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The core questions of investment due diligence: 10 questions you must ask

2024-07-18 17:18:27 Source: Champ Consulting Visits:0

Investment due diligence is a complex and important task, involving many fields and levels, requiring investors to have professional knowledge, experience and judgment. When making investment due diligence, investors should not only focus on superficial data and information, but also dig deeper into the real situation and potential value of the target company or project, while also being alert to possible risks and pitfalls. In order to help investors better invest in due diligence, this article summarizes the following aspects that investors must ask when investing in due diligence.10A core issue:

Why should we invest in this goal? Is this goal in line with our strategic goals?

This is a fundamental and critical issue that involves the investor's perception of the positioning, strengths, competitiveness and direction of development of themselves and the target company or project. Investors need to be clear about what their strategic goals are, such as increasing market share, expanding new businesses, acquiring technology or talent, and then assess whether the target company or project can help them achieve those goals and whether there are other better options. At the same time, investors also need to examine the strategic planning and vision of the target company or project, whether it is consistent with or complementary to themselves, and whether it is conducive to long-term cooperation and win-win results between the two sides.

For example, Shangpu Consulting once provided an international well-known automobile manufacturer with investment due diligence services for a new energy automobile start-up company. The automaker hopes to acquire its advanced battery technology and innovation capabilities through the acquisition of the startup to cope with the increasingly fierce market competition and environmental pressure. After in-depth analysis and evaluation by Shangpu Consulting, it is found that the startup company does have leading technological advantages and market potential, and has a good strategic fit and synergy with automakers. Therefore, Champ Consulting recommended that automakers continue to advance acquisition negotiations and provided relevant transaction advice and support.

Can we trust the financial data and information of the target company or project? Can these data and information reflect the true value and quality of the target company or project?

This is a core and sensitive issue that involves investors' understanding and judgment of the target company or project's financial position, profitability, cost structure, asset quality, debt level, cash flow, tax compliance, etc. Investors need to conduct a detailed audit and verification of the financial statements and related documents provided by the target company or project to verify their authenticity, completeness and accuracy, as well as to identify possible accounting errors, financial fraud, hidden debt, asset impairment, tax risks and other issues. In addition, investors also need to conduct in-depth analysis and evaluation of the financial data and information of the target company or project to determine its reasonable valuation range and transaction price, as well as factors that may affect its future performance and cash flow.

For example, Champ Consulting once provided investment due diligence services to a microfinance company for a leading domestic Internet finance platform. The Internet financial platform hopes to expand its business scope and market coverage by acquiring the microfinance company, as well as obtain its compliance license and customer resources. After a comprehensive audit and verification by Shangpu Consulting, it was found that the microfinance company had serious financial problems, including inflated revenue, exaggerated assets, concealed bad debts, evaded supervision, etc., and its business model and risk control system also had many defects and hidden dangers. Therefore, Shangpu Consulting suggested that the Internet financial platform give up the acquisition of the small loan company, and provided relevant risk prevention and response measures.

Are we aware of the laws and regulations, contractual agreements, intellectual property rights, etc. involved in the target company or project? Will these circumstances adversely affect our investment or bring potential risks?

This is an important and detailed issue that involves investors' understanding and evaluation of the legal environment, contractual relationship, and intellectual property protection of the target company or project. Investors need to conduct a comprehensive review and analysis of the laws and regulations that the target company or project complies with or is subject to to determine whether it complies with relevant legal requirements and standards, whether there are violations of laws or regulations or have been punished or litigated, and whether it is possible To be affected by future legal changes or policy adjustments. At the same time, investors also need to conduct a detailed review and evaluation of the contractual agreements signed or participated in by the target company or project to determine whether they are valid and beneficial to their own interests, whether there are unfair or unreasonable terms or conditions, and whether they are likely to cause disputes or disputes. In addition, investors need to carefully investigate and verify the intellectual property rights owned or used by the target company or project to determine whether it is genuine and legal, competitive and valuable, and whether it is fully protected and respected.

For example, Champ Consulting has provided investment due diligence services to a domestic medical device manufacturer for an internationally renowned medical device company. The medical device company hopes to acquire its channels and customers in the domestic market, as well as its technology and patents in certain fields by acquiring the medical device manufacturer. After a full range of legal due diligence by Shangpu Consulting, it was found that the medical device manufacturer had a number of legal risks, including that some of its products had not been approved or certified by the State Food and Drug Administration, some of its contracts were suspected of violating the anti-monopoly law or unfair competition, and some of its patents had the possibility of infringement or invalidity. As a result, Champ Consulting advises medical device companies to be cautious in their acquisitions and provides associated risk aversion and mitigation options.

Do we understand the market environment, competitive landscape, customer needs and other aspects of the target company or project? Are these conditions conducive to the appreciation and profitability of our investment?

This is a critical and dynamic issue that involves investors' perceptions and forecasts of the market positioning, competitive advantage, and growth potential of the target company or project. Investors need to conduct comprehensive research and analysis of the market served or involved by the target company or project to determine its market size, growth rate, trends, opportunities and challenges, as well as to identify possible market changes or risks. At the same time, investors also need to make a detailed assessment and comparison of the competition faced or participated in by the target company or project to determine its competitiveness, advantages, disadvantages and differentiation, as well as whether it is likely to be threatened by new entrants or substitutes. In addition, investors also need to have an in-depth understanding and communication with the customers served or attracted by the target company or project to determine their needs, satisfaction, loyalty and conversion rates, as well as whether they are likely to be affected or changed by other factors.

For example, Champ Consulting once provided investment due diligence services for an online education platform for a well-known domestic education and training institution. The education and training organization hopes to expand its online business and user base through the acquisition of the online education platform, as well as access to its high-quality teacher resources and course content. After in-depth research and analysis by Shangpu Consulting, it is found that the online education platform has a high market share and brand awareness, the online education market still has a large growth space and potential, and its competitors are relatively weak or not homogeneous. At the same time, Shangpu Consulting also found that the online education platform has high user loyalty and satisfaction, and its teacher resources and course content are also relatively high-quality and rich. Therefore, Champ Consulting recommended that education and training institutions continue to make acquisitions and provided relevant market strategy and operational advice.

Do we know the operation status, management system and organizational structure of the target company or project? Can these conditions support the implementation and integration of our investment?

This is an important and practical issue that involves investors' understanding and evaluation of the operational efficiency, management level, and organizational culture of the target company or project. Investors need to conduct a comprehensive inspection and analysis of the operating conditions of the target company or project to determine whether it has good operating processes, quality control, supply chain management, cost control, risk management, etc., and whether there are problems or obstacles that may affect the stability or efficiency of its operations. At the same time, investors also need to conduct a detailed review and evaluation of the management system of the target company or project to determine whether it has a reasonable organizational structure, a clear division of responsibilities, an effective decision-making mechanism, a healthy incentive system, etc., and whether there are problems or conflicts that may affect its management effectiveness or coordination. In addition, investors need to have a deep understanding and communication about the organizational culture of the target company or project to determine whether it has positive values, a good atmosphere, a high degree of cohesion, etc., and whether it is compatible or compatible with their own organizational culture.

For example, Champ Consulting once provided investment due diligence services to a cross-border e-commerce company for a leading domestic e-commerce platform. The e-commerce platform hopes to expand its overseas market and user base by acquiring the cross-border e-commerce company, as well as gain its experience and capabilities in cross-border logistics and payments. After a comprehensive inspection and analysis by Shangpu Consulting, it is found that the cross-border e-commerce company has high operational efficiency and management level, rich experience and advantages in the field of cross-border e-commerce, and its organizational culture and e-commerce platform have a high degree of fit and synergy. Therefore, Champ Consulting recommended that the e-commerce platform continue to make acquisitions and provided relevant operational integration and management optimization solutions.

Do we know the human resource situation, talent structure, talent flow, etc. of the target company or project? Can these situations guarantee the success and development of our investment?

This is an important and sensitive issue that involves investors' understanding and evaluation of the quality of human resources, talent strategy, and talent incentives of the target company or project. Investors need to conduct a comprehensive investigation and analysis of the human resources situation of the target company or project to determine whether it has the right size of talent, a reasonable talent structure, excellent talent quality, etc., and whether there are problems or risks that may affect the stability or development of its human resources. At the same time, investors also need to conduct a detailed review and evaluation of the talent strategy of the target company or project to determine whether it has a clear talent positioning, effective talent training, flexible talent introduction, etc., and whether it is consistent with or complementary to their own talent strategy. In addition, investors also need to have a deep understanding and communication about the talent incentive of the target company or project to determine whether it has a reasonable compensation system, effective performance appraisal, adequate career development, etc., and whether it can stimulate and retain its core talent and key talent.

For example, Champ Consulting once provided an internationally renowned hotel management group with investment due diligence services for a domestic high-end hotel brand. The hotel management group hopes to enhance its influence and competitiveness in the domestic market by acquiring this high-end hotel brand, as well as gain its experience and advantages in high-end customer base and local culture. After a comprehensive investigation and analysis by Shangpu Consulting, it is found that the high-end hotel brand has a high-quality, high-efficiency, and high-loyalty human resources team, which has strong execution and innovation in talent strategy and talent motivation, and Its human resource quality and culture have a high degree of matching and synergy with the hotel management group. Therefore, Champ Consulting recommended that the hotel management group continue to make acquisitions and provided relevant human resources integration and management optimization solutions.

Do we understand the environmental, social and governance involved or affected by the target company or project (ESG)? Are these circumstances consistent with our investment philosophy and responsibilities?

This is an increasingly important and complex issue, involving investors' environmental, social and governance of the target company or project (ESG). Investors need to have an understanding of the environmental, social and governance involved or affected by the target company or project (ESG) to conduct a comprehensive investigation and analysis to determine whether it complies with relevant laws and regulations, industry standards, social expectations, etc., whether there are problems or risks that may cause environmental pollution, social injustice, governance failure, etc., and whether it is likely to be affected by future environmental, social and governance (ESG) changes or pressures. At the same time, investors also need to be aware of the environmental, social and governance (ESG) to conduct a detailed review and evaluation of the measures taken or planned to be taken to determine whether they have a positive attitude, effective strategies, sustainable actions, etc., and whether they are related to their environmental, social and governance (ESG) are consistent with or supportive of the concepts and responsibilities held or advocated by the party.

For example, Champu Consulting once provided investment due diligence services to a leading domestic green energy company for an internationally renowned fund management company. The fund management company hopes to invest in the green energy company to support its development and innovation in the field of renewable energy, as well as to obtain its return and influence in the green energy market. After a comprehensive investigation and analysis by Champ Consulting, it was found that the green energy company is in the environmental, social and governance (ESG) outstanding performance, with remarkable achievements and contributions in reducing carbon emissions, improving energy efficiency, protecting ecology, promoting social welfare, and improving transparency, and its environmental, social and governance (ESG) and the measures taken or planned to be taken by the fund management company in the environmental, social and governance (ESG) holds or advocates a high degree of agreement and synergy. Therefore, Champ Consulting recommends that fund management companies continue to invest and provide relevant environmental, social and governance (ESG) aspects of the monitoring and evaluation programme.

Do we understand the main risks and challenges that the target company or project faces or may face? Do we have the ability and confidence to deal with these risks and challenges?

This is a practical and critical issue that involves investors' ability and confidence in the risk identification, risk assessment, and risk response of the target company or project. Investors need to conduct a comprehensive identification and analysis of the main risks and challenges faced or likely to be faced by the target company or project to determine the potential impact or loss, as well as the probability or frequency of its occurrence, etc., as well as to identify new or unknown risks or challenges that may exist. At the same time, investors also need to conduct a detailed review and evaluation of the risk response measures taken or planned by the target company or project to determine whether they are effective and timely, whether they are conducive to reducing or avoiding the occurrence or impact of risks, and whether they are likely to bring other risks or problems. In addition, investors also need to objectively evaluate and judge the ability and confidence they have or need to have in dealing with the main risks and challenges faced or likely to be faced by the target company or project, so as to determine whether they have sufficient resources, experience, skills, knowledge, etc. to deal with these risks and challenges, and whether they have sufficient confidence and determination to deal with these risks and challenges.

For example, Champ Consulting once provided a well-known domestic food and beverage company with investment due diligence services for a well-known foreign coffee chain brand. The food and beverage company hopes to enter the coffee market and enhance its brand image by acquiring the coffee chain brand, as well as gain its experience and capabilities in coffee production and sales. After comprehensive identification and analysis by Shangpu Consulting, it is found that the main risks and challenges faced or may face by the coffee chain brand include: fierce market competition, changeable consumer demand, fluctuations in raw material prices, increased operating costs, damage to brand image, and changes in laws and regulations. At the same time, Shangpu consulting also found that the risk response measures taken or planned by the coffee chain brand include: strengthening product innovation and differentiation, improving customer loyalty and satisfaction, optimizing supply chain management and cost control, protecting brand reputation and image, complying with laws and regulations and social responsibility. In addition, Shangpu Consulting also objectively evaluates and judges the ability and confidence that food and beverage companies have or need to have when dealing with these risks and challenges. It finds that food and beverage companies have strong advantages and foundations in terms of resources, experience, skills and knowledge, but they also need to pay attention to improving their understanding and adaptation in the coffee market and culture, as well as enhancing its confidence and determination in dealing with these risks and challenges. Therefore, Champ Consulting recommended that food and beverage companies continue to invest and provided relevant risk management and response plans.

Do we understand the core competencies and innovation capabilities that the target company or project has or needs to have? Do we have the ability and confidence to maintain or enhance these competencies and innovation capabilities?

This is a critical and forward-looking issue that involves investors' awareness and assessment of the core competencies and innovation capabilities of the target company or project. Investors need to conduct a comprehensive investigation and analysis of the core competitiveness and innovation capabilities that the target company or project has or needs to have to determine whether it has unique products or services, advanced technology or patents, high-quality talents or teams, Strong brands or channels, etc., and whether there are problems or factors that may damage or weaken these competitiveness and innovation capabilities. At the same time, investors also need to conduct a detailed review and evaluation of the measures taken or planned to be taken by the target company or project in maintaining or enhancing these competitiveness and innovation capabilities to determine whether they are effective and sustainable, and whether they are conducive to enhancing or expanding These competitiveness and innovation capabilities are likely to bring other problems or risks. In addition, investors also need to objectively evaluate and judge the ability and confidence they have or need to have in maintaining or improving these competitiveness and innovation ability, so as to determine whether they have sufficient resources, experience, skills, knowledge, etc. to maintain or improve these competitiveness and innovation ability, and whether they have enough confidence and determination to maintain or improve these competitiveness and innovation ability.

For example, Champs Consulting once provided a well-known domestic game development company with investment due diligence services for a well-known foreign game distribution company. The game development company hopes to gain access to the international market and user base by acquiring the game publishing company, as well as gain its experience and capabilities in game publishing and operations. After a comprehensive investigation and analysis by Shangpu Consulting, it is found that the game publishing company has strong core competitiveness and innovation capabilities, and has significant advantages and achievements in game category, quality, user experience, marketing, etc., and it is maintaining or The measures taken or planned to take to enhance these competitiveness and innovation capabilities include: strengthen game development and update, improve user participation and retention, optimize market strategy and channel cooperation, explore new game forms and content, etc. At the same time, Shangpu Consulting also objectively evaluated and judged the ability and confidence that the game development company has or needs to have in maintaining or improving these competitiveness and innovation capabilities, and found that the game development company has resources, experience, skills, knowledge, etc. There are strong advantages and foundations, but it also needs to pay attention to improving its understanding and adaptation in the international market and culture, as well as enhancing its confidence and determination in maintaining or enhancing these competitiveness and innovation capabilities. Therefore, Champ Consulting recommends that the game development company continue to invest and provide related competitiveness and innovation capabilities management and improvement programs.

Do we understand the stakeholders involved or affected by the target company or project? Do we have the ability and confidence to establish good relationships with these stakeholders?

This is an important and comprehensive issue that involves investors' understanding and assessment of the stakeholders involved or affected by the target company or project. Investors need to conduct a comprehensive identification and analysis of the stakeholders involved or affected by the target company or project to determine which people or organizations they include, such as shareholders, management, employees, customers, suppliers, partners, regulators, the public, etc., and what kind of interest demands, expectations, attitudes and tendencies they have towards the target company or project, it is also important to identify possible conflicts of interest or contradictions. At the same time, investors also need to conduct a detailed review and evaluation of the measures taken or planned to be taken by the target company or project in establishing a good relationship with these stakeholders to determine whether they are effective and reasonable, and whether they are conducive to meeting or balancing these. Whether the interests, expectations, goals, attitudes, etc. of the stakeholders may bring other problems or risks. In addition, investors also need to objectively evaluate and judge the ability and confidence they have or need to have in establishing good relations with these stakeholders, so as to determine whether they have sufficient resources, experience, skills, knowledge, etc. to communicate and collaborate effectively with these stakeholders, and whether they have enough confidence and determination to establish good relations with these stakeholders.

For example, Champ Consulting once provided investment due diligence services to a well-known foreign hotel management company for a well-known domestic real estate development company. The real estate development company hopes to enhance its professionalism and competitiveness in the hotel business through the acquisition of the hotel management company, as well as to gain its experience and advantages in the international market and high-end customer base. After comprehensive identification and analysis by Shangpu Consulting, it is found that the stakeholders involved or affected by the hotel management company include: its original shareholders, management, employees, partners, customers, suppliers, regulators, the public, etc., as well as the real estate development company itself. These stakeholders have different interest demands, expected goals, attitudes and tendencies towards the hotel management company. For example, shareholders expect to obtain high purchase prices and returns, management and employees expect to retain their positions and treatment, partners expect to continue to maintain their cooperative relationship and benefit sharing, customers expect to continue to enjoy their high-quality services and experiences, and suppliers expect to continue to maintain their supply relationship and price advantages, regulators expect to comply with their laws, regulations and policy requirements, and the public expects to respect their cultural habits and social responsibilities. At the same time, Champ Consulting also found that the measures taken or planned to be taken by the hotel management company in establishing good relations with these stakeholders include: full communication and consultation with shareholders, appropriate appeasement and encouragement with management and employees, effective communication and coordination with partners, active publicity and promotion with customers, and reasonable negotiation and adjustment with suppliers, timely reporting and cooperation with regulators, active participation and contribution with the public, etc. In addition, Shangpu Consulting also objectively evaluates and judges the ability and confidence that real estate development companies have or need to have in establishing good relationships with these stakeholders, and finds that real estate development companies have strong advantages and foundations in terms of resources, experience, skills and knowledge, but they also need to pay attention to improving their understanding and adaptation in hotel business and international markets, and to strengthen its confidence and determination in building good relations with these stakeholders. Therefore, Champ Consulting recommended that real estate development companies continue to invest and provided relevant stakeholder management and communication plans.

The above is the summary of this article investors must ask when making investment due diligence.10a core issue, hoping to help and inspire investors. Of course, these issues are not fixed or complete, and investors need to make flexible adjustments and supplements based on specific investment objectives, investment targets, investment environment and other factors. At the same time, investors also need to note that investment due diligence is not only a process of obtaining information and analyzing information, but also a process of building trust and reaching consensus. Therefore, when investors make investment due diligence, they should not only ask each other, but also ask themselves, not only to ask questions, but also to give answers, not only to find out problems, but also to solve problems, not only to assess risks, but also to seize opportunities, not only to consider the present, but also to look forward to the future. Only in this way can investors make the right investment decisions and achieve investment success.




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