Definition of 1. External Brain Services

External brain service is a new consulting service model, which originated from the American "surgeon" (Outsourced Chief Officer) concept, which refers to the strategic guidance or executive support provided by professionals or teams to the enterprise in a specific area or function. For example, an external CFO (Outsourced CFO), External Chief Marketing Officer (Outsourced CMO), External Chief Technology Officer (Outsourced CTO), etc.

External brain service is the extension and development of the surgeon concept in the field of risk and crisis management, which refers to the targeted risk and crisis management programs and support services provided by professional consulting institutions or individuals for enterprises. Specifically, external brain services include the following:

Risk identification: By systematically collecting, organizing and analyzing internal and external information, identify uncertainties that may affect the achievement of corporate objectives and classify them as strategic risk, operational risk, financial risk, legal risk, market risk, etc.

Risk assessment: Assess the probability of risk occurrence and the degree of possible loss by quantitative or qualitative methods, and rank and prioritize risks according to importance and urgency.

Risk aversion: by formulating and implementing appropriate measures to reduce the probability of risk occurrence or reduce the impact of risk, or transfer risk to third parties, such as insurance companies, partners, etc.

Crisis early warning: Through the establishment and improvement of crisis monitoring and early warning mechanisms, timely detection and reporting of signals and signs that may trigger or have triggered a crisis, and timely activation of crisis response plans.

Crisis emergency response: through rapid, effective and coordinated emergency measures to control the spread and deterioration of the crisis, protect the interests and reputation of the enterprise, and restore the normal operation of the enterprise.

Crisis recovery: by summarizing and evaluating the causes, process and results of the crisis, put forward suggestions for improvement and perfection, repair the image and relationship of the enterprise, and restore the confidence and vitality of the enterprise.

Characteristics of 2. External Brain Services

Compared with traditional consulting services, external brain services have the following characteristics:

Targeted: External brain services are risk and crisis management solutions and support services tailored to the company's specific needs and circumstances, rather than providing general advice or templates. The external brain service can provide solutions and support services suitable for enterprises according to different types, different stages and different degrees of risks and crises faced by enterprises.

High professionalism: External brain services are provided by professional consulting agencies or individuals. They have rich knowledge, experience and resources in risk and crisis management. They can analyze problems from multiple angles, levels and dimensions, put forward innovative ideas, design effective strategies and implement efficient actions. External brain services can help companies make full use of external professional advantages and make up for internal professional deficiencies.

Good flexibility: The external brain service is provided on demand, and the service content, method, time and scope can be flexibly adjusted according to the actual needs and changes of the enterprise. External brain services can intervene in time when the enterprise needs it, exit in time when the enterprise does not need it, and adapt in time when the enterprise needs to change. External brain services can help enterprises save costs, improve efficiency and avoid waste.

Cooperative: External brain services are provided based on partnerships, not simply replacing or replacing risk and crisis management departments or personnel within the enterprise. External brain services maintain close communication and collaboration with the company, share information and resources, jointly develop and implement plans, and jointly evaluate and improve results. External brain services can help enterprises enhance the ability and confidence of internal teams and promote internal and external collaboration.

The Value of 3. External Brain Services

External brain services have the following values for enterprises:

Improve risk awareness: external brain services can help enterprises to establish a comprehensive, systematic and continuous risk identification mechanism, improve the sensitivity and vigilance of enterprises for various potential or obvious risks, enhance the risk prevention ability and risk response ability of enterprises, and avoid or reduce the damage of risks to enterprises.

Reduce the impact of the crisis: external brain services can help enterprises to establish a sound, effective and rapid crisis early warning and emergency response mechanism, improve the speed and effect of enterprises to respond to various sudden or cumulative crises, control the spread and deterioration of the crisis, protect the interests and reputation of enterprises, and restore the normal operation of enterprises.

Enhance competitive advantage: External brain services can help companies use external expertise, experience and resources to improve their risk and crisis management levels and capabilities, enhance their competitiveness and resilience in the market, and improve their development potential and sustainability.

Promote innovation and development: external brain services can help enterprises find opportunities and challenges from risks and crises, stimulate their innovative thinking and innovative actions, and promote enterprises to make innovative improvements and breakthroughs in products, technology, models, management and other aspects. to achieve the transformation and upgrading of enterprises and leapfrog development.

Implementation Method of 4. External Brain Service

The implementation method of external brain service mainly includes the following steps:

Determine needs: through in-depth communication with the enterprise, understand the enterprise's objectives, strategy, culture, organization, resources, etc., as well as the risks and crisis types, characteristics and impacts that the enterprise faces or may face, determine the enterprise's needs and expectations for external brain services.

Formulate a plan: According to the needs and conditions of the enterprise, formulate an external brain service plan suitable for the enterprise, including service content, method, time, scope, standard, budget, etc., and communicate and confirm with the enterprise.

Implementation services: according to the plan, provide enterprises with external brain services, including risk identification, risk assessment, risk avoidance, crisis early warning, crisis emergency response, crisis recovery, etc., and maintain close communication and cooperation with the enterprise, timely feedback and adjustment.

Evaluation effect: after the end of the service, evaluate the effect and significance of the external brain service with the enterprise, including satisfaction, profit degree, improvement progress, etc., sum up the experience and lessons, and put forward suggestions and opinions.

5. External Brain Service Cases

Champu Consulting is a consulting firm focused on providing external brain services to clients, with many years of risk and crisis management experience and resources. The following are some cases of Champ Consulting providing external brain services to customers:

Case 1: a well-known e-commerce platform was complained by consumers and exposed by the media because of suspected false propaganda and selling fake goods, which aroused strong concern and doubt from public opinion. The platform commissioned Champ Consulting to provide external brain services to help it cope with the crisis. Champ Consulting has developed a crisis response plan for the platform, including the following aspects:

Immediately stop the activities suspected of false propaganda and selling fake goods, conduct a comprehensive clean-up and rectification of the goods and businesses involved, provide comprehensive refunds and compensation to consumers, and make a public apology and commitment to the society.

Establish a special crisis management team to actively communicate and coordinate with consumers, media, regulatory authorities and other parties, release authoritative information and progress in a timely manner, respond to the concerns and doubts of all parties, and eliminate misunderstandings and mistrust.

Strengthen the self-discipline and supervision of the platform, improve the rules and standards of the platform, increase the investment and support of the platform, improve the quality and service of the platform, and enhance the reputation and image of the platform.

Take advantage of the crisis as an opportunity to launch a series of innovative measures, such as increasing consumer protection, optimizing user experience, expanding category selection, improving logistics efficiency, etc., to increase consumer satisfaction and loyalty, and enhance the competitiveness and attractiveness of the platform.

Through the external brain service of Shangpu Consulting, the platform successfully resolved the crisis, resumed normal operations, and achieved better development.

Case 2: A well-known automobile manufacturer was investigated and fined by the regulatory authorities of many countries for using cheating software on a certain model to cheat emission detection, which caused global risks and crises. The manufacturer commissioned Champ Consulting to provide external brain services to help it cope with risks and crises. Champ Consulting has developed a risk and crisis response plan for the manufacturer, including the following:

Immediately admit the mistake, and make an open, sincere and comprehensive apology to governments, regulatory authorities, consumers, partners and other parties, and bear the corresponding legal responsibility and economic losses.

Establish a dedicated risk and crisis management team to communicate and cooperate closely with governments, regulators, consumers, partners and other parties, release authoritative information and progress in a timely manner, respond to the concerns and queries of all parties, and restore the trust and support of all parties.

Strengthen internal management and control, thoroughly investigate the source, cause, and impact of cheating software, and take corresponding rectification measures, such as replacing relevant personnel, modifying relevant procedures, and strengthening relevant supervision, to prevent similar incidents from happening again.

Take advantage of risks and crises as an opportunity to launch a series of innovative measures, such as increasing investment in research and development, improving product quality, optimizing product design, improving product performance, etc., to increase consumer satisfaction and loyalty, and enhance the competitiveness and competitiveness of manufacturers Leading position.

Through Champ Consulting's external brain services, the manufacturer has successfully resolved risks and crises and achieved better development.

Conclusion

External brain service is a new model of consulting service, which is of great significance and value in the field of risk and crisis management. External brain services can help companies improve risk awareness, reduce the impact of the crisis, enhance competitive advantage, and promote innovation and development. The implementation method of the external brain service mainly includes the steps of determining the demand, formulating the plan, implementing the service and evaluating the effect. Champu Consulting is a consulting company that focuses on providing external brain services to customers. It has many years of risk and crisis management experience and resources, and has provided customers with many successful external brain service cases. Shangpu Consulting is willing to cooperate with more enterprises to provide enterprises with high-quality external brain services to help enterprises cope with risks and crises and achieve better development.