Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Commercial/Investment due diligence > Hu Qingbang >

Methods and tools for business due diligence consulting: internal sharing of consulting firms

2024-07-18 17:09:50 来源：尚普咨询浏览量：0

一、商业尽调咨询的定义和目的

商业尽调咨询（CommercialDueDiligence，CDD）是指在投资、并购、合作等商业决策前，对目标企业或项目的市场、竞争、运营、财务、法律等方面进行全面、深入、客观的评估和分析，以帮助客户识别机会和风险，制定合理的策略和方案。商业尽调咨询的目的是为客户提供以下信息和建议：

目标企业或项目的市场定位、竞争优势、成长潜力和盈利能力；

目标企业或项目所处的行业环境、市场规模、市场趋势、市场需求、市场细分、市场份额、市场竞争、市场机会和市场风险；

目标企业或项目的运营状况、运营模式、运营效率、运营风险和运营改进空间；

目标企业或项目的财务状况、财务指标、财务风险和财务预测；

目标企业或项目的法律状况、法律合规性、法律风险和法律保障措施；

目标企业或项目的价值评估、投资回报率、投资风险和投资建议。

商业尽调咨询的结果通常以尽调报告的形式呈现，尽调报告是咨询公司向客户提交的正式文件，包含了尽调的目的、范围、方法、数据来源、分析过程、分析Conclusion、建议方案等内容，以及相关的数据表格、图表、附录等辅助材料。

二、商业尽调咨询的方法和工具

商业尽调咨询是一个复杂的系统工程，需要运用多种方法和工具，以确保尽调的质量和效率。以下是咨询公司在商业尽调咨询中常用的方法和工具，以及它们的作用和特点：

数据室（DataRoom）：数据室是指为尽调目的而设立的专门的数据存储和共享平台，可以是实体的数据室，也可以是虚拟的数据室。数据室的作用是为尽调团队提供目标企业或项目的相关资料，包括财务报表、合同、政策、市场报告、行业分析、竞争对手信息等。数据室的特点是安全、便捷、高效，可以保护数据的机密性，也可以方便尽调团队的数据获取和分析。

财务模型（FinancialModel）：财务模型是指根据目标企业或项目的财务数据，建立的用于预测未来财务状况和业绩的数学模型。财务模型的作用是为尽调团队提供目标企业或项目的财务评估，包括财务指标、财务比率、财务风险、财务预测等。财务模型的特点是科学、逻辑、灵活，可以根据不同的假设和场景进行财务分析和模拟。

市场调研（MarketResearch）：市场调研是指通过收集、整理、分析和解释市场相关的信息，了解目标企业或项目所处的市场环境和市场需求的过程。市场调研的作用是为尽调团队提供目标企业或项目的市场评估，包括市场规模、市场趋势、市场细分、市场需求、市场竞争、市场机会和市场风险等。市场调研的特点是广泛、深入、客观，可以从多个渠道和角度获取市场信息和洞察。

竞争分析（CompetitiveAnalysis）：竞争分析是指通过收集、整理、分析和比较目标企业或项目的主要竞争对手的信息，了解目标企业或项目的竞争优势和劣势的过程。竞争分析的作用是为尽调团队提供目标企业或项目的竞争评估，包括竞争对手的基本情况、战略方向、产品特点、市场表现、财务状况、优势和劣势等。竞争分析的特点是针对性、对比性、动态性，可以从不同的维度和层次评价目标企业或项目的竞争力。

SWOT分析（SWOTAnalysis）：SWOT分析是指根据目标企业或项目的内部和外部环境，分析其优势（Strengths）、劣势（Weaknesses）、机会（Opportunities）和威胁（Threats）的过程。SWOT分析的作用是为尽调团队提供目标企业或项目的综合评估，包括目标企业或项目的核心竞争力、发展潜力、成长障碍和风险应对等。SWOT分析的特点是简单、直观、全面，可以从不同的角度和层次梳理目标企业或项目的优劣势和机遇威胁。

风险评估（RiskAssessment）：风险评估是指根据目标企业或项目的各种信息，识别、分析、评价和管理其可能面临的各种风险的过程。风险评估的作用是为尽调团队提供目标企业或项目的风险评估，包括风险类型、风险程度、风险影响、风险概率、风险控制和风险应对等。风险评估的特点是全面、系统、预防，可以从多个角度和层次识别和管理风险。

敏感性分析（SensitivityAnalysis）：敏感性分析是指根据目标企业或项目的财务模型，分析其未来业绩和价值对某些关键因素的敏感程度的过程。敏感性分析的作用是为尽调团队提供目标企业或项目的敏感性评估，包括敏感因素、敏感范围、敏感结果和敏感建议等。敏感性分析的特点是灵敏、变化、预测，可以从不同的假设和场景进行业绩和价值的分析和模拟。

估值方法（ValuationMethods）：估值方法是指根据目标企业或项目的财务数据和市场数据，计算其合理的价值的方法。估值方法的作用是为尽调团队提供目标企业或项目的估值评估，包括估值方法的选择、估值参数的确定、估值计算的过程和估值结果的呈现等。估值方法的特点是多样、专业、主观，可以从不同的角度和方法进行价值的计算和比较。

尽调报告（DueDiligenceReport）：尽调报告是指咨询公司在完成商业尽调咨询后，向客户提交的正式文件，包含了尽调的目的、范围、方法、数据来源、分析过程、分析Conclusion、建议方案等内容，以及相关的数据表格、图表、附录等辅助材料。尽调报告的作用是为客户提供目标企业或项目的全面、深入、客观的评估和分析，以帮助客户做出合理的商业决策。尽调报告的特点是正式、详尽、权威，可以展示咨询公司的专业能力和价值。

三、商业尽调咨询的案例

为了更好地说明商业尽调咨询的方法和工具的实践应用和效果，以下是尚普咨询服务客户的一些具体案例：

案例一：某国际投资基金对中国某知名电商平台的投资尽调。尚普咨询为该投资基金提供了全面的商业尽调咨询服务，包括对目标企业的市场、竞争、运营、财务、法律等方面的评估和分析。尚普咨询运用了数据室、财务模型、市场调研、竞争分析、SWOT分析、风险评估、敏感性分析、估值方法等方法和工具，为客户提供了详尽的尽调报告，包含了目标企业的市场定位、竞争优势、成长潜力、盈利能力、风险因素、投资价值、投资建议等内容。尚普咨询的尽调报告帮助客户对目标企业有了全面和深入的了解，为客户的投资决策提供了有力的支持。

案例二：某国内知名制药集团对美国某生物技术公司的并购尽调。尚普咨询为该制药集团提供了专业的商业尽调咨询服务，包括对目标公司的市场、竞争、运营、财务、法律等方面的评估和分析。尚普咨询运用了数据室、财务模型、市场调研、竞争分析、SWOT分析、风险评估、敏感性分析、估值方法等方法和工具，为客户提供了精准的尽调报告，包含了目标公司的市场规模、市场趋势、市场机会、产品特点、技术优势、财务状况、法律合规性、并购价值、并购方案等内容。尚普咨询的尽调报告帮助客户对目标公司有了清晰和准确的认识，为客户的并购决策提供了有效的指导。

案例三：某国内领先的汽车零部件制造商对欧洲某汽车零部件供应商的战略合作尽调。尚普咨询为该汽车零部件制造商提供了高质量的商业尽调咨询服务，包括对目标供应商的市场、竞争、运营、财务、法律等方面的评估和分析。尚普咨询运用了数据室、财务模型、市场调研、竞争分析、SWOT分析、风险评估、敏感性分析、估值方法等方法和工具，为客户提供了全面的尽调报告，包含了目标供应商的市场细分、市场份额、市场竞争、产品质量、技术创新、运营效率、财务稳健、法律风险、合作价值、合作建议等内容。尚普咨询的尽调报告帮助客户对目标供应商有了详实和客观的评价，为客户的合作决策提供了有价值的参考。

Conclusion

商业尽调咨询是咨询公司的重要业务之一，也是展示咨询公司专业能力和价值的重要途径。本文分享了咨询公司在商业尽调咨询中常用的方法和工具，包括数据室、财务模型、市场调研、竞争分析、SWOT分析、风险评估、敏感性分析、估值方法和尽调报告。本文还结合尚普咨询服务客户的具体案例，展示了商业尽调咨询的实践应用和效果。希望本文能够对咨询公司和客户有所帮助和启发。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise