一、企业外脑服务的概念

With the development and application of information technology and the advent of the era of knowledge economy, knowledge and intelligence have become an important driving force for the development of enterprises. However, due to the information explosion and the acceleration of knowledge update, it is difficult for enterprises to obtain the latest, most complete and most accurate information, resulting in decision-making mistakes or missed opportunities; due to the competition and liquidity of the talent market, it is difficult for enterprises to recruit and retain suitable talents, resulting in waste or shortage of human resources; due to the inertia of thinking and solidification mode, it is difficult for enterprises to break through their own limitations, resulting in low or lack of innovation ability; due to the backward management concepts and methods, it is difficult for enterprises to adapt to changes and challenges, resulting in inefficient or out-of-control management.

In order to solve these problems, a new service model came into being, that is, enterprise external brain service. As the name implies, the external brain refers to people or organizations in a specific industry and a specific field. They have more professional knowledge and experience than ordinary practitioners and even operators in this industry and this field, as well as the thinking mode of finding, analyzing and solving problems. They are hired, rather than employed, in stages to provide their professional advice or solutions to the clear demands of the business.

具体来说，企业外脑服务是指利用互联网和云计算等技术，将企业内部的智力资源与外部的专家、顾问、咨询机构等进行有效连接，实现知识共享、协同创新和价值创造。通过企业外脑服务，企业可以获取更多的信息和视角，做出更合理和更有效的决策；可以利用更多的智力资源，提升管理效率和质量；可以引入更多的专业知识和经验，提高创新能力和竞争优势；可以开发更多的价值创造机会和途径，实现利润增长、品牌提升、社会责任等。

The Value of 2. Enterprise External Brain Services

Through enterprise external brain services, enterprises can obtain value from the following aspects:

（1）提高创新能力

Innovation is the soul of enterprise development and the embodiment of core competitiveness. However, in today's competitive market environment, it is often difficult to meet customer needs and market changes by relying solely on internal innovation capabilities. Therefore, introducing external professional knowledge and experience, breaking the inertia of thinking and curing mode, and stimulating internal innovation potential is an effective way to improve innovation ability.

Through enterprise external brain services, enterprises can form an open, shared and collaborative intellectual network with external experts, consultants, consulting institutions, etc., to achieve a cross-regional, cross-field, cross-terminal collaborative research and development environment, and support multi-professional, multi-field, multi-level collaborative innovation process. In this way, enterprises can obtain more innovation inspiration and innovative ideas, explore more innovation schemes and innovation models, and achieve faster innovation speed and higher innovation quality.

For example, Champ Consulting provides strategic planning consulting services for an e-commerce platform. The platform is an online retail platform focusing on clothing, with millions of users and tens of thousands of merchants. The platform is facing increasingly fierce market competition, increasingly diversified user needs, and increasingly difficult business management. It needs to formulate a long-term strategic plan to enhance the competitiveness and value of the platform. Through comprehensive, in-depth and objective market research on the current situation of the industry, competitors and consumer behavior, Shangpu Consulting provides effective market insight and decision-making basis for the platform. At the same time, through effective communication and collaboration with internal personnel of the platform, Shangpu Consulting has established brand positioning, image and communication strategies that match the target market and consumers, and has developed and launched new products that meet market needs and consumer preferences. Products, new services, new models, etc. In this way, Champ Consulting has helped the platform improve its innovation capabilities and competitive advantage.

(2) Cost reduction

成本是企业经营的重要因素，也是核心竞争力的体现。然而，在当今市场环境中，企业面临着人力成本不断上升、资源利用效率不断下降等问题。因此，利用外部的智力资源，减少内部的人力投入和培训成本，实现按需付费和弹性使用，是降低成本的有效途径。

Through the enterprise external brain service, enterprises can choose the right external brain service provider to provide consulting services according to their actual needs and budget. This can avoid recruiting and training unnecessary or inappropriate talent and save human resource costs; it can also avoid purchasing and maintaining unnecessary or inappropriate equipment and software and save material resource costs; it can also avoid taking unnecessary or inappropriate risks and responsibilities and save legal resource costs. At the same time, enterprises can flexibly adjust the content and mode of external brain service according to the progress and effect of the project, so as to achieve the best consulting effect. This allows for pay-as-you-go and flexible use, saving capital resource costs.

例如，尚普咨询为某家化工企业提供了投资决策评估服务。该企业是一家专业从事有机硅材料生产和销售的企业，拥有国内领先的技术水平和市场份额。该企业计划在海外投资建设一个新的生产基地，以扩大其产能和市场。该企业需要对该投资项目进行全面、客观、专业的评估，以确定其可行性和收益性。尚普咨询通过对该项目的市场分析、技术分析、财务分析、风险分析等进行了系统、深入、细致的评估，为该企业提供了有效的投资决策依据。同时，尚普咨询通过与该企业内部人员进行有效的沟通和协作，提出了针对该项目的优化建议和实施方案，并协助该企业完成了项目的申报、审批、合同签订等相关事宜。通过这种方式，尚普咨询帮助该企业降低了其投资成本和风险。

(3) Improve market position

市场地位是企业发展的重要指标，也是核心竞争力的体现。然而，在当今市场环境中，企业面临着客户需求不断变化、竞争对手不断涌现、行业规则不断变化等问题。因此，利用外部的智力资源，增强对市场的洞察和把握，实现与客户和竞争者的有效沟通和互动，是提升市场地位的有效途径。

通过企业外脑服务，企业可以与外部的专家、顾问、咨询机构等形成一个开放、共享、协作的智力网络，实现跨地域、跨领域、跨终端的市场调研和分析环境，支持多专业、多领域、多层次的市场洞察和决策过程。通过这种方式，企业可以获取更多的市场信息和趋势，可以制定更合理和更有效的市场策略和行动计划，可以实现更快的市场反应和更高的市场满意度。

例如，尚普咨询为某家教育机构提供了品牌建设咨询服务。该机构是一家专注于英语教学和培训的机构，拥有数千名的学员和数百名的教师。该机构面临着市场竞争日益激烈、学员需求日益个性化、教师素质日益参差等问题，需要建立一个强大而独特的品牌形象，以提升机构的知名度和美誉度。尚普咨询通过对行业现状、竞争对手、学员行为等进行全面、深入、客观的市场调研，为该机构提供了有效的市场洞察和决策依据。同时，尚普咨询通过与该机构内部人员进行有效的沟通和协作，建立了与目标市场和学员相匹配的品牌定位、形象和传播策略，并开发和推出了符合品牌理念和价值主张的课程体系、教学方法、教师培训等。通过这种方式，尚普咨询帮助该机构提升了其品牌影响力和市场地位。

3. the process of enterprise external brain service

Generally speaking, the process of enterprise external brain service can be divided into the following steps:

(1) Demand analysis

This step is the starting point and the key point of the enterprise's external brain service. In this step, companies need to clarify their own demands and goals, analyze their own problems and needs, determine their own budgets and deadlines, and develop their own evaluation criteria and selection methods. At the same time, enterprises need to collect and organize relevant information and materials to provide reference and support for subsequent external brain services.

(2) External brain selection

This step is the core of the enterprise outside the brain service, but also the difficulty. In this step, companies need to select suitable external brain service providers to provide consulting services from a large number of external brain service providers according to their own needs and standards. This step can be performed in a variety of ways, such as searching, screening, comparing, contacting, communicating, etc., through Internet platforms, industry associations, professional organizations, personal recommend, etc. In the selection process, enterprises need to pay attention to the following aspects:

The professional background and experience of the external brain service provider: whether it is related to the industry and field of the enterprise, whether there are successful cases and evaluations, and whether it has a good reputation and reputation;

The service content and method of the external brain service provider: whether it can meet the demands and goals of the enterprise, whether it can adapt to the budget and deadline of the enterprise, and whether it can communicate and cooperate effectively with the internal personnel of the enterprise;

The service price and quality of the external brain service provider: whether it meets the market level and industry standards, whether there is a reasonable quotation and contract, and whether there is a guaranteed quality and responsibility.

(3) Implementation of consultation

This step is the practice of enterprise external brain service, but also the focus. In this step, the company formally signs a contract with an external brain service provider and begins consulting services. This step can be divided into the following stages:

Start-up phase: in this phase, both parties need to clarify the project scope, objectives, plans, teams, resources, etc., and establish an effective communication mechanism and cooperation model;

Implementation stage: in this stage, both parties need to carry out market research, data analysis, scheme design, scheme evaluation, etc. according to the project plan, and timely feedback and adjustment;

完成阶段：在这一阶段中，双方需要完成项目报告、项目交付、项目评价等，并进行总结和分享。

（4）效果评估

This step is the end of the enterprise outside the brain service, but also the feedback point. In this step, companies need to evaluate the effectiveness of consulting services provided by external brain service providers to determine whether they have achieved the desired goals and results. At the same time, enterprises need to evaluate the effect of their own problems and needs to determine whether they have been effectively solved and met. In addition, companies also need to provide feedback and suggestions to external brain service providers to promote their improvement and improvement.

4. epilogue

In short, enterprise external brain service is a new service model that uses technologies such as the Internet and cloud computing to effectively connect the internal intellectual resources of the enterprise with external experts, consultants, and consulting agencies to achieve knowledge sharing, collaborative innovation and value creation. Through enterprise external brain services, enterprises can improve their innovation ability, reduce costs and enhance their market position. The process of enterprise external brain service includes the steps of demand analysis, external brain selection, consultation implementation and effect evaluation. Enterprise external brain service is a new service model that meets the trend of the times and market demand, and is worthy of enterprise's attention and attempt.