External brain service refers to a new service mode in which enterprises obtain professional knowledge, skills or creativity through external platforms or institutions to solve problems in work or improve work efficiency. This paper makes an in-depth analysis of the definition, characteristics, advantages, application scenarios and development trends of external brain services, and combines the specific cases of Shangpu Consulting to show the external brain services in market research, investment and financing consulting andIPOThe practical effect and value of listing consulting and other fields.

In today's society, information explosion, knowledge update, technological innovation, competition, to the enterprise has brought great challenges and opportunities. If enterprises want to survive and develop in the fierce market environment, they need to continuously improve their core competitiveness, optimize their own strategic decisions, and innovate their own business models. However, enterprises are often faced with the following difficulties:

The knowledge and skills of the internal personnel of the enterprise are limited, and it is difficult to deal with the complex and changeable market needs and problems;

Enterprise internal staff time and energy is limited, it is difficult to balance the daily work and strategic planning;

The vision and thinking of the internal personnel of the enterprise are limited, and it is difficult to break through the inherent cognition and inertia;

Insiders have limited creativity and inspiration, making it difficult to generate novel ideas and solutions.

In order to solve these difficulties, more and more enterprises begin to seek the help of external platforms or institutions, with the help of their professional knowledge, skills or ideas in specific industries or fields, to provide effective solutions or improve work efficiency. This service model that uses external wisdom resources to expand its own wisdom capabilities is what we call "external brain service".

1. what is an external brain service?

As the name implies, the external brain refers to people or organizations in a specific industry or field. They have more professional knowledge and experience than ordinary practitioners or even operators in this industry or field, as well as the thinking mode of finding, analyzing and solving problems. They are hired, rather than employed, in stages to provide their professional advice or solutions to the clear demands of the business. The relationship between them and the business that employs them is a partnership, not an employment relationship.

Service refers to the specific content and form provided by the external brain for the enterprise, including but not limited to the following:

Consulting services: according to the problems or needs of enterprises, provide professional, targeted and operable suggestions or programs;

Research services: according to the information or data that the enterprise needs to know or master, the external brain conducts in-depth, objective and true, systematic and comprehensive investigation or analysis;

Creative services: according to the enterprise wants to express or convey the theme or goal, provide new and unique, attractive, in line with the brand image of the creative or design;

Training services: external brain provides professional, practical and interactive training or guidance according to the knowledge or skills that the enterprise wants to improve or improve;

Other services: according to the special needs of enterprises, provide other forms or content of services.

Based on the above definition, we can understand the external brain service as a new service model. It is a way for enterprises to obtain professional knowledge, skills or ideas through external platforms or institutions to solve problems in work or improve work efficiency.

What are the characteristics and advantages of 2. external brain services?

As a new service model, external brain service has the following remarkable characteristics and advantages:

Professionalism: The external brain is usually an expert or institution with rich experience and profound accumulation in a certain industry or field. They have a clear understanding and unique insights on the current situation, trends, problems, and opportunities of the industry or field. Able to provide companies with professional services;

Flexibility: there is a phased cooperative relationship between the external brain and the enterprise, rather than a long-term employment relationship, which can not only avoid the enterprise to bear additional labor costs and management costs, but also flexibly choose the right external brain to cooperate according to the needs of the enterprise at different stages;

Innovation: because the external brain is not bound by the inherent thinking and inertia within the enterprise, it can look at problems and needs from a broader and more open perspective, and can provide innovative and strong services for enterprises;

Efficiency: Because of the professional knowledge and skills, as well as the thinking mode of finding, analyzing and solving problems, the external brain can quickly understand the demands of the enterprise, efficiently complete the service content, and save the time and energy of the enterprise.

What are the application scenarios for 3. external brain services?

External brain services can be applied to various industries and fields. As long as enterprises need to obtain external intelligent resources to solve problems or improve efficiency, they can consider using external brain services. Let's take Champ Consulting as an example to introduce the external brain services in market research, investment and financing consulting andIPOSpecific application scenarios and cases in areas such as listing consulting.

（12) Market research

Market research refers to an activity that provides basis and suggestions for enterprises to formulate market strategy, marketing strategy and product development by collecting, sorting and analyzing market-related information. Market research involves a wide range of content, including industry analysis, market segmentation, user behavior, channel models, competitors, etc. Market research requires strong data collection, data analysis, and data presentation capabilities. However, due to the lack of professional personnel or professional equipment, it is difficult for many enterprises to conduct effective and accurate market research. At this time, you can use external brain services to conduct market research.

As one of the most influential domestic leading brands of market research in China, Shangpu Consulting has the "National Statistical Survey Qualification Certificate" issued by the National Bureau of Statistics, which can provide customers with comprehensive, professional and efficient market research services. Through its own data platform and research network, Shangpu Consulting can quickly collect and analyze market information in all walks of life, provide customers with quantitative and qualitative market research reports, help customers understand the market scale, market structure, user demand, competition pattern and other aspects, and provide basis and suggestions for customers to formulate reasonable market strategy and marketing strategy.

Champu Consulting has rich experience and cases in the field of market research. The following are some typical cases:

An internationally renowned auto brand commissioned Shangpu Consulting to conduct research on the Chinese auto market. The purpose is to understand the preferences and purchasing behavior of Chinese auto consumers, as well as the development trend of the Chinese auto market and the situation of competitors. Through online questionnaires, telephone interviews and in-depth interviews, Shangpu Consulting conducted a large-scale survey of automobile consumers across the country and collected a large number of first-hand data. At the same time, Shangpu Consulting also collected relevant data and information on the Chinese auto market through open channels and conducted a systematic analysis. Finally, Shangpu Consulting provides customers with a detailed market research report, including the analysis of Chinese auto consumer portraits, purchase motives, purchase channels, purchase cycles, etc., as well as the scale, growth rate, market segments, Analysis of the competitive landscape and other aspects. The report also puts forward suggestions on the positioning, differentiation and promotion of customer brands in the Chinese market. The client was very satisfied with the services of Champ Consulting and said that he would continue to maintain a cooperative relationship with Champ Consulting.

A well-known domestic e-commerce platform commissioned Shangpu Consulting to conduct a survey of China's online red economy market, with the aim of understanding the current situation and potential of China's online red economy market, as well as the impact and opportunities of online red economy on e-commerce platforms. Through web crawlers and social media analysis, Shangpu Consulting conducted big data analysis on online red and online red-related content nationwide, and obtained data on the number of online red, classification, number of fans, interaction rate, conversion rate, etc. At the same time, Shangpu Consulting also conducted an in-depth understanding of online celebrity consumers through online and offline surveys, and obtained information on online celebrity consumer portraits, consumer motives, and consumer behavior. Finally, Shangpu Consulting provides customers with a comprehensive market research report, including an analysis of the market scale, growth rate, segmentation, and development trends of China's online celebrity economy, as well as the impact and opportunities of the online celebrity economy on e-commerce platforms in terms of traffic, sales, and brands. The report also puts forward suggestions on the strategy, cooperation and operation of the customer platform in the field of net red economy. The customer is very satisfied with the service of Shangpu Consulting and said that he will increase investment and layout in the field of net red economy.

（21) Investment and financing consultation

Investment and financing consulting is an activity that provides professional advice or services to an enterprise on investment or financing. Investment and financing consulting involves a wide range of content, including financial analysis, valuation analysis, market analysis, risk analysis, transaction structure design, negotiation assistance, etc. Investment and financing consulting requires strong financial knowledge, market knowledge, legal knowledge, etc. However, many enterprises are difficult to carry out effective and successful investment and financing activities due to lack of professional personnel or professional experience. At this point, you can use external brain services to conduct investment and financing consulting.

As one of the most powerful domestic leading brands of investment and financing consulting in China, Shangpu Consulting has the "Securities Investment Consulting Business Qualification Certificate" issued by the National Development and Reform Commission, and can provide customers with comprehensive, professional and efficient investment and financing consulting services. Through its own financial platform and investment and financing network, Shangpu Consulting can quickly collect and analyze investment and financing information from all walks of life, provide customers with customized investment and financing solutions and transaction support, and help customers achieve investment and financing goals and value.

Champu Consulting has extensive experience and cases in the field of investment and financing consulting, and the following are some of the typical cases:

A well-known domestic Internet company commissioned Shangpu ConsultingAThe purpose of the round of financing consultation is to find suitable investment institutions and obtain sufficient funds to support the rapid development of the company. Through comprehensive financial analysis, valuation analysis and market analysis of the client company, Shangpu Consulting has formulated a detailed business plan for the client company, showing the development history, core competitiveness, market potential and profit model of the client company. At the same time, Shangpu Consulting has also screened out a number of qualified investment institutions for client companies through its own investment and financing network, and assisted client companies in communication and negotiation. Finally, Champ Consulting successfully completedAround of financing, raising a total2US $100 million, including well-known venture capital institutions and strategic partners at home and abroad. The client company appreciated the service of Champ Consulting and said that it would continue to maintain a long-term cooperative relationship with Champ Consulting.

A well-known foreign medical device company commissioned Shangpu Consulting to conduct investment consulting in the Chinese market. The purpose is to find suitable target companies for mergers and acquisitions or cooperation to enter the Chinese market and expand market share. Through in-depth research and analysis of China's medical device market, Shangpu Consulting has provided customer companies with a comprehensive market research report, including China's medical device market scale, growth rate, segmentation, competition pattern, policies and regulations, etc. Analysis. At the same time, Shangpu Consulting has also screened out a number of eligible target companies for client companies through its own investment and financing network, and assisted client companies in contact and evaluation. Finally, Shangpu Consulting successfully completed the acquisition of a leading Chinese heart stent manufacturer for the client company, with a total investment1.5The $100 million in capital has enabled the client company to gain significant market share and technological advantage in the Chinese market. The client company is very grateful for the service of Shangpu Consulting and said that it will continue to seek the support and cooperation of Shangpu Consulting in the Chinese market.

（3）IPOListing Advisory

IPO listing consulting refers to providing enterprises with initial public offerings in the securities market (Initial Public Offering, shortIPO) of professional advice or services.IPOListing consultation involves many aspects, including financial audit, legal review, listing standards, listing process, listing fees, post-listing management, etc.IPOListing consulting requires strong financial knowledge, legal knowledge, securities knowledge, etc. However, many enterprises due to the lack of professionals or professional experience, it is difficult to carry out effective and successfulIPOListing activities. At this time, it can be carried out with the help of external brain services.IPOListing Advisory.

Champ Consulting as China's most powerfulIPOOne of the leading domestic brands of listing consulting, with the "Securities Service Agency Qualification Certificate" issued by the State Securities Regulatory Commission, which can provide customers with all-round, professional and efficientIPOListing Advisory Services. Champ Consulting through its own financial platform andIPOlisting network, able to quickly collect and analyze the various securities marketIPOListing information to provide customers with customizedIPOListing solutions and trading support to help clients achieveIPOListing objectives and value.

Champ Consulting inIPOThere is a wealth of experience and cases in the field of listing consulting, and the following are some of the typical cases:

A well-known domestic education and technology company commissioned Shangpu Consulting to conduct Nasdaq (NASDAQ) of the marketIPOlisting advisory, with the aimIPOListed financing, expand the company's scale, enhance the company's brand, enhance the company's competitiveness. Through a comprehensive financial audit and legal review of the client company, Shangpu Consulting has formulated a detailed prospectus for the client company, showing the development history, core competitiveness, financial status, risk factors and other aspects of the client company. At the same time, Champ Consulting has also adopted its ownIPOListing network, for the client company to contact a number of well-known underwriters, accounting firms, law firms, etc., and assist the client company to declare and audit. Finally, Champ Consulting successfully completed the NASDAQ market for the client company.IPOlisting, a total of raised3With a capital of US $100 million, the client company has become a leading enterprise in the field of education and technology in China. The client company praised Champ Consulting for its services and said it would continue to maintain a strategic partnership with Champ Consulting.

A well-known foreign game development company commissioned Shangpu Consulting to conduct the China Science and Technology Board market.IPOlisting advisory, with the aimIPOListed to enter the Chinese market, expand Chinese users, increase China's revenue. Through a comprehensive financial audit and legal review of the client company, Shangpu Consulting has formulated a detailed prospectus for the client company, showing the development history, core competitiveness, financial status, risk factors and other aspects of the client company. At the same time, Champ Consulting has also adopted its ownIPOListing network, for the client company to contact a number of well-known underwriters, accounting firms, law firms, etc., and assist the client company to declare and audit. Finally, Shangpu Consulting successfully completed the China Science and Technology Innovation Board market for the client company.IPOlisting, a total of raised2The RMB 100 million capital has made the client company a new star in China's game development field. The client company is very grateful for the service of Shangpu Consulting and said that it will continue to seek the support and cooperation of Shangpu Consulting in the Chinese market.

What are the development trends of 4. external brain services?

As a new service mode, the external brain service has great development potential and prospects. With the development and change of social economy, the development trend of external brain service will also show the following aspects:

The demand for external brain services will continue to grow. With the increasing demand for professional knowledge, skills or creativity, and it is difficult for internal personnel to meet these needs, external brain service will become an important way for enterprises to obtain external wisdom resources. At the same time, with the continuous strengthening of enterprises' pursuit of cost saving, efficiency improvement and competitiveness, external brain service will become an effective means for enterprises to optimize resource allocation, improve operation level and achieve strategic objectives.

The supply of external brain services will continue to expand. With the deepening of the division of knowledge and the improvement of specialization in society, more and more people or organizations will have the professional knowledge and experience in a specific industry or field that exceeds the general practitioners or even operators in this industry or field, as well as the discovery of problems, The thinking mode of analyzing problems and solving problems. These people or organizations will become potential external brain resources, through a variety of ways to provide external brain services. At the same time, with the improvement of social innovation consciousness and entrepreneurship, more and more people or organizations will have innovative, unique, attractive ideas or designs that meet the needs of the market. These people or organizations will also become potential external brain resources, through a variety of ways to provide external brain services.

The form of external brain services will continue to diversify. With the development and application of information technology and communication technology, external brain services will no longer be limited to traditional offline or online methods, but will adopt more flexible and convenient methods, such as video conferencing, remote collaboration, online platforms, etc., To realize the communication and exchange between the external brain and the enterprise. This can not only save the time and cost of the external brain and the enterprise, but also improve the efficiency and quality of the external brain service. At the same time, with the progress and popularization of technologies such as artificial intelligence and big data, external brain services will also use these technologies to improve the level of intelligence and personalization of external brain services, such as intelligent matching, intelligent recommend, intelligent analysis, etc., to better meet the needs and expectations of enterprises.

5. epilogue

External brain service is a new service model. It is a way for enterprises to obtain professional knowledge, skills or ideas through external platforms or institutions to solve problems in work or improve work efficiency. External brain service has the characteristics and advantages of professionalism, flexibility, innovation and efficiency, which can be applied to various industries and fields and bring great value and benefits to enterprises. External brain services also have great development potential and prospects, which will show development trends such as demand growth, supply expansion, and diversification of forms.