Definition and Development of 1. External Brain Services

External brain service is a new kind of knowledge-based service. It originated from the concept of "external brain" in Japan. It refers to people or organizations in specific industries and fields. They have more than the professional knowledge and experience of ordinary employees and even operators in this industry and this field, as well as the thinking mode of finding, analyzing and solving problems. Individuals or organizations who are hired, rather than employed, to provide their professional advice or solutions to the clear demands of the enterprise. The relationship with the business they hire them is a partnership, not a business-employee relationship.

The emergence and development of external brain service is the product of market economy and knowledge economy, the need of enterprises to cope with market changes and competitive pressure, the way of sharing and dissemination of knowledge and technology, and the source of innovation and value. The advantage of external brain service is that it can provide enterprises with external perspectives and thinking, break internal inertia and limitations, and find new opportunities and breakthrough points; it can provide enterprises with professional wisdom and technology, make up for internal deficiencies and defects, and enhance the quality and value of products and services; it can provide enterprises with flexible cooperation and communication, and save internal costs and time, improve the efficiency and quality of decision-making.

The development of external brain service also faces some challenges and problems, such as the definition and certification of external brain service, the standards and norms of external brain service, the quality and effect of external brain service, the trust and confidentiality of external brain service, and the risk and responsibility of external brain service. These problems need to be discussed and solved by the providers and demanders of external brain services, as well as relevant government and social institutions, in order to promote the healthy and sustainable development of external brain services.

Core Elements of 2. External Brain Services

The quality of external brain service refers to the satisfaction degree of external brain service providers and demanders, and is the comprehensive embodiment of the professionalism, reliability and satisfaction of external brain service. The quality of external brain service depends on the core elements of external brain service, namely, customer demand, consulting program, consulting process, consulting results and consulting effect. These factors affect each other and jointly determine the quality and level of external brain services. These elements are analyzed separately below.

(I) customer needs

Customer demand is the starting point and destination of external brain service, the contract and agreement between the provider and demander of external brain service, and the basis and standard of the quality of external brain service. Customer needs should be clear, specific, feasible, and quantifiable, so that external brain service providers can accurately understand and meet customer expectations and requirements, avoid deviations and changes in needs, and affect the quality and efficiency of external brain services. Customer needs should include the following aspects:

-Definition of the problem: Customers should clearly describe the nature, scope, cause, impact and urgency of the problem they are facing, so that the provider of the external brain service can accurately identify and analyze the problem and propose appropriate solutions.

-Goal setting: Customers should clearly express the content, standards, time and conditions of their desired goals, so that the providers of external brain services can make reasonable plans and arrangements for the goals and achieve the goals and evaluation.

-Allocation of resources: Customers should reasonably allocate the resources they can provide, such as funds, personnel, equipment, information, etc., so that the providers of external brain services can make full use of and integrate resources to ensure the smooth progress and completion of external brain services.

-Authorization of authority: Customers should appropriately authorize the providers of external brain services, such as decision-making, communication, coordination, supervision, etc., so that the providers of external brain services can effectively implement and manage external brain services and ensure the quality and effectiveness of external brain services.

(II) Advisory Programme

The consultation plan is the specific content, method, step, plan and expected document of the external brain service formulated by the provider of the external brain service according to the customer's needs. It is a tool for communication and negotiation between the provider and the demander of the external brain service, and is the guarantee and guidance of the quality of the external brain service. The consulting plan should be scientific, reasonable, innovative and feasible, so that the provider of external brain services can effectively solve the customer's problems, achieve the customer's goals, and meet the customer's needs. The consultation plan should include the following aspects:

-Problem analysis: The consulting program should conduct an in-depth analysis of the problems faced by the client, using appropriate theories, models, tools and data to find out the nature, root causes, influencing factors and solutions of the problems, and provide basis and support for the formulation of the consulting program.

-Target planning: The consulting program should clearly plan the goals expected by the client, determine the content, standards, time and conditions of the goals, as well as the priority and relevance of the goals, and provide direction and reference for the implementation of the consulting program.

-Selection of methods: The consultation plan should make a reasonable selection of the specific methods of external brain service, and select suitable consultation methods according to the nature and complexity of the problem, such as research, analysis, diagnosis, design, implementation, evaluation, etc., to provide means and guarantee for the implementation of the consultation plan.

-Arrangement of steps: The consultation plan should make detailed arrangements for the specific steps of the external brain service, and arrange the various stages and links of the consultation according to the logical sequence and time requirements, such as initiation, collection, analysis, suggestion, implementation, evaluation, etc., to provide processes and controls for the completion of the consultation plan.

-Plan formulation: The consulting program should scientifically formulate the specific plan of the external brain service, and formulate the plan of the consulting budget, personnel, equipment, information, risk, etc. according to the availability and limitation of resources, so as to provide resources and guarantee for the landing of the consulting program.

-Expected setting: The consulting program should clearly set the specific expectations of the external brain service, set the expected results and effects of the consulting, such as reports, programs, suggestions, improvements, savings, growth, etc., according to the needs and objectives of the client, and provide standards and basis for the evaluation of the consulting program.

(III) consultation process

The consultation process is the process of cooperation and communication between the providers and demanders of external brain services, the process of realizing and displaying the quality of external brain services, and the process of testing and improving the quality of external brain services. The consultation process should be smooth, efficient, transparent and interactive, so that the providers and demanders of external brain services can effectively communicate and collaborate, implement and supervise the consultation scheme, solve and optimize the consultation problems, achieve and improve the consultation objectives, and meet and exceed the consultation needs. The consultation process should include the following aspects:

-The way of communication: The consultation process should adopt appropriate communication methods, such as face-to-face, telephone, email, video, Internet, etc. According to the content, stage, urgency and importance of the consultation, choose the most effective communication method to ensure the timeliness of communication, Accuracy and completeness.

-Mechanism of collaboration: The consultation process should establish effective collaboration mechanisms, such as teams, committees, teams, experts, etc., according to the complexity, difficulty and scope of the consultation, choose the most appropriate collaboration mechanism to ensure the smoothness, efficiency and quality of collaboration.

-Content of communication: The consultation process should exchange necessary content, such as data, information, analysis, suggestions, feedback, evaluation, etc., and select the most important communication content according to the purpose, progress and results of the consultation to ensure the usefulness, significance and value of the communication.

-Frequency of interaction: The consultation process should maintain an appropriate frequency of interaction, such as daily, weekly, monthly, and each stage. According to the changes, risks and problems of the consultation, the most reasonable frequency of interaction should be selected to ensure the timeliness of interaction. Effectiveness and continuity.

(IV) consulting results

The consulting result is the specific product or service provided by the provider of the external brain service to the customer according to the consulting plan, the output and presentation of the quality of the external brain service, and the basis for the evaluation and feedback of the quality of the external brain service. The consulting results should be professional, reliable, innovative, and practical, so that the provider of external brain services can effectively solve customer problems, achieve customer goals, meet customer needs, and create customer value. The consultation results should include the following aspects:

-The form of the report: the results of the consultation should be in the appropriate form of the report, such as written, oral, charts, video, etc., according to the preferences and habits of the client, choose the most appropriate form of the report to ensure the clarity, legibility and ease of understanding of the report.

-The content of the plan: the consulting results should provide perfect plan content, such as problem identification, analysis, diagnosis, design, implementation, evaluation, etc., according to the customer's needs and objectives, select the most reasonable plan content, to ensure that the plan is scientific, reasonable and innovative.

-The quality of advice: the consulting results should provide valuable advice quality, such as problem solving, goal realization, demand satisfaction, value creation, etc., according to the customer's current situation and expectations, select the most valuable advice quality, to ensure the reliability, feasibility and practicality of the proposal.

-The effect of improvement: the consulting results should provide obvious improvement effects, such as cost savings, efficiency improvement, quality improvement, revenue growth, etc., according to the customer's benchmarks and standards, select the most obvious improvement effect, to ensure that the improvement can be quantified, comparable and evaluable.

(V) advisory effect

Consultation effect refers to the overall evaluation of the results and processes of external brain services by providers and demanders of external brain services, the feedback and summary of the quality of external brain services, and the driving force for the improvement and improvement of the quality of external brain services. The effect of consultation should be objective, fair, comprehensive and continuous, so that the providers and demanders of external brain services can effectively understand and evaluate the quality and level of external brain services, find and solve the problems and deficiencies of external brain services, and improve and optimize the quality and effect of external brain services. The consultation effect should include the following aspects:

-Measurement of satisfaction: The consultation effect should measure the satisfaction of customers and consultants with external brain services, such as satisfaction with consultation results, consultation process, consultation plan, consultation method, consultation team, consultation fee, etc., using appropriate methods and tools, such as questionnaires, interviews, scoring, evaluation, etc., to obtain the subjective feelings and evaluations of customers and consultants, reflecting the quality and level of external brain services.

-Evaluation of effect: the consulting effect should evaluate the actual effect of external brain service, such as the degree of solving customers' problems, the degree of realization of goals, the degree of satisfaction of needs, the degree of value creation, etc., and adopt reasonable indicators and data, such as cost, efficiency, quality, income, profit, market, satisfaction, etc., to obtain objective data and evidence of customers and consultants, measuring the quality and effectiveness of external brain services.

-Summary of problems: The consultation effect should summarize the problems and deficiencies encountered in the external brain service, such as the problems and deficiencies in the consultation results, consultation process, consultation plan, consultation method, consultation team, consultation cost, etc., and adopt appropriate methods and channels, such as reports, discussions, feedback, suggestions, etc., to obtain the opinions and suggestions of customers and consultants, the influencing factors and improvement space of the quality and effect of the external brain service are analyzed.

-Suggestions for improvement: the consulting effect should propose suggestions for improvement and optimization of external brain services, such as suggestions for improvement and optimization of consulting results, consulting process, consulting scheme, consulting method, consulting team, consulting cost, etc., using reasonable basis and reasons, such as data, information, analysis, experience, cases, etc., to provide the direction and measures for improvement and optimization of customers and consultants, improve the quality and effectiveness of external brain services.

Quality Assurance of 3. External Brain Service

The quality assurance of external brain service refers to a series of measures and activities taken by the providers of external brain service in order to ensure the quality and level of external brain service, which is the premise and condition of the quality of external brain service and the guarantee and improvement of the quality of external brain service. The quality assurance of external brain service should run through the whole process of external brain service, cover all elements of external brain service, reflect all aspects of external brain service, and realize the total quality management of external brain service. The quality assurance of external brain services should include the following aspects:

-The quality of consultants: consultants are the core resources of external brain services, the main body and undertaker of the quality of external brain services, and the ultimate determinant of the quality of external brain services. The quality of consultants, including professional knowledge, professional skills, professional attitude, professional ethics, etc., is the basis and guarantee for consultants to provide high-quality external brain services. Consulting companies should continuously improve the quality of consultants through recruitment, training, assessment, incentives, etc., establish and maintain the professional image and reputation of consultants, and enhance the professional level and ability of consultants.

-The choice of consultation method: the consultation method is an important tool of the external brain service, the means and guarantee of the quality of the external brain service, and the key influencing factor of the quality of the external brain service. The choice of consulting methods, including the type, applicability, effectiveness, and innovation of consulting methods, is the key to whether the consultant can effectively solve customer problems, achieve customer goals, meet customer needs, and create customer value. Consulting companies should continuously update and optimize consulting methods through research, development, introduction, and promotion, establish and improve the system and specifications of consulting methods, and improve the scientific and practical nature of consulting methods.

-Management of consultation process: consultation process is the process of implementation and execution of external brain service, the process of realization and display of the quality of external brain service, and the process of inspection and improvement of the quality of external brain service. The management of the consulting process, including the design, arrangement, implementation, supervision, evaluation and improvement of the consulting process, is the key to whether the consultant can communicate and collaborate efficiently, implement and supervise the consulting scheme smoothly, solve and optimize the consulting problems effectively, realize and improve the consulting objectives, and meet and exceed the consulting needs. Consulting companies should continuously improve and optimize the consulting process through formulation, implementation, inspection, and improvement, establish and strengthen the standards and norms of the consulting process, and improve the smoothness and efficiency of the consulting process.

-Evaluation of consultation results: consultation results are the output and presentation of external brain services, the feedback and summary of the quality of external brain services, and the driving force for the improvement and improvement of the quality of external brain services. The evaluation of consulting results, including the content, form, quality and effect of consulting results, is the basis and proof of whether the consultant can effectively solve customer problems, achieve customer goals, meet customer needs and create customer value. Consulting companies should continuously evaluate and optimize consulting results through collection, analysis, comparison, and summary, establish and improve the standards and levels of consulting results, and enhance the professionalism and reliability of consulting results.

Quality Evaluation of 4. External Brain Service

The quality evaluation of external brain services refers to the activities of systematic analysis and evaluation of the quality and level of external brain services. It is the feedback and summary of the quality of external brain services, and the driving force for the improvement and improvement of the quality of external brain services. The quality evaluation of external brain service should be based on the core elements of external brain service, covering all aspects of external brain service, reflecting the total quality management of external brain service. The quality evaluation of external brain services should include the following aspects:

-Subject of evaluation: the subject of quality evaluation of external brain services, including providers and demanders of external brain services, as well as related third-party institutions and personnel. The providers and demanders of external brain services should evaluate the quality of external brain services subjectively and objectively from their own perspective and interests, reflecting the satisfaction and effect of the quality of external brain services. Relevant third-party institutions and personnel, such as industry associations, professional institutions, experts and scholars, should conduct professional and authoritative evaluations of the quality of external brain services from a neutral and impartial perspective, reflecting the level and standards of the quality of external brain services.

-The object of evaluation: the object of the quality evaluation of the external brain service, including the core elements of the external brain service, namely, customer needs, consulting programs, consulting process, consulting results and consulting effects, as well as the relevant aspects of the external brain service, such as consultants, consulting methods, consulting process, consulting results, consulting fees, etc. The object of the quality evaluation of the external brain service should cover all aspects of the external brain service, reflect the total quality management of the external brain service, avoid the bias and one-sided evaluation, and affect the effectiveness and fairness of the evaluation.

-Evaluation indicators: indicators for the quality evaluation of external brain services refer to specific standards and data used to measure and evaluate the quality and level of external brain services, are the basis and evidence for the quality evaluation of external brain services, and are the results and feedback of the quality evaluation of external brain services. The index of quality evaluation of external brain service should be scientific, reasonable, quantifiable and comparable, so that the subject of quality evaluation of external brain service can effectively evaluate the object of quality evaluation of external brain service accurately and objectively, reflecting the quality of external brain service.

-Evaluation method: The method of quality evaluation of external brain services refers to the specific methods and tools used to evaluate the quality of external brain services, the means and guarantee of quality evaluation of external brain services, and the process and form of quality evaluation of external brain services. The method of quality evaluation of external brain service should be appropriate, effective, innovative and diverse, so that the subject of quality evaluation of external brain service can effectively use the quality evaluation index of external brain service, make a comprehensive and in-depth evaluation of the object of quality evaluation of external brain service, and reflect the characteristics and value of the quality of external brain service.

The Quality Case of 5. External Brain Service

In order to better explain the elements, guarantee and evaluation of the quality of the external brain service, this paper selects some of the external brain service quality cases of Shangpu Consulting Company, analyzes and introduces, aiming to provide reference and reference for the consulting company, and improve the quality and competitiveness of the external brain service.

(I) clarity of customer needs

Shangpu Consulting provided an external brain service to a large automobile manufacturer to help it solve its marketing problems. At the beginning of the external brain service, Shangpu Consulting Company has fully communicated and negotiated with customers to clarify their needs and expectations, including the following aspects:

-Definition of the problem: The problem faced by customers is that the sales of a newly launched car in the market are not good, which is far from the expected target, resulting in a backlog of inventory and a decline in profits.

-Goal setting: The goal expected by customers is to increase the market share and brand awareness of the car through effective marketing strategies, increase the sales and profits of the car, and achieve market breakthroughs and leadership.

-Allocation of resources: The resources that the customer can provide are the personnel, equipment, information, etc. of its internal marketing department, as well as a certain marketing budget and time.

-Authorization of authority: The authority that the customer can authorize is that Shangpu Consulting can freely communicate and collaborate with its internal marketing department, can independently design and implement marketing plans, and can directly communicate with the market and consumers. Research and communicate.

Through clear customer needs, Shangpu Consulting Company provides customers with high-quality external brain services, effectively solves customer problems, achieves customer goals, meets customer needs, and creates customer value.

Science of (II) Advisory Programme

Champ Consulting provided an external brain service to a medium-sized clothing retailer to help it solve its inventory management problems. In the formulation stage of external brain services, Shangpu Consulting has formulated a scientific consulting plan according to the needs and goals of customers, including the following aspects:

-Analysis of the problem: Shangpu Consulting Company has carried out an in-depth analysis of the problems faced by customers, using the theory and model of inventory management, such as economic batch model, safety stock model, ABC classification method, etc., to find out the essence, root cause, influencing factors and solution path of the problem, which provides the basis and support for the formulation of the consulting plan.

-Planning of objectives: Champ Consulting has made a clear plan for the objectives expected by the clients, and has determined the contents, standards, time and conditions of the objectives, as well as the priority and relevance of the objectives, which provides direction and reference for the implementation of the consulting scheme.

-The choice of method: Shangpu Consulting Company has made a reasonable choice of the specific method of external brain service, according to the nature and complexity of the problem, selected the appropriate consulting methods, such as research, analysis, diagnosis, design, implementation, evaluation, etc., to provide means and guarantee for the implementation of the consulting program.

-Arrangement of steps: Shangpu Consulting Company has made detailed arrangements for the specific steps of external brain service. According to the logical sequence and time requirements, it has arranged various stages and links of consultation, such as initiation, collection, analysis, suggestion, implementation, evaluation, etc., providing process and control for the completion of the consultation plan.

-Plan formulation: Shangpu Consulting Company has scientifically formulated a specific plan for external brain services. According to the availability and limitation of resources, it has formulated a plan for consulting budget, personnel, equipment, information, risk, etc., which provides resources and guarantee for the implementation of the consulting plan.

-Expected setting: Champu Consulting has clearly set the specific expectations of external brain services, and has set the expected results and effects of consulting, such as reports, programs, suggestions, improvements, savings, growth, etc., according to the needs and objectives of clients, providing standards and basis for the evaluation of consulting programs.

Through scientific consulting solutions, Shangpu Consulting provides customers with high-quality external brain services, effectively solves customer problems, achieves customer goals, meets customer needs, and creates customer value.

(III) the effectiveness of the consultation process

Champ Consulting provided an external brain service to a small restaurant chain to help it solve its human resource management problems. In the implementation phase of the external brain service, Shangpu Consulting has carried out efficient cooperation and communication with customers and managed a smooth consultation process, including the following aspects:

-The way of communication: Shangpu Consulting Company adopts a variety of communication methods with customers, such as face-to-face, telephone, email, video, network, etc. According to the content, stage, urgency and importance of the consultation, the most effective communication method is selected to ensure the timeliness, accuracy and completeness of communication.

-Collaboration mechanism: Shangpu Consulting has established effective collaboration mechanisms with customers, such as teams, committees, teams, experts, etc. According to the complexity, difficulty and scope of consultation, the most appropriate collaboration mechanism is selected to ensure the smoothness, efficiency and quality of collaboration.

-Content of communication: Shangpu Consulting Company exchanged necessary contents with customers, such as data, information, analysis, suggestions, feedback, evaluation, etc. According to the purpose, progress and results of the consultation, the most important communication contents were selected to ensure the usefulness, significance and value of the communication.

-Frequency of interaction: Champ Consulting maintains an appropriate frequency of interaction with customers, such as daily, weekly, monthly, and each stage. According to the changes, risks and problems of the consultation, the most reasonable frequency of interaction is selected to ensure The timeliness, effectiveness and continuity of interaction.

Through an efficient consulting process, Shangpu Consulting provides customers with high-quality external brain services, effectively solves customer problems, achieves customer goals, meets customer needs, and creates customer value.

Professional (IV) of consulting results

Shangpu Consulting provided an external brain service to a large e-commerce platform to help it solve the problem of user experience. In the completion stage of the external brain service, Shangpu Consulting Company provides professional consulting results to customers, including the following aspects:

-Report form: Champ Consulting provides customers with written reports in the form of multimedia such as charts and videos, and selects the most appropriate report form according to the customer's preferences and habits to ensure the clarity, readability and ease of understanding of the report.

-Content of the plan: Shangpu Consulting Company provides customers with perfect plan content, including problem identification, analysis, diagnosis, design, implementation, evaluation, etc., and selects the most reasonable plan content according to the customer's needs and goals. Ensure the scientificity, rationality and innovation of the plan.

-The quality of suggestions: Shangpu Consulting Company provides customers with valuable suggestions, including problem solving, goal realization, demand satisfaction, value creation, etc. According to the current situation and expectations of customers, it selects the most valuable The quality of suggestions ensures the reliability, feasibility and practicality of the suggestions.

-Improvement effect: Shangpu Consulting Company provides customers with obvious improvement effects, including the improvement of user experience, the improvement of user satisfaction, the enhancement of user loyalty, the improvement of user conversion rate, etc., according to the customer's benchmarks and standards, The most obvious improvement effect is selected to ensure that the improvement is quantifiable, comparable and evaluable.

Through professional consulting results, Shangpu Consulting Company provides customers with high-quality external brain services, effectively solves customer problems, achieves customer goals, meets customer needs, and creates customer value.

The Objective Effect of (V) Consultation

Champ Consulting provided external brain services to a small education and training institution to help it solve the problem of curriculum development. At the end of the external brain service, Shangpu Consulting conducted an objective evaluation of the consulting effect with the client, including the following aspects:

-Measurement of satisfaction: Shangpu Consulting Company and customers respectively measured the satisfaction of external brain services, using questionnaires, scoring, evaluation and other methods and tools to obtain the subjective feelings and evaluations of customers and consultants, reflecting the quality and level of external brain services.

-Evaluation of the effect: Shangpu Consulting Company and the client respectively evaluated the actual effect of the external brain service, using cost, efficiency, quality, revenue, profit, market, satisfaction and other indicators and data, obtained the objective data and evidence of the client and consultant, and measured the quality and effect of the external brain service.

-Summary of the problem: Shangpu Consulting Company and customers respectively summarized the problems and deficiencies encountered in the external brain service, adopted the methods and channels of report, discussion, feedback and suggestion, obtained the opinions and suggestions of customers and consultants, and analyzed the influencing factors and improvement space of the quality and effect of the external brain service.

-Suggestions for improvement: Shangpu Consulting Company and its customers put forward suggestions for the improvement and optimization of external brain services respectively, using data, information, analysis, experience, cases and other bases and reasons, providing the direction and measures for the improvement and optimization of customers and consultants, and improving the quality and effect of external brain services.

Through the objective evaluation of the consulting effect, Shangpu Consulting Company and customers have carried out effective feedback and summary, found the problems and deficiencies of the external brain service, improved the quality and level of the external brain service, and enhanced the trust and cooperation of the external brain service.

6.Conclusion

External brain service is a new knowledge-based service, which uses external resources to make up for the lack of internal resources, improve the efficiency and quality of decision-making, and realize value creation. The quality of external brain service refers to the comprehensive embodiment of the professionalism, reliability and satisfaction of external brain service, and is the core competitiveness and value of external brain service. The quality of external brain services depends on the core elements of external brain services, namely, customer needs, consulting programs, consulting process, consulting results and consulting effects. These elements interact with each other and jointly determine the quality and level of external brain services. The quality of external brain services needs to be discussed and solved by the providers and demanders of external brain services, as well as relevant government and social institutions, so as to promote the healthy and sustainable development of external brain services.

From the perspective of consulting companies, this paper analyzes the elements, guarantee and evaluation of the quality of external brain services, puts forward the quality standards and indicators of external brain services, and introduces some external brain service quality cases of Shangpu Consulting Company, aiming to provide reference and reference for consulting companies and improve the quality and competitiveness of external brain services. This paper argues that consulting firms should continuously improve the quality of consultants, update and optimize consulting methods, improve and optimize the consulting process, evaluate and optimize consulting results, establish and implement effective quality assurance measures to ensure the quality and level of external brain services, meet customer needs and expectations, create customer value and benefits, and achieve the development and growth of consulting firms.