cooperation conditions of both parties;

After investment, merger and acquisition or cooperation, investors or partners should establish effective communication mechanism and coordination mechanism with online education platform, realize information sharing and resource integration of both parties, and improve the synergy efficiency and synergy effect of both parties;

In the process of investment, merger and acquisition or cooperation, investors or partners should pay close attention to the industry environment and market dynamics, adjust competition strategies and development plans in a timely manner, seize market opportunities and challenges, and enhance their competitiveness and development capabilities.

Case 2: A well-known pharmaceutical company conducts commercial due diligence on a biopharmaceutical company.

Background: A well-known pharmaceutical company plans to invest in a biomedical company, mergers and acquisitions or cooperation, the need for its commercial due diligence to assess its commercial value and risk.

Objective: To provide decision-making basis for investors or partners by conducting a comprehensive, in-depth and objective investigation and analysis of market research, competition analysis, customer research, channel research, product research and technical research of biopharmaceutical companies.

Content:

Market research: through the collection and analysis of industry reports, policies and regulations, statistical data and other second-hand information, as well as expert interviews, user interviews, consumer surveys and other first-hand information, conduct a comprehensive, in-depth and objective investigation and analysis of the development status, market scale, market structure, market trends, market demand, etc. of the biomedical industry, and judge the market prospects and development space of biomedical companies;

Competitive analysis: by collecting and analyzing the public information of competitors, as well as conducting confidential interviews, channel interviews, customer interviews, etc., the competitive advantages and disadvantages of biopharmaceutical companies, as well as their position and influence in the market are systematically, Careful and realistic analysis to evaluate its competitiveness and sustainability;

Customer research: through the collection and analysis of biomedical company's customer list, customer contracts, customer satisfaction survey and other information, as well as customer interviews, customer surveys, etc., to conduct detailed, in-depth and true research on biomedical company's customer groups, customer structure, customer needs, customer loyalty, customer satisfaction, etc., to judge its customer stability and growth;

Channel research: by collecting and analyzing the channel list, channel contract, channel satisfaction survey and other information of biomedical companies, as well as conducting channel interviews and channel surveys, conduct comprehensive, in-depth and true research on the channel mode, channel structure, channel efficiency, channel loyalty, channel satisfaction and other information of biomedical companies, and judge the stability and expansion of their channels;

Product research: through the collection and analysis of the biopharmaceutical company's product catalog, product instructions, product quality reports and other information, as well as product trial, product testing, etc., the biopharmaceutical company's product structure, product quality, product innovation, product function, product price, etc. to conduct systematic, detailed and practical research to judge its product competitiveness and attractiveness;

Technical research: by collecting and analyzing the technical documents, technical patents, technical awards and other information of biomedical companies, as well as conducting interviews with technical experts and technical evaluations, professional, authoritative and rigorous research on the technical level, technical barriers, technological innovation and technology application of biomedical companies, and judging their technical advantages and risks.

Results:

The biopharmaceutical industry has broad development prospects, the market scale continues to grow, the market demand is strong, and the market trend is developing in the direction of high efficiency, high safety and high customization;

Biopharmaceutical companies have strong competitive advantages, mainly manifested in high brand awareness, large user scale, strong user stickiness, and good user reputation; diverse product types, high product quality, and strong product innovation; flexible channel models, wide channel coverage, and channels Good cooperation; advanced technology, high technical barriers, and fast technological innovation;

Biopharmaceutical companies also have some competitive disadvantages and risks, which are mainly manifested in fierce market competition, numerous competitors, and changeable competitive strategies; diverse customer needs, difficult customer conversion, and difficult customer maintenance; high product costs, fast product updates, and serious product homogeneity; large technology investment, rapid technology changes, and difficult technology security;

There is a high degree of fit and synergy between biomedical companies and well-known pharmaceutical companies, which is mainly manifested in that both parties have a strong user base, brand influence, product innovation capabilities and technical strength; both parties can be in user resources and channel resources., Product resources and technical resources are complementary and coordinated to achieve win-win and development.

Conclusion:

Biopharmaceutical company is a target enterprise or project with high commercial value and development potential, which has strong competitiveness and sustainability in the market, and has a high degree of fit and synergy with well-known pharmaceutical companies;

Investors or partners may consider investing in biopharmaceutical companies, mergers and acquisitions or cooperation to obtain higher returns and value, but at the same time, they should also pay attention to avoiding market risk, competitive risk, customer risk, channel risk, product risk and technology risk.

Recommendations:

Investors or partners should fully communicate and negotiate with biopharmaceutical companies before making investment, merger and acquisition or cooperation, and clarify the cooperation intention, cooperation mode and cooperation conditions of both parties;

After investment, merger and acquisition or cooperation, the investor or partner should establish an effective communication mechanism and coordination mechanism with the biopharmaceutical company, so as to realize the information sharing and resource integration of both parties and improve the synergy efficiency and synergy effect of both parties;

In the process of investment, merger and acquisition or cooperation, investors or partners should pay close attention to the industry environment and market dynamics, adjust competition strategies and development plans in a timely manner, seize market opportunities and challenges, and enhance their competitiveness and development capabilities.