Enterprise external brain service consulting is a new service model, which uses technologies such as the Internet and cloud computing to effectively connect the internal intellectual resources of the enterprise with external professionals and organizations to achieve knowledge sharing, collaborative innovation and value creation. This kind of service can help enterprises cope with the complex and changeable market environment, solve the shortage of internal resources and capabilities, and improve competitiveness, innovation ability, risk management ability and so on.

However, when many enterprises choose and use the external brain service consultation, they have not got the expected effect, and even some problems and risks have appeared. This is because they are easy to fall into some misunderstandings in this process, which affects the quality and effect of external brain service consultation. Below we analyze the common misconceptions of corporate external brain service consulting from four aspects and give corresponding suggestions.

Myth 1: Blind pursuit of fame and price, ignoring professionalism and suitability

When many companies choose external brain service consulting, they often only value the fame and price of external people or institutions, thinking that the more famous, the more expensive, the better. They ignore the professionalism and suitability of external brain service consulting, that is, whether they have professional knowledge and experience in related industries or fields, and whether they can provide targeted and operable suggestions or programs according to the actual situation of the enterprise.

Doing so can cause the following problems:

Choose external brain service consultation that does not meet their own needs or the level is too high or too low, resulting in waste of resources or poor results;

Choose not familiar with their own industry or field of external brain service consulting, resulting in inaccurate information or unrealistic solutions;

Choosing an external brain service consultation that does not adapt to one's own culture or style, resulting in poor communication or cooperation.

Recommendations:

When choosing external brain service consulting, it is necessary to comprehensively consider its professionalism and suitability, that is, whether it has professional knowledge and experience in related industries or fields, and whether it can provide targeted and operable suggestions or solutions based on the actual situation of the company. Whether it can be coordinated with the culture and style of the company;

When choosing external brain service consultation, we should make full comparison and screening. We should not only pay attention to fame and price, but also pay attention to quality and effect. We should understand its service level and reputation by looking at its past cases, evaluations, certificates and other ways;

When choosing external brain service consultation, we should conduct full communication and consultation, not only listen to their unilateral introduction and commitment, but also clarify their own goals and needs, listen to their own analysis and suggestions, and reach consensus and contract.

Myth 2: Lack of clear goals and needs, resulting in a mismatch between service content and form

When many enterprises use external brain service consultation, they do not know what problems they want to solve or what goals they want to achieve, nor do they know what kind of service content and form they need. They only vaguely put forward some general demands or expectations, and let outsiders or institutions decide how to provide services for them.

Doing so can cause the following problems:

The direction of the external brain service consultation is not clear or the scope is too large, resulting in the service content is not focused or not in-depth;

Cause the form of external brain service consultation is not suitable or effective, resulting in the form of service is not professional or not practical;

The effect of the external brain service consultation is not obvious or unsatisfactory, resulting in the service effect does not meet the expectations or does not meet the standards.

Recommendations:

When using external brain service consultation, you should make clear your own goals and needs, that is, what problems you want to solve or what goals you want to achieve, and what kind of service content and form you need;

When using external brain service consultation, it is necessary to fully communicate and negotiate with external people or institutions, clearly express their goals and needs, listen to their opinions and suggestions, and determine the appropriate service content and form;

When using external brain service consultation, it is necessary to conduct regular follow-up and feedback with external persons or institutions, keep abreast of service progress and effects, and adjust service content and form in time.

Myth 3: Lack of effective communication and collaboration leads to information asymmetry and lack of trust

Many companies have not established effective communication and collaboration mechanisms when cooperating with external brain service consulting. They believe that as long as they give their demands to outsiders or institutions, they can wait for the results. They did not proactively provide the necessary information and support, nor did they obtain relevant feedback and suggestions in a timely manner. They have an attitude of expectation and suspicion towards outsiders or institutions.

Doing so can cause the following problems:

Cause information asymmetry or distortion, resulting in external brain service consulting can not accurately understand the situation and needs of enterprises, but also can not effectively transmit their own analysis and programs;

Caused by the lack of trust or rupture, resulting in external brain service consulting can not give full play to their professional advantages, but also can not form a good cooperative relationship with the enterprise;

Recommendations:

When cooperating with external brain service consultation, it is necessary to establish an effective communication and cooperation mechanism, that is, to exchange information and opinions regularly, to solve problems and doubts in time, and to jointly formulate plans and goals;

When cooperating with external brain service consulting, it is necessary to provide necessary information and support, that is, to provide them with relevant information such as the background, current situation, problems, and needs of the enterprise, to provide them with the authority and convenience to access the internal resources and personnel of the enterprise, and to provide them with necessary equipment and venues;

When cooperating with external brain service consulting, it is necessary to build trust and respect, that is, to believe in their professional ability and integrity, respect their working methods and time arrangements, and give them appropriate incentives and rewards.

Misunderstanding four: lack of reasonable evaluation and feedback, resulting in service quality and effect is difficult to guarantee

Many enterprises have not carried out reasonable evaluation and feedback after receiving the consultation of external brain services. They think that as long as they pay the money, they don't care about the quality and effect of the service. They did not conduct an objective and systematic evaluation of the process and results of external brain service consultation, nor did they provide effective and timely feedback to external parties or institutions.

Doing so can cause the following problems:

As a result, it is difficult to guarantee or improve the service quality and effect, which leads to the inability of external brain service consultation to continuously improve its service level and method, and it can not bring greater value to the enterprise;

As a result, it is difficult to improve or maintain service satisfaction and loyalty, which leads to the failure of external brain service consulting to establish long-term cooperative relationship with enterprises and to provide more service opportunities for enterprises;

As a result, service experience and lessons are difficult to summarize or share, resulting in external brain service consulting unable to learn and grow from its own services, nor can it provide better reference and reference for other enterprises.

Recommendations:

After receiving external brain service consultation, reasonable evaluation and feedback should be carried out, that is, according to the standards and indicators determined in advance, the process and results of external brain service consultation should be objectively and systematically evaluated, and effective and timely feedback should be provided to external persons or institutions;

When conducting evaluation and feedback, pay attention to the following points:

There should be a clear purpose and methodology for the assessment, I .e., it should be clear what the assessment is for (e. g., understanding effectiveness, improving quality, adding value, etc.) and what methods to use (e. g., questionnaires, interviews, observations, etc.);

There should be a reasonable evaluation time and frequency, that is, according to the different service content and form, in the appropriate time (such as middle, late, late, etc.) to carry out the appropriate number of times (such as once, many times, regular, etc.) evaluation;

To have a comprehensive assessment of the content and perspective, that is, from different content (such as process, results, impact, etc.) and perspective (such as itself, the other party, the third party, etc.) to conduct a comprehensive and detailed assessment;

It is necessary to have a fair evaluation attitude and results, that is, to objectively evaluate the advantages and disadvantages of external brain service consultation, give scores and suggestions fairly, and not to be affected by personal prejudice and emotion;

There should be effective feedback methods and channels, that is, the evaluation results and opinions should be fed back to the external brain service consultation in a timely manner, and appropriate methods (such as oral, written, online, etc.) and channels (such as telephone, mail, meetings, etc.) should be adopted to ensure the accurate and effective communication of information.