External brain service refers to people or organizations with professional knowledge and experience in specific industries and fields to provide consulting services for enterprises or individuals to find, analyze and solve problems. The principle of external brain service is to use external resources to make up for the lack of internal resources, improve the efficiency and quality of decision-making, and realize value creation. From the perspective of consulting companies, this paper introduces the definition, classification, characteristics, processes and values of external brain services, and shows the application of external brain services in the fields of market research, investment consulting and IPO listing consulting, combined with the specific case of Shangpu Consulting Company.

Definition of 1. External Brain Services

External brain service is a new mode of consulting service, its name comes fromIt means "external brain. As the name implies, the external brain refers to people or organizations in a specific industry and field. They have more professional knowledge and experience than ordinary practitioners and even operators in this industry and this field, as well as the thinking mode of finding, analyzing and solving problems. They are hired periodically, rather than by businesses or individuals, to provide their professional advice or solutions to their clear demands.

External brain service is different from traditional consulting service. It emphasizes professionalism, pertinence and flexibility, pays more attention to the cooperative relationship with customers rather than the control relationship, and is more inclined to provide operable solutions rather than vague theories.

Classification of 2. External Brain Services

According to the object, content and form of external brain service, it can be divided into the following categories:

According to the object, it can be divided into enterprise external brain service and individual external brain service. Enterprise external brain service refers to providing external brain service for enterprises to help enterprises solve problems in strategic planning, market development, product innovation, management optimization and so on. Personal external brain service refers to providing external brain services to individuals to help individuals solve problems such as career development, learning improvement, and life planning.

According to the content, it can be divided into out-of-industry brain services and out-of-field brain services. Industry external brain services refer to the provision of external brain services for specific industries, such as finance, medical care, education and other industries. External brain services refer to the provision of external brain services for specific areas, such as market research, investment consulting, IPO listing consulting and other fields.

According to the form, it can be divided into online and offline external brain services. Online external brain services refer to the provision of external brain services through Internet platforms, such as websites, APP, WeChat, etc. Offline external brain services refer to providing external brain services through face-to-face communication, such as meetings, training, lectures, etc.

Characteristics of 3. External Brain Services

Compared with traditional consulting services, external brain services have the following characteristics:

Professional strong. External brain services are provided by people or organizations with deep industry background and professional knowledge, and can provide targeted analysis and suggestions for specific problems of customers, rather than general general theories.

Targeted. External brain services provide customized external brain services according to the needs and demands of customers, instead of applying standardized service processes and templates across the board, which can better meet the individual needs of customers.

Flexibility is strong. External brain service can flexibly choose the appropriate external brain service form and mode according to the customer's time, place, budget and other conditions, such as online or offline, long-term or short-term, comprehensive or partial, etc., which can better adapt to the changes and needs of customers.

Strong cooperation. The relationship between the external brain service and the customer is a cooperative relationship rather than a control relationship, the external brain service will not replace the customer's decision-making power and execution power, but through communication and collaboration, to help customers improve the efficiency and quality of decision-making, to achieve value creation.

The Process of 4. External Brain Services

The general process of external brain services is as follows:

Demand communication. The external brain service provider communicates with the customer's needs, understands the customer's basic situation, problem demands, expected goals, etc., and clarifies the scope, content, and form of the external brain service.

Scheme design. The external brain service provider designs an appropriate external brain service plan according to the customer's needs, including service objectives, methods, steps, time, costs, etc., and confirms and signs a contract with the customer.

Information collection. According to the plan, the external brain service provider collects relevant information and data, including industry analysis, market research, competitor survey, user interview, etc., and collates and summarizes them.

Problem analysis. According to the information and data, the external brain service provider uses professional knowledge and experience to conduct in-depth analysis of the customer's problems, find out the root cause of the problem, influencing factors, solution path, etc., and carry out logical combing and conclusion induction.

Scheme presentation. According to the analysis results, the external brain service provider produces professional reports or presentations, presents problem analysis and solutions to customers, and discusses and gives feedback to customers.

Project evaluation. External brain service providers and customers conduct project evaluation, check the completion of the project, effect evaluation, satisfaction survey, etc., and summarize and improve.

The Value of 5. External Brain Services

External brain services have the following values for businesses or individuals:

Improve the efficiency of decision-making. External brain services can provide enterprises or individuals with timely, accurate and comprehensive information and data to help them quickly understand market dynamics, competitive situation, user needs, etc., thereby shortening decision-making time and reducing decision-making costs.

Improve the quality of decision-making. External brain services can provide professional, objective and rigorous analysis and suggestions for enterprises or individuals to help them find, analyze and solve problems, so as to improve the correctness of decision-making and reduce the risk of decision-making.

Increased value creation. external brain service can provide highly operable schemes and measures for enterprises or individuals to help them achieve the goals of strategic planning, market development, product innovation, management optimization and so on, so as to improve the ability of value creation and increase the income and profit.. improve the ability of learning. External brain services can provide enterprises or individuals with opportunities for learning and growth, help them acquire new knowledge and skills, expand new horizons and ideas, and stimulate new inspiration and creativity, thereby improving learning ability and competitiveness.

The Case for 6. External Brain Services

In order to better illustrate the application and value of external brain services, this paper combines the specific case of Shangpu Consulting Company to show the application of external brain services in the fields of market research, investment consulting and IPO listing consulting.

Market research. Shangpu Consulting provided a European automaker with research services on the Chinese market to help it understand the scale, structure, trends, demand, and competition of the Chinese market, and to formulate entry strategies and marketing strategies for the Chinese market. basis. Through the combination of online and offline, Shangpu Consulting has collected a large number of first-hand and second-hand data, used professional analysis methods and tools to conduct in-depth data mining and analysis, and produced detailed reports and presentations. It presents a comprehensive and accurate portrait of the Chinese market to customers, and gives targeted suggestions and solutions. The client was very satisfied with the services of Champ Consulting and said that he would continue to cooperate with it in the future.

Investment Advisory. Shangpu Consulting provided investment advisory services to a U.S. venture capital fund to help it screen and evaluate potential investment projects in the Chinese market, and to support its investment decisions and portfolio development. Through the network platform and network, Shangpu Consulting Company has obtained the latest developments and information of various industries and fields in the Chinese market, and used professional evaluation models and indicators to conduct a systematic and comprehensive evaluation of each project. Professional reports and presentations have been made to present the advantages, disadvantages, risks and returns of each project to customers, and reasonable suggestions and plans have been given. The client recognized the services of Champ Consulting and said that he would continue to cooperate with it in the future.

IPO listing consultation. Shangpu Consulting provided IPO listing consulting services for a Chinese Internet company to help it complete the preparations for listing on the Nasdaq Stock Exchange in the United States, and provided a guarantee for it to achieve its listing goals. Through close cooperation with customers, Shangpu Consulting Co., Ltd. assisted them in the preparation of financial audit, legal review, business plan, prospectus and other relevant documents, and communicated and coordinated with relevant institutions to obtain favorable conditions for customers, and produced professional reports and presentations, presented all links and matters needing attention in the listing process to customers, and gave effective suggestions and plans. The client appreciated the services of Champ Consulting and said that he would continue to cooperate with it in the future.

7. epilogue

External brain service is a new and promising consulting service mode, which can provide professional, targeted, flexible and cooperative consulting services for enterprises or individuals, help them improve the efficiency and quality of decision-making, improve the ability of value creation and improve learning ability. As a professional external brain service provider, Shangpu Consulting has rich industry experience and professional knowledge to provide customers with high-quality external brain services and help customers achieve their goals and visions.