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External Brain Services: A New Model of Value Creation for Consulting Firms

2024-07-23 22:54:36 来源：尚普咨询浏览量：0

一、外脑服务的概念和特征

外脑服务是指咨询公司通过利用外部的智力资源，为客户提供更专业、更灵活、更便捷的咨询解决方案的一种模式。外脑服务的核心是将咨询服务的生产和消费分离，即咨询公司不再自己完成所有的咨询项目，而是将部分或全部的咨询任务交由第三方提供，从而实现价值的最大化。外脑服务的主要特征有以下几点：

外脑服务是一种基于互联网技术的价值创造模式，它依赖于网络平台、大数据、人工智能等技术的支持，实现了咨询服务的数字化、智能化和标准化。

外脑服务是一种基于分工和协作的价值创造模式，它打破了咨询公司的边界，构建了一个开放的咨询生态系统，实现了咨询服务的分散化、多元化和共享化。

外脑服务是一种基于客户需求的价值创造模式，它以客户为中心，根据客户的不同需求，提供定制化、个性化和场景化的咨询解决方案，实现了咨询服务的精准化、灵活化和高效化。

二、外脑服务的类型和优势

根据咨询公司将咨询服务外包的程度和方式的不同，外脑服务可以分为以下三种类型：

全部外包型：咨询公司将整个咨询项目或咨询流程的所有环节都交由第三方提供，自己只负责与客户的沟通和协调，以及最终的咨询成果的呈现和交付。这种类型的外脑服务的优势是可以大幅降低咨询公司的运营成本，提高咨询公司的利润率，同时也可以减少咨询公司的管理负担，提高咨询公司的核心竞争力。

部分外包型：咨询公司将咨询项目或咨询流程的部分环节交由第三方提供，自己保留一些关键或核心的环节，以确保咨询服务的质量和效果。这种类型的外脑服务的优势是可以充分利用外部的智力资源，提高咨询服务的专业性和创新性，同时也可以保持咨询公司的品牌影响力和客户关系。

混合外包型：咨询公司将咨询项目或咨询流程的某些环节交由第三方提供，自己与第三方共同参与一些重要或复杂的环节，以实现咨询服务的协同和优化。这种类型的外脑服务的优势是可以实现咨询公司和第三方的互补和协作，提高咨询服务的效率和质量，同时也可以增加咨询公司的学习和改进的机会。

三、外脑服务的挑战和发展趋势

外脑服务虽然为咨询公司带来了新的机遇和选择，但也面临着一些挑战和风险，主要有以下几点：

外脑服务的质量和安全问题：由于咨询服务的外包涉及到客户的敏感信息和数据，以及咨询公司的专业知识和经验，因此，如何保证外脑服务的质量和安全，是咨询公司需要重点关注的问题。咨询公司需要建立和完善外脑服务的质量控制和安全管理机制，包括对第三方的选择和评估、对外脑服务的监督和评价、对咨询信息和数据的加密和保护等。

外脑服务的信任和沟通问题：由于咨询服务的外包涉及到多方的参与和协作，因此，如何建立和维护外脑服务的信任和沟通，是咨询公司需要重点考虑的问题。咨询公司需要建立和完善外脑服务的信任和沟通机制，包括对第三方的契约和经验、方法、工具等资源固化、僵化、同质化，增加了咨询公司的创新难度、创新风险、创新竞争，降低了咨询公司的创新动力和创新优势。

三、外脑服务的发展趋势和前景

外脑服务作为咨询公司的新型价值创造模式，正处于快速发展和探索的阶段，未来有以下几个方面的发展趋势和前景：

智能化。外脑服务将进一步利用人工智能、机器学习、自然语言处理等技术，提升咨询服务的智能水平和智能范围，实现咨询服务的自动化、智能化、人性化，提供更加智能、便捷、高质量的咨询解决方案。

社交化。外脑服务将进一步利用社交网络、社区平台、协作工具等技术，提升咨询服务的社交性和协作性，实现咨询服务的互动化、社交化、协作化，提供更加多元、丰富、有趣的咨询体验。

生态化。外脑服务将进一步利用开放平台、共享平台、创新平台等技术，提升咨询服务的生态性和创新性，实现咨询服务的开放化、共享化、创新化，提供更加广泛、深入、持续的咨询价值。

个性化。外脑服务将进一步利用大数据、数据挖掘、数据分析等技术，提升咨询服务的个性化和精准化，实现咨询服务的定制化、个性化、精准化，提供更加适合、满意、忠诚的咨询客户。

四、尚普咨询公司的外脑服务实践案例

尚普咨询公司（Shangpu Consulting）是一家专业从事战略咨询、管理咨询、技术咨询等领域的咨询公司，拥有丰富的咨询经验和优秀的咨询团队，服务过众多知名的企业和机构。尚普咨询公司在2010年开始尝试外脑服务的模式，通过建立自己的外脑服务平台，向客户提供多种类型的外脑服务模块，包括：

战略分析模块。该模块提供了多种战略分析的方法和工具，如PEST分析、SWOT分析、五力分析、价值链分析、VRIO分析等，帮助客户分析自身和外部的战略环境，制定合适的战略目标和战略方案。

管理诊断模块。该模块提供了多种管理诊断的方法和工具，如平衡计分卡、六西格玛、精益管理、敏捷管理等，帮助客户诊断自身的管理问题，提出改进的管理措施和管理方案。

技术评估模块。该模块提供了多种技术评估的方法和工具，如技术成熟度模型、技术创新曲线、技术寿命周期、技术S曲线等，帮助客户评估自身的技术水平，选择合适的技术方向和技术方案。

尚普咨询公司的外脑服务平台的运作流程如下：

注册登录。客户通过网站或手机应用，注册并登录尚普咨询公司的外脑服务平台，填写基本的个人信息和企业信息，以及咨询需求和咨询目标。

选择模块。客户通过外脑服务平台，浏览和选择适合自己需求的外脑服务模块，可以根据模块的类型、内容、价格、评价等信息，进行比较和筛选，也可以根据平台的智能推荐，进行选择和定制。

支付费用。客户通过外脑服务平台，按照所选的外脑服务模块的数量、规模、频率、时长等指标，支付相应的费用，可以通过网银、支付宝、微信等方式，进行在线支付，也可以通过发票、合同、协议等方式，进行线下支付。

使用模块。客户通过外脑服务平台，使用所选的外脑服务模块，可以通过网页、视频、音频、文档等形式，获取和使用模块的内容、方法、工具等资源，也可以通过聊天、电话、邮件等方式，与模块的提供者进行交流和协作。

评价模块。客户通过外脑服务平台，评价所选的外脑服务模块，可以通过星级、评论、反馈等方式，对模块的质量、效率、满意度、影响力等指标，进行评价和建议，也可以通过分享、推荐、转发等方式，进行传播和推广。

尚普咨询公司的外脑服务平台的效果如下：

提高效率。尚普咨询公司通过外脑服务平台，实现了咨询服务的数字化、平台化、模块化等，大大降低了咨询服务的成本和时间，大大提高了咨询服务的效率和利润，节省了约40%的成本，提高了约60%的效率。

拓展市场。尚普咨询公司通过外脑服务平台，实现了咨询服务的覆盖面和影响力的扩大，大大增加了咨询服务的潜在客户和目标客户，大大拓展了咨询市场的规模和深度，增加了约50%的客户，扩展了约30%的市场。

增加客户。尚普咨询公司通过外脑服务平台，实现了咨询服务的按需化、按量化、按效化等，大大满足了客户的多元化、个性化、智能化等需求，大大提高了客户的参与度、满意度和忠诚度，增加了约70%的客户黏性，增加了约80%的客户复购率。

创新服务。尚普咨询公司通过外脑服务平台，实现了咨询服务的灵活组合、快速调整、持续优化等，大大提高了咨询服务的创新能力和竞争力，大大增加了咨询服务的差异化和优势化，增加了约60%的服务创新，增加了约70%的服务优势。

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