Definition of 1. External Brain Services

External brain service is a new consulting service model, which originated from the American "surgeon" (Outsourced Chief Officer）概念，指由专业人士或团队为企业提供特定领域或职能的战略指导或执行支持。例如，外部首席财务官（Outsourced CFO）、外部首席营销官（Outsourced CMO）、外部首席技术官（Outsourced CTO), etc.

外脑服务是外科医生概念在风险和危机管理领域的延伸和发展，它指由专业的咨询机构或个人为企业提供针对性的风险和危机管理方案和支持服务。具体来说，外脑服务包括以下几个方面：

风险识别：通过系统地收集、整理和分析内外部信息，识别出可能影响企业目标达成的不确定因素，并将其分类为战略风险、运营风险、财务风险、法律风险、市场风险等。

Risk assessment: Assess the probability of risk occurrence and the degree of possible loss by quantitative or qualitative methods, and rank and prioritize risks according to importance and urgency.

风险规避：通过制定和实施相应的措施，降低风险的发生概率或减轻风险的影响程度，或将风险转移给第三方，如保险公司、合作伙伴等。

危机预警：通过建立和完善危机监测和预警机制，及时发现和报告可能引发或已经引发危机的信号和迹象，并及时启动危机应对预案。

Crisis emergency response: through rapid, effective and coordinated emergency measures to control the spread and deterioration of the crisis, protect the interests and reputation of the enterprise, and restore the normal operation of the enterprise.

Crisis recovery: by summarizing and evaluating the causes, process and results of the crisis, put forward suggestions for improvement and perfection, repair the image and relationship of the enterprise, and restore the confidence and vitality of the enterprise.

Characteristics of 2. External Brain Services

Compared with traditional consulting services, external brain services have the following characteristics:

Targeted: External brain services are risk and crisis management solutions and support services tailored to the company's specific needs and circumstances, rather than providing general advice or templates. The external brain service can provide solutions and support services suitable for enterprises according to different types, different stages and different degrees of risks and crises faced by enterprises.

High professionalism: External brain services are provided by professional consulting agencies or individuals. They have rich knowledge, experience and resources in risk and crisis management. They can analyze problems from multiple angles, levels and dimensions, put forward innovative ideas, design effective strategies and implement efficient actions. External brain services can help companies make full use of external professional advantages and make up for internal professional deficiencies.

灵活性好：外脑服务是按需提供的，可以根据企业的实际需求和变化，灵活调整服务内容、方式、时间和范围。外脑服务可以在企业需要时及时介入，在企业不需要时及时退出，在企业需要变更时及时适应。外脑服务能够帮助企业节省成本，提高效率，避免浪费。

Cooperative: External brain services are provided based on partnerships, not simply replacing or replacing risk and crisis management departments or personnel within the enterprise. External brain services maintain close communication and collaboration with the company, share information and resources, jointly develop and implement plans, and jointly evaluate and improve results. External brain services can help enterprises enhance the ability and confidence of internal teams and promote internal and external collaboration.

The Value of 3. External Brain Services

External brain services have the following values for enterprises:

提高风险意识：外脑服务可以帮助企业建立全面、系统、持续的风险识别机制，提高企业对于各种潜在或显在风险的敏感和警觉，增强企业的风险防范能力和风险应对能力，避免或减少风险对企业的损害。

Reduce the impact of the crisis: external brain services can help enterprises to establish a sound, effective and rapid crisis early warning and emergency response mechanism, improve the speed and effect of enterprises to respond to various sudden or cumulative crises, control the spread and deterioration of the crisis, protect the interests and reputation of enterprises, and restore the normal operation of enterprises.

增强竞争优势：外脑服务可以帮助企业利用外部的专业知识、经验和资源，提升企业的风险和危机管理水平和能力，增强企业在市场中的竞争力和抗压力，提高企业的发展潜力和可持续性。

Promote innovation and development: external brain services can help enterprises find opportunities and challenges from risks and crises, stimulate their innovative thinking and innovative actions, and promote enterprises to make innovative improvements and breakthroughs in products, technology, models, management and other aspects. to achieve the transformation and upgrading of enterprises and leapfrog development.

Implementation Method of 4. External Brain Service

外脑服务的实施方法主要包括以下几个步骤：

确定需求：通过与企业进行深入沟通，了解企业的目标、战略、文化、组织、资源等情况，以及企业所面临或可能面临的风险和危机类型、特点、影响等情况，确定企业对于外脑服务的需求和期望。

Formulate a plan: According to the needs and conditions of the enterprise, formulate an external brain service plan suitable for the enterprise, including service content, method, time, scope, standard, budget, etc., and communicate and confirm with the enterprise.

Implementation services: according to the plan, provide enterprises with external brain services, including risk identification, risk assessment, risk avoidance, crisis early warning, crisis emergency response, crisis recovery, etc., and maintain close communication and cooperation with the enterprise, timely feedback and adjustment.

Evaluation effect: after the end of the service, evaluate the effect and significance of the external brain service with the enterprise, including satisfaction, profit degree, improvement progress, etc., sum up the experience and lessons, and put forward suggestions and opinions.

五、外脑服务案例

尚普咨询是一家专注于为客户提供外脑服务的咨询公司，拥有多年的风险和危机管理经验和资源。以下是尚普咨询为客户提供外脑服务的一些案例：

案例一：某知名电商平台因为涉嫌虚假宣传、售假货等问题被消费者投诉和媒体曝光，引发了社会舆论的强烈关注和质疑。该平台委托尚普咨询为其提供外脑服务，帮助其应对危机。尚普咨询为该平台制定了危机应对方案，包括以下几个方面：

Immediately stop the activities suspected of false propaganda and selling fake goods, conduct a comprehensive clean-up and rectification of the goods and businesses involved, provide comprehensive refunds and compensation to consumers, and make a public apology and commitment to the society.

Establish a special crisis management team to actively communicate and coordinate with consumers, media, regulatory authorities and other parties, release authoritative information and progress in a timely manner, respond to the concerns and doubts of all parties, and eliminate misunderstandings and mistrust.

Strengthen the self-discipline and supervision of the platform, improve the rules and standards of the platform, increase the investment and support of the platform, improve the quality and service of the platform, and enhance the reputation and image of the platform.

Take advantage of the crisis as an opportunity to launch a series of innovative measures, such as increasing consumer protection, optimizing user experience, expanding category selection, improving logistics efficiency, etc., to increase consumer satisfaction and loyalty, and enhance the competitiveness and attractiveness of the platform.

Through the external brain service of Shangpu Consulting, the platform successfully resolved the crisis, resumed normal operations, and achieved better development.

案例二：某知名汽车制造商因为在某款车型上使用了作弊软件来欺骗排放检测，被多个国家的监管部门查处并罚款，引发了全球范围内的风险和危机。该制造商委托尚普咨询为其提供外脑服务，帮助其应对风险和危机。尚普咨询为该制造商制定了风险和危机应对方案，包括以下几个方面：

Immediately admit the mistake, and make an open, sincere and comprehensive apology to governments, regulatory authorities, consumers, partners and other parties, and bear the corresponding legal responsibility and economic losses.

建立专门的风险和危机处理小组，与各国政府、监管部门、消费者、合作伙伴等各方进行密切的沟通和合作，及时发布权威的信息和进展，回应各方的关切和质疑，恢复各方的信任和支持。

加强内部管理和控制，彻底查清作弊软件的来源、原因、影响等情况，并采取相应的整改措施，如撤换相关人员、修改相关流程、加强相关监督等，防止类似事件再次发生。

利用风险和危机为契机，推出一系列的创新举措，如加大研发投入、提高产品质量、优化产品设计、提升产品性能等，增加消费者的满意度和忠诚度，增强制造商的竞争力和领先地位。

通过尚普咨询的外脑服务，该制造商成功地化解了风险和危机，并实现了更好的发展。

Conclusion

外脑服务是一种新兴的咨询服务模式，在风险和危机管理领域具有重要的意义和价值。外脑服务可以帮助企业提高风险意识，降低危机影响，增强竞争优势，促进创新发展。外脑服务的实施方法主要包括确定需求、制定方案、实施服务、评估效果等步骤。尚普咨询是一家专注于为客户提供外脑服务的咨询公司，拥有多年的风险和危机管理经验和资源，为客户提供了多个成功的外脑服务案例。尚普咨询愿意与更多的企业合作，为企业提供优质的外脑服务，帮助企业应对风险和危机，实现更好的发展。