Digital transformation refers to the use of digital technology and data-driven methods by enterprises to change their business models, operating processes, organizational structures, product services and customer experience to adapt to and lead market changes and improve the efficiency, effectiveness and value of enterprises. Digital transformation has become an inevitable trend in today's enterprise development. In 2023, 75% of the world's enterprises will become digital transformators.

However, digital transformation is not an easy task. It requires enterprises to have strong strategic thinking, professional knowledge, innovation ability, execution ability and collaboration ability. According to McKinsey & Company, 70% of global digital transformation projects fail to meet expectations. One important reason is that many organizations lack the in-depth understanding and application of digital technologies and market changes to effectively develop and implement digital transformation strategies.

In order to solve this problem, a new mode of consulting service-external brain service came into being. External brain service refers to people or organizations in specific industries and fields. They have more professional knowledge and experience than ordinary employees and even operators in this industry and this field, as well as the thinking mode of finding, analyzing and solving problems. They are hired rather than employed by the business on a periodic basis to provide their professional advice or solutions to the clear demands of the business.

External brain services have the following characteristics:

External brain service is a consulting service based on digital technologies such as big data, cloud computing, and artificial intelligence. It can use massive data for in-depth mining and analysis to provide enterprises with accurate, efficient and intelligent decision support.

External Brain Service is an on-demand consulting service that can provide personalized, exclusive and flexible solutions according to the specific needs and goals of enterprises.

External brain service is a kind of collaborative innovation consulting service, which can use external experts and resources to effectively communicate and collaborate with internal teams to jointly explore and realize digital transformation and innovation.

External brain services have the following advantages:

External brain services can help companies save time and costs, avoid duplication of construction and waste of resources, and improve their operational efficiency and return on investment.

External brain services can help companies obtain the latest market information and industry trends, grasp market opportunities and competitive advantages, and enhance their market influence and brand value.

External brain services can help companies expand their horizons and thinking, introduce new ideas and methods, and stimulate their innovative potential and vitality.

The external brain service has the following application scenarios:

Market research: external brain services can provide enterprises with comprehensive, accurate, timely and continuous in-depth industry reports, including industry overview, market size, market segmentation, market trends, competitive landscape, user portraits, consumer behavior, channel analysis, policies and regulations, etc., to help enterprises understand the current market situation and future development, and formulate reasonable market strategies and marketing strategies.

Investment and financing consulting: External brain services can provide professional investment decision evaluation for enterprises, including project feasibility study, business plan preparation, financial forecast and evaluation, risk analysis and control, etc., to help enterprises evaluate investment value and risk, and find suitable investment opportunities and partners.

IPO listing consultation: external brain service can provide professional IPO listing consultation for enterprises, including listing condition evaluation, listing scheme design, listing application materials preparation, pre-listing counseling and other aspects, to help enterprises successfully complete the listing process and realize capital market value.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich professional experience and customer resources in market research, investment and financing consulting, IPO listing consulting and other fields, and is one of the typical representatives of external brain services. The following are some customer cases of Champ Consulting:

A well-known domestic semiconductor company: The company is one of the leading semiconductor design companies in China, mainly engaged in the design, development and sales of high-performance analog integrated circuits (IC). The company plans to list on the CRE Board and entrust Champ Consulting to conduct IPO listing consulting. Shangpu Consulting provided the company with comprehensive listing plan design, application materials preparation, fund-raising project feasibility study and other services, and assisted the company to successfully pass the review of the China Securities Regulatory Commission and successfully listed on the Science and Technology Innovation Board.

A well-known domestic automobile company: The company is one of the leading domestic automobile manufacturers, mainly engaged in the production and sales of passenger cars and commercial vehicles. The company plans a digital transformation to improve its product quality and customer experience. The company commissioned Champu Consulting to conduct market research. Shangpu Consulting provides the company with in-depth industry analysis, competitor survey, user research and other services, and puts forward targeted suggestions and plans according to its digital transformation needs.

A well-known foreign Internet company: The company is one of the world's leading Internet service providers, mainly engaged in search engines, social networks, e-commerce, cloud computing and other businesses. The company plans to expand overseas and seek new investment opportunities and partners. The company commissioned Champ Consulting to conduct investment and financing consulting. Shangpu Consulting provided the company with professional investment decision evaluation, market research, business negotiation and other services, and assisted the company in successfully acquiring a well-known online education platform in Europe.

The above are some customer cases of Shangpu Consulting in terms of external brain services. It can be seen that external brain services can bring various values and benefits to enterprises and help enterprises realize digital transformation and innovation. Of course, there are also some challenges and risks in external brain services, such as how to ensure the quality and safety of external brain services, how to establish and maintain trust and cooperation relationships for external brain services, and how to balance the costs and benefits of external brain services. These problems need to be discussed and solved by enterprises and external brain service providers.

In short, external brain service is an emerging consulting service model. It uses digital technology and data-driven methods to provide enterprises with professional knowledge, experience and solutions to help enterprises realize digital transformation and innovation. As one of the typical representatives of external brain services, Shangpu Consulting will continue to provide professional solutions for corporate strategic decision-making, and grow and develop together with the company.