1. what is the enterprise outside the brain service?

In today's competitive market environment, enterprises are faced with a variety of complex problems and challenges, such as strategic planning, organizational change, technological innovation, market expansion and so on. These problems and challenges are often beyond the knowledge and ability of internal personnel, and need to be solved with the wisdom and experience of external experts. This is the origin of the enterprise outside the brain service.

Enterprise external brain service refers to the service that provides professional knowledge and suggestions on strategy, management, technology and market for enterprises through professional consulting institutions or individuals, so as to help enterprises solve problems, improve efficiency and create value. Enterprise external brain services can be divided into two types: one is project-based consulting, that is, for a specific problem or goal, to provide a limited period and scope of consulting services; the other is continuous consulting, that is, for a certain field or direction, to provide long-term and comprehensive consulting services.

What are the characteristics of 2. enterprise external brain services?

Compared with other forms of external support, enterprise external brain services have the following characteristics:

Professionalism: Enterprise external brain service providers usually have rich industry experience and professional knowledge, can analyze problems from multiple angles and levels, and propose feasible and innovative solutions.

Objectivity: The external brain service provider is not affected by the internal interests and emotions of the enterprise, and can objectively evaluate the current situation and potential of the enterprise, and put forward pertinent opinions and suggestions.

Flexibility: Enterprise external brain service providers can flexibly adjust the consulting content and methods according to the actual needs and conditions of the enterprise to achieve the best consulting effect.

Interactivity: Enterprise external brain service providers not only impart knowledge and experience unilaterally, but also communicate and collaborate effectively with internal personnel to find the root causes and solutions of problems and promote learning and growth within the enterprise.

What is the value of 3. enterprise external brain services?

Through enterprise external brain services, enterprises can obtain the following aspects of value:

提高创新能力：通过引入外部的专业知识和经验，打破思维惯性和固化模式，激发内部的创新潜力，提高创新质量和效率。

Reduce costs: by using external intellectual resources, reduce internal human input and training costs, achieve pay-as-you-go and flexible use, reduce costs and risks.

提升效率：通过利用互联网和云计算等技术，实现快速响应和交付，缩短研发周期和上市时间，提升效率和竞争力。

Optimized management: Through the use of data analysis and intelligent recommend and other technologies, real-time monitoring and evaluation of project progress, quality, results, etc., optimize management processes and decision-making mechanisms.

How do 4. conduct corporate external brain services?

Enterprise external brain services need to follow certain processes and steps to ensure the quality and effectiveness of consulting. In general, the enterprise brain services need to go through the following six steps:

Determine the goal and scope of consultation: This is the first and most important step in the enterprise's external brain service. In this step, companies need to clarify what they need to solve the problem or achieve the goal, as well as the content and scope of consultation. This can help companies determine the direction and focus of the consultation and avoid straying from the topic or wasting resources.

Choosing the right consulting agency or individual: This is the second step in conducting external brain services. In this step, companies need to choose the right consulting agency or individual to provide consulting services according to their needs and budget. The following aspects need to be considered when choosing: the background and qualifications of the consulting organization or individual, the content and method of the service, the charging standard and method, etc.

Signing consulting contracts and agreements: This is the third step in the company's external brain services. In this step, companies and consulting agencies or individuals need to sign consulting contracts and agreements to clarify the rights and obligations of both parties and regulate the process and results of consulting. The following aspects need to be paid attention to when signing: the content and format of contracts and agreements, signing and filing, modification and termination, etc.

Carry out consulting projects: This is the fourth step and the core step of providing external brain services. In this step, the consulting agency or individual needs to effectively communicate and collaborate with the internal personnel of the enterprise to carry out the consulting project according to the consulting contract and agreement and in accordance with the consulting plan. The following aspects need to be paid attention to when carrying out: project initiation and organization, implementation and control, delivery and acceptance, etc.

Evaluating the effectiveness of consulting: This is the fifth step in conducting external brain services. In this step, the enterprise needs to evaluate the process and results of the consulting project according to the consulting contract and agreement to test the effectiveness of the consulting. The following aspects need to be paid attention to when evaluating: evaluation indicators and methods, evaluation content and scope, evaluation feedback and improvement, etc.

Continuous follow-up and improvement: This is the sixth and final step in the enterprise's external brain service. In this step, the enterprise needs to continuously follow up and improve the results of the consulting project according to the evaluation of the consulting effect, so as to ensure the value and benefit of the consulting. Follow-up and improvement need to pay attention to the following aspects: follow-up indicators and methods, follow-up content and scope, follow-up feedback and adjustment.

How do 5. assess the inputs and outputs of corporate external brain services?

Evaluating the input and output of the enterprise's external brain service is an important means to measure the value and effect of the enterprise's external brain service, and it is also the basis and basis for optimizing the enterprise's external brain service. Assessing the inputs and outputs of an enterprise's external brain services requires a comprehensive consideration of a number of factors, such as consulting objectives, consulting content, consulting methods, consulting costs, and consulting benefits. Depending on the purpose and perspective of the assessment, different assessment methods and indicators can be used, such as cost-benefit analysis, balanced scorecard, ROI and customer satisfaction.

Cost-benefit analysis: This is an assessment method that compares the costs and benefits of a consulting project, mainly used to assess whether the consulting project is worth carrying out or continuing. The basic idea of cost-benefit analysis is to convert both the costs and benefits of a consulting project into monetary units and then calculate the ratio or difference to determine whether the consulting project has a positive or negative net benefit. Common indicators of cost-benefit analysis are: net present value (NPV), internal rate of return (IRR), benefit-cost ratio (BCR), etc.

Balanced Scorecard Method: This is a comprehensive evaluation method that evaluates consulting projects from multiple dimensions and perspectives, mainly used to assess the contribution of consulting projects to the strategic objectives of the enterprise. The basic idea of the balanced scorecard method is to break down the strategic objectives of the enterprise into four aspects: finance, customers, internal processes, learning and growth, and then set the corresponding objectives, indicators, measures and weights for each aspect to measure the performance of the consulting project in all aspects. The common indicators of the balanced scorecard method are: market share, customer loyalty, process efficiency, employee satisfaction, etc.

ROI method: This is a measure of the return on investment of a consulting project and is used to assess whether the consulting project has achieved the expected level of return. The basic idea of the ROI method is to subtract the cost of the consulting project from the benefits of the consulting project and then divide it by the cost of the consulting project to get the return on investment (ROI) of the consulting project. The ROI method can be used to compare the return on investment of different consulting projects or different time periods to determine which consulting projects are more valuable or effective.

Customer satisfaction method: This is an evaluation method to evaluate the quality and satisfaction of consulting projects from the perspective of customers. It is mainly used to evaluate whether the consulting projects meet or exceed the expectations and needs of customers. The basic idea of the customer satisfaction method is to collect customer feedback and evaluation on all aspects of the consulting project (e. g. professionalism, timeliness, effectiveness, etc.) through questionnaires, interviews, observation records, etc., and then calculate customer satisfaction (CS) or customer loyalty (CL). The customer satisfaction method can be used to understand the needs and opinions of customers in order to improve the quality and effectiveness of consulting projects.

6. cases of external brain services provided by Shangpu Consulting for customers

Shangpu Consulting is a professional enterprise external brain service provider, with many years of industry experience and professional knowledge, providing high-quality and efficient consulting services to customers in all walks of life. The following are some of the examples of corporate external brain services provided to clients by Champ Consulting, as well as an assessment of the inputs and outputs of these cases:

Case 1: Providing technical innovation consulting services for a manufacturing enterprise. The enterprise is faced with the problems of product homogeneity, fierce market competition and backward technology, and needs to improve its technological innovation ability. Shangpu Consulting provides the following consulting services for the enterprise: analyzing the enterprise's technological status and needs, formulating technological innovation strategies and plans, introducing external technical experts and resources, assisting the enterprise in technological research and development and transformation, and helping the enterprise to apply for patents and obtain policy support. Through the consulting services of Shangpu Consulting, the company has successfully developed a number of new products with independent intellectual property rights and market competitiveness, and has improved its brand image and market share.

As can be seen from the table, the ROI of the consulting project is 500 per cent, indicating that the consulting project has a high return on investment and is a consulting project worth undertaking or continuing.

Case 2: Provide market development consulting services for an education and training institution. The agency is faced with changes in market demand, increased competitors, and a single marketing approach, and needs to expand into new markets and customers. Champ Consulting provides the agency with the following consulting services: analyzing the agency's market status and potential, formulating market development strategies and plans, introducing external market experts and resources, assisting the agency in market research and analysis, and helping the agency design and Implement multi-channel and multi-form marketing activities. Through the consulting services of Shangpu Consulting, the agency has successfully opened up a number of new markets and customer groups, and enhanced its popularity and reputation.

According to the calculation formula of the balanced scorecard method, the comprehensive score of the consulting project is:

Comprehensive score = (revenue growth rate x 25%) + (customer satisfaction x 25%) + (marketing efficiency x 25%) + (employee training rate x 25%)

Comprehensive score = (30% × 25%) + (90% × 25%) + (80% × 25%) + (70% × 25%)

Comprehensive score = 7.5+22.5% +20% +17.5%

Overall Score = 67.5%

As can be seen from the table, the consulting project has reached a high level in all aspects, indicating that the consulting project has a greater degree of contribution to the strategic objectives of the enterprise and is a valuable and effective consulting project.

Case 3: Provide management optimization consulting services for a medical institution. The institution is faced with the problems of low medical quality, waste of medical resources and high medical risk, and needs to optimize its own management process and mechanism. Champ Consulting provides the following consulting services to the agency: analyzing the agency's management status and problems, formulating management optimization strategies and plans, bringing in external management experts and resources, assisting the agency in restructuring and optimizing management processes, and helping the agency to establish and improve management systems and norms. Through the consulting services of Champ Consulting, the organization has successfully improved the quality and safety of medical care, saved medical costs and resources, and reduced medical risks and responsibilities.

According to the calculation formula of the customer satisfaction method, the customer satisfaction of the consulting project is:

Customer satisfaction = (very satisfied x 100%) + (relatively satisfied x 75%) + (generally satisfied x 50%) + (not very satisfied x 25%) + (very dissatisfied x 0%)

Customer satisfaction = (4 × 100%) +(2 × 75%) +(0 × 50%) +(0 × 25%) +(0 × 0%)

Customer satisfaction = 400% + 150%

Customer satisfaction = 550%

从表中可以看出，该咨询项目的客户满意度为550%，说明该咨询项目符合或超过了客户的期望和需求，是一项高质量和高满意度的咨询项目。