Definition and Principles of 1. External Brain Services

External brain service refers to people or organizations in a specific industry and a specific field. They have more professional knowledge and experience than ordinary practitioners and even operators in this industry and this field, as well as the thinking mode of discovering, analyzing and solving problems. Individuals or organizations who are hired, rather than employed, to provide their professional advice or solutions to the clear demands of the enterprise. The relationship with the business they hire them is a partnership, not a business-employee relationship.

The principle of external brain service is to use external resources to make up for the lack of internal resources, improve the efficiency and quality of decision-making, and realize value creation. Providers of external brain services have the following advantages:

Professionalism: The providers of external brain services usually have a deep professional background and rich practical experience, can conduct in-depth analysis and resolution of customer problems, and provide professional suggestions and solutions.

Objectivity: The provider of external brain services is not affected by the internal interests, emotions, inertia and other factors of the customer, and can objectively examine the customer's problems and needs from the perspective of a third party, and provide neutral opinions and suggestions.

Innovation: External brain service providers usually have strong innovation and learning capabilities, can track the latest trends and technological developments in the industry, provide customers with novel ideas and methods, and help customers achieve innovation and breakthroughs.

Flexibility: External brain service providers can flexibly adjust their service content, methods and time according to the different needs and conditions of customers, provide customers with customized services, and meet the individual needs of customers.

Recipients of external brain services can also benefit from:

Cost savings: The recipients of external brain services do not need to recruit and train professionals, nor do they need to purchase and maintain professional equipment. They only need to pay for external brain services on demand to obtain high-quality services, saving manpower, material and financial resources. Cost.

Improve efficiency: The recipient of the external brain service can use the professional knowledge and experience of the external brain service provider to quickly find the root cause of the problem and the solution, avoid the time and energy of their own exploration and trial and error, and improve the efficiency of decision-making and execution.

Increase value: The recipients of external brain services can add new value points to their products, services or businesses through the innovative thinking and methods of external brain service providers, and improve their market competitiveness and profitability.

Expanding resources: recipients of external brain services can expand their partners and customer base and increase their social capital and influence through the contacts and resources of external brain service providers.

Development Characteristics of 2. External Brain Service

The development of external brain services has been affected by social economy, technological innovation, market demand and other aspects, showing the following characteristics:

Diversification: The providers of external brain services are no longer limited to traditional consulting companies, but cover various forms of individuals or organizations, such as experts, professors, freelancers, communities, platforms, etc., to provide customers with more diverse choices and services.

Specialization: providers of external brain services are no longer satisfied with providing general consulting services, but provide more professional consulting services for specific industries and fields, such as finance, medical care, education, law, science and technology, etc., to provide customers with more accurate solutions.

Intelligence: External brain service providers no longer rely solely on human wisdom and experience, but use advanced technologies such as artificial intelligence, big data, and cloud computing to provide customers with more intelligent consulting services, such as data analysis and intelligent recommend., Intelligent assistance, etc., to provide customers with a more efficient service experience.

Platformization: providers of external brain services no longer provide services to customers alone, but connect their own services with other providers and recipients of external brain services by building a platform to form an ecosystem of external brain services. to provide customers with richer resources and value.

Prospect of 3. External Brain Services

The prospects for external brain services are broad, but there are also some challenges that need to be addressed and resolved by both providers and recipients of external brain services:

Industry competition: With the continuous expansion of the market scale and demand for external brain services, there are more and more external brain service providers, and the industry competition is becoming more and more fierce. External brain service providers need to continuously improve their professional level And service quality to maintain their competitive advantage and market share.

Customer trust: Due to the possibility of information asymmetry and conflict of interest between the provider and the recipient of the external brain service, customer trust is an important foundation of the external brain service. The provider of the external brain service needs to establish a good reputation and provide high transparency. The service process, the protection of customer privacy and data security, etc., enhance customer trust and satisfaction.

Legal norms: as the providers and recipients of foreign brain services involve intellectual property rights, trade secrets, contractual liability, tax collection and other legal issues, the providers and recipients of foreign brain services need to abide by relevant laws and regulations, clarify the rights and obligations of both parties, and avoid legal disputes and risks.

Talent training: because the providers of external brain services need to have professional knowledge and skills, innovative thinking and methods, good communication and cooperation ability and other qualities, the providers of external brain services need to constantly learn and update their knowledge and skills to improve their service level and value, At the same time, the providers of external brain services also need to cultivate and attract more excellent talents, Expand their service team and scale.

Strategic Thinking of 4. Consulting Company

As an important provider of external brain services, consulting companies should adjust their strategic positioning according to the changes in the external environment, enhance their core competitiveness, build their own brand image, expand their own business areas, build their own partners, and provide customers with better, more efficient and more valuable external brain services. Specifically, consulting firms can think strategically in the following areas:

Positioning: Consulting companies need to clarify their target customers, service areas and value propositions, find their own market positioning and differentiation advantages, avoid direct competition with other external brain service providers, but look for their own market segments and base markets to provide customers with more professional and personalized services.

Capability: Consulting companies need to continuously improve their professional capabilities and service capabilities, track the latest trends and technological developments in the industry through continuous learning and innovation, and provide customers with more cutting-edge and effective solutions. At the same time, consulting companies also need to use Artificial intelligence, big data, cloud computing and other technologies to improve their service efficiency and quality, and provide customers with a more intelligent and convenient service experience.

Brand: Consulting companies need to build their own brand image and reputation, by providing high-quality services, to win the trust and reputation of customers, by participating in industry activities and forums, to show their professional level and influence, by publishing industry reports and articles, to spread their own views and values, and to increase their exposure and popularity by establishing their own websites and social media.

Business: Consulting companies need to expand their business areas and scope, meet the diversified and changing needs of customers by developing new service products and models, and find new opportunities and challenges by entering new industries and markets. through cooperation with other providers and recipients of external brain services to form complementary and synergistic effects.

Cooperation: Consulting companies need to build their own partners and ecosystems, by establishing long-term cooperative relationships with other providers and recipients of external brain services, sharing resources and information, and providing more comprehensive and comprehensive services. Establish good relations with the government, academics, society and other parties, obtain more support and recognition, and achieve common development and growth by establishing mutual trust and mutually beneficial relationships with customers.

Conclusion

External brain service is a new service mode, which provides a new way to solve problems and create value for enterprises and individuals. It also provides a new development opportunity and challenge for consulting companies. Consulting companies need to carry out strategic thinking according to the changes of external environment, enhance their competitiveness, and provide customers with better, more efficient and more valuable external brain services.