External Brain Services (Brain Outsourcing Service) refers to a service model in which enterprises obtain professional knowledge and resources through external consulting agencies to enhance their innovation capabilities and competitiveness. From the perspective of consulting companies, this paper analyzes the definition, classification and application scenarios of external brain services, and combines the actual case of Shangpu Consulting Group to show the external brain services in market research, investment consulting,IPOThe application effect and value of listing consulting and other fields.

With the development of economic globalization and information technology, enterprises are facing increasingly fierce market competition and increasingly complex management challenges, and need to constantly innovate and change to adapt to the changes in the external environment. However, enterprises are often limited by their own knowledge, skills, resources and vision, and it is difficult to effectively solve complex and difficult problems, resulting in the decline of innovation ability and competitiveness. In order to break through these limitations, enterprises need to rely on external expertise and resources to improve their decision-making level and execution efficiency. This is the external brain service (Brain Outsourcing Service) the basic connotation.

External brain service refers to a service model in which enterprises obtain professional knowledge and resources through external consulting institutions to enhance their innovation ability and competitiveness. External brain services can provide enterprises with knowledge and skills in professional fields, help enterprises solve complex and difficult problems, and improve their core competitiveness. External brain service is different from traditional consulting service. It not only provides information, suggestions or solutions, but also pays more attention to cooperation, communication and interaction with customers to realize customers' goals and needs.

According to the content, form and goal of the external brain service, it can be divided into the following categories:

Market research: this kind of external brain service is mainly to provide customers with market-related information, data, analysis and forecast, to help customers understand the market size, structure, trends, demand, competition and other aspects of the situation, for customers to develop market strategy, marketing strategy, product development and so on to provide the basis. For example, Shangpu Consulting provided a research report on China's auto parts market for an auto parts company, analyzed the market overview, industry development, competition pattern, consumption characteristics, etc., and gave targeted suggestions.

Investment consulting: This type of external brain service is mainly to provide clients with investment-related information, evaluation, advice and solutions to help clients make investment decisions, risk management, project execution, etc. For example, Shangpu Consulting provided a pharmaceutical company with a pharmaceutical industry investment risk assessment report, assessed the pharmaceutical industry's development prospects, policy environment, market opportunities, competitive pressures and other factors, and gave investment recommendations and strategies.

IPO listing consulting: this kind of external brain service is mainly for customers.IPOListing-related information, guidance, assistance and programs to help customers completeIPOAll aspects of listing, including market positioning, financial consolidation, legal review, fundraising projects, prospectus preparation, issuance arrangements, etc. For example, Champ Consulting provided a new energy companyIPOListing consulting services, to assist customers to complete the successful listing on the GEM, for customers to create a huge market value and brand effect.

The main scenarios for external brain services are as follows:

When companies face complex and difficult problems, they need external expertise and resources to improve decision-making and execution efficiency. For example, when companies need to make major strategic decisions such as market entry, product innovation, and branding, they can obtain professional information and suggestions such as market research, competition analysis, and consumer insights through external brain services to improve the scientificity and effectiveness of decision-making.

When companies need to make major financial actions such as investments, mergers and acquisitions, and listings, they need to rely on external expertise and resources to reduce risks and costs. For example, when a company needs to conduct feasibility studies for investment projects, due diligence for mergers and acquisitions,IPOWhen the project's fundraising feasibility study, etc., you can obtain professional guidance and assistance such as investment assessment, risk control, issuance arrangements, etc. through external brain services to improve the return and success rate of the investment.

When enterprises need to improve their own innovation ability and competitiveness, they need to use external professional knowledge and resources to expand their horizons and ideas. For example, when companies need to grasp industry dynamics, track technology development, explore business models, etc., they can obtain professional content and inspiration such as industry research, technical analysis, and business cases through external brain services to improve their innovation capabilities and levels.

To sum up, external brain service is a new service model, which can provide enterprises with knowledge and resources in professional fields, help enterprises solve complex and difficult problems, and improve their innovation ability and competitiveness. As the main provider of external brain services, consulting companies should provide different types and levels of external brain services according to the different needs of customers, and combine their own professional advantages and actual cases to show the application effect and value of external brain services.