Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

400-969-2866

Business due diligence is more than just data analysis: uncovering best practices and common misconceptions within the industry

2024-07-18 17:10:04  来源:尚普咨询  浏览量:0

商业尽调是一项重要的商业活动,它可以帮助决策者在面对复杂的市场环境和不确定的未来时,做出更有信心和更有价值的选择。商业尽调可以应用于多种场景,例如投资者在投资前对目标企业或项目进行评估,企业在并购前对潜在收购对象进行审查,合作伙伴在合作前对合作方进行了解,等等。商业尽调的核心是通过收集、分析和验证各种信息,来揭示目标企业或项目的真实状况、潜力和风险,从而为决策提供依据。

商业尽调不只是数据分析,虽然数据分析是商业尽调中不可或缺的一部分,但它并不足以支撑一个完整和有效的商业尽调。数据分析主要是通过对财务数据、运营数据、市场数据等进行计量化的处理,来得出一些量化的指标和结论,例如收入、利润、成本、市场份额、增长率等。数据分析可以帮助我们了解目标企业或项目的历史表现和现状,但它不能告诉我们为什么会有这样的表现和现状,以及未来会如何变化。为了回答这些问题,我们还需要进行战略思考、行业洞察、客户访谈、竞争对手调研等其他方面的分析。

战略思考是指从宏观和长远的角度,对目标企业或项目的商业模式、价值主张、核心竞争力、发展方向等进行逻辑化和系统化的思考和评估。战略思考可以帮助我们理解目标企业或项目是如何创造价值的,以及它在未来能否持续创造价值。战略思考需要运用一些战略框架和工具,例如SWOT分析(优势-劣势-机会-威胁分析)、波特五力模型(行业竞争力分析)、VRIO模型(资源和能力分析)、蓝海战略(创新和差异化分析)等。

行业洞察是指对目标企业或项目所处的行业的规模、结构、趋势、驱动力、挑战等进行深入的了解和分析。行业洞察可以帮助我们把握目标企业或项目的市场机会和竞争压力,以及它在行业中的地位和影响力。行业洞察需要运用一些行业分析的方法和工具,例如PEST分析(政治-经济-社会-技术分析)、STEEP分析(社会-Technology-经济-生态-政治分析)、S-C-P模型(结构-行为-绩效分析)、价值链分析(行业价值创造过程分析)等。

客户访谈是指通过与目标企业或项目的现有或潜在的客户进行直接或间接的沟通,来获取他们对目标企业或项目的需求、满意度、忠诚度、反馈、建议等信息。客户访谈可以帮助我们了解目标企业或项目是如何满足客户的需求和期望的,以及它在客户心中的形象和口碑。客户访谈需要运用一些访谈技巧和工具,例如开放式问题(非是非题)、探索式问题(引导客户深入表达)、情景式问题(设定具体情境让客户回答)、量表式问题(让客户打分或排序)等。

竞争对手调研是指对目标企业或项目的直接或间接的竞争对手进行类似于商业尽调的分析,来获取他们的商业模式、市场表现、竞争优势、发展策略等信息。竞争对手调研可以帮助我们比较目标企业或项目与竞争对手的差异和优劣,以及它在竞争环境中的优势和劣势。竞争对手调研需要运用一些竞争分析的方法和工具,例如竞争地图(按照不同维度比较竞争对手)、四角法(分析竞争对手的动机、能力、假设和战略)、战略群分析(按照不同战略因素划分竞争对手)等。

以上就是商业尽调中除了数据分析之外的其他几个重要方面,它们都是相辅相成、相互影响的,不能孤立地看待。一个完整和有效的商业尽调需要综合运用这些方面的分析,来形成一个全面、深入、客观的评估报告,以支持决策者做出合理的判断和选择。

下面我们将介绍一些行业内的最佳实践和常见误区,以期为读者提供一些参考和启发。

最佳实践:

明确商业尽调的目标和范围。在开始商业尽调之前,需要先明确商业尽调要达成什么目标,以及要覆盖哪些方面。这样可以帮助我们制定合适的商业尽调计划,确定所需的信息来源、方法和工具,以及合理地分配时间和资源。

采用多元化和可靠化的信息来源。在进行商业尽调时,需要从多个角度和渠道收集信息,例如公开资源、行业报告、客户访谈、竞争对手调研等。同时,需要对收集到的信息进行验证和筛选,排除不准确、过时或有偏见的信息,保证信息的真实性和有效性。 3. 采用结构化和逻辑化的分析方法。在进行商业尽调时,需要按照一定的结构和逻辑来组织和呈现信息,例如按照商业模式、市场环境、竞争优势、风险因素等方面来划分主题,以及按照事实-Analysis-结论的顺序来展开论述。这样可以帮助我们清晰地表达和传达信息,避免混乱和重复。 4. 采用可视化和直观化的展示方式。在进行商业尽调时,需要利用一些可视化和直观化的工具和技巧,例如图表、图形、图像、颜色、符号等,来展示数据、分析和结论。这样可以帮助我们更有效地吸引和影响读者,突出重点和亮点。 5. 采用创新化和差异化的思维方式。在进行商业尽调时,需要运用一些创新化和差异化的思维方式,例如反向思考(从反面出发)、类比思考(从相似处出发)、批判思考(从问题处出发)、设计思考(从用户处出发)等,来发现和解决问题,提出新的观点和建议。这样可以帮助我们更好地适应变化和抓住机会,提高商业尽调的价值和影响力。

常见误区:

过于依赖数据分析。数据分析虽然重要,但不能完全取代其他方面的分析。数据分析只能告诉我们什么是事实,但不能告诉我们为什么是这样,以及怎么做才好。数据分析也不能反映一些难以量化的因素,例如品牌、文化、创新等。因此,在进行商业尽调时,不能只看数据,还要看背后的逻辑和意义。

过于依赖公开资料。公开资料虽然方便获取,但也有一些局限性。公开资料可能不完整、不及时或不准确,也可能存在一些偏见或误导。因此,在进行商业尽调时,不能只信公开资料,还要寻找其他来源的信息,例如客户访谈、竞争对手调研等。

过于依赖主观判断。主观判断虽然有一定的价值,但也有一定的风险。主观判断可能受到个人经验、知识、情感等因素的影响,导致一些偏差或错误。因此,在进行商业尽调时,不能只凭主观判断,还要有客观证据和理由来支持。

过于依赖模板和套路。模板和套路虽然有一定的指导作用,但也有一定的局限性。模板和套路可能不适合每一个场景和情况,也可能导致一些重复或陈旧的内容。因此,在进行商业尽调时,不能只套用模板和套路,还要根据具体的目标和范围,进行定制化和创新化的分析。

Summary:

商业尽调是一项重要的商业活动,它可以帮助决策者在进行投资、并购、合作等重大决策前,对目标企业或项目进行全面、深入、客观的评估和分析,以支持决策者做出合理的判断和选择。商业尽调不只是数据分析,还包括战略思考、行业洞察、客户访谈、竞争对手调研等多个方面,需要运用专业的方法和工具,以及丰富的经验和创造力。本文介绍了商业尽调的目的、流程、方法和工具,以及行业内的最佳实践和常见误区,希望对读者有所帮助。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).