Definition of 1. External Brain Services

外脑服务（Outbrain Service）是一种基于人工智能、云计算、大数据等技术的咨询服务模式，它通过构建一个数字化的平台，将咨询公司的专业知识、经验和资源，以数据、算法、模型等形式，快速地传递给客户，为客户提供高效、灵活、定制化的解决方案 。

The name of the external brain service comes from the human brain, which means that the consulting company can connect its own wisdom and ability, like an external brain, with the customer's business and needs, and provide customers with intelligent support and assistance.

External brain service is an innovation and change in the consulting industry. It not only changes the service mode and value proposition of consulting companies, but also changes the consumption mode and experience of customers. The emergence of external brain services is an inevitable trend for the consulting industry to adapt to the digital age, and it is also an important way for consulting companies to enhance their competitiveness and influence.

Characteristics of 2. External Brain Services

External brain services have the following distinctive features:

Efficiency: External brain services use artificial intelligence, cloud computing, big data and other technologies to realize the automation, intelligence and standardization of consulting services, greatly improve the efficiency and quality of consulting services, and shorten the cycle and cost of consulting projects. The external brain service can also monitor and evaluate the implementation effect of the consultation plan in real time, adjust and optimize the consultation plan in time, and ensure the continuity and effectiveness of the consultation service.

Flexibility: By building a digital platform, external brain services realize the online, remote and seamless consulting services, making the communication and collaboration between consulting companies and customers more convenient and smooth. External Brain Service can also flexibly select and combine different data, algorithms, models and other resources according to the different business and needs of customers, provide customers with customized consulting solutions, and meet the personalized and diversified consulting needs of customers.

Extensibility: External Brain Services realizes the reusability and scalability of consulting services by storing the consulting company's expertise, experience and resources in the cloud in a digital form, enabling consulting companies to better utilize and manage their own consulting assets and increase the value and influence of consulting services. External brain services can also be interconnected and interoperable with other digital platforms and services to expand the coverage and target groups of consulting services and increase the market share and revenue sources of consulting services.

The Process of 3. External Brain Services

外脑服务的一般流程包括以下几个步骤：

Demand analysis: The consulting company analyzes and defines the customer's consulting needs by communicating and communicating with the customer to understand the customer's business background, problem diagnosis, goal setting, expected results and other information.

资源配置：咨询公司根据客户的咨询需求，从自己的数字化平台中，选择和组合适合的数据、算法、模型等资源，为客户配置合适的外脑服务。

Solution generation: Consulting companies use artificial intelligence, cloud computing, big data and other technologies to collect, process, analyze and mine customers' business data to generate efficient, flexible and customized consulting solutions for customers.

方案交付：咨询公司通过数字化的平台，将咨询方案以数据、算法、模型等形式，快速地传递给客户，为客户提供咨询服务。

方案评估：咨询公司通过数字化的平台，实时地监测和评估咨询方案的执行效果，及时地调整和优化咨询方案，保证咨询服务的持续性和有效性。

Advantages of 4. External Brain Services

Compared with traditional consulting services, external brain services have the following advantages:

Advantages for consulting firms: External brain services can help consulting firms improve the efficiency and quality of consulting services, reduce the cycle and cost of consulting projects, and increase the profitability and competitiveness of consulting firms. External brain services can also help consulting companies better use and manage their consulting assets, increase the value and influence of consulting services, and enhance the brand image and customer loyalty of consulting companies. External brain services can also help consulting companies expand the coverage and target groups of consulting services, increase the market share and income sources of consulting services, and realize the diversification and sustainability of consulting business.

Advantages to customers: external brain service can help customers obtain efficient, flexible and customized consulting solutions, meet customers' personalized and diversified consulting needs, and enhance customers' business innovation and optimization capabilities. External brain services can also help customers monitor and evaluate the implementation effect of consulting programs in real time, adjust and optimize consulting programs in a timely manner, and ensure the continuity and effectiveness of consulting services. External brain services can also help customers save time and cost of consulting services, improve the cost performance and rate of return of consulting services, and increase customers' competitive advantage and market share.

The Challenge of 5. External Brain Services

Although external brain services have many advantages, they also face some challenges, mainly including the following aspects:

Technical challenges: External brain services rely on the development and improvement of artificial intelligence, cloud computing, big data and other technologies. These technologies themselves still have some immature and unstable factors, such as data quality, algorithm accuracy, model reliability, Security and privacy, etc., these factors may affect the effect and quality of external brain services, and even lead to the failure and risk of external brain services.

Manpower challenge: external brain service requires consulting companies to have a team of high-quality, highly skilled and highly innovative talents. These talents should not only have consulting professional knowledge and experience, but also have technical capabilities such as data science, artificial intelligence and cloud computing, as well as the design, development, operation and maintenance of digital platform. The cultivation and retention of these talents is a major challenge for consulting companies.

Market challenge: external brain services need consulting companies to establish a new image and positioning in the market, which requires consulting companies to carry out a series of marketing and promotion activities to improve the visibility and recognition of external brain services, attract and retain customers. At the same time, external brain services will also face competition and challenges from other consulting companies or digital platforms, which requires consulting companies to continuously innovate and optimize external brain services to maintain the leadership and advantages of external brain services.

The Case for 6. External Brain Services

In order to better demonstrate the practical effects and application scenarios of external brain services, this article will combine the specific cases of Shangpu Consulting Company to explain and analyze external brain services.

Shangpu Consulting Company is a consulting company specializing in management consulting, strategic consulting, digital consulting and other fields. It has a talent team composed of hundreds of consulting experts, data scientists, artificial intelligence engineers, etc., and a digital platform composed of thousands of data, algorithms, models and other resources. Shangpu Consulting launched the external brain service in 2022, providing customers with a new consulting service model, which has achieved good market response and customer evaluation.

Here are a few examples of external brain services from Champ Consulting:

Case 1: An automobile manufacturer wants to improve the quality and competitiveness of its products, but lacks an effective quality management system and method. Shangpu Consulting Company provides external brain services for it. Through the use of artificial intelligence, cloud computing, big data and other technologies, it has built a data-driven quality management platform for it. The platform can achieve the following functions:

Through the collection and analysis of various data in the automobile manufacturing process, such as raw material data, process data, detection data, fault data, etc., comprehensive monitoring and evaluation of automobile quality, timely detection and early warning of quality problems, and provide improvement suggestions and measures.

Through the use of machine learning, deep learning, reinforcement learning and other algorithms, intelligent analysis and optimization of car quality, to find out the key factors and the best combination of quality, improve the stability and consistency of car quality.

By using neural networks, convolutional neural networks, generative adversarial networks and other models, innovative design and simulation of automobile quality are carried out to generate new automobile products and functions to improve the differentiation and competitiveness of automobile quality.

Case 2: An e-commerce platform wants to improve the purchase and repurchase rate of its users, but lacks effective user analysis and marketing strategies. Shangpu Consulting Company provides external brain services for it. Through the use of artificial intelligence, cloud computing, big data and other technologies, it has built a marketing platform based on user behavior. The platform can achieve the following functions:

By collecting and analyzing various behavioral data of users on the e-commerce platform, such as browsing data, search data, click data, purchase data, evaluation data, etc., we can segment and portray users, understand their needs and preferences, and provide personalized recommend and services.

Through the use of association rules, collaborative filtering, content filtering and other algorithms, the user's purchase behavior is intelligently predicted and recommend, to find out the user's potential needs and interests, to provide relevant goods and concessions, to improve the user's purchase and re-purchase rate.

Through the use of text analysis, sentiment analysis, topic analysis and other models, the user's evaluation and feedback for innovative analysis and utilization, to generate new marketing content and topics, improve user participation and loyalty.

Case 3: A medical organization wants to improve the efficiency and quality of its diagnosis and treatment, but lacks effective medical data and knowledge. Shangpu Consulting Company provides external brain services for it. Through the use of artificial intelligence, cloud computing, big data and other technologies, it has built an intelligent platform based on medical knowledge, which can achieve the following functions:

By collecting and analyzing all kinds of medical data inside and outside medical institutions, such as medical record data, test data, image data, drug data, literature data, etc., the medical knowledge is comprehensively collated and updated to provide accurate and complete medical information and reference.

Through the use of logical reasoning, Bayesian networks, decision trees and other algorithms, intelligent diagnosis and treatment of medical data, to find out the causes and symptoms of the disease, to provide the best treatment options and drugs, improve medical efficiency and quality.

Through the use of natural language processing, knowledge map, question and answer system and other models, the innovative expression and sharing of medical knowledge, the generation of new medical content and knowledge, improve medical popularization and communication.