1. market dimension

The market dimension refers to an in-depth analysis of the industry and market in which the target enterprise is located, including the overall size and structure of the industry, the market supply and demand situation, the industry development environment and trends, the current state of industry technology and the direction of change, and the analysis of industry indicators. The purpose of the market dimension is to understand the market position, potential and opportunities of the target company, as well as the risks and challenges it may face.

The main methods of the market dimension are:

Desktop research: Collecting and collating relevant market information using publicly available data and information sources, such as official statistics, industry reports, expert opinions, etc.

Expert interview: by telephone or face-to-face, invite experts, scholars, consultants, etc. in the industry to obtain their views and suggestions on the industry and the market.

Field investigation: observe and understand the actual situation of the market by personally visiting the relevant institutions, enterprises and channels of the target enterprise or industry.

Sample survey: Through questionnaires, interviews and other methods, sample surveys are conducted on customers, suppliers, and partners of the target company or industry to obtain their feedback on market demand, satisfaction, and loyalty.

The focus of the market dimension is:

Industry basic situation: including industry definition, classification, historical development process, development stage, etc.

Industry chain: including upstream raw material supply, midstream product production, downstream product sales, etc.

Industry competition analysis: including industry concentration, competitive landscape, competitive strategy, competitive advantage, etc.

Industry risk analysis: including policy risk, technology risk, market risk, environmental risk, etc.

2. competitive dimension

The competitive dimension refers to a detailed comparative analysis of the target firm and its main competitors, including basic information, technology/Product situation, production and sales inventory, financial analysis, business strategy analysis, etc. The purpose of the competitive dimension is to assess the competitiveness of the target firm, as well as its strengths and weaknesses in the market.

The main methods of the competitive dimension are:

Desktop research: Collect and organize relevant competitive information using publicly available data and information sources, such as corporate websites, annual reports, news reports, etc.

Expert interviews: Invite experts, scholars, consultants, etc. in the industry by phone or face-to-face to obtain their evaluations and suggestions on competitors.

Field visits: Observe and understand the actual situation of competitors by personally visiting competitors or their related institutions, enterprises, channels, etc.

Sample survey: Through questionnaires, interviews and other methods, sample surveys are conducted on competitors or their related customers, suppliers, partners, etc., to obtain their feedback on competitors' cognition, satisfaction, and loyalty.

The focus of the competitive dimension is:

Basic information: including enterprise background, scale, organizational structure, management team, etc.

Technology/Product information: including technical level, product type, product quality, product innovation, etc.

Production, sales and inventory: including production capacity, production efficiency, production costs, sales channels, sales, inventory, etc.

Financial analysis: including balance sheet, profit statement, cash flow statement, etc., as well as the calculation and analysis of various financial indicators.

Business strategy analysis: including market positioning, target customers, marketing strategy, price strategy, brand strategy, etc.

3. financial dimensions

The financial dimension refers to a comprehensive review and analysis of the financial position of the target enterprise, including assets and liabilities, income and expenditure, cash flow, etc. The purpose of the financial dimension is to assess the profitability, solvency, growth capacity, etc. of the target enterprise, as well as the possible financial risks.

The main methods of financial dimension are:

Desktop research: Collect and organize relevant financial information using publicly available data and information sources, such as corporate websites, annual reports, audit reports, etc.

Expert interviews: by phone or face-to-face, invite experts, scholars, consultants, etc. in the industry to obtain their interpretation and suggestions on financial information.

Field visits: by personally visiting the target enterprise or its related institutions, enterprises, channels, etc., to verify and understand the authenticity and validity of financial information.

Sample research: Through questionnaires, interviews, etc., a sample survey of the target company or its related customers, suppliers, partners, etc., to obtain their feedback and opinions on financial information.

The focus of the financial dimension is:

Assets and liabilities: including asset structure, asset quality, asset efficiency, etc.; liability structure, liability level, solvency, etc.

Income and expenditure: including income structure, income level, income stability, etc.; expenditure structure, expenditure level, expenditure control, etc.

Cash flows: including cash flows from operating activities, cash flows from investing activities, cash flows from financing activities, etc.; levels and changes in net cash flows

4. legal dimension

The legal dimension refers to a comprehensive review and analysis of the compliance and legal risks of the target enterprise, including the registration of the establishment, change and cancellation of the enterprise, the business license and qualification of the enterprise, the legal documents such as contracts, agreements, creditor's rights and debts involved in the enterprise, and the legal disputes such as litigation, arbitration and administrative punishment involved in the enterprise. The purpose of the legal dimension is to assess the legality, compliance and integrity of the target enterprise, as well as possible legal liabilities and losses.

The main methods of the legal dimension are:

Desktop research: use public data and information sources, such as industrial and commercial registration information, administrative licensing information, judicial disclosure information, etc., to collect and sort out relevant legal information.

Expert interview: by telephone or face-to-face, invite experts, scholars, consultants, etc. in the industry to obtain their interpretation and suggestions on legal information.

Field investigation: verify and understand the authenticity and validity of legal information by personally visiting the target enterprise or its related institutions, enterprises, channels, etc.

Sample research: Through questionnaires, interviews and other methods, a sample survey of the target company or its related customers, suppliers, partners, etc., to obtain their feedback and opinions on legal information.

The focus of the legal dimension is:

Registration of enterprise establishment, change, cancellation, etc.: including basic information such as enterprise name, registration number, registered capital, shareholder structure, business scope, domicile, etc.; and historical information such as the time of establishment, change record, and cancellation status of the enterprise.

Business license and qualification of the enterprise: including all kinds of administrative license certificates and industry qualification certificates required by the enterprise; as well as specific information such as the validity period of the certificates, the issuing authority, and the scope of use.

Information on contracts, agreements, creditor's rights and debts and other legal documents involved in the enterprise: including various contractual agreements signed with customers, suppliers, partners, etc.; and various creditor's rights and debt relationships with banks, financial institutions, etc.; as well as the main terms, performance and default risks of contractual agreements and creditor's rights and debts.

Legal disputes such as litigation, arbitration and administrative punishment involved in enterprises: including all kinds of civil litigation, commercial arbitration and other judicial procedures with other subjects; as well as all kinds of administrative penalties or supervision and inspection by government departments or regulatory agencies at all levels; and the causes, processes, results and effects of disputes.

五、尚普咨询公司简介

尚普咨询公司是一家专业从事商业尽调服务的咨询公司，拥有甲级咨询资质，被国家科技部评为科技型企业。尚普咨询公司专注于市场研究、竞争对手研究、投融资咨询、市场进入、业务增长等业务领域，是提供专项市场咨询服务的咨询公司。尚普咨询公司拥有14年的商业尽调经验，设有各产业研究组，长期为各大证券机构提供多领域的投资研报服务。尚普咨询公司每年超过300个咨询项目，覆盖多行业的热门赛道。尚普咨询公司拥有30万专家团队，成熟的研究顾问团队、研究员团队。尚普咨询公司覆盖全国的执行网络，可以实现快速响应。尚普咨询公司在项目执行过程中对项目执行内容严格保密，并进行严格管理和监督。

六、尚普咨询公司的商业尽调案例

尚普咨询公司长期服务于众多知名金融机构，包括产业基金、风险投资基金、私募股权基金等。以下是尚普咨询公司的部分商业尽调案例：

投前尽调 – 判断目标企业投资价值：目标企业为某游戏公司，尚普咨询通过尽职调查与分析评估，帮助客户综合判断该公司的投资价值。该目标企业以线上游戏为主，手游类产品为其核心业务，通过获取近几年用户数量及消费相关数据，尚普咨询综合分析其重点产品的日活量、月活量、新增、留存及核心用户画像特征等关键指标，将企业内外部专家访谈与分析模型结合使用，交叉验证所获取的信息和数据，并将目标企业自身资源、人才、技术等方面指标与同领域头部企业进行对比分析。基于定量数据分析与定性访谈的综合结果，尚普咨询为委托方明确了目标企业当下的运营状态与能力，找到业务规划方向与人才储备等方面存在的风险，并预测未来3-5年的企业盈利与成长能力。

收购前尽调 – 评估目标企业价值和风险：目标企业为某工业软管生产商，尚普咨询通过尽职调查与分析评估，帮助客户评估该公司的价值和风险。该目标企业主要生产用于汽车、工程机械、航空航天等领域的高性能工业软管，拥有自主研发和生产能力，产品质量和技术水平处于行业领先地位。通过对目标企业的财务数据、生产数据、销售数据等进行核实和分析，尚普咨询为委托方计算了目标企业的净资产价值、市场价值和收益价值，并根据不同假设条件进行了敏感性分析。同时，通过对目标企业的法律文件、合同协议、行政许可等进行审查和评估，尚普咨询为委托方识别了目标企业可能存在的法律风险和责任，并给出了相应的应对建议。

投后尽调 – 监督目标企业经营情况：目标企业为某艺术园区开发商，尚普咨询通过尽职调查与分析评估，帮助客户监督该公司的经营情况。该目标企业主要从事艺术园区的规划、建设、运营和管理，旨在打造科技+文旅产业融合示范园区，吸引各类文化创意企业和机构入驻。通过对目标企业的财务报表、经营数据、项目进度等进行定期跟踪和分析，尚普咨询为委托方提供了目标企业的经营状况、财务状况、项目完成情况等方面的详细报告，并根据市场变化和竞争情况，给出了目标企业的经营策略和风险控制等方面的建议。

7. epilogue

商业尽调是一项重要的商业活动，涉及市场、竞争、财务和法律等多个维度，需要专业的知识、方法和工具。