Enterprise external brain service refers to providing support and guidance for enterprises in strategy, management, innovation and other aspects through professional consulting institutions, so as to help enterprises solve complex problems and enhance their competitiveness and sustainable development ability. However, at present, many consulting agencies in the market have adopted standardized, templated and pipelined service models, ignoring the personalized, differentiated and customized needs of enterprises, resulting in a decline in service quality and effectiveness, and even a waste of resources and a loss of trust. Based on the essence and value of enterprise external brain service, this paper discusses how to customize the enterprise external brain service consulting needs according to the actual situation and objectives of the enterprise, select the appropriate consulting institutions and methods, and realize efficient, high-quality and high-value cooperation. This paper also combines the specific cases of Shangpu Consulting Company in the process of providing customized enterprise external brain services to customers in multiple industries and fields, and shows the advantages and achievements of customized enterprise external brain service consulting needs.

1. what is the enterprise outside the brain service?

In today's society, with the progress of science and technology, the change of the market, the intensification of competition, the diversification of consumers and other factors, enterprises are facing more and more complex and diverse problems and challenges. These problems and challenges are often beyond the scope of the enterprise's internal resources and capabilities, and need to be solved with the help of external expertise, experience, perspectives, methods, etc. This is the origin of the enterprise outside the brain service.

Enterprise external brain service refers to providing support and guidance for enterprises in strategy, management, innovation and other aspects through professional consulting institutions, so as to help enterprises solve complex problems and enhance their competitiveness and sustainable development ability. Enterprise external brain service can be regarded as an extension and supplement of enterprise internal wisdom and ability, and an important means for enterprises to interact and adapt to the external environment.

Why do 2. need customized enterprise external brain service consulting needs?

The essence of enterprise external brain service is the exchange and sharing of knowledge and information, and it is a kind of collaboration and creation based on problems and goals. Therefore, the effect and value of the enterprise's external brain service depends on the matching degree, communication degree, innovation degree and other factors. These factors, in turn, are influenced by the demand for consulting services outside the enterprise's brain.

Enterprise external brain service consulting demand refers to the enterprise in seeking external brain services, consulting institutions, consulting content, consulting methods, consulting duration, consulting results and other aspects of expectations and requirements. The demand of enterprise external brain service consultation is the basis and premise of cooperation between enterprises and consulting institutions, an important basis for communication and coordination between the two sides, and an important standard for evaluating and improving service quality and effect.

However, at present, many consulting agencies in the market have adopted standardized, templated and pipelined service models, ignoring the personalized, differentiated and customized needs of enterprises. These consulting agencies tend to focus on their own experience and methods, rather than on the customer's problems and goals, leading to a decline in service quality and effectiveness, and even a waste of resources and a loss of trust.

Therefore, when enterprises seek external brain services, they need to customize their external brain service consulting needs according to their actual situation and goals, and choose appropriate consulting institutions and methods to achieve efficient, high-quality and high-value cooperation.

How can 3. customize their external brain service consulting needs?

Customized enterprise external brain service consulting demand is a systematic and dynamic process, which requires the joint participation and continuous adjustment of enterprises and consulting agencies. Generally speaking, it can be carried out from the following aspects:

1. Clear questions and objectives

Problems and objectives are the core and starting point of the enterprise's external brain service consulting needs. Companies need to clearly identify and define the problems they face and the goals they want to achieve, as well as the background, conditions, impact and other factors related to them. Problems and objectives should be clear, measurable, achievable and other characteristics, to avoid ambiguity, too large, too small and so on. Problems and goals should also be flexible and adaptable, and can be adjusted and optimized according to actual conditions.

2. Choose the right advisory body

Consulting agencies are providers and partners of external brain services. Enterprises need to choose the right consulting organization according to their own problems and goals. When choosing an advisory body, you can consider the following aspects:

The professional field and industry experience of the consulting organization: whether it matches the field and industry of the enterprise, and whether there are cases and achievements in solving similar problems or achieving similar goals;

The knowledge system and methodology of the consulting institution: whether it has a perfect and innovative knowledge system and methodology, and whether it can be used flexibly according to different situations;

The team quality and cultural atmosphere of the consulting agency: whether it has a high-level and diversified expert team, and whether it has a good and open cultural atmosphere;

The credibility and customer satisfaction of the consulting agency: whether there is a good reputation and evaluation, whether there is a stable and long-term customer relationship;

The service price and cost performance of the consulting agency: whether it meets the budget and expectations of the company, and whether it can provide a reasonable and competitive quotation.

3. Determine the appropriate content of the consultation

The consulting content is the specific content and scope of the enterprise's external brain service. Enterprises need to determine the appropriate consulting content according to their own problems and objectives, as well as the professional field and industry experience of the consulting organization. The consultation content should be targeted, comprehensive, in-depth and other characteristics, to avoid over-generalization, one-sided, shallow and so on. The content of the consultation should also be innovative and forward-looking, providing new and valuable insights and suggestions.

4. Choose the right consultation method

Consulting mode is the form and method of communication and collaboration of enterprise external brain service. Enterprises need to choose the appropriate consulting method according to their own problems and objectives, as well as the knowledge system and methodology of the consulting organization. The consultation method should have the characteristics of effectiveness, interaction and flexibility, and avoid being too single, rigid and closed. Consulting methods should also be diverse and adaptable, and can be transformed and adjusted according to different stages and needs.

5. Set a suitable consultation period

The consultation period is the time and schedule of the enterprise's external brain service. Enterprises need to set an appropriate consultation period according to their own problems and objectives, as well as the team quality and cultural atmosphere of the consulting organization. The consultation period should be reasonable, feasibility, urgency and other characteristics, to avoid too long, short, loose and so on. The duration of the consultation should also be clear and adjustable, allowing for clear and flexible milestones and nodes.

6. Identify appropriate consulting outcomes

The consulting result is the output and evaluation of the enterprise's external brain service. Enterprises need to determine the appropriate consulting results according to their own problems and objectives, as well as the credibility of the consulting organization and customer satisfaction. The consulting results should have the characteristics of practicality, operability, and measurability, and avoid being too theoretical, abstract, and difficult to evaluate. The results of the consultation should also be continuous and improvable, and can provide long-term and effective support and guidance.

Case Analysis of 4. Customized Enterprise External Brain Service Consulting Demand

In order to better illustrate the advantages and results of customized enterprise external brain service consulting needs, this paper will analyze the specific cases of Shangpu Consulting in the process of providing customized enterprise external brain services to customers in multiple industries and fields.

1. Case 1: Providing strategic transformation consulting for a manufacturing company

Customer background: the customer is a professional engaged in machinery and equipment manufacturing enterprises, with many years of industry experience and market share, but in recent years by the impact of new technologies, new models, new demand and other factors, facing the decline of market competitiveness, shrinking profit margins, lack of innovation ability and other issues, the urgent need for strategic transformation and upgrading.

Problems and objectives: the customer's problem is how to maintain competitive advantage and sustainable development in the changing market environment. Its goal is to realize innovation and differentiation of products, services and models through strategic transformation and upgrading, and enhance customer value and brand influence.

Selection of consulting agency: The client chose Champ Consulting as its provider and partner of external brain services based on the following considerations:

Shangpu Consulting Company has rich and in-depth professional knowledge and industry experience in the manufacturing field, and can accurately grasp the market environment and development trend of customers;

Shangpu Consulting Company has a perfect and innovative knowledge system and methodology for strategic transformation and upgrading, and can provide customized solutions according to the actual situation and goals of customers;

Champ Consulting has a high-level and diversified team of experts, which can communicate and collaborate with customers effectively and interactively, and provide comprehensive and in-depth support and guidance;

Shangpu Consulting has a good and open cultural atmosphere, can establish a trust and long-term cooperative relationship with customers, and provide continuous and effective support and guidance;

Shangpu consulting company has a good reputation and evaluation, has a stable and long-term customer relationship, can provide reasonable and competitive quotation.

CONSULTING CONTENTS: The client and Champ Consulting have jointly determined the following consulting contents:

Conduct a comprehensive and in-depth analysis and assessment of the customer's current market environment, competitive advantages, core competencies, organizational structure, cultural atmosphere, etc;

Forward-looking and innovative exploration and prediction of customers' future market opportunities, customer needs, competitors, industry trends, etc;

Based on the analysis and forecast, formulate the vision, goal, path, strategy and action plan of strategic transformation and upgrading for customers;

Assist customers in implementing strategic transformation and upgrading solutions, including innovation and differentiation in products, services and models, as well as adjustment and optimization in organizational structure and cultural atmosphere;

Track and monitor the implementation and effectiveness of the customer's strategic transformation and upgrade, provide feedback and suggestions, and make continuous improvement.

Selection of consulting methods: The client and Champ Consulting have jointly selected the following consulting methods:

Combination of online and offline: use the network platform for data collection, information exchange, scheme display and other work, and use on-site interviews, workshops, training courses and other ways to carry out in-depth communication, collaborative creation, ability improvement and other work;

The combination of consultant type and partner type: not only give full play to the professional knowledge and experience of Shangpu Consulting Company, provide professional support and guidance for customers, but also fully respect the main position and decision-making power of customers, and establish equal cooperative relationship with customers;

The combination of analysis and design: not only use scientific analysis methods and tools to provide customers with objective data and information, but also use innovative design thinking and methods to provide customers with novel insights and suggestions;

The combination of top-level design and bottom-level implementation: not only from the strategic level to develop the overall direction and framework for customers, but also from the implementation level to develop specific steps and measures for customers.

Consultation Period Setting: The following consultation period has been jointly set by the client and Champ Consulting:

The total period is 12 months and is divided into four stages: the first stage is the analysis and evaluation of the market environment, which lasts for 3 months; the second stage is the formulation of the strategic transformation and upgrading plan, which lasts for 3 months; the third stage is the implementation of the strategic transformation and upgrading plan, which lasts for 4 months; the fourth stage is the evaluation and improvement of the strategic transformation and upgrading plan, which lasts for 2 months;

Each stage has set clear milestones and nodes, including data collection, information exchange, scheme display, feedback solicitation, implementation monitoring, effect evaluation and other links, and adjust and optimize according to the actual situation.

Determination of consulting results: The client and Champ Consulting have jointly determined the following consulting results:

Market environment analysis and evaluation report: including the customer's current market environment, competitive advantage, core competence, organizational structure, cultural atmosphere and other aspects of the analysis and evaluation results, as well as the existing problems and challenges;

Strategic transformation and upgrading plan: including the exploration and prediction results of customers' future market opportunities, customer needs, competitors, industry trends, etc., as well as the vision, goals, paths, strategies, action plans, etc. of strategic transformation and upgrading;

Guidelines for the implementation of strategic transformation and upgrading: including innovative and differentiated solutions in terms of products, services and models, as well as adjustment and optimization solutions in terms of organizational structure and cultural atmosphere, and providing relevant tools and methods;

Evaluation report on the effect of strategic transformation and upgrading: including the monitoring and evaluation results of the implementation and effect of strategic transformation and upgrading, as well as feedback and suggestions, and plans for continuous improvement.

Consulting effectiveness and value: The client's cooperation with Champ Consulting has achieved significant results and value, as shown in the following aspects:

Customers have successfully achieved strategic transformation and upgrading, transforming from a traditional machinery and equipment manufacturing enterprise to an enterprise providing intelligent, customized and integrated solutions, enhancing customer value and brand influence;

Customers have successfully innovated products, services, models, etc., from a single equipment sales to provide equipment leasing, maintenance, data analysis, remote control and other diversified services, improving the added value of products and service quality;

Customers have successfully adjusted the organizational structure and cultural atmosphere, from traditional hierarchical management to platform management, from closed internal competition to open external cooperation, and improved organizational efficiency and innovation capabilities;

Customers have successfully improved their market competitiveness and sustainable development capabilities, from passively responding to market changes to actively grasping market opportunities, from short-term profit pursuit to long-term value pursuit, and increased market share and profit margins.

2. Case 2: Providing innovation management consulting for an education and training institution

Customer background: This customer is an institution specializing in English training. It has many years of teaching experience and teaching resources. However, in recent years, it has been impacted by online education, artificial intelligence, personalized learning and other factors. It is facing outdated curriculum content and single teaching methods., Serious loss of students and other issues, innovative management and reform are urgently needed.

Problems and objectives: the customer's problem is how to maintain the teaching quality and students' satisfaction in the changing educational environment. Its goal is to realize the innovation and optimization of curriculum content, teaching methods, learning experience and other aspects through innovative management and reform, so as to improve the effectiveness and loyalty of students.

Selection of consulting agency: The client chose Champ Consulting as its provider and partner of external brain services based on the following considerations:

Shangpu Consulting Company has rich and in-depth professional knowledge and industry experience in the field of education and training, and can accurately grasp the educational environment and development trend of customers;

Shangpu Consulting Company has a perfect and innovative knowledge system and methodology of innovation management and reform, and can provide customized solutions according to the actual situation and objectives of customers;

Champ Consulting has a high-level and diversified team of experts, which can communicate and collaborate with customers effectively and interactively, and provide comprehensive and in-depth support and guidance;

Shangpu Consulting has a good and open cultural atmosphere, can establish a trust and long-term cooperative relationship with customers, and provide continuous and effective support and guidance;

Shangpu consulting company has a good reputation and evaluation, has a stable and long-term customer relationship, can provide reasonable and competitive quotation.

CONSULTING CONTENTS: The client and Champ Consulting have jointly determined the following consulting contents:

Comprehensive and in-depth analysis and evaluation of the customer's current educational environment, course content, teaching methods, learning experience, etc;

Prospective and innovative exploration and prediction of future educational opportunities, student needs, educational trends, etc;

Based on the analysis and forecast, develop the vision, goal, path, strategy and action plan of innovation management and reform for customers;

Assist customers to implement innovative management and reform programs, including innovation and optimization of curriculum content, teaching methods, learning experience, etc., as well as adjustment and optimization of organizational structure, cultural atmosphere, etc;

Track and monitor the implementation and effectiveness of customer innovation management and reform, provide feedback and suggestions, and make continuous improvement.

Selection of consulting methods: The client and Champ Consulting have jointly selected the following consulting methods:

Combination of online and offline: use the network platform for data collection, information exchange, scheme display and other work, and use on-site interviews, workshops, training courses and other ways to carry out in-depth communication, collaborative creation, ability improvement and other work;

The combination of consultant type and partner type: not only give full play to the professional knowledge and experience of Shangpu Consulting Company, provide professional support and guidance for customers, but also fully respect the main position and decision-making power of customers, and establish equal cooperative relationship with customers;

The combination of analysis and design: not only use scientific analysis methods and tools to provide customers with objective data and information, but also use innovative design thinking and methods to provide customers with novel insights and suggestions;

The combination of top-level design and bottom-level implementation: not only from the strategic level to develop the overall direction and framework for customers, but also from the implementation level to develop specific steps and measures for customers.

Consultation Period Setting: The following consultation period has been jointly set by the client and Champ Consulting:

The total period is 9 months and is divided into three stages: the first stage is the analysis and evaluation of the educational environment, which lasts for 2 months; the second stage is the development of the innovation management and reform plan, which lasts for 3 months; the third stage is the implementation, evaluation and improvement of the innovation management and reform plan, which lasts for 4 months;

Each stage has set clear milestones and nodes, including data collection, information exchange, scheme display, feedback solicitation, implementation monitoring, effect evaluation and other links, and adjust and optimize according to the actual situation.

Determination of consulting results: The client and Champ Consulting have jointly determined the following consulting results:

Educational environment analysis and evaluation report: including the analysis and evaluation results of the client's current educational environment, course content, teaching methods, learning experience, etc., as well as the existing problems and challenges;

Innovation management and reform plan: including the exploration and prediction results of customers' future education opportunities, students' needs, education trends, etc., as well as the vision, goals, paths, strategies, action plans, etc. of innovation management and reform;

Innovation management and reform implementation guidelines: including innovation and optimization programs in terms of curriculum content, teaching methods, learning experience, etc., as well as adjustment and optimization programs in terms of organizational structure, cultural atmosphere, etc., and provide related tools and methods;

Innovation management and reform effect evaluation report: including the results of monitoring and evaluation of the implementation and effect of innovation management and reform, as well as feedback and suggestions, and plans for continuous improvement.

Consulting effectiveness and value: The client's cooperation with Champ Consulting has achieved significant results and value, as shown in the following aspects:

Customers have successfully realized innovative management and reform, transforming from a traditional English training institution to an institution that provides diversified educational services such as online education, artificial intelligence, and personalized learning, which has improved the quality of teaching and student satisfaction;

Clients have successfully innovated the course content, teaching method, learning experience and so on, changing from single grammar and vocabulary teaching to providing various teaching contents such as situational dialogue, cultural exchange, project practice, etc., changing from traditional teaching practice to providing various teaching methods such as interactive games, independent exploration and peer mutual assistance, and changing from boring classroom learning to providing interesting and vivid learning experience;

Customers have successfully adjusted the organizational structure and cultural atmosphere, from traditional departmental management to team management, from closed internal competition to open external cooperation, and improved organizational efficiency and innovation capabilities;

Customers have successfully improved their market competitiveness and sustainable development capabilities, from passively responding to educational changes to actively grasping educational opportunities, from short-term profit pursuit to long-term value pursuit, and increased market share and profit margins.