Concepts, characteristics and types of 1. external brain services

1.1 the concept of external brain services

External brain service refers to the service that enterprises seek advice and support from external professional institutions or individual consultants to obtain professional knowledge, skills and experience, so as to solve internal problems and achieve goals. External brain service is an emerging business model, which stems from the need of enterprises for professionalism, flexibility, efficiency and low cost, and the pursuit of external experts for free, diverse, valuable and influential working methods.

Characteristics of 1.2 External Brain Services

Compared with traditional consulting services, external brain services have the following characteristics:

Professionalism: external brain service providers usually have rich industry background, professional knowledge and practical experience, and can provide professional suggestions and solutions for specific problems faced by enterprises.

Flexibility: External brain service providers can flexibly adjust working hours, locations, methods, and content according to the needs and budget of the company to adapt to different projects and scenarios.

Efficiency: External brain service providers can quickly respond to the needs of enterprises, use existing resources and tools to complete tasks efficiently, and feedback results and effects in a timely manner.

Low cost: External brain service providers can price and charge reasonably according to the complexity and difficulty of the project, avoiding the high fees and expenses of traditional consulting firms.

Types of 1.3 External Brain Services

According to the identity and source of the external brain service provider, the external brain service can be divided into the following types:

Personal external brain: refers to external brain services provided by personal consultants or freelancers, usually through online platforms or social networks and other channels to contact and cooperate with enterprises.

Institutional external brain: refers to the external brain services provided by professional external brain service institutions or platforms, usually with a number of fixed or mobile external brain resources, and through standardized processes and management methods to cooperate with enterprises.

Crowdsourcing external brain: refers to external brain services provided by multiple individuals or institutions, usually through crowdsourcing platforms or communities and other channels to publish and accept projects, and cooperate with enterprises through collaboration and competition.

The Influence and Value of 2. External Brain Services on Consulting Industry

The Impact of 2.1 External Brain Services on the Consulting Industry

As an emerging business model, external brain services have had a profound impact on the consulting industry, mainly in the following aspects:

It challenges the traditional advantages of the consulting industry: external brain services provide a more flexible, efficient and low-cost consulting method, which meets the needs of enterprises for professionalism, customization, effectiveness and operability, thus challenging the advantages of traditional consulting companies in information, knowledge, experience and methodology.

Expanding the market space of the consulting industry: external brain services reduce the threshold and cost for enterprises to obtain consulting services, and attract more emerging customers such as small and medium-sized enterprises, start-ups, non-profit organizations, etc., thus expanding the market space and potential demand of the consulting industry.

It has promoted the innovation and reform of the consulting industry: the external brain service has promoted the technological progress and mode innovation of the consulting industry, and prompted the traditional consulting companies to strengthen the transformation and upgrading of digitalization, intelligence, platform and ecology, so as to adapt to the new opportunities and challenges brought by the external brain service.

The Value of 2.2 External Brain Services to the Consulting Industry

External brain services not only have an impact on the consulting industry, but also bring value to the consulting industry, mainly in the following aspects:

Improve the professional level of the consulting industry: External Brain Services introduces more expert resources and professional knowledge to the consulting industry, improves the professional level and competitiveness of the consulting industry, and also promotes knowledge sharing and learning exchanges within the consulting industry.

Enriched the service content of the consulting industry: external brain services provide more service content and forms for the consulting industry, enabling the consulting industry to cover more fields and levels, meet more customer needs and expectations, and also increase the consulting industry's revenue sources and profit margins.

Optimize the service quality of the consulting industry: external brain services provide better service quality and effect for the consulting industry, enabling the consulting industry to pay more attention to customer value and satisfaction, pay more attention to project implementation and landing, and pay more attention to long-term cooperation and continuous improvement.

3. cases and experience in the field of external brain services from Champ Consulting.

Shangpu Consulting Company is a comprehensive consulting company focusing on enterprise management, strategy, brand, marketing and other fields. It has rich cases and experience in the field of external brain services. The following are cases and experiences of Champu Consulting in the field of external brain services. Here are some typical cases:

Provide brand strategy external brain services for an international FMC company: The company is facing fierce competition and changes in consumer demand in the Chinese market, and needs to reformulate its brand strategy and positioning. Shangpu Consulting Company provided the company with brand strategy external brain services. Through in-depth market research, consumer insight, competition analysis, etc., it helped the company clarify the brand vision, mission, value and core selling points, as well as brand image, slogan, Story and communication strategy, etc., at the same time assisted the company in the implementation and monitoring of brand strategy, and enhanced brand awareness, reputation and loyalty.

Operations management services for a domestic automaker: The company is facing challenges in the automotive industry, such as rising costs, declining efficiency and quality issues, and needs to optimize its operations management systems and processes. Shangpu Consulting Co., Ltd. provided the company with operation management external brain services. Through comprehensive diagnosis and analysis of the company's production, logistics, procurement, quality and other aspects, it helped the company formulate operation management improvement plans, including lean production, supply chain coordination, procurement optimization, quality control, etc., and assisted the company in the implementation and evaluation of the plan, which improved the operation efficiency and quality, reduced cost and risk.

Provide digital transformation external brain services for a domestic Internet platform: The company is a traditional offline service platform that needs digital transformation to adapt to the changes and needs of the Internet era. Shangpu Consulting Co., Ltd. provided the company with the digital transformation external brain service. Through the systematic evaluation and planning of the company's business model, customer experience, data assets, etc., it helped the company formulate the digital transformation strategy and roadmap, including the construction of online service platform, the development of data-driven decision support system, the application of artificial intelligence, etc., and assisted the company in the promotion and management of digital transformation, increase the platform's user size, activity and revenue.

The experience of Shangpu Consulting in the field of external brain services shows that external brain services can not only bring enterprises the advantages of professionalism, flexibility, efficiency and low cost, but also bring professional level, service content, service quality and other aspects to the consulting industry. Shangpu Consulting believes that in the future development, external brain services will become an indispensable part of the consulting industry. The consulting industry should actively embrace external brain services, establish partnerships with external brain service providers, and jointly create for customers Greater value.