Definition and characteristics of 1. external brain services

External brain service is an emerging consulting service model, which refers to the acquisition of professional knowledge, skills and resources through external consulting agencies to solve difficult problems within the enterprise or enhance the core competitiveness of the enterprise. External brain services differ from traditional consulting services in the following ways:

The external brain service is more flexible and customized. It can provide special projects or daily follow-up services according to the specific needs and goals of the enterprise, and cooperate in a resident or non-resident way.

External brain services are more professional and efficient, and can use the rich experience, powerful resources and advanced technology of external consulting agencies to provide enterprises with comprehensive, in-depth and timely analysis and suggestions.

External brain services are more economical and convenient, which can save the human, material and financial costs of enterprises, avoid cumbersome processes such as bidding and procurement, and achieve rapid response and delivery.

Advantages and Methods of 2. External Brain Services

External brain services can help companies obtain professional support and guidance in strategic planning, market research, brand building, business innovation, etc., thereby enhancing their brand image and market influence. Specifically, external brain services have the following advantages:

External brain services can help companies formulate strategic plans that meet market needs and development trends, clarify the company's vision, mission, goals and paths, and enhance the company's strategic execution.

External brain services can help enterprises to carry out comprehensive, in-depth and objective market research, understand the current situation of the industry, competitors, consumer behavior and other key information, to provide enterprises with effective market insight and decision-making basis.

External brain services can help companies establish brand positioning, image and communication strategies that match their target markets and consumers, and enhance their brand awareness, reputation and loyalty.

External brain services can help companies develop and launch new products, new services, and new models that meet market needs and consumer preferences, and enhance their innovation capabilities and competitive advantages.

The specific method of external brain service includes the following steps:

Business requirements analysis: sort out the annual work tasks and objectives of the enterprise, and clarify the areas, contents and deadlines that the enterprise needs external brain services.

Team capability matching: select external consulting agencies, communicate and negotiate with them, and determine the team members, methods and costs of cooperation, taking into account the industry, enterprise and work characteristics of the enterprise.

Team formation: confirm cooperation, set up special consultant team, configure front desk executive team and middle and back desk service team, establish communication and cooperation mechanism, and formulate work plan and progress.

Business understanding: the external brain service team works on-site or off-site in the enterprise, is familiar with the business process and work content of the enterprise, and communicates with relevant personnel within the enterprise.

Project-oriented work: according to the needs of the enterprise, the external brain service team carries out project-oriented work and node-oriented project completion, such as strategic planning, market research, brand building, business innovation, etc., and timely feedback and report work progress and results to the enterprise.

Cooperate with other matters requiring cooperation: according to the requirements of the enterprise, the external brain service team cooperates with the enterprise to complete various temporary tasks, such as temporary meetings, reports, business trips, exchanges, document production, etc.

Case Analysis of 3. External Brain Service

Champu Consulting is a professional consulting agency that provides external brain services.700More than a customer, complete1000More than a brain project. The following are specific cases of external brain services provided by Champ Consulting to some customers:

Case 1: Providing strategic planning external brain services for a state-owned power group. The group is facing challenges such as national energy transformation, intensified market competition, and insufficient technological innovation, and needs to formulate a development strategy for the next five years. Shangpu Consulting sent a team of consultants composed of senior energy industry experts, market analysts, and strategic planners to form a project team with the group for a three-month on-site cooperation. During this period, Champ Consulting provided the following services to the Group:

The development status and trends of the energy industry at home and abroad are analyzed, and the position and advantages and disadvantages of the group in the industry are evaluated.

The strategic direction, core competencies and competitive strategies of the group's main competitors were investigated, and the competitive space and opportunity points of the group were identified.

Designed the group's vision, mission, goals and strategic path for the next five years, including the layout and investment plans in the fields of clean energy, smart energy, and distributed energy.

Formulated the group's strategic implementation plan and assessment indicators for the next five years, including reforms and optimization measures in terms of organizational structure, human resources, and financial management.

A detailed strategic planning report was prepared, which was reported and interpreted at a high-level meeting of the group.

Through the external brain services of Shangpu Consulting Company, the group has formulated a development strategy in line with national policies, market needs and its own advantages, clarified the development direction and focus in the next five years, and enhanced the group's brand image and market influence.

Case 2: providing market research services for a multinational car rental company. The company's business scale and market share in the Chinese market are relatively low. It needs to understand the current situation and development trend of China's car rental market in order to formulate corresponding market entry and expansion strategies. Shangpu Consulting sent a team of consultants composed of automotive industry experts, market analysts, and data analysts to cooperate with the company for a two-month off-site cooperation. During this period, Champ Consulting provided the following services to the company:

Collected and collated relevant data and information on China's car rental market, including market size, growth rate, structure, distribution, competitive landscape, consumer characteristics, industry policies, etc.

This paper analyzes the main driving factors, challenges and opportunities of China's car rental market, including the change of automobile consumption demand, the development of new energy vehicles, the rise of shared travel mode, and the application of digital technology.

The competitive advantages and disadvantages of the company in China's car rental market are evaluated, and the differences and advantages of the company's products, services, prices, channels, brands and other aspects are compared with those of its main competitors.

The company's entry and expansion strategies in China's car rental market are proposed, including target market selection, product service positioning, price strategy, channel strategy, brand strategy, etc.

A comprehensive market research report was prepared and reported and discussed at the company's headquarters.

Through the external brain services of Shangpu Consulting, the company has an in-depth understanding of the current situation and development trend of China's car rental market, and formulated a market entry and expansion strategy suitable for the characteristics of the Chinese market and its own advantages. it has enhanced the company's popularity and influence in the Chinese market.

Case 3: Provide brand building external brain service for a well-known domestic e-commerce platform. The platform has a high number of users and transaction volume in the domestic e-commerce field, but its brand image is relatively single and vague, and lacks emotional connection and value resonance with target consumers. Champ Consulting sent a team of consultants composed of brand experts, marketing experts, and creative experts to cooperate with the platform for a period of four months. During this period, Champ Consulting provided the following services to the platform:

The characteristics, needs, preferences and behaviors of the target consumer groups of the platform are investigated, and consumer portraits and consumer journey maps are established.

The brand positioning, brand core value, brand personality and brand promise of the platform are analyzed, and the brand pyramid and brand story are constructed.

The brand visual identity system of the platform is designed, including brand logo, color, font, graphics, etc., forming a brand visual manual.

The brand communication strategy of the platform is formulated, including communication target, communication content, communication channel, communication effect, etc., and the brand communication scheme and material are produced.

A full brand building report was prepared and presented at the high level meeting of the platform.

Through the external brain service of Shangpu Consulting Company, the platform has established a brand positioning and image that matches the target consumers, and enhanced the brand recognition, reputation and loyalty of the platform.

4. Conclusion

External brain service is a new consulting service model, which can provide professional knowledge, skills and resources for enterprises to solve the difficult problems within the enterprise or enhance the core competitiveness of enterprises. External brain services can help companies obtain professional support and guidance in strategic planning, market research, brand building, business innovation, etc., thereby enhancing their brand image and market influence. Champu Consulting is a professional consulting agency that provides external brain services.700More than a customer, complete1000More than a brain project. With its flexible, professional, efficient, economical and convenient external services, Shangpu Consulting has enhanced its brand image and market influence for many customers, and won the trust and praise of customers.