External brain service refers to a service model in which enterprises obtain professional knowledge and resources through external consulting institutions to enhance their innovation ability and competitiveness. Starting with the concept, characteristics, value and development status of external brain service, this paper analyzes the development trend and opportunities of the consulting industry in the field of external brain service, as well as the challenges and coping strategies. This paper holds that the external brain service is an important growth point of the consulting industry, and it is also an effective way to improve the professional level and customer satisfaction of the consulting industry. The consulting industry should seize the market demand for external brain services, continuously innovate service content and form, improve service quality and efficiency, create differentiated competitive advantages, and achieve win-win development with customers.

The Concept, Characteristics and Value of 1. External Brain Service

The concept of external brain services

External brain service (Brain Outsourcing Service) refers to a service model in which enterprises obtain professional knowledge and resources through external consulting agencies to enhance their innovation ability and competitiveness. External brain services can cover strategic planning, market analysis, product development, technological innovation, management optimization, risk control and other fields, providing enterprises with all-round, full-cycle, and full-process consulting support.

Characteristics of External Brain Services

External brain services have the following characteristics:

1) Professionalism. External brain services are provided by consultants or teams with professional knowledge and experience, who can conduct in-depth analysis and solution design for customers' specific problems, and provide valuable suggestions and guidance.

2) Flexibility. External brain services can be customized according to customer needs and budgets, and different cooperation methods and time periods can be selected to adapt to different market environments and changes.

(3) Efficiency. External brain service can use existing information technology and communication tools to realize remote communication and collaboration, save customers' time and cost, and improve service efficiency and effectiveness.

(4) Innovation. External brain services can bring new ways of thinking and methodology to customers, stimulate their innovative potential, and help customers develop new market space and business opportunities.

The Value of External Brain Services

External brain services have the following values for enterprises:

(1) Enhance core competitiveness. By introducing external experts or teams, companies can make up for their own shortcomings or defects in certain fields or links, and improve their core competitiveness in terms of product quality, technical level, and market share.

(2) Promote knowledge transfer and learning. Through cooperation and communication with external experts or teams, enterprises can absorb and learn from their advantages in theoretical knowledge, practical experience, management methods, etc., and promote knowledge transfer and learning within enterprises.

(3) Reduce risks and costs. Through external brain services, companies can avoid blind investment or risky attempts in certain areas or links, reduce unnecessary risks and costs, and increase the return on investment.

(4) Enhance innovation ability and adaptability. Through external brain services, companies can obtain more information and resources, expand their horizons and ideas, enhance their innovation capabilities and adaptability, and respond to market changes and challenges.

Development Status of 2. External Brain Service

As a new consulting service model, the external brain service has been developing rapidly in the world in recent years. The global external brain services market is about $120 billion in 2018 and is expected to reach the end of 2023.will reach180 billion, with a compound annual growth rate of 8.5 per cent. In terms of geographical distribution, North America is the world's largest external brain services market, accounting for nearly 40% of the market share, followed by Europe and the Asia-Pacific region. From the perspective of industry distribution, finance, manufacturing, medical, education, energy and other industries are the main demanders of external brain services, accounting for nearly 70% of the market share.

In China, external brain services are also showing a rapid growth trend. The size of China's foreign brain service market in 2018 is about 30 billion yuan, which is expected to reach the end of 2023.will reach60 billion yuan, with a compound annual growth rate of 15%. From the perspective of geographical distribution, first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are the main concentration of foreign brain services in China, accounting for nearly 60% of the market share, followed by second-tier cities such as Hangzhou, Chengdu, and Wuhan. From the perspective of industry distribution, emerging industries such as the Internet, e-commerce, new energy, and new materials are the main demanders of China's foreign brain services, accounting for nearly 50% of the market share.

Trends and Opportunities of 3. Consulting Industry in the Field of Outside Brain Services

As a supplier of expertise and resources, the consulting industry has an important role and influence in the field of brain services. With the continuous expansion and deepening of the external brain service market, the consulting industry is also facing new development trends and opportunities.

development trend

(1) Specialization. As customers' demand for external brain services becomes more and more detailed and diversified, the consulting industry needs to provide more specialized service content and forms to meet customers' specific problems and needs in different fields and links.

2) Digitalization. With the continuous advancement and popularization of information technology and communication technology, the consulting industry needs to use digital tools and platforms to realize remote communication and collaboration, and improve the efficiency and effectiveness of services.

3) Innovation. With the ever-changing market environment and increasing competition, the consulting industry needs to continuously innovate the content and form of services to provide more valuable and influential advice and guidance.

(4) Cooperation. With the continuous cooperation and interaction of customers on the demand side of external brain services, the consulting industry needs to establish a closer and long-term cooperative relationship with customers to achieve the continuity and sustainability of services.

Opportunity

(1) The growth of market demand. With the recovery and development of the global economy, the demand for external brain services in all walks of life will continue to grow, especially in emerging markets and emerging industries. The market space and potential of external brain services are huge.

(2) Expansion of service content. With the continuous expansion and deepening of the scope and depth of external brain services, the consulting industry can provide more abundant and diversified service content, involving strategy, operation, finance, manpower, market, technology and other fields and links.

(3) Innovation in the form of services. With the continuous advancement and popularization of information technology and communication technology, the consulting industry can use digital tools and platforms to innovate service forms and provide more convenient and efficient service methods, such as online consulting, remote collaboration, and virtual teams.

(4) Improvement of service quality. With the continuous promotion of specialization, digitization, innovation and cooperation of external brain services in the consulting industry, the consulting industry can improve the service quality and effect, and enhance the professional level and customer satisfaction.

Challenges and Countermeasures of 4. Consulting Industry in the Field of Outside Brain Service

Although the external brain service has brought new development trends and opportunities to the consulting industry, it has also brought some challenges and problems, which need to be effectively dealt with and solved by the consulting industry.

Challenge

(1) Increased competitive pressure. With the continuous expansion and deepening of the external brain service market, the consulting industry is facing competitive pressure from all aspects, including competition between peers, competition between banks, and competition between new entrants.

(2) Changes in customer needs. As customers' needs for external brain services become more and more detailed and diversified, the consulting industry needs to constantly adapt to changes in customer needs and provide more customized, personalized and differentiated service content and forms.

(3) the difficulty of knowledge protection. With more expertise and resources involved in external brain services, the consulting industry needs to face the difficulties of knowledge protection to prevent knowledge leakage, infringement, abuse and other risks.

(4) The complexity of cooperative management. As external brain services involve more partners and cooperation methods, the consulting industry needs to face the complexity of cooperation management and coordinate the communication, collaboration, and evaluation between all parties.

coping strategies

(1) Create a differentiated competitive advantage. The consulting industry should create differentiated competitive advantages according to its own characteristics and advantages, such as professional fields, technical capabilities, brand influence, customer resources, etc.

(2) Continuous innovation in service content and form. The consulting industry should constantly innovate the content and form of services according to the changes in customer needs, and provide more valuable and influential suggestions and guidance.

(3) Strengthen knowledge protection and sharing mechanisms. The consulting industry should strengthen the mechanism of knowledge protection and sharing, establish an effective intellectual property protection system, formulate reasonable knowledge sharing agreements, and realize the security and utilization of knowledge.

(4) Optimize the cooperation management and evaluation system. The consulting industry should optimize the cooperation management and evaluation system, establish effective communication, collaboration, evaluation, feedback and other processes, and improve the efficiency and effectiveness of cooperation.

5. Conclusion

External brain service is a new consulting service model, which provides professional knowledge and resources for enterprises to enhance their innovation ability and competitiveness. The consulting industry has an important role and influence in the field of external brain services, and it is also facing new development trends and opportunities, as well as challenges and problems. The consulting industry should seize the market demand for external brain services, continuously innovate service content and form, improve service quality and efficiency, create differentiated competitive advantages, and achieve win-win development with customers.