1. the process of commercial due diligence consultation

The process of commercial due diligence consultation generally includes the following steps:

Determine the purpose and scope of the commercial due diligence consultation. According to the customer's needs and objectives, identify the main issues and concerns of commercial due diligence consulting, as well as the various aspects of the target enterprise or project that need to be covered, such as market, customer, product, operation, finance, law, human resources, etc.

Collect and analyze information. Through various channels and methods, such as desktop research, interviews, questionnaires, observations, data mining, etc., collect internal and external information of the target enterprise or project, including historical data, current data, future forecasts, etc., and organize, verify, analyze and summarize the information to form a preliminary.Conclusionand views.

Production and submission of reports. Based on the results of the information analysis, prepare a business due diligence advisory report, including background introduction, analysis methods, analysis results, suggestions and opinions, etc., and highlight the focus and risks in the report, as well as provide the necessary charts, data and attachments, etc., so that customers can better understand and use the report.

Communication and feedback. After submitting the report to the customer, communicate and feedback with the customer, explain and explain the content and logic of the report, answer the customer's questions and concerns, and modify and improve the report according to the customer's feedback and suggestions.

2. business due diligence consulting methods and tools

The methods and tools of commercial due diligence consulting mainly include the following categories:

Qualitative analysis methods and tools. Qualitative analysis methods and tools are mainly used to collect and analyze non-numerical information of the target enterprise or project, such as business environment, market competition, customer needs, product characteristics, operating model, organizational structure, corporate culture, etc. Commonly used qualitative analysis methods and tools are: PEST analysis, Porter five forces analysis, SWOT analysis, value chain analysis, core competitiveness analysis, balanced scorecard and so on.

Quantitative analysis methods and tools. Quantitative analysis methods and tools are mainly used to collect and analyze the numerical information of the target enterprise or project, such as financial position, profitability, cost structure, assets and liabilities, cash flow, return on investment, etc. Common quantitative analysis methods and tools are: financial ratio analysis, financial forecasting, discounted cash flow analysis, net present value analysis, internal rate of return analysis, sensitivity analysis, etc.

Comprehensive analysis methods and tools. Comprehensive analysis methods and tools are mainly used to synthesize and compare the results of qualitative and quantitative analysis in order to obtain a more comprehensive and objective.Conclusionand views. Common comprehensive analysis methods and tools are: strategy map, risk matrix, business model canvas, value proposition canvas, etc.

3. cases of commercial due diligence advice

The following are some examples of commercial due diligence consulting for reference:

Champ Consulting provides commercial due diligence consulting services to a private equity fund in the United States. The private equity fund plans to acquire a Chinese online education platform and needs to understand the platform's business model, market potential, competitive advantage, operational efficiency, profitability, risk factors, etc. Through desktop research, interviews, questionnaires, data mining and other methods, Shangpu Consulting collected the internal and external information of the platform, and used PEST analysis, Porter's five forces analysis, SWOT analysis, financial ratio analysis, financial forecast, discounted cash flow analysis, risk matrix and other methods and tools to conduct a comprehensive and in-depth analysis of the platform, found that the platform has the following characteristics:

Business model: The platform adopts the business model of "platform content service", that is, providing the infrastructure and channels of online education through the platform, providing the core value of online education through content, and providing value-added experience of online education through services. The platform's main revenue sources are course sales and advertising promotion, and the main cost sources are content production and operational support.

Market potential: The platform is mainly aimed at China's K-12 education market, which is huge and driven by policy support and social demand. It is expected to maintain rapid growth in the next few years. The target users of the platform are students and parents. This user group has high education awareness and payment ability, and its acceptance and trust in online education are gradually increasing.

Competitive advantages: The platform's competitive advantages are mainly reflected in the following aspects:

Content: The platform has rich and interesting e-commerce content, covering a variety of categories and styles of goods, and matches the interests and preferences of users, and can provide users with an entertaining and attractive shopping experience. The content team of the platform is composed of well-known Internet celebrities and talents, which can ensure the influence and interactivity of the content.

-Willingness to cooperate: The platform has a high willingness to cooperate with China's e-commerce platforms for strategic cooperation, mainly based on the following reasons:

Market expansion: The platform hopes to enter China's huge and potential e-commerce market through cooperation with China's e-commerce platforms, increase its market share and market influence, and improve its brand awareness and brand image.

Product innovation: The platform hopes to learn and learn from the advanced and innovative business model, community operation, content production and other aspects of China's e-commerce platform through cooperation with China's e-commerce platform, as well as the acquisition and introduction of China's High-quality and unique products to improve its product competitiveness and product innovation.

Resource sharing: The platform hopes to share and utilize the resources and networks of China's e-commerce platforms, such as supply chain, logistics, payment, marketing, etc., through cooperation with China's e-commerce platforms, to reduce its operating costs and operational risks, and Improve its operational efficiency and operational quality.

-Cooperation conditions: The platform has the following cooperation conditions for strategic cooperation with Chinese e-commerce platforms:

Mutual benefit: The platform hopes that the cooperation with China's e-commerce platform can achieve mutual benefit, that is, both parties can obtain corresponding benefits and value in the cooperation, rather than unilateral payment and sacrifice.

Respect differences: the platform hopes that the cooperation with China's e-commerce platform can respect the cultural and commercial differences between the two sides, that is, the two sides can maintain their own characteristics and advantages in the cooperation, rather than forced assimilation and imitation.

Privacy protection: the platform hopes that the cooperation with China's e-commerce platform can protect the privacy of users and data of both parties, that is, both parties can abide by relevant laws, regulations and policies in the cooperation, and establish and improve relevant privacy protection and security protection mechanism.

Based on the above analysis, Champu Consulting has provided the following suggestions and opinions for the e-commerce platform:

The e-commerce platform should actively seek strategic cooperation with the e-commerce platform in the United States, because the platform has a strong business model, market conditions, competitiveness, willingness to cooperate, etc., which can bring greater business opportunities and business value to the e-commerce platform.

The e-commerce platform should maintain an equal and open cooperative attitude in the strategic cooperation with the e-commerce platform of the United States, and should not excessively pursue control and interests, so as not to arouse the resentment and resistance of the other party, or damage the trust and cooperative relationship between the two parties.

The e-commerce platform should focus on long-term and continuous cooperation and development in the strategic cooperation with the U.S. e-commerce platform, and should not only focus on short-term and one-off cooperation results, so as not to lose the support and willingness of the other party, or reduce the cooperation between the two parties. Effect and quality of cooperation.