In today's society, enterprises are facing increasingly fierce market competition and rapidly changing customer needs, how to formulate effective strategic planning, how to open up new market space, how to create an influential brand image, how to promote business innovation and transformation and upgrading, are unavoidable problems in the development of enterprises. However, there are often problems such as thinking inertia, information islands, and resource constraints within enterprises. It is difficult to look at problems and opportunities from a global and long-term perspective, it is difficult to break through inherent models and frameworks, and it is difficult to discover and utilize potential values and advantages. At this time, it is necessary to use external professional forces to provide enterprises with professional support and guidance in strategic planning, market research, brand building, business innovation and so on. This is the so-called enterprise external brain service consultant.

So, how to choose the right enterprise outside the brain service consultant? This paper believes that can be examined from the following four aspects:

1. objective neutrality

Objective neutrality is the most basic requirement for external brain service consultants. An excellent external brain service consultant should be able to objectively analyze the industry environment, market conditions, competitive situation, own advantages and disadvantages of the company as a third party, and not be affected by the temptation or pressure of internal or external interests of the company., Don't blindly agree with or oppose the opinions or ideas of the top leaders or executives of the company, and don't promote their own or others' products or services at will. Only in this way can we ensure that the advice or solutions provided by the external brain service consultant to the enterprise are truly in line with the actual situation and development goals of the enterprise.

For example, when Shangpu Consulting Company provided market entry research for a state-owned oil company, Shangpu Consulting team objectively evaluated the feasibility and risk of the company's entry into the market through in-depth investigation of the demand scale, consumption characteristics, competition pattern, policies and regulations of the target market, and put forward specific market entry strategies and action plans according to the company's own resource capacity and core competitiveness. The Champ Consulting team was not influenced by the excessive optimism or pessimism of some people within the company about entering the market, nor by the interference or temptation of potential partners or competitors in the market, but provided the company with professional external brain services in an objective and neutral manner.

2. external perspective

The external perspective is the core advantage of the external brain service consultant. An excellent external brain service consultant should be able to comprehensively examine the problems and opportunities faced by the enterprise from the overall and long-term perspective, from the macro and micro levels, from the internal and external perspectives, from the strategic and executive dimensions, not limited to the internal vision and scope of the enterprise, not rigidly adhere to the existing model and framework of the enterprise, and not ignore the potential value and advantages of the enterprise. Only in this way can we help enterprises cut through various walls and let enterprises have new systems, new rules and new horizons.

For example, when Shangpu Consulting Company provided brand building consulting for an international chemical company, the Shangpu consulting team conducted systematic analysis and evaluation of the company's brand positioning, brand image, brand communication, brand benefits and other aspects in the Chinese market, and found the company's problems and shortcomings in brand building, combined with the characteristics and trends of the Chinese market, the goal and direction of the company's brand building are put forward from the strategic level, and the specific measures and suggestions of the company's brand building are put forward from the implementation level. Instead of relying solely on the company's internal data and information, or simply copying the company's brand strategy in other markets, the Shangpu consulting team provided the company with professional external services from an external perspective.

3. curiosity

Curiosity is an important trait of external brain service consultants. An excellent external brain service consultant should have strong curiosity, have in-depth understanding and exploration of the industry and field in which the enterprise is located, have keen insight and discovery of the problems and opportunities faced by the enterprise, and have creative thinking and design of the suggestions or solutions needed by the enterprise. Curiosity can stimulate external brain service consultants to continuously learn and update knowledge, continuously improve and perfect their abilities, and continuously innovate and break through thinking.

For example, when Shangpu Consulting Company provided business innovation consulting for a domestic automobile manufacturer, the Shangpu Consulting team found the opportunities and challenges in business innovation of the company through in-depth research on the company's existing business model, product structure, technical level, market competition and other aspects, combined with the development trend and change law of the domestic and foreign automobile industry, and according to the company's own vision and goals, A series of forward-looking and feasible business innovation schemes are put forward, and the corresponding implementation plan is formulated for the company. The Shangpu consulting team is not satisfied with the company's existing business model or product structure, nor is it limited by the current technical level or market competition in the automotive industry. Instead, it is driven by curiosity and provides professional external brain services for the company.

4. overall emotional intelligence

Overall emotional intelligence is a key ability of the external brain service counselor. An excellent external brain service consultant should have a high degree of overall emotional intelligence, be able to communicate and collaborate effectively, be able to adapt and adjust flexibly, and be able to actively influence and guide. Overall EQ can help the external brain service consultant to establish and maintain a good relationship with the enterprise, understand and meet the needs and expectations of the enterprise, deal with and solve the doubts and difficulties of the enterprise, and promote and promote the change and development of the enterprise.

For example, when the Shangpu Consulting Company provides strategic planning consulting for a domestic clothing brand, the Shangpu Consulting team understands the historical background, development status, strategic vision and other aspects of the company through in-depth communication and collaboration with the company's senior management and various departments, and according to the company's industry environment, market opportunities, competitive advantages and other aspects, formulates a set of strategic planning that meets its characteristics and goals for the company, and through various ways and channels, effectively convey and display the content and significance of the strategic plan, and through continuous follow-up and support, help the company to implement and execute the strategic plan. The Shangpu consulting team did not have any unnecessary conflicts or barriers with the company, nor did it force or blindly implement its own views or plans. Instead, it provided the company with professional external brain services with a high degree of overall emotional intelligence.

To sum up, choosing the right enterprise external brain service consultant is a link that can not be ignored in the development of enterprises. Objective neutrality, external perspective, curiosity and overall emotional intelligence are the four important criteria for choosing an external brain service consultant. As a professional external brain service consulting agency, Shangpu Consulting Company has an excellent team with these four standards, providing high-quality external brain services for many well-known enterprises at home and abroad, and has achieved remarkable results.