1. what isCommercial due diligence consulting

Business due diligence consulting (CommercialDueDiligence,CDD) refers to the comprehensive, in-depth and objective evaluation and analysis of the business model, market environment, competitive advantages, risks and challenges of the target enterprise before major decisions such as investment, merger and acquisition, cooperation, etc., so as to help investors or partners understand the real situation and potential value of the target enterprise and provide basis and suggestions for decision-making. The purpose of commercial due diligence consulting is to discover the value and risks of the target enterprise, verify its commercial feasibility and sustainability, assess its future development potential and strategic direction, and determine a reasonable valuation and transaction structure. The importance of business due diligence consulting is that it can help investors or partners avoid blind decision-making, reduce investment risks, improve investment returns, enhance investment confidence, promote communication and coordination between the two sides, and achieve win-win goals.

2. CommercialDue diligence consultationScope and content

The scope and content of commercial due diligence consulting vary according to different purposes and needs, but generally include the following aspects:

Basic information of the enterprise: including the historical evolution, organizational structure, management team, equity structure, legal compliance, social responsibility, etc., in order to understand the background and basic situation of the enterprise, evaluate its willingness to cooperate and integrity, and find its problems and risks.

Market and industry analysis: including market scale, growth, structure, trends, demand, distribution, segmentation, characteristics, etc., as well as the development stage of the industry, competitive landscape, policy environment, influencing factors, opportunities and challenges, etc., to understand the target company The status and prospects of the market and industry in which it is located, evaluate its market potential and competitiveness, and discover its opportunities and threats.

Product and service analysis: including the type, function, characteristics, quality, price, cost, profit, innovation, technology, intellectual property, etc. of the product or service to understand the status and advantages of the target enterprise's product or service, evaluate the attractiveness and differentiation of its product or service, and discover its advantages and disadvantages.

Customer and channel analysis: including customer type, quantity, distribution, demand, satisfaction, loyalty, conversion rate, retention rate, segmentation, characteristics, etc., as well as channel type, quantity, distribution, efficiency, cost, cooperative relationship, Competitors, etc., to understand the status and impact of the target company's customers and channels, evaluate the value and stability of its customers and channels, and discover its opportunities and risks.

Competitor analysis: including the type, quantity, size, market share, product or service, price, cost, profit, strategy, advantage, disadvantage, threat, etc. of competitors, in order to understand the competitive environment and competitive situation of the target enterprise, evaluate its competitive advantages and disadvantages, and discover its opportunities and threats.

Financial and operational analysis: including financial statements, financial ratios, financial forecasts, cash flow, assets and liabilities, income and expenditure, profitability, solvency, growth ability, operational efficiency, operational risk, etc., to understand the financial and operational status and performance of the target enterprise, evaluate its financial and operational health and sustainability, and discover its existing problems and risks.

Risk and opportunity analysis: including market risk, industry risk, product risk, customer risk, competition risk, financial risk, legal risk, management risk, technical risk, environmental risk, etc., as well as market opportunity, industry opportunity, product opportunity, customer opportunity, competition opportunity, financial opportunity, legal opportunity, management opportunity, technical opportunity, environmental opportunity, etc., to understand the various risks and opportunities faced by the target enterprise, assess the size and impact of its risks and opportunities, and put forward corresponding countermeasures and suggestions.

Business prospects and development strategy analysis: including the target enterprise's business model, business logic, business objectives, business strategy, business plan, business expectations, etc., to understand the target enterprise's business prospects and development direction, assess its business feasibility and sustainability, and put forward corresponding optimization suggestions and improvement plans.

3. Champ Consulting: BusinessDue diligence consultationProfessional Competence and Service Case

Shangpu Consulting (ShangpuConsulting) is a professional business due diligence consulting company, founded in 2008, headquartered in Beijing, with Shanghai, Guangzhou, Shenzhen, Hangzhou and other branches, services covering all parts of the country. The core values of Shangpu Consulting are "professionalism, objectivity, efficiency and value". It is committed to providing customers with high-quality, high-efficiency and high-value business due diligence consulting solutions to help customers achieve business goals and values.

Shangpu Consulting's business due diligence consulting services cover various industries and fields, including the Internet, consumer goods, healthcare, education, finance, energy, manufacturing, real estate, transportation, tourism, etc. The features and advantages of the business due diligence consulting services of Champu Consulting are:

Professional team: Shangpu Consulting has a professional team composed of senior industry experts, market researchers, data analysts, financial consultants, etc., with rich industry knowledge, market experience, data capabilities and financial skills, and can provide customers with Professional business due diligence consulting services.

Objective method: Shangpu Consulting adopts an objective method to conduct business due diligence consulting, collecting and verifying relevant information of the target enterprise through a variety of channels and means, including desktop research, first-hand research, second-hand data, expert interviews, management interviews, on-site visits, etc., to ensure the authenticity and validity of the information.

Efficient process: Shangpu Consulting follows an efficient process for commercial due diligence consulting, formulates reasonable project plans and implementation plans through clear project objectives, scope, content, time, resources, quality and other requirements, and completes all stages and links of the project in a timely manner in accordance with standardized project management and quality control to ensure the progress and quality of the project.

Output of value: Champ Consulting pays attention to the output of value. Through in-depth analysis and comprehensive evaluation, it provides customers with valuable business due diligence consulting reports, including the evaluation of the value and risk of the target enterprise, the verification of commercial feasibility and sustainability, the suggestion of future development potential and strategic direction, the suggestion of reasonable valuation and transaction structure, etc., to help customers make wise decisions.

Champu Consulting has a wealth of service cases in the field of commercial due diligence consulting, and the following are some of the typical cases:

Case 1: A well-known Internet company has done its best to invest in an online education platform. Shangpu Consulting provides comprehensive business due diligence consulting services for the Internet company, including the evaluation and analysis of the market, products, customers, competition, finance, operation, risk and other aspects of the target enterprise, as well as the business prospects and development strategy of the target enterprise. The business due diligence advisory report of Shangpu Consulting helped the Internet company understand the real situation and potential value of the target enterprise, verified the feasibility and rationality of its investment, and provided strong support for its investment decision-making.

Case 2: The acquisition of a cosmetics brand by a well-known consumer goods company. Shangpu Consulting provides professional business due diligence consulting services for the consumer goods company, including the evaluation and analysis of the target company's market, products, customers, channels, competition, finance, operations, risks, etc., as well as the business of the target company. Prospects and development strategy recommendations. The business due diligence advisory report of Shangpu Consulting helped the consumer goods company understand the strengths and weaknesses of the target company, assess the value and risks of its acquisition, and provide an effective reference for its acquisition decisions.

Case 3: A well-known medical and health company's cooperation with a medical device company. Shangpu Consulting provides professional business due diligence consulting services for the medical and health company, including the evaluation and analysis of the target company's market, products, customers, competition, finance, operations, risks, etc., as well as the business prospects of the target company And development strategy recommendations. The business due diligence consulting report of Shangpu Consulting helped the medical and health company understand the cooperation willingness and integrity of the target company, verified the feasibility and sustainability of its cooperation, and provided a strong guarantee for its cooperation decision-making.