External brain service refers to a new service mode in which enterprises obtain professional knowledge, skills or creativity through external platforms or institutions to solve problems in work or improve work efficiency. This paper makes an in-depth analysis of the definition, characteristics, advantages, application scenarios and development trends of external brain services, and combines the specific cases of Shangpu Consulting to show the external brain services in market research, investment and financing consulting andIPOThe practical effect and value of listing consulting and other fields.

In today's society, information explosion, knowledge update, technological innovation, competition, to the enterprise has brought great challenges and opportunities. If enterprises want to survive and develop in the fierce market environment, they need to continuously improve their core competitiveness, optimize their own strategic decisions, and innovate their own business models. However, enterprises are often faced with the following difficulties:

The knowledge and skills of the internal personnel of the enterprise are limited, and it is difficult to deal with the complex and changeable market needs and problems;

Enterprise internal staff time and energy is limited, it is difficult to balance the daily work and strategic planning;

The vision and thinking of the internal personnel of the enterprise are limited, and it is difficult to break through the inherent cognition and inertia;

Insiders have limited creativity and inspiration, making it difficult to generate novel ideas and solutions.

In order to solve these difficulties, more and more enterprises begin to seek the help of external platforms or institutions, with the help of their professional knowledge, skills or ideas in specific industries or fields, to provide effective solutions or improve work efficiency. This service model that uses external wisdom resources to expand its own wisdom capabilities is what we call "external brain service".

1. what is an external brain service?

As the name implies, the external brain refers to people or organizations in a specific industry or field. They have more professional knowledge and experience than ordinary practitioners or even operators in this industry or field, as well as the thinking mode of finding, analyzing and solving problems. They are hired, rather than employed, in stages to provide their professional advice or solutions to the clear demands of the business. The relationship between them and the business that employs them is a partnership, not an employment relationship.

Service refers to the specific content and form provided by the external brain for the enterprise, including but not limited to the following:

Consulting services: according to the problems or needs of enterprises, provide professional, targeted and operable suggestions or programs;

Research services: according to the information or data that the enterprise needs to know or master, the external brain conducts in-depth, objective and true, systematic and comprehensive investigation or analysis;

Creative services: according to the enterprise wants to express or convey the theme or goal, provide new and unique, attractive, in line with the brand image of the creative or design;

Training services: external brain provides professional, practical and interactive training or guidance according to the knowledge or skills that the enterprise wants to improve or improve;

Other services: according to the special needs of enterprises, provide other forms or content of services.

Based on the above definition, we can understand the external brain service as a new service model. It is a way for enterprises to obtain professional knowledge, skills or ideas through external platforms or institutions to solve problems in work or improve work efficiency.

What are the characteristics and advantages of 2. external brain services?

As a new service model, external brain service has the following remarkable characteristics and advantages:

Professionalism: The external brain is usually an expert or institution with rich experience and profound accumulation in a certain industry or field. They have a clear understanding and unique insights on the current situation, trends, problems, and opportunities of the industry or field. Able to provide companies with professional services;

Flexibility: there is a phased cooperative relationship between the external brain and the enterprise, rather than a long-term employment relationship, which can not only avoid the enterprise to bear additional labor costs and management costs, but also flexibly choose the right external brain to cooperate according to the needs of the enterprise at different stages;

Innovation: because the external brain is not bound by the inherent thinking and inertia within the enterprise, it can look at problems and needs from a broader and more open perspective, and can provide innovative and strong services for enterprises;

Efficiency: Because of the professional knowledge and skills, as well as the thinking mode of finding, analyzing and solving problems, the external brain can quickly understand the demands of the enterprise, efficiently complete the service content, and save the time and energy of the enterprise.

What are the application scenarios for 3. external brain services?

External brain services can be applied to various industries and fields. As long as enterprises need to obtain external intelligent resources to solve problems or improve efficiency, they can consider using external brain services. Let's take Champ Consulting as an example to introduce the external brain services in market research, investment and financing consulting andIPOSpecific application scenarios and cases in areas such as listing consulting.

（12) Market research

Market research refers to an activity that provides basis and suggestions for enterprises to formulate market strategy, marketing strategy and product development by collecting, sorting and analyzing market-related information. Market research involves a wide range of content, including industry analysis, market segmentation, user behavior, channel models, competitors, etc. Market research requires strong data collection, data analysis, and data presentation capabilities. However, due to the lack of professional personnel or professional equipment, it is difficult for many enterprises to conduct effective and accurate market research. At this time, you can use external brain services to conduct market research.

As one of the most influential domestic leading brands of market research in China, Shangpu Consulting has the "National Statistical Survey Qualification Certificate" issued by the National Bureau of Statistics, which can provide customers with comprehensive, professional and efficient market research services. Through its own data platform and research network, Shangpu Consulting can quickly collect and analyze market information in all walks of life, provide customers with quantitative and qualitative market research reports, help customers understand the market scale, market structure, user demand, competition pattern and other aspects, and provide basis and suggestions for customers to formulate reasonable market strategy and marketing strategy.

Champu Consulting has rich experience and cases in the field of market research. The following are some typical cases:

An internationally renowned auto brand commissioned Shangpu Consulting to conduct research on the Chinese auto market. The purpose is to understand the preferences and purchasing behavior of Chinese auto consumers, as well as the development trend of the Chinese auto market and the situation of competitors. Through online questionnaires, telephone interviews and in-depth interviews, Shangpu Consulting conducted a large-scale survey of automobile consumers across the country and collected a large number of first-hand data. At the same time, Shangpu Consulting also collected relevant data and information on the Chinese auto market through open channels and conducted a systematic analysis. Finally, Shangpu Consulting provides customers with a detailed market research report, including the analysis of Chinese auto consumer portraits, purchase motives, purchase channels, purchase cycles, etc., as well as the scale, growth rate, market segments, Analysis of the competitive landscape and other aspects. The report also puts forward suggestions on the positioning, differentiation and promotion of customer brands in the Chinese market. The client was very satisfied with the services of Champ Consulting and said that he would continue to maintain a cooperative relationship with Champ Consulting.

A well-known domestic e-commerce platform commissioned Shangpu Consulting to conduct a survey of China's online red economy market, with the aim of understanding the current situation and potential of China's online red economy market, as well as the impact and opportunities of online red economy on e-commerce platforms. Through web crawlers and social media analysis, Shangpu Consulting conducted big data analysis on online red and online red-related content nationwide, and obtained data on the number of online red, classification, number of fans, interaction rate, conversion rate, etc. At the same time, Shangpu Consulting also conducted an in-depth understanding of online celebrity consumers through online and offline surveys, and obtained information on online celebrity consumer portraits, consumer motives, and consumer behavior. Finally, Shangpu Consulting provides customers with a comprehensive market research report, including an analysis of the market scale, growth rate, segmentation, and development trends of China's online celebrity economy, as well as the impact and opportunities of the online celebrity economy on e-commerce platforms in terms of traffic, sales, and brands. The report also puts forward suggestions on the strategy, cooperation and operation of the customer platform in the field of net red economy. The customer is very satisfied with the service of Shangpu Consulting and said that he will increase investment and layout in the field of net red economy.

（21) Investment and financing consultation

Investment and financing consulting is an activity that provides professional advice or services to an enterprise on investment or financing. Investment and financing consulting involves a wide range of content, including financial analysis, valuation analysis, market analysis, risk analysis, transaction structure design, negotiation assistance, etc. Investment and financing consulting requires strong financial knowledge, market knowledge, legal knowledge, etc. However, many enterprises are difficult to carry out effective and successful investment and financing activities due to lack of professional personnel or professional experience. At this point, you can use external brain services to conduct investment and financing consulting.

As one of the most powerful domestic leading brands of investment and financing consulting in China, Shangpu Consulting has the "Securities Investment Consulting Business Qualification Certificate" issued by the National Development and Reform Commission, and can provide customers with comprehensive, professional and efficient investment and financing consulting services. Through its own financial platform and investment and financing network, Shangpu Consulting can quickly collect and analyze investment and financing information from all walks of life, provide customers with customized investment and financing solutions and transaction support, and help customers achieve investment and financing goals and value.

Champu Consulting has extensive experience and cases in the field of investment and financing consulting, and the following are some of the typical cases:

A well-known domestic Internet company commissioned Shangpu ConsultingAThe purpose of the round of financing consultation is to find suitable investment institutions and obtain sufficient funds to support the rapid development of the company. Through comprehensive financial analysis, valuation analysis and market analysis of the client company, Shangpu Consulting has formulated a detailed business plan for the client company, showing the development history, core competitiveness, market potential and profit model of the client company. At the same time, Shangpu Consulting has also screened out a number of qualified investment institutions for client companies through its own investment and financing network, and assisted client companies in communication and negotiation. Finally, Champ Consulting successfully completedAround of financing, raising a total2US $100 million, including well-known venture capital institutions and strategic partners at home and abroad. The client company appreciated the service of Champ Consulting and said that it would continue to maintain a long-term cooperative relationship with Champ Consulting.

A well-known foreign medical device company commissioned Shangpu Consulting to conduct investment consulting in the Chinese market. The purpose is to find suitable target companies for mergers and acquisitions or cooperation to enter the Chinese market and expand market share. Through in-depth research and analysis of China's medical device market, Shangpu Consulting has provided customer companies with a comprehensive market research report, including China's medical device market scale, growth rate, segmentation, competition pattern, policies and regulations, etc. Analysis. At the same time, Shangpu Consulting has also screened out a number of eligible target companies for client companies through its own investment and financing network, and assisted client companies in contact and evaluation. Finally, Shangpu Consulting successfully completed the acquisition of a leading Chinese heart stent manufacturer for the client company, with a total investment1.5The $100 million in capital has enabled the client company to gain significant market share and technological advantage in the Chinese market. The client company is very grateful for the service of Shangpu Consulting and said that it will continue to seek the support and cooperation of Shangpu Consulting in the Chinese market.

（3）IPOListing Advisory

IPO listing consulting refers to providing enterprises with initial public offerings in the securities market (Initial Public Offering, shortIPO) of professional advice or services.IPOListing consultation involves many aspects, including financial audit, legal review, listing standards, listing process, listing fees, post-listing management, etc.IPOListing consulting requires strong financial knowledge, legal knowledge, securities knowledge, etc. However, many enterprises due to the lack of professionals or professional experience, it is difficult to carry out effective and successfulIPOListing activities. At this time, it can be carried out with the help of external brain services.IPOListing Advisory.

Champ Consulting as China's most powerfulIPOOne of the leading domestic brands of listing consulting, with the "Securities Service Agency Qualification Certificate" issued by the State Securities Regulatory Commission, which can provide customers with all-round, professional and efficientIPO上市咨询服务。尚普咨询通过自有的金融平台和IPO上市网络，能够快速地收集和分析各个证券市场的IPO上市信息，为客户提供定制化的IPO上市方案和交易支持，帮助客户实现IPO上市目标和价值。

尚普咨询在IPO上市咨询领域有着丰富的经验和案例，以下是其中的一些典型案例：

某国内知名教育科技公司委托尚普咨询进行美国纳斯达克（NASDAQ）市场的IPO上市咨询，目的是通过IPO上市融资，扩大公司规模，提升公司品牌，增强公司竞争力。尚普咨询通过对客户公司进行全面的财务审计、法律审查等，为客户公司制定了一份详细的招股说明书，展示了客户公司的发展历程、核心竞争力、财务状况、风险因素等方面。同时，尚普咨询也通过自有的IPO上市网络，为客户公司联系了多家知名的承销商、会计师事务所、律师事务所等，并协助客户公司进行了申报和审核。最后，尚普咨询为客户公司成功地完成了在美国纳斯达克市场的IPO上市，共募集了3亿美元的资金，使客户公司成为了中国教育科技领域的领先企业。客户公司对尚普咨询的服务非常赞扬，并表示会继续与尚普咨询保持战略合作关系。

某国外知名游戏开发公司委托尚普咨询进行中国科创板市场的IPO上市咨询，目的是通过IPO上市进入中国市场，拓展中国用户，增加中国收入。尚普咨询通过对客户公司进行全面的财务审计、法律审查等，为客户公司制定了一份详细的招股说明书，展示了客户公司的发展历程、核心竞争力、财务状况、风险因素等方面。同时，尚普咨询也通过自有的IPO上市网络，为客户公司联系了多家知名的承销商、会计师事务所、律师事务所等，并协助客户公司进行了申报和审核。最后，尚普咨询为客户公司成功地完成了在中国科创板市场的IPO上市，共募集了2亿人民币的资金，使客户公司成为了中国游戏开发领域的新星。客户公司对尚普咨询的服务非常感谢，并表示会在中国市场继续寻求尚普咨询的支持和合作。

四、外脑服务有哪些发展趋势？

外脑服务作为一种新型的服务模式，具有很大的发展潜力和前景。随着社会经济的发展和变化，外脑服务也会呈现出以下几个方面的发展趋势：

外脑服务的需求将持续增长。随着企业对于专业知识、技能或创意的需求日益增加，而企业内部人员难以满足这些需求，外脑服务将成为企业获取外部智慧资源的重要途径。同时，随着企业对于节约成本、提高效率、增强竞争力等方面的追求不断加强，外脑服务将成为企业优化资源配置、提升运营水平、实现战略目标的有效手段。

外脑服务的供给将持续扩大。随着社会知识分工的深化和专业化程度的提高，越来越多的人或组织将拥有在特定行业或领域里超过此行业或领域普通从业人员甚至经营者的专业知识和经验，以及发现问题、分析问题和解决问题的思维模式。这些人或组织将成为潜在的外脑资源，通过各种方式提供外脑服务。同时，随着社会创新意识和创业精神的提升，越来越多的人或组织将拥有新颖独特、富有吸引力、符合市场需求的创意或设计。这些人或组织也将成为潜在的外脑资源，通过各种方式提供外脑服务。

外脑服务的形式将持续多样化。随着信息技术和通信技术的发展和应用，外脑服务将不再局限于传统的线下或线上的方式，而是将采用更加灵活和便捷的方式，如视频会议、远程协作、在线平台等，来实现外脑与企业之间的沟通和交流。这样既可以节省外脑和企业的时间和成本，又可以提高外脑服务的效率和质量。同时，随着人工智能和大数据等技术的进步和普及，外脑服务也将借助这些技术，来提升外脑服务的智能化和个性化水平，如智能匹配、智能推荐、智能分析等，来更好地满足企业的需求和期望。

5. epilogue

外脑服务是一种新型的服务模式，它是企业通过外部平台或机构，获取专业知识、技能或创意，以解决工作中的问题或提升工作效率的一种方式。外脑服务具有专业性、灵活性、创新性、高效性等特点和优势，可以应用于各个行业和领域，为企业带来巨大的价值和收益。外脑服务也有着很大的发展潜力和前景，将呈现出需求增长、供给扩大、形式多样化等发展趋势。