1. what is the enterprise outside the brain service?

In today's competitive market environment, enterprises are faced with a variety of complex problems and challenges, such as strategic planning, organizational change, technological innovation, market expansion and so on. These problems and challenges are often beyond the knowledge and ability of internal personnel, and need to be solved with the wisdom and experience of external experts. This is the origin of the enterprise outside the brain service.

Enterprise external brain service refers to the service that provides professional knowledge and suggestions on strategy, management, technology and market for enterprises through professional consulting institutions or individuals, so as to help enterprises solve problems, improve efficiency and create value. Enterprise external brain services can be divided into two types: one is project-based consulting, that is, for a specific problem or goal, to provide a limited period and scope of consulting services; the other is continuous consulting, that is, for a certain field or direction, to provide long-term and comprehensive consulting services.

What are the characteristics of 2. enterprise external brain services?

Compared with other forms of external support, enterprise external brain services have the following characteristics:

Professionalism: Enterprise external brain service providers usually have rich industry experience and professional knowledge, can analyze problems from multiple angles and levels, and propose feasible and innovative solutions.

Objectivity: The external brain service provider is not affected by the internal interests and emotions of the enterprise, and can objectively evaluate the current situation and potential of the enterprise, and put forward pertinent opinions and suggestions.

Flexibility: Enterprise external brain service providers can flexibly adjust the consulting content and methods according to the actual needs and conditions of the enterprise to achieve the best consulting effect.

Interactivity: Enterprise external brain service providers not only impart knowledge and experience unilaterally, but also communicate and collaborate effectively with internal personnel to find the root causes and solutions of problems and promote learning and growth within the enterprise.

What is the value of 3. enterprise external brain services?

Through enterprise external brain services, enterprises can obtain the following aspects of value:

Improve the quality of decision-making: Enterprise external brain services can provide enterprises with more information and perspectives to help enterprises make more reasonable and effective decisions.

Improve management level: Enterprise external brain services can provide enterprises with more advanced and more scientific management concepts and methods, help enterprises optimize organizational structure, processes, systems, etc., and improve management efficiency and quality.

Enhance competitiveness: Enterprise external brain services can provide enterprises with more innovative and more market-adapted products, services, technologies, etc., to help enterprises expand market share, increase customer satisfaction, reduce costs, etc., and enhance competitiveness.

Creating value: Enterprise external brain services can provide enterprises with more opportunities and ways to create value, help enterprises achieve profit growth, brand promotion, social responsibility, etc., and create value.

What misunderstandings and pitfalls do 4. need to pay attention to when carrying out enterprise external brain services?

Although enterprise external brain service has many advantages and values, there are also some common misunderstandings and traps. If you do not pay attention to it, it may lead to poor effect or even failure of enterprise external brain service. Here are some common misconceptions and pitfalls:

Myth 1: unclear understanding of external brain services

Some companies have a unclear understanding of external brain services, and regard it as a simple information query or technical support, while ignoring its professionalism and objectivity. This may lead to the enterprise's demand for external brain services is not clear, or the results of external brain services are not satisfied.

Coping strategy: before carrying out external brain service, enterprises should first understand the definition, characteristics, value, process and other basic knowledge of external brain service, and make clear what problems they need to solve or achieve, as well as the content and scope of consultation. This can help companies determine the direction and focus of the consultation and avoid straying from the topic or wasting resources.

Misunderstanding 2: improper choice of external brain services

Some enterprises choose improper external brain services, randomly choose some unqualified or inexperienced consulting institutions or individuals to provide consulting services, or choose some consulting institutions or individuals that do not match their needs or are not professional to provide consulting services. This may lead to poor quality or wrong consulting results.

Coping strategy: when enterprises choose external brain service providers, they should choose appropriate consulting institutions or individuals to provide consulting services according to their own needs and budget. The following aspects need to be considered when choosing:

Background and qualifications of consulting institutions or individuals: whether they have professional knowledge and experience in relevant industries or fields, whether they have a good reputation and reputation, whether they have legal qualifications and certificates, etc.

The service content and method of the consulting organization or individual: whether it can meet the needs and expectations of the enterprise, whether it can provide flexible and diverse service content and methods, whether it can communicate and cooperate well with the internal personnel of the enterprise, etc.

咨询机构或个人的服务质量和效果：是否能够提供高质量和高效果的咨询结果，是否能够提供有效的跟进和反馈，是否能够提供合理的收费和保障等。

Myth 3: Cooperation with external brain services is not smooth

Some enterprises do not cooperate smoothly with foreign brain services and do not establish good cooperative relations and mechanisms, resulting in various problems and difficulties in the consultation process, such as poor information, poor communication, lack of trust, constant conflicts and so on. This can lead to inefficiencies or disruptions in external brain services.

应对策略：企业在进行外脑服务时，应该与咨询机构或个人建立良好的合作关系和机制，确保咨询过程的顺利进行。具体可以从以下几个方面入手：

Clarify the objectives and responsibilities of cooperation: before cooperation, both parties should clarify their respective objectives and responsibilities, sign a contract or agreement, and stipulate the content, scope, duration, cost, confidentiality and other matters of consultation, so as to avoid misunderstanding or disputes.

Maintain information sharing and smooth communication: Both parties should maintain timely information sharing and smooth communication during cooperation, timely feedback on the progress and problems of consultation, timely solve difficulties and obstacles in consultation, and avoid information asymmetry or communication failure.

Building trust and respect: In cooperation, the two sides should build trust and respect, understand and support each other, learn from each other and avoid suspicion or contempt.

Dealing with conflicts and coordinating interests: Both sides should deal with conflicts and coordinate interests in cooperation, try to seek win-win or multi-win solutions, and avoid confrontation or sacrifice.

Myth 4: Inaccurate assessment of external brain services

有些企业对外脑服务的评估不准，没有建立有效的评估体系和方法，导致无法准确地衡量外脑服务的质量和效果，无法及时地调整和改进外脑服务的策略和措施。这样可能导致企业外脑服务的价值不明或者流失。

应对策略：企业在进行外脑服务后，应该建立有效的评估体系和方法，准确地衡量外脑服务的质量和效果，及时地调整和改进外脑服务的策略和措施。具体可以从以下几个方面入手：

Set evaluation indicators and standards: enterprises should set evaluation indicators and standards related to external brain services according to their own needs and goals, such as satisfaction, knowledge transfer, innovation achievements, value creation, etc., and reach an agreement with consulting institutions or individuals.

Use of assessment methods and tools: Enterprises should use appropriate assessment methods and tools, such as questionnaires, interviews, observations, data analysis, etc., according to their own circumstances and resources, and determine in consultation with consulting agencies or individuals.

Implementation of the evaluation process and feedback: enterprises should implement the evaluation process during or after the end of the external brain service, and timely feedback the evaluation results to the consulting agency or individual, praise the advantages, point out the shortcomings, make suggestions, and promote the improvement and promotion of both parties.

5. Shangpu Consulting Company's Enterprise External Brain Service Case

Shangpu Consulting Company is a professional enterprise external brain service provider, with many years of industry experience and professional knowledge, providing high-quality and high-effect consulting services for enterprises in all walks of life. The following are some cases of consulting services outside the enterprise provided by Shangpu Consulting to customers:

Case 1: Providing technical innovation consulting for a manufacturing company

The company is a manufacturing company that produces high-end machinery and equipment. It is facing the pressure of market competition and the demand for technological updates. It hopes to improve product performance and reduce costs through technological innovation. The enterprise found the Shangpu consulting company, hoping to get the guidance and support of technological innovation.

Champ Consulting provided technical innovation advice to the company through the following steps:

Analyze the current situation and problems of the enterprise, understand the product characteristics, market demand, competitors, technical level, etc.

Study the technology development trend and cutting-edge technology of the industry, and find the technological innovation point and direction that the enterprise may use or learn from.

Design the technological innovation scheme of the enterprise, including technical objectives, technical path, technical difficulties, technical resources, etc.

Assist the enterprise in the implementation of technological innovation programs, provide technical guidance, technical training, technical assessment and other services.

Evaluate the effect of the enterprise's technological innovation and measure the impact of technological innovation on product performance, cost, and market.

Through the technical innovation consulting of Shangpu Consulting Company, the company has successfully developed a new type of mechanical equipment with high performance, low cost, high reliability and other characteristics, and has obtained market recognition and competitive advantage.

Case 2: Advising on strategic planning for an educational institution

The educational institution is an educational institution that provides online education services. It is facing the challenges and development opportunities of market changes, and hopes to clarify its development direction and goals through strategic planning. The educational institution approached Champ Consulting for advice and help with strategic planning.

Champ Consulting provided strategic planning advice to the educational institution through the following steps:

Analyze the internal and external environment of the educational institution to understand its strengths, weaknesses, opportunities, threats, etc.

Determine the vision and mission of the educational institution, and clarify the value and significance of the existence of the educational institution.

Develop the strategic objectives and strategic measures of the educational institution, including market positioning, product strategy, channel strategy, brand strategy, etc.

Implement the strategic planning of the educational institution and provide services such as strategy execution, strategy monitoring and strategy adjustment.

Evaluate the effectiveness of the educational institution's strategic planning and measure the impact of the strategic planning on the development and competitiveness of the educational institution.

Through the strategic planning consultation of Shangpu Consulting Company, the educational institution has successfully determined its own development direction and goals, formulated a set of strategic plans that meet its own characteristics and market needs, and realized the quality improvement and scale expansion of online education services.

Case 3: Provide market development consulting for a catering company

The catering company is a catering company operating Chinese fast food, facing the dilemma of market saturation and opportunities in emerging markets, hoping to increase revenue and profits through market expansion. The catering enterprise found the champ consulting company, hoping to get the guidance and support of market expansion.

尚普咨询公司通过以下步骤为该餐饮企业提供了市场拓展咨询：

Analyze the existing market and potential market of the catering enterprise, and understand the customer base, competitive advantage, market share and growth potential of the catering enterprise.

Select the target market and target customers of the catering enterprise, and select the market and customers that are most conducive to the development of the catering enterprise according to the market size, market demand, market competition, market risk and other factors.

Formulate the market development strategy of the catering enterprise, including product strategy, price strategy, promotion strategy, distribution strategy, etc.

协助该餐饮企业实施市场拓展策略，提供市场调研、市场测试、市场推广、市场监测等服务。

评估该餐饮企业的市场拓展效果，衡量市场拓展对该餐饮企业的收入、利润、品牌等方面的影响。

通过尚普咨询公司的市场拓展咨询，该餐饮企业成功地进入了一些新兴的中式快餐市场，如东南亚、南美洲等，获得了新的客户和收入来源。