External Brain Services (Brain Outsourcing Service) refers to a service model in which enterprises obtain professional knowledge and resources through external consulting agencies to enhance their innovation capabilities and competitiveness. External brain services can provide enterprises with knowledge and skills in professional fields, help enterprises solve complex and difficult problems, and improve their core competitiveness. External brain service has become an important innovation-driven way in today's market. More and more enterprises choose to cooperate with consulting companies to seek the support of external wisdom.

However, with the changes in the market environment and the diversification of customer needs, external brain services are also facing some development bottlenecks, such:

Instability of service quality. Due to the differences in the professional level, experience and methodology of consulting companies, the quality of external brain services is uneven, and it is difficult to ensure customer satisfaction. At the same time, because the external brain service involves multi-party communication, coordination, execution and other links, it is also prone to information distortion, delay, conflict and other problems, which affect the service effect.

Homogenization of service content. Due to the fierce competition in the market, many consulting companies often adopt low-price strategies or imitate competitors' service content in order to seize customers, resulting in a lack of differentiation and innovation in external brain services. At the same time, as the needs of customers for external brain services tend to be similar, many consulting companies tend to provide standardized or universal solutions, while ignoring the personalized and customized needs of customers.

The effect of the service is difficult to assess. Because the external brain service involves multiple subjects, multiple levels, multiple dimensions, multiple time points and other factors, its effect is difficult to quantify and measure. At the same time, because external brain services often require long-term follow-up and continuous improvement, it is difficult to see obvious results in the short term. As a result, many clients are skeptical about the input-output ratio of external brain services, or lack trust in the evaluation reports provided by consulting firms.

In the face of these development bottlenecks, consulting companies how to deal with challenges and seek breakthroughs? This paper argues that consulting companies can explore from the following aspects:

Improve service customization. Consulting companies should provide personalized and customized external brain services according to the specific needs, characteristics, goals and other factors of customers, rather than one-size-fits-all standardized services. Consultants should have an in-depth understanding of the customer's pain points and needs, design solutions that meet customer expectations and actual conditions, and provide targeted and actionable advice and guidance. At the same time, the consulting company should also adjust and optimize the service content in time according to the customer's feedback and market changes, so as to maintain the flexibility and effectiveness of the service.

Create a service ecosystem. Consulting companies should use their own professional advantages and resource advantages to create a service ecosystem that includes multi-stakeholders and provide customers with more comprehensive and valuable external services. Consulting companies can cooperate or form alliances with other consulting agencies, industry associations, academic institutions, government departments, media platforms, etc., to share knowledge, experience, data, channels and other resources to form complementary and synergistic effects. At the same time, consulting companies can also establish long-term and stable cooperative relations with customers, become strategic partners of customers, and provide customers with sustainable and value-added services.

Use digital technology to improve service efficiency and value. Consulting companies should make full use of digital technologies, such as big data, artificial intelligence, cloud computing, blockchain, etc., to improve the efficiency and value of external brain services. Consulting companies can collect, analyze, and mine customer and market data through digital technology to provide customers with more accurate and in-depth insights and forecasts. At the same time, consulting companies can also optimize service processes, improve service quality, reduce service costs, and enhance service security through digital technology. In addition, consulting companies can also use digital technology to innovate service forms, expand service scope, and enrich service content.

In order to more specifically illustrate the application and effect of external brain services in different industries and fields, this paper will combine the application and effect of Shangpu Consulting Company (Shangpu Consulting) of the actual case analysis. Shangpu Consulting Company is a consulting organization specializing in external brain services. It has many years of industry experience and professional team to provide customized external brain services for enterprises in all walks of life. Here are three examples of external brain services from Champ Consulting in three different areas:

In the field of education, Shangpu Consulting provided an online education platform with external brain services to help it optimize curriculum design, improve teaching quality and increase user stickiness. Shangpu Consulting analyzed the trends and user needs of the online education market through big data, and designed a curriculum system and content that meets user preferences and learning habits based on the characteristics and goals of the platform. At the same time, Shangpu Consulting Company also provides support and guidance for teacher training, teaching evaluation and user feedback for the platform. Through external brain services, the platform has successfully improved the quality of courses, user satisfaction and user scale, and achieved substantial growth in performance.

In the medical field, Shangpu Consulting provided external brain services to a medical device company to help it develop new products and markets, improve its competitiveness and profitability. Shangpu Consulting analyzed the development trend and customer needs of the medical device industry through artificial intelligence technology, and put forward some innovative product solutions and market strategies according to the company's advantages and goals. At the same time, Shangpu Consulting also provides support and guidance for the company in product testing, market research, risk assessment and so on. Through external brain services, the company has successfully developed some new products with high performance and high added value, and expanded some potential new markets, realizing business diversification and growth.

In the financial sector, Shangpu Consulting provided a bank with external brain services to help it optimize risk management, improve customer experience, and increase market share. Shangpu Consulting has built a safe, transparent and efficient risk management platform through blockchain technology, and designed a reasonable risk assessment and control mechanism according to the characteristics and objectives of the bank. At the same time, Shangpu Consulting also provides banks with support and guidance on customer profiling, customer satisfaction, and customer loyalty. Through external brain services, banks have successfully reduced risk costs and operating costs, improved customer trust and loyalty, and increased market competitiveness.

The above three cases show that external brain services can bring significant benefits and value to enterprises in different industries and fields, and also prove the professional capabilities and advantages of Shangpu Consulting in external brain services.