The Concept of 1. Enterprise External Brain Service

With the development and application of information technology and the advent of the era of knowledge economy, knowledge and intelligence have become an important driving force for the development of enterprises. However, due to the information explosion and the acceleration of knowledge update, it is difficult for enterprises to obtain the latest, most complete and most accurate information, resulting in decision-making mistakes or missed opportunities; due to the competition and liquidity of the talent market, it is difficult for enterprises to recruit and retain suitable talents, resulting in waste or shortage of human resources; due to the inertia of thinking and solidification mode, it is difficult for enterprises to break through their own limitations, resulting in low or lack of innovation ability; due to the backward management concepts and methods, it is difficult for enterprises to adapt to changes and challenges, resulting in inefficient or out-of-control management.

In order to solve these problems, a new service model came into being, that is, enterprise external brain service. As the name implies, the external brain refers to people or organizations in a specific industry and a specific field. They have more professional knowledge and experience than ordinary practitioners and even operators in this industry and this field, as well as the thinking mode of finding, analyzing and solving problems. They are hired, rather than employed, in stages to provide their professional advice or solutions to the clear demands of the business.

Specifically, enterprise external brain service refers to the use of Internet and cloud computing and other technologies to effectively connect the internal intellectual resources of the enterprise with external experts, consultants, consulting institutions, etc., so as to realize knowledge sharing, collaborative innovation and value creation. Through corporate external brain services, companies can obtain more information and perspectives, make more reasonable and effective decisions; can use more intellectual resources to improve management efficiency and quality; can introduce more professional knowledge and experience, Improve innovation ability and competitive advantage; can develop more value creation opportunities and ways to achieve profit growth, brand promotion, social responsibility, etc.

The Value of 2. Enterprise External Brain Services

Through enterprise external brain services, enterprises can obtain value from the following aspects:

(1) Improve innovation ability

Innovation is the soul of enterprise development and the embodiment of core competitiveness. However, in today's competitive market environment, it is often difficult to meet customer needs and market changes by relying solely on internal innovation capabilities. Therefore, introducing external professional knowledge and experience, breaking the inertia of thinking and curing mode, and stimulating internal innovation potential is an effective way to improve innovation ability.

Through enterprise external brain services, enterprises can form an open, shared and collaborative intellectual network with external experts, consultants, consulting institutions, etc., to achieve a cross-regional, cross-field, cross-terminal collaborative research and development environment, and support multi-professional, multi-field, multi-level collaborative innovation process. In this way, enterprises can obtain more innovation inspiration and innovative ideas, explore more innovation schemes and innovation models, and achieve faster innovation speed and higher innovation quality.

For example, Champ Consulting provides strategic planning consulting services for an e-commerce platform. The platform is an online retail platform focusing on clothing, with millions of users and tens of thousands of merchants. The platform is facing increasingly fierce market competition, increasingly diversified user needs, and increasingly difficult business management. It needs to formulate a long-term strategic plan to enhance the competitiveness and value of the platform. Through comprehensive, in-depth and objective market research on the current situation of the industry, competitors and consumer behavior, Shangpu Consulting provides effective market insight and decision-making basis for the platform. At the same time, through effective communication and collaboration with internal personnel of the platform, Shangpu Consulting has established brand positioning, image and communication strategies that match the target market and consumers, and has developed and launched new products that meet market needs and consumer preferences. Products, new services, new models, etc. In this way, Champ Consulting has helped the platform improve its innovation capabilities and competitive advantage.

(2) Cost reduction

Cost is an important factor in business operations, but also the embodiment of the core competitiveness. However, in today's market environment, enterprises are facing problems such as rising labor costs and declining resource utilization efficiency. Therefore, the use of external intellectual resources, reduce internal human input and training costs, to achieve pay-as-you-go and flexible use, is an effective way to reduce costs.

Through the enterprise external brain service, enterprises can choose the right external brain service provider to provide consulting services according to their actual needs and budget. This can avoid recruiting and training unnecessary or inappropriate talent and save human resource costs; it can also avoid purchasing and maintaining unnecessary or inappropriate equipment and software and save material resource costs; it can also avoid taking unnecessary or inappropriate risks and responsibilities and save legal resource costs. At the same time, enterprises can flexibly adjust the content and mode of external brain service according to the progress and effect of the project, so as to achieve the best consulting effect. This allows for pay-as-you-go and flexible use, saving capital resource costs.

For example, Champ Consulting provided investment decision assessment services for a chemical company. The company is specialized in the production and sales of silicone materials, with leading domestic technology and market share. The enterprise plans to invest overseas to build a new production base to expand its production capacity and market. The enterprise needs to conduct a comprehensive, objective and professional assessment of the investment project to determine its feasibility and profitability. Through systematic, in-depth and detailed evaluation of the market analysis, technical analysis, financial analysis and risk analysis of the project, Shangpu Consulting provides an effective basis for investment decision-making for the enterprise. At the same time, through effective communication and collaboration with the internal personnel of the company, Shangpu Consulting put forward optimization suggestions and implementation plans for the project, and assisted the company in completing the project declaration, approval, contract signing and other related matters. In this way, Champ Consulting has helped the business reduce its investment costs and risks.

(3) Improve market position

Market position is an important indicator of enterprise development, but also the embodiment of core competitiveness. However, in today's market environment, companies are facing problems such as changing customer needs, emerging competitors, and changing industry rules. Therefore, the use of external intellectual resources to enhance market insight and grasp, to achieve effective communication and interaction with customers and competitors, is an effective way to enhance the market position.

Through enterprise external brain services, enterprises can form an open, shared and collaborative intellectual network with external experts, consultants, consulting institutions, etc., to achieve cross-regional, cross-field, cross-terminal market research and analysis environment, to support multi-professional, multi-field, multi-level market insight and decision-making process. In this way, companies can obtain more market information and trends, can develop more reasonable and effective market strategies and action plans, and can achieve faster market response and higher market satisfaction.

For example, Champ Consulting provided brand building consulting services for an educational institution. The institution is an institution focused on English language teaching and training, with thousands of trainees and hundreds of teachers. The institution is facing problems such as increasingly fierce market competition, increasingly personalized needs of students, and increasingly uneven quality of teachers. It needs to establish a strong and unique brand image to enhance the visibility and reputation of the institution. Through comprehensive, in-depth and objective market research on the current situation of the industry, competitors and students' behavior, Shangpu consulting provides effective market insight and decision-making basis for the organization. At the same time, through effective communication and collaboration with the internal personnel of the institution, Shangpu Consulting has established a brand positioning, image and communication strategy that matches the target market and students, and has developed and launched a curriculum system that conforms to the brand concept and value proposition., Teaching methods, teacher training, etc. In this way, Champ Consulting has helped the agency to enhance its brand influence and market position.

3. the process of enterprise external brain service

Generally speaking, the process of enterprise external brain service can be divided into the following steps:

(1) Demand analysis

This step is the starting point and the key point of the enterprise's external brain service. In this step, companies need to clarify their own demands and goals, analyze their own problems and needs, determine their own budgets and deadlines, and develop their own evaluation criteria and selection methods. At the same time, enterprises need to collect and organize relevant information and materials to provide reference and support for subsequent external brain services.

(2) External brain selection

This step is the core of the enterprise outside the brain service, but also the difficulty. In this step, companies need to select suitable external brain service providers to provide consulting services from a large number of external brain service providers according to their own needs and standards. This step can be performed in a variety of ways, such as searching, screening, comparing, contacting, communicating, etc., through Internet platforms, industry associations, professional organizations, personal recommend, etc. In the selection process, enterprises need to pay attention to the following aspects:

The professional background and experience of the external brain service provider: whether it is related to the industry and field of the enterprise, whether there are successful cases and evaluations, and whether it has a good reputation and reputation;

The service content and method of the external brain service provider: whether it can meet the demands and goals of the enterprise, whether it can adapt to the budget and deadline of the enterprise, and whether it can communicate and cooperate effectively with the internal personnel of the enterprise;

The service price and quality of the external brain service provider: whether it meets the market level and industry standards, whether there is a reasonable quotation and contract, and whether there is a guaranteed quality and responsibility.

(3) Implementation of consultation

This step is the practice of enterprise external brain service, but also the focus. In this step, the company formally signs a contract with an external brain service provider and begins consulting services. This step can be divided into the following stages:

Start-up phase: in this phase, both parties need to clarify the project scope, objectives, plans, teams, resources, etc., and establish an effective communication mechanism and cooperation model;

Implementation stage: in this stage, both parties need to carry out market research, data analysis, scheme design, scheme evaluation, etc. according to the project plan, and timely feedback and adjustment;

Completion phase: In this phase, both parties need to complete the project report, project delivery, project evaluation, etc., and summarize and share them.

(4) Effect evaluation

This step is the end of the enterprise outside the brain service, but also the feedback point. In this step, companies need to evaluate the effectiveness of consulting services provided by external brain service providers to determine whether they have achieved the desired goals and results. At the same time, enterprises need to evaluate the effect of their own problems and needs to determine whether they have been effectively solved and met. In addition, companies also need to provide feedback and suggestions to external brain service providers to promote their improvement and improvement.

4. epilogue

In short, enterprise external brain service is a new service model that uses technologies such as the Internet and cloud computing to effectively connect the internal intellectual resources of the enterprise with external experts, consultants, and consulting agencies to achieve knowledge sharing, collaborative innovation and value creation. Through enterprise external brain services, enterprises can improve their innovation ability, reduce costs and enhance their market position. The process of enterprise external brain service includes the steps of demand analysis, external brain selection, consultation implementation and effect evaluation. Enterprise external brain service is a new service model that meets the trend of the times and market demand, and is worthy of enterprise's attention and attempt.