External brain service refers to a new innovation mode in which enterprises use external resources and introduce innovation subjects to participate in the innovation process of enterprises. External brain services can help companies improve their innovation capabilities, reduce costs, improve efficiency, and respond to risks and challenges. However, there are also some potential problems and risks, such as information security, intellectual property rights, cooperation and trust, management coordination and so on. Taking Shangpu Consulting Company as an example, this paper analyzes the advantages and disadvantages of external brain services, as well as the problems and countermeasures that consulting companies should pay attention to when using external brain services. In this paper, consulting companies need to have clear objectives, reasonable budget, effective communication, strict confidentiality, flexible adjustment, timely feedback and so on. At the same time, the consulting company should also choose the appropriate external brain service platform and model according to different customer needs and project characteristics, establish a good cooperative relationship, and improve project quality and customer satisfaction.

With the development of information technology and the intensification of market competition, enterprises are facing more and more innovative challenges and opportunities. The traditional internal innovation model has been unable to meet the rapidly changing needs of enterprises, while the open innovation model has become a new choice. The open innovation model refers to the enterprise to maximize the use of external resources, the introduction of innovation subject to participate in the enterprise innovation process, in order to improve innovation performance and achieve innovation goals. An important form of the open innovation model is the external brain service.

External brain services refer to companies cooperating with external individuals, groups or institutions through online platforms or third-party organizations to obtain innovative solutions, technologies, knowledge or data provided by them.. External brain services can help companies expand their innovation horizons, obtain more ideas and solutions, reduce R & D costs and risks, and improve innovation efficiency and quality. For example, Procter & Gamble through the self-built platformConnect Develop, solicit various products or technical solutions from all over the world, and establish cooperative relations with excellent providers; Philips releases various technical challenges through its self-built platform Simply Innovate, and looks for the best solutions from all over the world; Google holds various data analysis and prediction competitions through independent platform Kaggle, and selects the best data scientists from many contestants.

Information security. External brain services involve sensitive information and data of enterprises and customers, such as trade secrets, intellectual property, financial data, etc. If this information is leaked or misused, it may bring serious losses and risks to enterprises and customers. Therefore, Shangpu Consulting Company needs to strictly review and select the external brain service platform or third-party organization to ensure that it has a good reputation and security; at the same time, it also needs to sign a confidentiality agreement with the external brain service provider and take corresponding Technical measures, such as encryption, backup, deletion, etc., to protect information security.

Intellectual Property. External brain service providers may provide innovative solutions, technologies, knowledge or data with intellectual property value. These intellectual property rights may involve patents, trademarks, copyrights and other forms. If there are no clear rules on the ownership and use of intellectual property rights, disputes and disputes may result. Therefore, Shangpu Consulting needs to clarify the ownership and scope of use of intellectual property rights with the external brain service provider, and stipulate them in the contract; at the same time, it also needs to respect the intellectual property rights of the external brain service provider and avoid infringement or abuse.

Cooperation and trust. External brain services involve multi-party partnerships, such as Shangpu Consulting, customers, external brain service platforms or third-party organizations, and external brain service providers. These partnerships need to be based on trust in order to ensure smooth cooperation. However, in the network environment, trust is difficult to establish and maintain. In the event of failure of cooperation, fraud, breach of contract, etc., there may be losses and risks to the parties to the cooperation. Therefore, Shangpu Consulting needs to enhance cooperation and trust through a variety of ways, such as the establishment of credibility evaluation mechanism, the establishment of arbitration settlement mechanism, the establishment of long-term cooperative relations.

Management coordination. External brain service involves the collaborative work of multiple links and multiple subjects, such as needs analysis, scheme collection, scheme evaluation, scheme selection, scheme implementation, etc. Efficient management and coordination between these links and the main body is needed to ensure the smooth completion of the project. However, in a network environment, management and coordination are complex and difficult. If there is information asymmetry, poor communication, unclear tasks, unclear responsibilities, etc., it may affect the progress and quality of the project. Therefore, Shangpu Consulting Company needs to establish a sound management and coordination mechanism, such as formulating a clear project plan, setting up a professional project team, establishing effective communication channels, and adopting reasonable incentives.

Flexible adjustment. External brain service is a dynamic innovation model, which needs to be constantly adjusted and optimized according to market changes and customer needs. If we stick to the original scheme and mode, we may lose the opportunity of innovation and competitive advantage. Therefore, Shangpu Consulting needs to maintain flexible adjustment capabilities, such as program revisions based on feedback, resource deployment based on project changes, and emergency response based on risk changes.

In short, external brain service is a new type of innovation model, which can provide consulting companies with more innovative resources and solutions, and improve the level and value of their consulting services. However, there are also some potential problems and risks associated with external brain services that require the attention and response of consulting firms. Champ Consulting has accumulated some experience and methods when using external brain services, but there is still room for improvement and improvement. It is hoped that this paper can provide some reference and enlightenment for Shangpu Consulting Company and other consulting companies that intend to use external brain services.