External brain service refers to the mode in which an enterprise hands over part of its business or project to a third-party professional organization or personnel for consulting, analysis, design, execution and other services. This model has been more and more favored by enterprises in recent years, especially in the face of complex and changeable market environment and fierce competitive pressure, enterprises need to quickly adapt to changes, seek breakthroughs and innovations. External brain services can help companies save costs, improve efficiency, acquire professional knowledge and innovative thinking, but there are also some risks and challenges, such as information security, communication and collaboration, and quality control. Therefore, enterprises need to reasonably measure and improve the input-output ratio of external brain services, that is, the ratio between the benefits of external brain services and the costs paid. The following four aspects explore how to measure and improve the input-output ratio of external brain services:

1. clarify the goals and scope of external brain services

Before deciding to adopt external brain services, companies need to be clear about their goals and needs, as well as the risks and costs they can bear. According to their core competitiveness and strategic direction, enterprises should determine which businesses or projects are suitable for external experts to serve, and which must be kept in-house for management and control. Generally speaking, those businesses or projects that have an important impact on the development of the enterprise, but lack the internal resources or ability to deal with them effectively, are suitable for the use of external brain services. For example, if a company needs to conduct market research, competitive analysis, brand planning, product design, technology development, etc., but does not have enough manpower, financial resources or time to carry out these tasks, it can consider entrusting external experts to provide services. And those involved in the enterprise's core secrets, strategic decisions, cultural values, etc., is not suitable for outsourcing. For example, the company's vision, mission, strategic planning, organizational structure, talent training, etc., require in-depth thinking and communication within the company itself.

After clarifying the goals and scope of external services, companies also need to formulate specific service requirements and standards, including service content, time, quality, and cost, so as to facilitate communication and negotiation with external experts. Enterprises should try their best to express their expectations and requirements clearly to avoid misunderstandings and conflicts.

2. Choosing the Right External Brain Service Provider

After determining the objectives and scope of external brain services, companies need to choose the right external brain service provider, I .e., an external expert or institution that can meet the needs and expectations of the company. Companies can find and evaluate external brain service providers through a variety of channels, such as online search, industry associations, professional media, and peer recommend. When choosing an external brain service provider, companies should consider the following aspects:

Professional ability: external brain service providers should have the professional knowledge, skills and experience to match the needs of enterprises, and be able to provide high-quality services for enterprises. Enterprises can judge their professional ability by looking at the qualification certificate, case display, customer evaluation, etc. of the external brain service provider.

Credibility: The external brain service provider should have a good reputation and reputation, be able to abide by the contract, and protect the interests of the enterprise and information security. Companies can judge their creditworthiness by querying the registration information, integrity records, and complaints of external brain service providers.

Reasonable price: outside the brain service provider should give a reasonable price quotation, can reach a win-win relationship with the enterprise. Companies can judge the reasonableness of their prices by comparing the quotations and service content of different external brain service providers.

Communication and cooperation: external brain service providers should have good communication and cooperation ability, be able to maintain close contact with enterprises, timely feedback progress, and actively solve problems. Enterprises can judge their ability to communicate and collaborate through initial communication and experimental cooperation with external brain service providers.

3. the establishment of an effective external brain service management mechanism

After selecting a suitable external brain service provider, enterprises need to establish an effective external brain service management mechanism to ensure the smooth progress and successful completion of external brain services. This includes the following aspects:

Signing a contract: The company and the foreign brain service provider should sign a formal contract or agreement to clarify the rights and obligations of both parties, specify the content, time, quality, cost and other details of the service, as well as the liability for breach of contract, dispute resolution and other provisions. Contracts should be as detailed and specific as possible to avoid ambiguities or loopholes.

Assigning responsibilities: The company should designate a person or team to connect and coordinate with the external brain service provider, be responsible for monitoring and evaluating the progress and quality of the external brain service, provide feedback and suggestions in a timely manner, and resolve possible problems and conflicts. At the same time, enterprises should also clarify the responsible person or team of the external brain service provider, understand its working methods and processes, and maintain good communication and cooperation.

Make a plan: enterprises and external brain service providers should make a detailed service plan, including service stages, tasks, time nodes, deliverables, etc., as well as the corresponding assessment and reward and punishment mechanism. The service plan should be operable and flexible, and can be adjusted and optimized according to the actual situation.

Security: Enterprises and external brain service providers should sign a confidentiality agreement to clarify the obligations and responsibilities of both parties in information security, stipulate which information can be shared, which cannot be leaked, and how to deal with the consequences of information leakage. At the same time, enterprises should also take some technical measures, such as encryption, backup, delete, etc., to protect their sensitive information.

4. evaluate and optimize the effects of external brain services

After the completion of the external brain service, the enterprise needs to evaluate and optimize the effect of the external brain service, that is, the ratio between the benefits of the external brain service and the cost. This includes the following aspects:

Data collection: Enterprises need to collect and organize data related to external brain services, such as service time, quality, cost, etc., as well as the impact of services on enterprises, such as increased sales, reduced costs, increased customer satisfaction, etc. Data should be as objective, accurate and complete as possible.

Analysis of data: Enterprises need to analyze the collected data, compare the changes before and after the external brain service, and calculate the input-output ratio of the external brain service, that is, the ratio of revenue to cost. The higher the input-output ratio, the more effective the external brain service. Enterprises can also perform segmentation analysis according to different dimensions, such as different businesses or projects, different external brain service providers, etc., to find out the advantages and disadvantages.

Optimization and improvement: Enterprises need to optimize and improve external brain services based on the results of data analysis, such as adjusting the objectives and scope of external brain services, selecting more appropriate external brain service providers, and improving external brain service management mechanisms. At the same time, enterprises should also give feedback and communication with external brain service providers, express their satisfaction and dissatisfaction, and give suggestions and opinions.

Shangpu Consulting Company is a consulting company specializing in providing external brain services. It has many years of industry experience and professional knowledge. When providing external brain services to customers, it follows the above four principles and combines the specific conditions and needs of customers. Tailor appropriate solutions for customers. The following are some cases of external brain services provided by Champ Consulting to clients:

Provide market research and competitive analysis services for an automobile manufacturer. Through in-depth research on the automotive market, Shangpu Consulting provides customers with detailed reports on market size, demand characteristics, competitive landscape, consumer behavior, etc., to help customers understand the current market situation and future trends, and formulate reasonable market strategies and marketing strategies. Shangpu Consulting also provides customers with detailed analysis of competitors, including product characteristics, price strategy, market share, advantages and disadvantages, etc., to help customers find out their competitive advantages and differentiation points and improve their market competitiveness.

For a clothing brand to provide brand planning and design services. Through in-depth understanding of the apparel market and consumers, Shangpu Consulting provides customers with professional advice on brand positioning, target groups, brand image, brand communication, etc., to help customers create a distinctive brand. Shangpu Consulting also provides customers with creative designs on brand names, logos, slogans, colors, fonts, etc., to help customers create a distinctive brand visual identity system.

Provide technology development and optimization services for an e-commerce platform. Through a comprehensive assessment of the technical status and user experience of the e-commerce platform, Shangpu Consulting provides customers with professional solutions on platform architecture, functional modules, interface design, performance optimization, etc., to help customers improve the stability of the platform. Security, ease of use and attractiveness. Shangpu Consulting also provides customers with continuous maintenance and update services on the platform to help customers respond to market changes and user needs.

The above cases show that Shangpu Consulting can provide customers with efficient, professional and innovative external brain services to help customers achieve business goals and value growth. Shangpu Consulting also constantly measures and improves its input-output ratio of external brain services in order to maintain its leading position in the external brain services market.

Summary:

External brain service is a service model that can bring multiple benefits to enterprises, but it also requires enterprises to reasonably measure and improve the input-output ratio of external brain service in order to maximize the benefits. This paper discusses how to measure and improve the input-output ratio of external brain services from four aspects: clarifying the objectives and scope of external brain services, selecting suitable external brain service providers, establishing an effective external brain service management mechanism, and evaluating and optimizing the effects of external brain services.