As an external think tank for corporate strategic decision-making, consulting companies provide professional market research, investment and financing consulting, IPO listing consulting and other services to help companies solve management and operation problems, seize new opportunities, implement changes, and enhance competitiveness. From the perspective of differentiation and positioning, this paper analyzes the core competitiveness and advantages of consulting company's external brain service, and how to provide targeted and innovative solutions according to customer needs and market environment. Taking Shangpu Consulting as an example, this paper introduces its successful cases in market research, investment decision-making, IPO listing and other fields, and shows its professionalism, objectivity, rigor and influence.

A consulting firm is a knowledge-based, service-oriented professional organization whose main function is to provide customers with valuable information, advice and solutions to help them improve their management and operations, enhance their competitive advantage and achieve organizational goals. The consulting company's services cover strategic planning, market analysis, organizational design, human resource management, financial management, operations management, technological innovation, risk control and other fields.

As an external think tank for strategic decision-making, consulting firms provide a special form of consulting services called "external brain services. The so-called "external brain service" means that the consulting company uses its professional knowledge, experience and resources to analyze problems, make suggestions, formulate plans, assist in implementation, etc. for customers from the perspective of a third party, so as to make up for the deficiency or defect of customers' internal intellectual resources. External brain services have the following characteristics:

Externality: The external brain service is provided by the consulting company as an independent third party, which is not affected by the internal interests of the client, and can maintain an objective, neutral and fair position to avoid subjective bias and one-sided view.

Professionalism: external brain services are provided by professionals or teams of consulting companies. They have rich industry knowledge, market information, methodology and technical tools, and can conduct in-depth analysis and research on customers' problems and put forward reasonable suggestions and solutions.

Innovation: external brain service is provided by consulting companies according to customer needs and market environment, combined with their own innovation ability and resource advantages, to provide targeted and differentiated solutions to help customers seize new opportunities and achieve breakthroughs and changes.

Therefore, the external brain service is the core competitiveness and advantage of the consulting company. So, how can we provide high-quality external brain services? This paper argues that differentiation and positioning are two key elements.

Differentiation refers to the fact that consulting firms differentiate themselves by providing services that are different or better than those of other competitors, thereby gaining the recognition and trust of their clients. The main ways of differentiation are:

Service content differentiation: Consulting companies can provide different service content according to the different needs of customers, such as market research, investment decision-making, IPO listing, etc., or provide comprehensive services, such as strategic planning, organizational change, etc.

Service quality differentiation: Consulting companies can improve the quality and effectiveness of services by improving the professionalism, objectivity, rigor, timeliness, and continuity of services to meet customer expectations and requirements.

Service innovation differentiation: consulting companies can provide innovative and forward-looking services by using new ideas, methods, technologies, tools, etc., to help customers solve new problems, seize new opportunities and realize new value.

Positioning refers to a consulting firm's ability to identify its target market and target customers by identifying its position and role in the market, as well as its relative strengths and weaknesses with other competitors. The main ways of positioning are:

Industry positioning: Consulting companies can choose to focus on a certain industry or multiple industries, such as manufacturing, financial, medical, etc., according to their own industry knowledge and experience, or choose to cover all industries and provide cross-industry services.

Scale positioning: According to their own scale and resources, consulting companies can choose to focus on customers of a certain scale or multiple scales, such as large enterprises, small and medium-sized enterprises, start-ups, etc., or choose to cover customers of all sizes and provide comprehensive services.

Functional positioning: Consulting companies can choose services that focus on one or more functions, such as strategic consulting, market consulting, financial consulting, etc., according to their functions and capabilities, or choose services that cover all functions to provide comprehensive services.

Through differentiation and positioning, consulting companies can better understand themselves and their customers, better match their needs and expectations, and better demonstrate their value and influence. The following is an example of Shangpu Consulting to introduce its success stories in market research, investment decision-making, IPO listing and other fields.

Champ Consulting is a knowledge-based, service-oriented professional organization. It mainly provides market research, investment and financing consulting, IPO listing consulting and other services. In the field of market research, it has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China, and won the "China Market Research Customer Satisfaction Best Brand Award". In the field of investment and financing consulting, it has the qualification of Grade A credit of China's engineering consulting unit, and is the "PPP consulting warehousing institution" of the Ministry of Finance ". In the field of IPO listing consulting, it is the first professional IPO consulting agency in the country to obtain the Grade A qualification for the preparation of fundraising reports, and is one of the IPO, M & A and refinancing fundraising feasibility study consulting agencies with the largest number of declared projects accepted by the China Securities Regulatory Commission.

Champ Consulting has the following cases in the field of market research:

Conduct consumer behavior and demand analysis for an internationally renowned FMCI company in the Chinese market to provide a basis for its product development and marketing strategies. Shangpu Consulting adopts a combination of quantitative and qualitative methods. Through online and offline questionnaire surveys, in-depth interviews, focus groups and other methods, it collects a large number of first-hand data, and conducts a comprehensive and detailed analysis of consumer characteristics, preferences, motives, Attitude, behavior, etc., and puts forward suggestions for product positioning, price strategy, channel selection, and promotion methods for different market segments, and for the customer to develop a detailed implementation plan and evaluation criteria. The project has achieved significant growth and improvement for customers in the Chinese market.

For a leading domestic e-commerce platform for investment decision-making consulting, to find suitable investment opportunities and partners. Shangpu Consulting uses a variety of financial models and tools to conduct systematic and in-depth research on the development trend, competition pattern and market opportunities of the e-commerce industry, comprehensively and accurately evaluate the financial situation, investment objectives and risk preference of customers, conduct strict and professional due diligence on potential investment projects and partners, and provide customers with the best investment scheme and cooperation suggestions, and to provide customers with follow-up tracking services and risk control measures. The project achieves high-return and low-risk investment objectives for the client.

For a well-known domestic education and training institutions to conduct IPO listing consultation, to provide guidance and support for the successful completion of the listing process. Shangpu Consulting has rich IPO listing experience and professional team. It has conducted a comprehensive review and optimization of the client's business model, financial status, legal risks, etc., prepared a fundraising report that meets the requirements of the China Securities Regulatory Commission, and assisted clients and sponsors Institutions, law firms, accounting firms and other parties communicated and coordinated, and successfully completed all links of listing declaration, review, and issuance. The project successfully landed in the capital market for customers and achieved brand enhancement and value growth.

The above cases illustrate the differentiation and positioning of Shangpu Consulting in terms of external brain services, as well as its professionalism, objectivity, rigor and influence in various fields. Shangpu Consulting is knowledge-based, service-oriented, customer-centric, and innovation-driven. It is committed to providing customers with high-quality external services and helping customers achieve success.

Summary: From the perspective of differentiation and positioning, this paper analyzes the core competitiveness and advantages of consulting company's external brain services, and how to provide targeted and innovative solutions according to customer needs and market environment. Taking Shangpu Consulting as an example, this paper introduces its successful cases in market research, investment decision-making, IPO listing and other fields, and shows its professionalism, objectivity, rigor and influence.