1. Introduction

With the development and popularization of Internet technology, more and more enterprises or individuals begin to use the Internet platform to outsource some of their non-core business or tasks to professional third-party service providers, thereby improving efficiency and reducing costs. This new business model is called Brain-as-a-Service (BaaS).

External brain services are different from traditional knowledge-based outsourcing (Knowledge Process Outsourcing,KPO), which usually leaves the entire process or project to an external team, while the former leaves specific problems or needs to be solved or satisfied by external experts or consultants. For example, an enterprise needs to conduct a market research. The traditional practice is to entrust a professional market research organization to complete the whole research project, while the practice of external brain service is to find suitable market research experts or consultants through the Internet platform to provide research plans or data.

As a third-party service provider that provides expertise and resources, consulting firms are one of the most important players in external brain services. Consulting companies can use their professional advantages in industry, market, technology, etc. to provide customers with various types and forms of external brain services, such as strategic consulting, market analysis, creative design, technology development, legal consulting, etc. At the same time, consulting companies can also improve their service quality and customer satisfaction by using external brain services, such as learning from expert experience and methods in other fields or regions, expanding their own expert resources and networks, and saving their own time and costs.

The purpose of this paper is to analyze the market demand and competitive advantages of external brain services from the perspective of consulting companies, and how consulting companies use external brain services to improve their service quality and customer satisfaction. This paper will use the following structure to discuss: the second part introduces the definition and characteristics of external brain service, the third part analyzes the market demand and competitive advantage of external brain service, the fourth part discusses how consulting companies use external brain service to improve their service quality and customer satisfaction, and the fifth part combines the practical case of Shangpu Consulting Company to show the application and effect of external brain service in industry, law, photovoltaic and other industries and fields, as well as the processes and methods adopted by consulting firms in external brain services, Part VI summarizes the full text and makes recommendations.

Definition and characteristics of 2. external brain services

The definition of external brain service is: a new business model based on the Internet platform that outsources certain non-core businesses or tasks of enterprises or individuals to professional third-party service providers, thereby improving efficiency and reducing costs.

External brain services have the following characteristics:

High flexibility. External brain service can quickly match the right service provider according to the actual needs of customers, whether it is short-term or long-term, whether it is simple or complex, whether it is single or multiple, it can be flexibly responded.

Highly professional. External brain services can use the Internet platform to bring together experts and consultants in various fields around the world to provide customers with high-quality and efficient solutions or suggestions.

Highly customizable. External brain services can be customized according to the specific requirements of customers, exclusive service content and form, whether it is data analysis, market research, creative design, technology development, legal consultation, etc., can be provided on demand.

Highly economical. External brain services can help customers save time and costs, avoid additional expenses such as recruitment, training, management, etc., while also reducing risk and uncertainty.

Market Demand and Competitive Advantages of 3. External Brain Services

The market demand for external brain services mainly comes from the following aspects:

Customer's core business needs. Customers need to focus on their core business and hand over non-core business or tasks to professional third-party service providers to improve work efficiency and quality. For example, a manufacturing company needs to focus on its own product development and production, and hand over non-core business or tasks such as market research, brand design, and technical support to an external brain service provider.

The customer's ability to innovate. Customers need to learn from the experience and methods of external consulting agencies, open up new markets and fields, develop new products and services, and create new values and profits. For example, a catering company needs to learn from the creative design and marketing strategies of external consulting agencies to develop new dishes and theme activities to attract new customer groups.

Customer's resource optimization needs. Customers need to save human, material and financial resources, reduce labor costs and risks, and improve resource utilization and return on investment. For example, an education company needs to save resources such as teachers, teaching materials, and equipment, reduce the costs and risks of recruitment, training, and management, and improve the quality and effectiveness of teaching.

The competitive advantages of external brain services are mainly reflected in the following aspects:

External Brain Services can provide diversified and personalized professional services to meet the different needs and preferences of customers. External brain services can not only provide traditional consulting services, such as strategic consulting, market analysis, financial consulting, etc., but also provide innovative consulting services, such as creative design, technology development, legal consulting, etc. External brain service can also customize the exclusive service content and form according to the specific requirements of customers, such as data reports, scheme suggestions, presentations, video tutorials, etc.

External brain services can provide high-quality and efficient professional services to enhance the competitiveness and efficiency of customers. External brain services can use the Internet platform to bring together experts and consultants in various fields around the world to provide customers with the latest knowledge and information, the best solution or suggestion, the fastest response speed and delivery time. External brain services can also improve the accuracy and reliability of services through data analysis, artificial intelligence, cloud computing and other technical means.

External brain services can provide low-cost and low-risk professional services, saving customers resources and expenses. External brain services can help customers save resources such as manpower, material and financial resources, avoid additional expenses such as recruitment, training and management, and reduce risks and uncertainties. External brain services can also reduce customers' budget pressure and capital usage through flexible billing methods such as pay-as-you-go and pay-as-you-go.

How 4. Consulting Companies Use External Brain Services to Improve Their Service Quality and Customer Satisfaction

As one of the important participants in the external brain service, the consulting company can not only serve as the provider of the external brain service, but also as the user of the external brain service. How consulting companies use external brain services to improve their service quality and customer satisfaction, mainly in the following aspects:

As a provider of external brain services, consulting companies can use their professional advantages in industry, market, technology, etc. to provide customers with various types and forms of external brain services, such as strategic consulting, market analysis, creative design, technology development, Legal consultation, etc. In this way, the business scope and income source of the consulting company can be expanded, the brand awareness and influence of the consulting company can be increased, and the customer loyalty and satisfaction of the consulting company can be improved.

As users of external brain services, consulting companies can use the Internet platform to find suitable external experts or consultants to assist or supplement their own projects or tasks, such as drawing on the experience and methods of experts in other fields or regions, expanding their own expert resources and networks, and saving their own time and costs. This can improve the project quality and efficiency of the consulting firm, increase the innovation ability and competitiveness of the consulting firm, and reduce the risk and pressure of the consulting firm.

Consulting companies can also build a complete external brain service ecosystem by establishing their own external brain service platform or cooperating with other external brain service platforms, so as to realize the effective connection and communication between consulting companies and customers, experts, consultants and other parties, and provide one-stop external brain service solutions. In this way, the service process and method of the consulting company can be optimized, the service level and standard of the consulting company can be improved, and the market position and value of the consulting company can be enhanced.

5. Shangpu Consulting Company's External Brain Service Practice Case

Shangpu Consulting Company is a professional consulting service organization, which is committed to providing customers with a full range of strategic, management, technical and other consulting services. Shangpu Consulting actively embraces the new business model of external brain services. Through its own external brain service platform, it provides customers with diversified and personalized external brain services. At the same time, it also improves its own project quality by using external external brain services. And efficiency. The following are some practical cases of Champu Consulting in the outside brain service:

Industrial: Champu Consulting provided a strategic consulting project on industrial equipment for an industrial 4.0 manufacturer. The project involves many technical fields such as industrial Internet, Internet of Things, big data, artificial intelligence, etc., and requires in-depth analysis of the development trend, market scale, and competition pattern of various fields. Through its own external brain service platform, Shangpu Consulting has found a number of experts and consultants in the field of industrial 4.0 from different countries and regions, invited them to participate in the project, and provided customers with comprehensive industry analysis reports, best practice cases, implementation plan recommendations, etc. The client is very satisfied with the results of the project and believes that Champ Consulting provides high-quality and efficient external brain services.

Legal field: Champus Consulting provided a legal consultation project on the legal risks of cross-border e-commerce for a multinational e-commerce company. The project involves laws and regulations, tax policies, consumer rights and interests of many countries and regions, and requires a detailed analysis of the legal environment, risk factors and countermeasures of each country and region. Through the use of other external brain service platforms, Shangpu Consulting has found a number of experts and consultants in the legal field from different countries and regions, and entrusted them to complete legal analysis reports, risk assessment reports, compliance recommendation reports, etc. for each country and region. Champ Consulting consolidates these reports into a comprehensive report that provides clients with a comprehensive legal risk management solution. The client is very satisfied with the results of the project and believes that Champ Consulting has utilized effective external brain service resources.

Photovoltaic field: Shangpu Consulting provided a market consulting project on the competitive strategy of photovoltaic power generation market for a photovoltaic power generation enterprise. The project involves photovoltaic power generation technology, products, markets, policies and other aspects, and requires a systematic and comprehensive analysis of all aspects. By combining its own and external external brain service resources, Shangpu Consulting provides customers with a one-stop external brain service solution including data analysis, market research, creative design, technology development and other links. The client was very satisfied with the results of the project and believed that Champ Consulting provided all-round and high-level external brain services.

6. conclusions and recommendations

From the perspective of consulting companies, this paper analyzes the market demand and competitive advantages of external brain services, and how consulting companies use external brain services to improve their service quality and customer satisfaction. This paper holds that external brain service is a new business model based on Internet platform, which outsources some non-core business or tasks of enterprises or individuals to professional third-party service providers, so as to improve efficiency and reduce costs. External brain service has the characteristics of high flexibility, professionalism, customization and economy. It can provide customers with various types and forms of professional services, help customers solve various problems and needs, and create more value and opportunities. At the same time, external brain services have also brought new opportunities and challenges to consulting companies, which require continuous innovation and change to adapt to the changing market. Based on the practical case of Shangpu Consulting Company, this paper shows the application and effect of external brain service in industry, law, photovoltaic and other industries and fields, as well as the process and method adopted by consulting company in external brain service.

According to the analysis of this paper, this paper puts forward the following suggestions:

Consulting companies should actively embrace the new business model of external brain services, position themselves as providers and users of external brain services, and use their professional advantages in industry, market, technology, etc. to provide customers with diversified and personalized External brain services, but also use the Internet platform to find suitable external experts or consultants to assist or supplement their own projects or tasks.

Consulting companies should establish their own external brain service platform or cooperate with other external brain service platforms to build a complete external brain service ecosystem, realize effective connection and communication between consulting companies and customers, experts, consultants and other parties, and provide One-stop external brain service solution.

Consulting companies should continue to innovate and change to adapt to the changing external brain service market, improve their service levels and standards, and enhance their market position and value.