With the intensification of market competition, enterprises are facing more and more challenges and opportunities. How to improve their core competitiveness has become a key issue for enterprise development. However, enterprises are often limited by their own resources, capabilities, vision and other factors, it is difficult to effectively solve complex and difficult problems, or seize the emerging business opportunities. In this case, the brain Outsourcing Service came into being, providing a new solution for enterprises.

External brain service refers to a service model in which enterprises obtain professional knowledge and resources through external consulting institutions to enhance their innovation ability and competitiveness. External brain services can provide enterprises with knowledge and skills in professional fields, help enterprises solve complex and difficult problems, and improve their core competitiveness. At the same time, external brain services can also provide new perspectives and ideas for enterprises, and expand their innovation space and development potential.

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. It has rich professional experience and customer resources in the fields of market research, investment and financing consulting, and IPO listing consulting. As a provider of external brain services, Champu Consulting has provided professional external brain services to more than 5000 customers. This paper will be based on the practice case of Shangpu consulting in the field of external brain service, and make an in-depth analysis of the user experience and evaluation of external brain service.

User Needs for 1. External Brain Services

The user needs of external brain services mainly come from the various problems and difficulties encountered by enterprises in the development process, as well as the exploration and planning of future development directions and strategies. Based on the experience of Champu Consulting in providing external brain services in different fields, the user needs of external brain services can be summarized into the following categories:

Market research needs: this kind of demand mainly involves the understanding and analysis of the market environment, industry trends, user behavior, competitors and so on. For example, if a medical device company wants to enter a new market segment, it needs to conduct a comprehensive investigation on the scale, growth rate, structure, demand characteristics and competition pattern of the market. If an e-commerce platform wants to improve the purchase conversion rate of users, it needs to conduct in-depth research on users' shopping habits, preferences and pain points. A car manufacturer wants to develop a new smart car, it is necessary to systematically evaluate the market potential, technological development, and user needs of smart cars.

Investment and financing consulting needs: This type of demand is mainly related to the decision-making and implementation of the capital operation of the enterprise. For example, if a new energy enterprise wants to carry out a round of financing, it needs to conduct professional analysis on its own valuation, business model and financial situation, and find suitable investment institutions and negotiation strategies; if an Internet enterprise wants to acquire a competitor, it needs to evaluate the value, risk and synergy of the target company, and formulate a reasonable acquisition plan and transaction structure; If a traditional enterprise wants to carry out industrial transformation, it is necessary to sort out and plan its core competitiveness, development direction, investment projects, etc., and seek external resources and support.

IPO listing consulting needs: This type of demand mainly involves all aspects of the company's listing process. For example, if a technology company wants to be listed on the-share GEM, it needs to have a comprehensive understanding of its own listing conditions, listing process, listing fees, etc., and formulate a reasonable listing plan and timetable; a cultural company wants to be listed in Hong Kong For listing, it needs to conduct a detailed analysis of Hong Kong's listing rules, listing standards, listing advantages, etc., and select appropriate sponsors and underwriters; a manufacturing company wants to be listed on Nasdaq in the United States, there is a need to adapt and adjust U.S. accounting standards, disclosure, regulatory systems, etc., and address possible risks and challenges.

2. user satisfaction with external brain services

The user satisfaction of the external brain service refers to the user's evaluation and feeling of the quality and effect of the external brain service. User satisfaction is an important indicator to measure the success and effectiveness of external brain services, and it is also a key factor that affects whether users continue to use and recommend external brain services. According to the customer feedback in the field of external brain services, the main factors affecting user satisfaction can be summarized as follows:

Professional level of external brain service providers: this is the basis and premise of user satisfaction, and also the primary consideration for users to choose external brain service providers. External brain service providers need to have deep knowledge and rich experience in relevant fields, and be able to provide customers with accurate, reliable and valuable information and suggestions. Shangpu Consulting has a professional team composed of industry experts, senior consultants and senior analysts, which can provide customers with all-round, multi-angle and high-quality external brain services.

Service attitude of external brain service providers: This is an important part of user satisfaction, and it is also a key factor for users to establish trust and cooperative relationship with external brain service providers. External brain service providers need to be customer-centric, proactively understand customer needs and expectations, communicate and feedback in a timely and effective manner, and fulfill their commitments and responsibilities honestly and faithfully. Shangpu Consulting takes "professional service, honest cooperation" as its service concept and "customer satisfaction" as its service goal to provide customers with high-quality service attitude and service experience.

Service efficiency of external brain service providers: This is an important measure of user satisfaction and an important basis for users to evaluate the performance and value of external brain service providers. External brain service providers need to be able to provide customers with timely, efficient and effective external brain services within a limited time. Shangpu Consulting has a complete project management and quality control system, which can provide customers with fast, accurate and professional external brain services.

Service innovation of external brain service providers: this is an important improvement point of user satisfaction, and also an important basis for users to distinguish the core competitiveness of external brain service providers. External brain service providers need to be able to provide customers with personalized, customized and innovative external brain services according to their different needs and characteristics. Shangpu Consulting has an innovative team with multi-disciplines, multi-fields and multi-backgrounds, which can provide customers with diversified, differentiated and creative external brain services.

According to the satisfaction survey conducted by Champ Consulting to foreign brain service customers, the following data are shown:

98% of clients are satisfied or very satisfied with the professionalism of Champ Consulting;

96% of customers are satisfied or very satisfied with the service attitude of Champ Consulting;

94% of clients are satisfied or very satisfied with the service efficiency of Champ Consulting;

92% of customers are satisfied or very satisfied with the service innovation of Champ Consulting;

Ninety percent of clients said they would like to use or recommend Champ Consulting's EB services again.

User Loyalty 3. External Brain Services

The user loyalty of the external brain service refers to the long-term trust and support of the user to the external brain service provider. User loyalty is an important indicator to measure whether the external brain service is sustainable and stable, and it is also a key factor that affects whether the external brain service provider can establish a stable and long-term cooperative relationship and reputation. According to the customer data in the field of external brain services, the main factors affecting user loyalty can be summarized as follows:

Brand image of external brain service providers: This is the basis and guarantee of user loyalty, and it is also the primary basis for users to recognize and choose external brain service providers. External brain service providers need to establish and maintain a professional, authoritative, credible and influential brand image. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has established a good brand image and reputation in the market and won the trust and respect of customers.

Customer relationship of external brain service providers: This is an important part of user loyalty and a key factor in establishing a deep and lasting cooperative relationship between users and external brain service providers. External brain service providers need to establish good communication and collaboration mechanisms with customers, pay attention to changes in customer needs and feedback, and provide continuous and optimized external brain services. Shangpu Consulting takes "customer-oriented, win-win cooperation" as the cooperation concept, and has established a long-term, stable and mutually beneficial customer relationship with customers.

Value contribution of external brain service providers: This is an important measure of user loyalty and an important basis for users to evaluate the value and influence of external brain service providers. External brain service providers need to be able to bring actual and quantifiable value contributions to customers, such as improving customer performance, reducing customer costs, increasing customer market share, and enhancing customer brand awareness. With the value proposition of "professional creation of value, value for development", Shangpu Consulting has brought significant and sustained value contribution to customers.

Loyalty incentives for external brain service providers: This is an important point for improving user loyalty and an important basis for users to increase their dependence and trust in external brain service providers. External brain service providers need to be able to provide customers with some loyalty incentives, such as preferential prices, value-added services, points exchange, membership rights, etc. With the loyalty concept of "gratitude and feedback, sharing and growth", Shangpu Consulting provides customers with a variety of loyalty incentives.

According to the loyalty survey conducted by Champ Consulting to external brain service customers, the following data are shown:

95% of customers think that Shangpu Consulting has a professional, authoritative, credible and influential brand image;

93% of customers think that Shangpu Consulting has a good communication and cooperation mechanism;

91% of clients believe that Champ Consulting has brought them actual and quantifiable value contributions;

89% of clients believe that Champ Consulting has loyalty incentives to attract and retain them;

87% of customers say they have a high or very high level of loyalty to Champ Consulting.

User benefits of 4. external brain services

The user income of the external brain service refers to the various benefits and effects obtained by the user through the use of the external brain service. User income is an important indicator to measure the value and significance of external brain services, and it is also a key factor that affects whether users are willing to continue to use and recommend external brain services. According to the customer case of Champu Consulting in the field of external brain services, the user benefits of external brain services can be summarized into the following categories:

Knowledge gains: This is the basic benefits of external brain services and the core value of external brain services. Knowledge income refers to the professional knowledge and information in related fields obtained by users through external brain services, as well as the understanding and application of these knowledge and information. Knowledge income can help users improve their knowledge level and cognitive ability, enhance their judgment and decision-making ability, and expand their horizons and ideas. For example, a medical device company obtained detailed data and in-depth analysis of the new market segment through the market research service of Shangpu Consulting, so as to have a clearer and comprehensive understanding of the market, which provides strong support for its product development and market expansion.

Skill gain: This is the advanced gain of external brain services and the added value of external brain services. Skill income refers to the professional skills and methods in related fields obtained by users through external brain services, as well as the mastery and application of these skills and methods. Skill gains can help users improve their skills and operational capabilities, enhance their own execution and efficiency, and optimize their own processes and methods. For example, a new energy enterprise obtained a professional financial model and investment plan through the investment and financing consulting service of Shangpu Consulting, thus providing more accurate and efficient guidance on its financing process and providing a strong guarantee for its capital operation.

Innovation benefits: This is the advanced benefits of external brain services and the differentiated value of external brain services. Innovation benefits refer to the innovative ideas and programs in related fields obtained by users through external brain services, as well as the reference and implementation of these ideas and programs. Innovation benefits can help users improve their own innovation level and competitiveness, enhance their own transformation and leadership, and create their own characteristics and advantages. For example, an Internet company has obtained innovative listing strategies and plans through the IPO listing consulting service of Shangpu Consulting, which has a more flexible and breakthrough arrangement for its listing process, which provides strong support for its listing success.

Development Trend and Suggestion of 5. External Brain Service

As a new and promising service model, external brain service has great development potential and space in the current market environment. However, the external brain service also faces some challenges and problems, which need to be continuously improved and perfected. According to the experience and observation of Shangpu consulting in the field of external brain service, the development trend and suggestions of external brain service can be summarized as follows:

The market demand for external brain services will continue to grow. With the continuous change of the market and the increasing competition, the demand of enterprises for external brain services will be more and more, wider and deeper. External brain services will involve more industries, fields, scenarios and problems, providing enterprises with more knowledge, skills, innovation and value. The market size of external brain services will continue to expand, and the market potential will continue to be released.

The service quality of external brain services will continue to improve. As the market competition for external brain services continues to be fierce, external brain service providers will face higher customer expectations and stricter customer evaluations. External brain service providers will continue to improve their professional level and service level, constantly optimize their own service process and service system, and constantly innovate their own service content and service form. The service quality of external brain service will be continuously improved and the service effect will be continuously optimized.

The service model of external brain services will continue to innovate. With the continuous progress of science and technology and the continuous change of society, the external brain service will face more opportunities and challenges. External brain service providers will use emerging technologies and platforms, such as artificial intelligence, big data, cloud computing, blockchain, etc., to provide customers with smarter, more convenient, safer, and more transparent external brain services. The service model of external brain services will continue to innovate and the scope of services will continue to expand.

Based on the above analysis, this paper has the following suggestions for external brain service providers and users:

For external brain service providers, the following aspects need to be focused on:

Improve professional ability: external brain service providers need to constantly learn and update knowledge and skills in related fields, maintain the leading edge of professional level, and provide customers with the most authoritative, reliable and valuable external brain services.

Improve service quality: external brain service providers need to constantly improve and optimize their own project management and quality control system to ensure that each project can be completed on time, according to quality and quantity, to provide customers with the most timely, efficient and effective external brain service.

Innovative service content: External brain service providers need to continuously explore and develop new fields, new scenarios, and new problems to provide customers with the most diverse, differentiated, and creative external brain services.

Innovative service forms: external brain service providers need to constantly use and use emerging technologies and platforms to provide customers with the smartest, most convenient, safest and most transparent external brain services.

For external brain service users, we need to pay attention to the following aspects:

Clarify the demand goal: before using the external brain service, the external brain service users need to clarify their own demand goals and expected effects, and select the appropriate external brain service provider and the appropriate external brain service content.

Actively participate in communication: external brain service users need to actively participate in communication and collaboration in the process of using external brain service, timely feedback opinions and suggestions, and reach agreement and consensus with external brain service providers.

Make full use of knowledge resources: After using external brain services, users of external brain services need to make full use of the knowledge resources provided by external brain service providers, transform them into their own knowledge assets, and provide motivation and support for their own development and innovation.

Give reasonable evaluation and feedback: external brain service users need to give reasonable evaluation and feedback to external brain service providers after using external brain services, express their satisfaction and loyalty, and provide reference and suggestions for the improvement and perfection of external brain service providers.