External brain service refers to the professional, independent and objective consulting services provided by consulting companies to help enterprises solve management and operation problems, seize new opportunities, implement changes and enhance competitiveness. External brain service has many values, including providing external perspective, professional knowledge, rich experience, objective evaluation, innovative thinking, etc., which can help enterprises save time, cost, risk, improve efficiency, quality and effect. However, there are also some risks and challenges in external brain services, including selecting appropriate consulting agencies and teams, clarifying consulting needs and objectives, ensuring the quality of the consulting process and results, and achieving the landing of consulting results. Therefore, when using external brain services, enterprises need to make early preparation, mid-term management, late follow-up, and establish a good cooperative relationship with consulting agencies in order to give full play to the value of external brain services and avoid or reduce the risks of external brain services.

In today's increasingly fierce market competition and complex environment, enterprises are facing a variety of management and business problems and challenges, the need to constantly adjust the strategy, optimize the structure, innovation model, improve efficiency. However, enterprises are often limited by their own resources, capabilities, vision and other factors, it is difficult to effectively solve these problems and challenges. At this time, it is necessary to use external professional forces to help companies diagnose, analyze, design, and implement work. This is the so-called external brain service.

External brain service refers to the professional, independent and objective consulting services provided by consulting companies for enterprises. Consulting company refers to a professional service organization based on knowledge, talents as the core, projects as the carrier, and solutions as the output. Consulting companies usually have a wealth of industry knowledge, market information, management methodology, case databases and other resources, and have a high-quality consulting team and a sound consulting process. Through in-depth communication and cooperation with enterprises, consulting companies can help enterprises solve management and operational problems, identify and seize new opportunities, strengthen learning and implement changes, and enhance competitiveness.

So, what is the value of external brain services for enterprises? According to Shangpu Consulting Group Co., Ltd. (hereinafter referred to as Shangpu Consulting) for more5000The experience and case studies of professional market research and related consulting services provided by our clients can be summarized as follows:

Provide an external perspective. As a third-party organization, consulting companies are not affected by internal interests, emotions, inertia and other factors. They can examine the market environment, competition situation and development trend of the enterprise from a broader and more neutral perspective, and can find the problems and potential within the enterprise, and put forward more objective, more comprehensive and more targeted suggestions and plans. For example, Shangpu Consulting once provided market research and consulting services for a leading domestic auto parts company. Through internal analysis and external research of the company, it found that the company has problems in product structure, market positioning, channel management, brand image, etc. Deficiencies, and put forward corresponding optimization suggestions to help companies increase market share and profitability.

Provide expertise. Consulting companies usually have professional industry knowledge, market information, management methodology, case database and other resources, can provide enterprises with the latest, most accurate and most systematic data and information, as well as the most advanced, most effective and most suitable concepts and tools. This expertise can help companies improve the scientific and reliable decision-making, as well as the efficiency and effectiveness of implementation. For example, Shangpu Consulting once provided investment decision evaluation services for a well-known domestic Internet company. Through in-depth research and analysis of the target market, it provided the company with detailed data and data such as market scale, competition pattern, consumer demand, and development trend. Information, and using professional financial models and risk assessment methods, formulated a reasonable investment budget and return forecast for the company, helping the company reduce investment risks, increased investment income.

Provide a wealth of experience. Consulting companies usually have rich industry experience and project experience, can learn from and apply past success or failure cases and lessons learned, to provide enterprises with more practical, more innovative, more feasible solutions, and can be flexible according to different situations. This rich experience can help companies avoid some common mistakes and pitfalls, as well as identify some hidden opportunities and potential. For example, Champ Consulting once provided a leading e-commerce platform in China.IPOListing refinancing services, through a comprehensive diagnosis and evaluation of the enterprise, combined with their own inIPOWith rich experience and professional knowledge in the field, we have formulated market segmentation research reports, feasibility study reports of fund-raising projects, commercial financing plans and other documents that meet the listing conditions and requirements for enterprises, and assisted enterprises in completing the filing of overseas investment, authoritative quotation of prospectuses and other related work, so as to help enterprises successfully go public and achieve their refinancing goals.

Provide an objective assessment. As a third-party organization, consulting firms can not only assess the problems and opportunities faced by the enterprise from an external perspective, but also assess the enterprise's own resources and capabilities from an internal perspective, as well as the degree of matching with the external environment. Consulting companies can conduct objective, comprehensive and in-depth evaluations of enterprises through professional data collection, analysis, and verification methods, and give corresponding evaluations and suggestions. These objective assessments can help companies recognize their own strengths and weaknesses, find their own positioning and direction, and formulate more reasonable, effective and sustainable development strategies. For example, Shangpu Consulting once provided brand strategy consulting services for a well-known domestic education and training institution. Through the objective evaluation of the company's brand positioning, brand image, brand communication, brand effect and other aspects, it found the company's brand construction. Problems and room for improvement, and proposed brand strategy planning and implementation plans for different target groups and market environments, help enterprises to enhance the brand awareness and reputation.

Provide innovative thinking. As a knowledge-intensive service organization, consulting companies not only have professional knowledge and rich experience, but also have innovative thinking and creativity. Consulting companies can provide enterprises with more forward-looking, more differentiated and more valuable solutions through cross-industry, cross-domain and cross-cultural perspectives, combined with the latest technologies, theories and methods, and can guide and stimulate the innovation ability and innovation culture within the enterprise. These innovative thinking can help companies break through traditional thinking patterns, seize market opportunities, and enhance competitive advantage. For example, Shangpu Consulting once provided new product development consulting services for a leading domestic fast-moving consumer product company. Through in-depth insight and analysis of the target market, combined with the latest consumer behavior and psychological research, it proposed a series of innovative and attractive new product concepts for the company, and assisted the company in product design, testing, and promotion, helping the company to create a batch of new products that are welcomed and recognized by consumers.

The above is the value of external brain services for enterprises. However, external brain services are not omnipotent and are not without risks. When using external brain services, enterprises also need to pay attention to the following risks and challenges:

Select the right advisory body and team. There are many consulting agencies and teams of different types, scales, levels and styles in the consulting market. How to choose a consulting agency and team that matches one's own needs, goals, and culture is a very important and difficult problem. If the choice is improper, it may lead to poor consultation effect, and even consultation failure, consultation disputes and so on. Therefore, when selecting consulting agencies and teams, companies need to conduct adequate investigations and comparisons, examine the qualifications, background, reputation, expertise, experience, cases, methods, prices, etc. of consulting agencies and teams, and conduct adequate communication with them. And consultation to ensure that both parties can reach agreement and trust.

Clarify consultation needs and objectives. External brain service is a kind of customized service, which needs to formulate appropriate consulting programs and objectives according to the specific situation and needs of the enterprise. If the enterprise does not clearly what problems it needs to solve and what effects it needs to achieve, or puts forward consulting needs and objectives that are too vague, too broad and too idealistic, it may lead to unrealistic consulting programs, or inconsistent with the actual situation, or difficult to measure and evaluate. Therefore, when using external brain services, enterprises need to conduct sufficient internal analysis and discussion, clarify their own consulting needs and objectives, and communicate and confirm clearly with consulting agencies and teams to ensure that both parties can reach consensus and expectations.

Ensure the quality of the consultation process and results. External brain service is a complex system engineering, involving multiple stages, multiple links, multiple roles, and multiple factors. During the consultation process, various unforeseen problems and changes may occur, such as the difficulty of data collection, analysis errors, feasibility of the plan, and resistance to implementation. If there is no effective quality control and risk management, it may lead to deviation, failure, delay, etc. Therefore, when using external brain services, enterprises need to establish effective quality control and risk management mechanisms with consulting agencies and teams, including clarifying the objectives, standards, methods, responsibilities, time, etc. of each stage, and regularly carrying out progress supervision, result evaluation, problem feedback, improvement measures, etc., to ensure the quality of the consulting process and results.

Achieve the landing of consulting results. The ultimate goal of external brain service is to help enterprises to improve and upgrade their management and operation. However, consulting results are not equal to enterprise results, and consulting programs are not equal to implementation programs. After the end of the consulting project, the enterprise also needs to translate the consulting results into enterprise results and implement the consulting plan into an implementation plan. This requires the enterprise to have sufficient execution and sustainability, as well as effective handover and cooperation with consulting agencies and teams. If these tasks are not done well, the consulting results may not be effective, or even wasted or offset. Therefore, when using external brain services, enterprises need to formulate reasonable handover plans and cooperation methods with consulting agencies and teams, and organize internal implementation teams and supervision mechanisms to ensure the implementation of consulting results.

These are the risks and challenges of external brain services for enterprises. To sum up, the external brain service is a kind of professional service with many values but also some risks and challenges. When using external brain services, enterprises need to make early preparation, mid-term management, late follow-up, and establish a good cooperative relationship with consulting agencies in order to give full play to the value of external brain services and avoid or reduce the risks of external brain services.