External Brain Services refers to the expertise, methodology, data and solutions provided by consulting firms to help clients solve management and operational problems, seize new opportunities, and achieve organizational goals and objectives. This paper reviews the origin and development of external brain services, analyzes the characteristics and value of external brain services, as well as the challenges and opportunities faced by external brain services, and takes Shangpu Consulting as an example to introduce its market research, investment and financing consulting,IPOProfessional services and successful cases in the field of listing consulting, and looks forward to the future development trend of external brain services.

External brain service is a new business model, which originated from the management consulting industry in western countries. With the development of globalization and information technology, it has gradually been widely used in the Chinese market. External Brain Services refers to the expertise, methodology, data and solutions provided by consulting firms to help clients solve management and operational problems, seize new opportunities, and achieve organizational goals and objectives. The external brain service is different from the traditional internal management or outsourcing service. It emphasizes the cooperative relationship between the consulting company and the customer, and the value creation of the consulting company to the customer.

The origins of external brain services can be traced back19end of century20At the beginning of the 20th century, some consulting institutions specializing in accounting, law, engineering and other fields appeared in some western countries to provide enterprises with highly professional technical or legal advice. With the rise of scientific management theory and strategic management theory, some consulting agencies began to set foot in the field of enterprise management, providing enterprises with organizational structure, strategic planning, human resources, marketing and other consulting services. These consulting firms are known as management consulting firms and are represented by McKinsey, Boston Consulting, and Bain Consulting. These management consulting companies help companies improve efficiency, reduce costs, enhance competitiveness, and expand their business on a global scale by introducing scientific methodology and a rich case library.

In the late 20th century, with the development of information technology and the Internet, some new consulting agencies began to appear, which were mainly engaged in consulting services in the fields of information systems, e-commerce, and network security. These consulting firms are known as information technology consulting firms or e-commerce consulting firms, and are representativeIBM, Ernst & Young, Deloitte, etc. These information technology consulting companies use advanced technologies and platforms to help companies achieve digital transformation, enhance innovation capabilities, expand into new markets, and compete or cooperate with traditional management consulting companies.

Since the beginning of the 21st century, with the further development of globalization and knowledge economy, some more subdivided and specialized consulting institutions have begun to emerge, mainly engaged in investment and financing consulting,IPOListing consulting, market research consulting, brand planning consulting, innovative design consulting and other areas of consulting services. These consulting agencies are known as professional consulting firms or subdivision consulting firms, and are represented by Champ Consulting, Beckman Consulting, Nielsen Consulting, Ogilvy & Amway Advertising, etc. These professional consulting firms provide in-depth analysis and solutions for specific industries or fields to help companies grasp industry trends, identify market opportunities, enhance brand value, achieve differentiated competition, and complement or collaborate with other types of consulting firms.

The characteristics and value of external brain services are mainly reflected in the following aspects:

External brain services can provide customers with an objective and neutral perspective of third parties, avoiding subjective biases or conflicts of interest from internal managers, thereby improving the quality and efficiency of decision-making.

External brain services can provide customers with professional knowledge, methodology, data and solutions to make up for the lack of knowledge and ability of internal managers, thereby improving the level and effectiveness of management.

External brain services can provide customers with rich experiences and cases, learn from the success or failure of other enterprises or industries, so as to improve the possibility and success rate of innovation.

External brain services can provide customers with flexible and efficient service models, and customize appropriate service content and methods according to customer needs and budgets, thereby improving the cost-effectiveness and satisfaction of services.

At present, external brain services are also facing some challenges and opportunities, mainly in the following aspects:

The market demand for external brain services is growing day by day, but the market competition is becoming increasingly fierce. All kinds of consulting companies need to constantly innovate and optimize their service contents and methods to meet the diversified and personalized needs of customers. At the same time, they also need to maintain their core competitiveness and differentiation advantages.

The market norms of foreign brain services are becoming more and more perfect, but the market supervision is also becoming more and more strict. All kinds of consulting companies need to abide by relevant laws and regulations and industry norms to ensure their legal compliance. At the same time, they also need to maintain their professional ethics and social responsibility.

The technical means of external brain services are becoming more and more advanced, but the technical risks are also becoming more and more apparent. All kinds of consulting companies need to use new technologies such as information technology and the Internet to improve their service quality and efficiency. At the same time, they also need to prevent technical errors or technical leaks. Possible losses or harms.

Champu Consulting is a professional market research, investment and financing consulting,IPOA segmented consulting company in the field of listing consulting, etc., established in2008At the beginning of the year, the registered capital5000Ten thousand. Shangpu Consulting has a high-quality, high-efficiency, high-professional team, as well as a set of perfect, scientific and systematic methodology and tools. Champ Consulting has been over5000Our customers have provided professional external brain services and won the trust and praise of our customers. The following are the market research, investment and financing consulting, and,IPOSome professional services and success stories in the field of listing consulting:

Market research: Shangpu Consulting provides customers with comprehensive, in-depth and accurate market research services, including analysis and prediction of market size, market structure, market trends, market demand, market competition, market opportunities, etc., as well as special research services for different industries or fields, such as consumer goods, medical health, education and training, financial services, etc. Through the use of a variety of data sources and data collection methods, such as first-hand data, second-hand data, quantitative surveys, qualitative interviews, etc., as well as the use of a variety of data analysis and data display tools, suchSPSS、Excel、PowerPointTo provide customers with high-quality market research reports and recommendations. For example, Shangpu Consulting once provided research services on China's online education market for a well-known e-commerce platform, analyzed the development status and future trends of China's online education market, as well as the advantages and disadvantages of the platform in the field of online education, and formulated reasonable strategic planning and marketing strategies for the platform.

Investment and financing consulting: Shangpu Consulting provides customers with professional, comprehensive and efficient investment and financing consulting services, including project evaluation, financial modeling, business plan preparation, capital docking, negotiation assistance and other services, as well as special consulting services for different investment and financing stages or types, such as angel rounds,Athe wheel,Bthe wheel,Cwheel and so on. Through the use of its own expertise and experience, as well as with a variety of investment institutions and financial institutions to provide customers with efficient investment and financing solutions and support. For example, Champ Consulting has provided an innovative medical device companyBRound of financing consulting services, assessed the company's project value and development potential, prepared a detailed business plan, and helped the company to connect and negotiate with a number of well-known venture capital institutions, and finally successfully obtained.1Billions of dollarsBRound of financing.

IPO Listing Consultation: Shangpu Consulting provides customers with professional, systematic and standardizedIPOListing advisory services, including pre-listing preparation, listing application materials preparation, listing audit process follow-up, post-listing maintenance and other services, as well as special advisory services for different listing locations or methods, suchAStock listing, Hong Kong stock listing, U.S. stock listing, etc. By following relevant laws, regulations and industry norms, as well as close communication and collaboration with various intermediaries and regulatory agencies, Shangpu Consulting provides customers with high standards.IPOListing guidance and support. For example, Shangpu Consulting provided consulting services for a leading consumer goods company on the listing of Hong Kong stocks, prepared complete listing application materials, and assisted the company to pass the review of the Hong Kong Stock Exchange and the hearing of the Listing Committee, and finally successfully listed in Hong Kong stocks., And received good market response and investor recognition.

External brain service is a new and promising business model, which provides an effective management and operation aid for enterprises, and also provides an opportunity for innovation and development for consulting companies. As a professional niche consulting firm, Champu Consulting, with its expertise in market research, investment and financing consulting, and,IPOProfessional services and successful cases in the field of listing consulting have become excellent representatives and leaders of external brain services.