External brain service refers to a new service model that entrusts certain problems or needs of an enterprise to third-party experts with professional knowledge and experience through the Internet platform, so as to obtain high-quality solutions or suggestions. With the development of information technology and the rise of knowledge economy, external brain service is more and more favored by enterprises. The size of China's foreign brain service market is in.2022The year reached120billion yuan, a year-on-year increase35%. expected2025The size of China's foreign brain services market will exceed300billion yuan.

External brain services can help companies save costs, improve efficiency, expand their horizons, innovate thinking, and enhance competitiveness. For example, a manufacturing company is facing challenges in product design, production technology, marketing, etc. Through the external brain service platform, they can quickly find experts in related fields and obtain professional opinions and suggestions, thereby optimizing product performance and reducing production Cost, increase market share. For another example, a financial institution needs to conduct in-depth analysis and evaluation of an emerging market. Through the external brain service platform, they can access local industry researchers, policy analysts, investment consultants and other experts to obtain first-hand data and information, so as to make more accurate strategies and decisions.

However, not all enterprises can take full advantage of the advantages of external brain services. In fact, in the process of using external brain services, many enterprises will encounter various problems and difficulties. One of the most important and common problems is how to communicate and cooperate effectively with external brain service experts. Because there are differences in distance, time, culture, language, background, cognition and so on between the external brain service experts and the enterprise, if they are not paid attention to and dealt with, it will lead to communication barriers and cooperation failure, and even cause waste of resources and loss of reputation. Therefore, enterprises need to master some methods and skills of effective communication and cooperation with external brain service experts, so as to improve the quality and effect of external brain service.

This paper discusses the methods and skills of how to communicate and cooperate effectively with external brain service experts from three aspects: one is to clarify goals and expectations, the other is to build trust and respect, and the third is to provide feedback and evaluation. This paper also combines the case of external brain service provided by Shangpu Consulting Company for customers, and makes a brief analysis and summary.

1. clear goals and expectations

The first step in communicating and collaborating effectively with an external brain service specialist is to define goals and expectations. Before using external brain services, enterprises need to clearly define their own problems or needs, determine the results or outputs they want, and the resources or inputs they can provide. This can help companies choose suitable external brain service experts, and can also help experts understand the needs and expectations of the company, thereby improving work efficiency and quality.

There are several ways to define goals and expectations:

UseSMARTPrinciple.SMARTThe principle means that the goal or expectation should be specific (Specific), measurable (Measurable), achievable (Achievable), related (Relevant) and time-bound (Time-bound). For example, a business can describe its own problems or needs:“We want to increase the market share of our products in three months10%”instead“We want to increase the sales of our products”。

Use clear, accurate, concise, consistent language. Enterprises should use clear, accurate, concise and consistent language when communicating with external brain service experts, and avoid using vague, wrong, lengthy and contradictory language. For example, a company can describe its desired outcome or output as "we need a detailed analysis of a market, including market size, competitive landscape, consumer behavior, opportunities and challenges", rather than "we need some information about a market".

Use visual, auditory, tactile and other ways to express. When communicating with external brain service experts, enterprises should use visual, auditory, tactile and other ways to express their goals and expectations to enhance the transmission and understanding of information. For example, companies can use visual tools such as charts, pictures, and videos to show their problems or needs, and they can also use auditory tools such as voice, telephone, and video conferencing to communicate the results or output they want, and they can also use tactile tools such as samples, models, and prototypes to demonstrate the resources or inputs they can provide.

The benefits of having clear goals and expectations are as follows:

It can help businesses save time and money. By clarifying goals and expectations, companies can reduce unnecessary communication and modification with external brain service experts, thereby saving time and cost.

Can help enterprises to improve satisfaction and trust. By clarifying goals and expectations, companies can increase consensus and alignment with external brain service experts, thereby increasing satisfaction and trust.

can help businesses optimize results and output. By clarifying goals and expectations, companies can better guide and supervise the work of external brain service experts, thereby optimizing results and output.

There are several examples of clear goals and expectations:

Shangpu Consulting provided external brain services to an automobile manufacturer to help it conduct market research and strategic planning for new energy vehicles. Before using the external brain service, Shangpu Consulting Company fully communicated with the customer and clarified the customer's goals and expectations, that is, to complete a comprehensive analysis report on the new energy vehicle market within six months, including market size, Competition pattern, consumer preferences, policy environment, technology trends, opportunities and challenges, etc., and put forward corresponding strategic recommendations. Shangpu Consulting also agreed with customers on specific workflow, delivery time, quality standards, communication methods and other details. By clarifying goals and expectations, Shangpu Consulting successfully found suitable external brain service experts for customers, including researchers, analysts, consultants, etc. in the automotive industry, and cooperated with them efficiently, and finally completed the report on time and according to quality. And was highly praised by customers.

Champ Consulting provided external brain services to a medical device company to help it conduct technical assessment and risk management of a new type of medical device. Before using the external brain service, Shangpu Consulting Company conducted in-depth communication with the customer, and clarified the customer's goals and expectations, that is, to complete a technical evaluation and risk management report on a new type of medical device within three months, including technical principles, performance indicators, safety performance, clinical effects, regulatory requirements, market potential, competitive advantages, etc, and put forward the corresponding improvement measures and risk response strategies. Shangpu Consulting also agreed with the client on the specific scope of work, data sources, assessment methods, risk levels and other details. By clarifying goals and expectations, Shangpu Consulting successfully found suitable external brain service experts for customers, including engineers, doctors, legal consultants, etc. in the field of medical devices, and cooperated with them effectively, and finally completed the report on time and according to the quality., And was recognized by the customer.

2. build trust and respect

The second step in effective communication and collaboration with external brain service specialists is to build trust and respect. In the process of using external brain services, enterprises need to establish a cooperative relationship based on trust and respect with external brain service experts. This can help enterprises enhance the enthusiasm and sense of responsibility of external brain service experts, and also help experts understand the needs and expectations of enterprises, so as to improve work efficiency and quality.

There are several ways to build trust and respect:

Be honest and transparent. When communicating with external brain service experts, enterprises should remain honest and transparent, do not conceal or distort facts, do not exaggerate or narrow down problems, and do not steal or copy for reference. For example, the enterprise should truthfully tell the experts the background, purpose, significance, difficulties, risks, etc. of their own problems or needs, and should also truthfully tell the experts the sources, quality, restrictions, etc. of the resources or inputs they can provide, and should also truthfully tell the experts the standards, requirements, uses, etc. of the results or outputs they want to get.

Respect for professionalism and experience. When communicating with external brain service experts, enterprises should respect the expertise and experience of experts, do not question or deny the knowledge and ability of experts, do not interfere or blame the work and methods of experts, and do not unreasonable or excessive demand experts. For example, enterprises should recognize and appreciate the expertise and experience of experts, should also trust and support the work and methods of experts, and should also require experts reasonably and appropriately.

Maintain communication and collaboration. When communicating with external brain service experts, enterprises should maintain communication and collaboration, do not alienate or neglect experts, do not ignore or forget experts, and do not arbitrarily or exclude experts. For example, enterprises should communicate with experts in a timely and frequent manner, understand and pay attention to the progress and difficulties of experts, cooperate with experts in a timely and effective manner, provide and feedback the required information and resources, and communicate with experts in a timely and appropriate manner to express and resolve possible problems and differences.

The benefits of building trust and respect are the following:

It can help enterprises to increase the enthusiasm and sense of responsibility of external brain service experts. By building trust and respect, companies can make external brain service experts feel their value and importance, thereby increasing their motivation and responsibility.

It can help enterprises to enhance the understanding and cooperation of external brain service experts. By building trust and respect, companies can make external brain service experts understand their needs and expectations, thereby enhancing their understanding and cooperation.

can help businesses optimize results and output. By building trust and respect, companies can allow external brain service experts to leverage their strengths and creativity to optimize results and output.

There are several examples of building trust and respect:

Shangpu Consulting provided an e-commerce platform with external brain services to help it optimize user experience and improve conversion rates. In the process of using external brain services, Shangpu Consulting Company has maintained honest and transparent communication with customers, respected the professionalism and experience of external brain service experts, and maintained a communication and collaborative attitude. For example, Shangpu Consulting Company truthfully introduced the background, qualification and achievements of the external brain service experts to the customers, and provided the contact information of the external brain service experts to the customers. Shangpu Consulting Company recognized and appreciated the knowledge and ability of the external brain service experts in user experience optimization, and trusted and supported the work and methods of the external brain service experts. Shangpu Consulting Company communicated with the external brain service experts timely and frequently, understand and pay attention to the work progress and difficulties of the external brain service experts, and cooperate with the external brain service experts in a timely and effective manner to provide and feedback the required information and resources. Through the establishment of trust and respect, Shangpu consulting company successfully found suitable external brain service experts for customers, including user experience designers, data analysts, marketing planners, etc., and cooperated with them efficiently, finally providing customers with a plan on user experience optimization and conversion rate improvement, and obtained customer satisfaction.

Champ Consulting provided an external brain service to an educational institution to help it develop and promote online education courses. In the process of using external brain services, Shangpu Consulting Company has maintained honest and transparent communication with customers, respected the professionalism and experience of external brain service experts, and maintained a communication and collaborative attitude. For example, Shangpu Consulting Company truthfully introduced the background, qualification and achievements of the external brain service experts to the clients, and provided the contact information of the external brain service experts to the clients; Shangpu Consulting Company recognized and appreciated the knowledge and ability of the external brain service experts in the development of online education courses, and trusted and supported the work and methods of the external brain service experts; shangpu Consulting Company communicates with the external brain service experts in a timely and frequent manner, understands and pays attention to the work progress and difficulties of the external brain service experts, and cooperates with the external brain service experts in a timely and effective manner to provide and feedback the required information and resources. Through the establishment of trust and respect, Shangpu consulting company successfully found suitable external brain service experts for customers, including educational content developers, teaching method designers, online marketing experts, etc., and cooperated with them effectively, finally providing customers with a plan on the development and promotion of online education courses, which was recognized by customers.

3. provide feedback and evaluation

The third step in effective communication and collaboration with external brain service experts is to provide feedback and evaluation. In the process of using external brain service, enterprises need to feedback and evaluate the work of external brain service experts in a timely, accurate, comprehensive and fair manner. This can help companies improve results and output, and it can also help experts improve their work and methods, thereby improving work efficiency and quality.

The methods of providing feedback and evaluation are as follows:

Use positive, constructive, specific, and timely feedback. Enterprises should use positive, constructive, specific and timely feedback when providing feedback on the work of foreign brain service experts, instead of negative, destructive, vague and delayed feedback. For example, enterprises should praise and encourage the advantages and achievements of external brain service experts, point out and suggest the shortcomings and improvements of external brain service experts, give examples and explain the problems and solutions of external brain service experts, and communicate feedback with external brain service experts in a timely and timely manner.

Use quantitative, standardized, objective, and impartial evaluations. When evaluating the work of foreign brain service experts, enterprises should use quantitative, standardized, objective and fair evaluation instead of subjective, random, biased and unfair evaluation. For example, enterprises should quantitatively score or rank the work of foreign brain service experts according to the standards and requirements agreed in advance, objectively analyze or summarize the work of foreign brain service experts according to facts and data, and fairly reward or punish the work of foreign brain service experts according to the principles of fairness and justice.

The benefits of providing feedback and evaluation are the following:

Can help businesses improve results and output. By providing feedback and evaluation, companies can find and solve problems and deficiencies in the work of external brain service experts in a timely manner, thereby improving results and output.

It can help enterprises to enhance the learning and growth of external brain service experts. By providing feedback and evaluation, companies can effectively motivate and guide the work of external brain service experts, thereby enhancing their learning and growth.

It can help enterprises to establish the loyalty and reputation of external brain service experts. By providing feedback and evaluation, companies can appropriately reward and recognize the work of external brain service experts, thereby building their loyalty and reputation.

The following examples provide feedback and evaluation:

Champu Consulting provided an external brain service to a restaurant chain brand to help it innovate its food products and promote its brand. In the process of using external brain service, Shangpu Consulting Company timely, accurate, comprehensive and fair feedback and evaluation of the work of external brain service experts. For example, Shangpu Consulting Company praised and encouraged the creativity and skills of foreign brain service experts in food innovation, and pointed out and suggested the strategies and implementation of foreign brain service experts in brand promotion; according to the standards and requirements agreed in advance, Shangpu Consulting Company quantitatively scored the work of foreign brain service experts, and made an objective analysis of the work of foreign brain service experts based on facts and data; according to the principle of fairness and impartiality, Champu Consulting Company has just rewarded the work of foreign brain service experts. By providing feedback and evaluation, Shangpu Consulting Company successfully found suitable external brain service experts for customers, including chefs, gourmets, marketing experts, etc. in the catering field, and cooperated with them effectively, and finally provided customers with a plan about food product innovation and brand promotion, which was appreciated by customers.

Champu Consulting provided external brain services to a tourism service platform to help it with destination development and operation management. In the process of using external brain service, Shangpu Consulting Company timely, accurate, comprehensive and fair feedback and evaluation of the work of external brain service experts. For example, Shangpu Consulting Company praised and encouraged the research and planning of foreign brain service experts in destination development, and pointed out and suggested the optimization and improvement of foreign brain service experts in operation and management; Shangpu Consulting Company ranked the work of foreign brain service experts quantitatively according to the standards and requirements agreed in advance, and made an objective summary of the work of foreign brain service experts according to facts and data; according to the principle of fairness and impartiality, champ consulting company has just punished the work of the foreign brain service experts. By providing feedback and evaluation, Shangpu Consulting Company successfully found suitable external brain service experts for customers, including researchers, planners, operators, etc. in the field of tourism, and cooperated with them efficiently, and finally provided customers with a plan on destination development and operation management, which was recognized by customers.

Summary

This paper discusses the methods and skills of how to communicate and cooperate effectively with external brain service experts from three aspects: one is to clarify goals and expectations, the other is to build trust and respect, and the third is to provide feedback and evaluation. This paper also combines the case of external brain service provided by Shangpu Consulting Company for customers, and makes a brief analysis and summary. By following these methods and techniques, enterprises can make full use of the advantages of external brain service, improve the quality and effect of external brain service, so as to realize their own development and innovation.