Definition and characteristics of 1. external brain services

External Brain Services (Brain-as-a-Service，BaaS) is a new business model based on the Internet platform that outsources certain non-core businesses or tasks of enterprises or individuals to professional third-party service providers, thereby improving efficiency and reducing costs. External brain services and traditional knowledge-based outsourcing (Knowledge Process Outsourcing，It is made of KPO) is different, the latter usually leaves the entire process or project to an external team, while the former refers to specific problems or needs to be solved or satisfied by external experts or consultants. External brain services have the following characteristics:

High flexibility. External brain service can quickly match the right service provider according to the actual needs of customers, whether it is short-term or long-term, whether it is simple or complex, whether it is single or multiple, it can be flexibly responded.

Highly professional. External brain services can use the Internet platform to bring together experts and consultants in various fields around the world to provide customers with high-quality and efficient solutions or suggestions.

Highly customizable. External brain services can be customized according to the specific requirements of customers, exclusive service content and form, whether it is data analysis, market research, creative design, technology development, legal consultation, etc., can be provided on demand.

Highly economical. External brain services can help customers save time and costs, avoid additional expenses such as recruitment, training, management, etc., while also reducing risk and uncertainty.

Classification and advantages of 2. external brain services

Depending on the content and form of services, external brain services can be divided into the following categories:

The advisory class. This type of service is mainly to provide customers with professional advice or advice, such as strategic planning, market analysis, competitor research, brand positioning and so on.

Research class. This type of service is mainly to provide customers with professional data or information, such as industry reports, market research, user research, data mining and so on.

Creative class. This type of service is mainly to provide customers with professional design or creation, such as graphic design, web design, video production, copywriting and so on.

Technical class. This type of service is mainly to provide customers with professional development or maintenance, such as software development, website development, application development, system maintenance and so on.

Legal class. This type of service is mainly to provide customers with professional legal services, such as contract review, intellectual property protection, dispute resolution and so on.

External brain services have the following advantages:

Improve efficiency. External brain services allow customers to focus on their core business and hand over non-core business or tasks to professional service providers to improve work efficiency and quality.

Expanding resources. External brain services allow customers to use the Internet platform to access experts and consultants in various fields around the world, thereby expanding their knowledge and horizons.

Reduce costs. External brain services allow customers to save time and costs, avoid additional expenses such as recruitment, training, management, etc., while also reducing risk and uncertainty.

Increased competitiveness. External brain services can enable customers to quickly respond to market changes and customer needs, and provide better and more innovative products or services, thereby increasing their competitiveness and market share.

The Case and Value of 3. External Brain Service

Champu Consulting is a leading global management consulting firm, providing strategic, operational, organizational and technical consulting services to clients in a variety of industries. Shangpu Consulting is also a company that actively explores and applies external brain services. It provides customers with various types and forms of external brain services around the world. The following are some specific cases:

Consulting services on market analysis and competitive strategy for a European automaker. Through the Internet platform, Shangpu Consulting matches automotive industry experts from different countries and regions such as the United States, China, and Japan, providing customers with comprehensive and in-depth market analysis and competitive strategies to help customers gain an advantage in emerging markets.

For an Asian e-commerce platform to provide user research and product optimization research services. Through the Internet platform, Shangpu Consulting matches user research experts from different countries and regions, provides customers with detailed and accurate user portraits and user needs analysis, helps customers optimize product functions and user experience, and improves user satisfaction and retention rate.

For a North American financial institutions to provide brand design and promotion of creative services. Through the Internet platform, Shangpu Consulting matches brand design experts from different countries and regions, provides customers with unique and attractive brand logos and brand stories, helps customers shape a good brand image and brand reputation, and increases Brand awareness and loyalty.

Technical services for technology development and maintenance for an African agribusiness. Through the Internet platform, Shangpu Consulting matches technology development experts from different countries and regions, provides customers with an efficient and stable agricultural information management system, helps customers realize the digitization and intelligence of agricultural production and operation, and improves agricultural efficiency and quality.

Provided legal services on contract review and intellectual property protection for an Australian educational institution. Through the Internet platform, Shangpu Consulting matches legal experts from different countries and regions to provide customers with professional and compliant contract review and intellectual property protection services, helping customers avoid potential legal risks and disputes, and protecting customers The legitimate rights and interests.

The above cases show that external brain services can provide customers with diversified and high-quality professional services, help customers solve various problems and needs, and create more value and opportunities.

Risks and Challenges of 4. External Brain Services

Although external brain services have huge market potential and development prospects, they also face some risks and challenges, mainly including the following aspects:

Legal risks. External brain services involve laws, regulations and standards of different countries and regions, and there may be legal conflicts or inapplicability, such as data privacy, intellectual property rights, taxation, labor, etc. Therefore, it is necessary to establish a sound legal framework and agreement, clarify the responsibilities and obligations of all parties, and protect the legitimate rights and interests of all parties.

Security risks. External brain services involve the transmission and storage of customers' sensitive data or information, and there may be risks of data leakage or tampering, such as trade secrets, personal privacy, financial data, etc. Therefore, it is necessary to establish a sound security mechanism and measures to strengthen data encryption, backup, audit and other aspects to ensure data security.

Quality risk. External brain services involve the selection and evaluation of service providers of different levels and backgrounds, and there may be risks of inconsistent quality or non-compliance with expectations, such as professionalism, work attitude, delivery time, etc. Therefore, it is necessary to establish a sound quality management and supervision system, formulate clear quality standards and indicators, and implement effective quality control and feedback.

trust risk. External brain services involve communication and collaboration between customers and service providers, and there may be risks of lack or destruction of trust, such as information opacity, conflicts of interest, and responsibility shirking. Therefore, it is necessary to establish a sound trust mechanism and culture, enhance information sharing, communication, interactive evaluation and other aspects, and enhance the sense of trust.

5. Conclusion

External brain service is a new type of business model. Through the Internet platform, some non-core businesses or tasks of enterprises or individuals are outsourced to professional third-party service providers, thereby improving efficiency and reducing costs. External brain service has the characteristics of high flexibility, professionalism, customizability and economization. It can provide customers with various types and forms of professional services, help customers solve various problems and needs, and create more value and opportunities. Shangpu Consulting Company is a company that actively explores and applies external brain services. It provides customers with various types and forms of external brain services worldwide, demonstrating the application and value of external brain services in different industries and fields. However, external brain services are also facing some risks and challenges in law, safety, quality and trust. All parties need to work together to establish sound norms and standards to ensure the healthy and sustainable development of external brain services.