With the change of the market environment and the intensification of competition, more and more enterprises begin to seek the help of external professional institutions or individuals to obtain more knowledge, information, resources and ideas, and solve various problems and challenges they face. This service of entrusting external experts to provide professional advice and solutions to enterprises is called external brain service consulting (Enterprise Brain Service Consulting, shortEBSC）。

EBSC is a high value-added service based on knowledge-intensive industries. It covers many fields such as strategy, management, technology, and market. It can provide enterprises with various forms and contents of support, such as diagnostic analysis, program design, and Project implementation, training and coaching, etc.EBSCCan help enterprises realize the value of the following aspects:

Increase competitiveness.EBSCIt can help enterprises to obtain the latest industry trends, market trends, technological development and other information, as well as the best practical experience, successful cases, innovative ideas and other knowledge, so as to improve the sensitivity and adaptability of enterprises to market changes and customer needs, and enhance their competitive advantage in the market.

Innovation ability.EBSCIt can help enterprises break the internal mindset and inertia, introduce external perspectives and creativity, stimulate the internal innovation potential of enterprises, promote the innovation and improvement of products, services and models, and increase the core competitiveness and differentiation advantages of enterprises.

efficiency and effectiveness.EBSCIt can help enterprises optimize organizational structure, process design, resource allocation and other management elements, improve operational efficiency and management level, reduce costs and risks, increase revenue and profits, and achieve sustainable development of enterprises.

AlthoughEBSCThere are many advantages and values, but there are also some challenges and risks. For example:

How to choose the right advisory body or individual. The quality and level of consulting institutions or individuals in the market are uneven. How to choose consulting institutions or individuals with professional ability, reputation and experience according to the actual needs and budget of enterprises is an important issue that enterprises need to consider.

How to ensure the quality and implementation of consulting results. The consulting results must not only meet the expectations and goals of the enterprise, but also consider the current situation and conditions of the enterprise, and be feasible and operational, otherwise it will become a dead letter and cannot bring practical results to the enterprise.

How to assess the value and effectiveness of consulting services. The value and effect of consulting services are often not one-time and direct, but need to be measured and evaluated through a variety of indicators and methods within a certain time and scope. How to establish a reasonable evaluation system and mechanism, and how to deal with the evaluation results and feedback are the problems that enterprises need to pay attention.

To help businesses make better useEBSCTo achieve the goal of enterprise development, this paper puts forward the following five principles from the perspective of enterprises:

Principle 1: Clear needs and objectives. Businesses are seekingEBSCBefore, we should fully analyze and diagnose ourselves, clarify the problems and challenges we face, and hope to passEBSCGoals and effects achieved. This can help businesses define more clearlyEBSCThe scope, content, form and criteria, as well as the selection of appropriate advisory bodies or individuals.

Principle 2: Engage in communication and collaboration. Enterprises in progressEBSCIn the process, we should actively participate in communication and collaboration, maintain good communication channels and frequency with consulting agencies or individuals, provide the required information and feedback in a timely manner, discuss and solve the problems and difficulties encountered together, and ensure that the consulting results meet the needs of the company And goals.

Principle 3: Respect for knowledge and professionalism. Businesses are acceptingEBSCIn the process, we should respect the knowledge and expertise of consulting institutions or individuals, and do not easily deny or ignore the suggestions and solutions they provide. Instead, we should seriously study and learn from their experience and methods. At the same time, we should also maintain our own judgment and decision-making power, and make appropriate adjustments and improvements according to our own situation.

Principle 4: Implementation and follow-up. Enterprises are completed.EBSCAfter the process, the implementation of the consulting results should be implemented in a timely manner, and effective follow-up supervision should be carried out to ensure that the consulting results can be implemented in accordance with the plan and produce the expected results. At the same time, we should also conduct regular evaluation feedback, check the value and effect of consulting services, and make necessary adjustments or improvements according to the evaluation results.

Principle 5: Build a long-term relationship. Enterprise at the end.EBSCAfter the process, you should establish long-term relationships with consulting agencies or individuals, keep in touch and communicate, share experiences and results, and seek their help again when needed. This helps companies maintain knowledge connections with external experts and solve new problems or challenges faster and better in the future.