The Concept of 1. Enterprise External Brain Service

With the development and application of information technology and the arrival of the era of knowledge economy, knowledge and intelligence have become the core resources and driving forces of enterprise competition. However, due to the information explosion and the acceleration of knowledge update, it is difficult for enterprises to obtain the latest, most complete and most accurate information, resulting in decision-making mistakes or missed opportunities; due to the competition and liquidity of the talent market, it is difficult for enterprises to recruit and retain suitable talents, resulting in waste or shortage of human resources; due to the inertia of thinking and solidification mode, it is difficult for enterprises to break through their own limitations, resulting in low or lack of innovation ability; due to the backward management concepts and methods, it is difficult for enterprises to adapt to changes and challenges, resulting in inefficient or out-of-control management.

In order to solve these problems, a new service model came into being-the enterprise outside the brain service. Enterprise external brain service refers to the use of technologies such as the Internet and cloud computing to effectively connect the internal intellectual resources of the enterprise with external professionals and organizations to achieve knowledge sharing, collaborative innovation and value creation. Specifically, enterprise external brain services can be divided into the following types:

Project-based consulting: that is, to provide consulting services of limited duration and scope for a specific problem or goal. For example, if an e-commerce platform needs to formulate a long-term strategic plan, it can find and hire consulting institutions or individuals with relevant industry experience and professional knowledge through the Internet platform to provide strategic planning consulting.

Continuous consulting: that is, to provide long-term and comprehensive consulting services for a certain field or direction. For example, if an automobile manufacturer needs to improve the innovation ability and competitive advantage of its products, it can carry out continuous collaborative research and development with domestic and foreign R & D institutions or experts through cloud computing technology.

Value-based consulting: that is, to provide personalized, customized and efficient solutions for a certain market or consumer. For example, if a restaurant chain needs to expand its market share and customer satisfaction, it can provide personalized menu design and service optimization through data analysis and intelligent recommend technology.

The Value of 2. Enterprise External Brain Services

Enterprise external brain services can bring the following aspects of value to the enterprise:

Improve innovation ability: by introducing external professional knowledge and experience, breaking the inertia of thinking and curing mode, stimulating internal innovation potential, and improving innovation quality and efficiency. For example, Shangpu Consulting provided a continuous consulting service for a chemical company to help it develop and launch a new type of biodegradable plastic, which not only meets the market demand, but also conforms to the environmental protection concept.

Reduce costs: by using external intellectual resources, reduce internal human input and training costs, achieve pay-as-you-go and flexible use, reduce costs and risks. For example, Champ Consulting provided a project-based consulting service for an e-commerce platform to help it develop a long-term strategic plan, which not only saved the time and effort of internal staff, but also avoided the cost of hiring expensive full-time consultants.

Improve efficiency: By using technologies such as the Internet and cloud computing, we can achieve rapid response and delivery, shorten the R & D cycle and time to market, and improve efficiency and competitiveness. For example, Shangpu Consulting provides a continuous consulting service for an automobile manufacturer to help it carry out continuous collaborative research and development with domestic and foreign R & D institutions or experts, which not only accelerates product innovation and improvement, but also shortens the time to market.

Optimized management: Through the use of data analysis and intelligent recommend and other technologies, real-time monitoring and evaluation of project progress, quality, results, etc., optimize management processes and decision-making mechanisms. For example, Shangpu Consulting provided value-based consulting services to a restaurant chain to help it provide personalized menu design and service optimization through data analysis and intelligent recommend technology, which not only improved customer satisfaction and loyalty, but also improved management efficiency and profitability.

Risks and Challenges of 3. Enterprise External Brain Services

Although enterprise external brain services can bring a lot of value to enterprises, there are also some risks and challenges that need to be seriously considered and dealt with by enterprises. Mainly in the following aspects:

Information security: because the enterprise external brain service involves sensitive information and data within the enterprise, when communicating and cooperating with external talents or organizations, it may face the risk of information leakage, tampering, damage and so on. Therefore, companies need to conduct strict background checks and reputation assessments when selecting external brain service providers, clarify information confidentiality clauses when signing contracts or agreements, and encrypt or destroy information during project delivery or acceptance.

Intellectual property rights: as the enterprise external brain service involves the internal or external intellectual property rights of the enterprise, when communicating and cooperating with external talents or organizations, it may face the risks of intellectual property infringement, disputes, loss and so on. Therefore, enterprises need to carry out the qualification and ability of patent or intellectual property protection when selecting foreign brain service providers, clarify the ownership and transfer terms of intellectual property rights when signing contracts or agreements, and carry out measures such as intellectual property registration or certification when carrying out project delivery or acceptance.

Cooperative trust: as the enterprise's external brain service involves the cooperative relationship between the enterprise and external talents or organizations, it may face the trust problems of cooperation willingness, communication effect, responsibility sharing, benefit distribution and so on. Therefore, enterprises need to carry out credit rating and credit guarantee when selecting foreign brain service providers, trust building and trust maintenance when establishing cooperative relations, and trust repair and trust promotion when solving cooperation problems.

Service quality: As the external brain service of the enterprise involves the service needs and expectations of the enterprise for external talents or organizations, when communicating and cooperating, it may face quality problems in terms of service content, standards, processes, and results. Therefore, enterprises need to carry out quality assessment and quality assurance when selecting external brain service providers, clarify service requirements and service indicators when formulating service contracts or agreements, and carry out quality control and quality improvement measures when monitoring service processes and evaluating service results.

4. coping strategies and suggestions

In view of the risks and challenges of enterprise external brain service, this paper puts forward the following strategies and suggestions:

Establish a special external brain service management organization or department to be responsible for the planning, organization, coordination, and supervision of external brain services to improve the management level and effect of external brain services.

Formulate a complete external brain service management system and specifications, including external brain service demand analysis, target setting, program design, resource allocation, risk assessment, contract signing, project implementation, results acceptance, effect evaluation and other links to ensure external brain services Normalization and effectiveness.

Establish a sound management information system for external brain services, and use technologies such as the Internet and cloud computing to realize the functions of information collection, processing, storage, transmission, and sharing of external brain services, and improve the informatization and intelligence of external brain services.

Establish a stable external brain service partnership, find and select external talents or organizations that meet the needs and expectations of enterprises through Internet platforms or other channels, establish long-term trust and cooperation relationships, and improve the synergy and continuity of external brain services.

Establish an effective incentive mechanism for external brain services, encourage external talents or organizations to provide high-quality external brain services through reasonable prices, sharing, rewards, etc., and at the same time encourage internal personnel to actively participate in and support external brain services to improve the motivation and dynamics of external brain services.

In short, enterprise external brain service is a new type of service model, which can bring value to enterprises in terms of innovation ability, cost, efficiency and management, but there are also some risks and challenges that need to be seriously considered and dealt with by enterprises. As a professional consulting agency, Shangpu Consulting Company has rich industry experience and professional knowledge, providing customers with various types of external brain services, and achieved good results.